Hulu to charge subscription fee

I use Hulu almost everyday. I can tell you for certain that I'll just go back to downloading all my shows on bittorrents if they charge. I'll be damned if I pay for shows and still have to watch commercials. That's why I don't have cable...

Yep, bye bye hulu.

I love it when a company thinks they need even MORE money to be sucessful, so they jack up prices, or make terrible decisions and aren't around 5 years later.

Does Coca Cola try to make drastic money changes every year? Nope, they've been around forever.

I too will look elsewhere. I endure commercials on hulu when I dont even watch them on my own tv anymore thanks to tivo. I already pay to watch tv at home: its called cable, and I pay too much for it then!

I can see someone paying for this if they don't have cable, but how many people have broadband, but not cable?

If people were dumping their cable connections in favor of Hulu, this would make sense.
But Hulu doesn't have the content to back that up yet. Nor could the existing broadband infrastructure support it if it did.

If you charge, you can be assured I will not PAY!

News Corp. Deputy Chairman Chase Carey does not have a clue.

The officers of these companies must really be brain dead. If it is free over the air and has commercials, what makes them think A N Y B O D Y would pay to watch the same programing with commercials on HULU?

This is nothing more than the cable companies (can you say Comcast) who see their business models (cable TV) as the typewriter against the word processing power of the computer (the Internet).

This is about protecting the overpriced cable TV subscription. Cut off all other choices and force people to keep paying for the crap they keep programing.

Like the song says,"500 channels and nothing on". True, so true.

Forget it Hulu. I'm not gonna pay, and I doubt many others will. If you want to reduce your user numbers to a fraction of what you have today, then go ahead with this idiotic move. I for one will head elsewhere.

I won't be paying either. I dropped cable too in exchange for hulu. I might as well go back to cable. Or just stop watching TV.

Well.it was good while it lasted.....on to something else!

I'm waving goodbye to Hulu when they say they should charge money for their services. Greed is not cool.

They should offer both. Pay a subscription, and no commericals!

I have broadband without cable or satellite, and watch the vast majority of my programs online. It saves me about $100 month doing this.

Yeah. I don't pay TV cable for that exact reason, I don't wanna pay and still have to watch commercials. I'd certainly go back to torrent stuff if they start charging. I didn't even hate their commercials, they are really unobtrusive, but I definitelly won't pay for that.

I think Hulu is great, I dumped cable TV and kept only the online service. One great thing is I can watch all the old tv shows I remember from days gone by- unfortunately watching them now makes me realize how crappy they really were and how much of my life I've wasted watching crappy TV shows. So, in retrospect I won't pay for Hulu... thanks to Hulu

I love hulu, and I've probably recommended it to dozens of people as I've used it for well over a year and watched literally hundreds of programs. I prefer to watch the shows I like on my schedule rather than the network schedule.

But, like the previous posters, I too will be sadly saying goodbye to Hulu if they start charging a subscription fee, since all the shows I enjoy are also available on the network websites (nbc.com, abc.com, cbs.com etc) free of charge so there are alternatives to hulu.

Another point to consider is that if Hulu does go to a paid service, the ads being viewed will be drastically reduced when people stop using the site. it seems to me that they would gain one revenue stream while losing another, especially if the paying customers demand that there are no more ads.

Theoretically, Hulu going to a paid subscription program would reduce their bandwidth usage, lowering their overall costs but the loss of customer base, coupled with the loss of ad revenues likely will reduce the income drastically.

In my opinion, if Hulu needs more income, they should either increase the number of advertisements in the programs or increase their fee's for showing the ads, because as many of hulu's customers would agree, the advertisements are no more of a nuisance than the ads shown on TV when the shows are played.

The commercials on Hulu are no big deal to me since they only last 30 seconds. However if they are going to make people pay they need to eliminate the commercials. Regardless, they are going to lose the majority of their viewers once they start charging unless the can offer something which isn't available anywhere else.

Hulu is a great FREE service. I can watch the shows that I do not get to see due to conflicts in schedule. I definitely would not pay for that convenience, though. There are too many free alternatives. Why would Hulu think it could charge for something that the networks themselves are not charging for? Most all major networks have the shows they broadcast available for stream already. Hulu is just another example of an entity trying to get money for something that someone else is giving away for free. The truly stupid part is, some people will probably pay for it, justifying Hulu's decision.

NOOO!!! I've just recently discovered the awesomeness of hulu! If it werent free, i would have never watched the show "Community!" You're only hurting yourself by charging!! WHY ARE YOU DOING THIS TO US?!??!?!??!?!?!

they should keep it free, but if you don't want commercials then you have the option of paying.

I guess I will be watching fewer TV shows. I have broadband and no cable (cable isn't offered). I might be willing to pay a nominal flat fee ($15 a month) if there were no commercials, but I won't pay and have commercials as well.

Hulu charges.. I will remove my account plain and simple. The FREE aspect is what brings me to their site.

CYA –

By the way, to add to my previous comment. Hulu wants to charge, then I suppose that would give me another reason to provide a site that is free.. I am sure there will be other sites to provide the same thing free of charge..

my biggest beef is where Hulu doesn't think we are capable of appreciating their service unless we pay for it. I rarely use their site but I think I am capable of appreciating the content despite my obvious lack of insight into how important Hulu is in my life.

Hulu is crazy!!! why charge when you already air annoying commercials? I don't need to grow my eye lashes longer latese!!!!! anyways, hulu takes forever to air some content, so I already have an alternative that streams... sidereel.com.

I killed my television over a year ago when it became noticeable that more ads had been inserted into my limited viewing time. With my extra time I rediscovered reading, dvds, and eventually hulu.com. Suddenly I no longer needed my television fix. I could watch my favorite hour show in about 45 minutes with a minimum of advertising abuse. I even started liking some of the ads I saw there as it became obvious that some of them had probably been specially made for more intelligent web users. Was it just too good to be true? If hulu.com does go subscription it will surely go the way of cable. I'm old enough to remember when the dream of cable became a reality. We were lured with the option of pay television without commercial ads. Well I think we can all see where that went. If hulu goes subscription, I'm back to hitting the books!

I'd certainly pay for the service... assuming it is priced reasonably and the commercials go away.

Oh and on top of that there better be subtitles (closed captioning) for every single show that even has them. So far, really only Fox network seems to be the deaf friendly network on Hulu to provide captions for nearly every show.

Free is very hard to monetize.

Especially when you consider all of the Fox affiliates that freely distribute all of their content over the airwaves.

I think they'll re-evaluate this idea once they make the change and the Hulu user base drops to virtually nothing.

I would bet that, just like cable, the subscription will not be commercial free. Put me on the list of Hulu viewers that will find other ways to watch my shows that don't put a dime in Hulu or a networks pocket.

http://www.Fancast.com

Down with Hulu and on tp fancast.com

you are welcome everyone

One word for you NAPSTER. They were on top of the world at the height of the dot com game. I'm not saying I condone FREE or STOLEN art since I publish comics and am headed towards making films too. But sponsored commercials are good enough. NAPSTER went to a subscription service or rental thing and then came apps that "high-speed dubbed" the Mp3s but speeding them up and burning them simultaneously.

Hulu subscription = Napster = FAIL

Another internet gem ruined.

Cya Hulu, Hello next free online video service.

I've seen so many business models try this – hulu has no clue what the web is. The reason people watch it instead of download is because it's easy. They found a perfect unobtrusive commerical interruption model that only lasts 15-30 seconds which very few people, if any, really find annoying. We respect the limited content and commerical breaks for streaming and quality. There's no way. You add more commercials and try subscription for commercialless still WILL NOT WORK – torrents will kill you and cheap free pirated online streaming will always exist. you found something that works, you're really trying to toss it out a plane onto spikes.

I use Hulu a lot but once they start doing this ill probably go back to pirating my shows:(

And we do not all have cable. many of us are dumping cable for web and downloads – everyone is saving money and cutting back, we're watching shows when we want to watch. We can get it for free from torrents illegal or not. What are they going to offer? $5,99 a month and up your content 10 times? I dare them to find a business model that works. We'll go to veoh.com, to bittorrent, to youtube, to netflix if we can wait, to dozens of other sites that stream without commercials free if we can't. Give me a break hulu. You found something that works – with commercials that people can stomach – and you're thinking about breaking it? You offer $4.99 a month and offer real on time demand of shows and quintiple your content and hope veoh and all major competitors do the same, cutout all the buffer problems – you may have a shot. But sounds like any money you make may get eaten up in doing just that. Good luck.

Big mistake Hulu you are going to upset the very people that made you popular you will lose your following that you made by being a free service to the
America

I would consider paying a very small (i.e. less than $3.00) monthly fee to watch Hulu if, and only if, they removed the commercials. Otherwise there other alternatives.

I can't say that I would not pay a subscription fee. They would need to refresh some of their stale content more often and expand their catalog. I would expect a very nominal fee if they were going to continue ad supported content for subscribers. They need to do a better job of capitalizing on their value to advertisers. I actually watch the commercials on Hulu because: A. They are short and relatively infrequent, B. I don't have much of a choice (can't change the channel and does not make sense to flip over to check Gmail for 15 seconds) and C. If this is all I need to do (watch a 15 second commercial) for free content, I am willing to do that. If they were able to do a better job with showing advertiser value, they should not charge a fee – more eyes on content.

One thing is for sure, the Hulu public relation department sucks. Letting this out without some sort of positive spin is lame. As I see it they could be successful if they strike a good balance between free and paid programming. I.e. let us pay for those missing episodes, premium movies, commercial free viewing, etc. Those who are willing to pay will, those who would never pay will still bring in ad revenue. But rather than keeping their traps shut until they come up with a good plan, they let our imaginations fear the worst. Time to fire that team.

If Hulu starts charging people to watch the shows on there then I will be going somewhere else to watch my shows. I mean what is the point of charging people when you can go to the shows website and watch your shows there for free. The only reason I use Hulu is for the convenice.

The current business model of Hulu is paid for by advertisers. If you're not making enough money, you need to up the price to advertise to the companies, not dig out of the pockets of those people who support you by upping your ratings. Go fee based on your viewers, I am done with you. If you're charging big bucks but wondering where the profit is, have an audit and fire the one who is embezzling your funds. I mean, come on. You set the prices to ad companies and you know your expenses ahead of time. Don't get greedy, and you won't end up needy. Meaning, the flocks you currently have will go elsewhere if you get stupid, Hulu. Don't get stupid.

I could see some folks paying a SMALL monthly/yearly subscription to watch HULU in High-Def WITHOUT commercials, or free with them. To try and make people pay to watch commercials will turn HULU into just another unused internet service..Napster anyone?

If they charge a fee I will not watch.
Commercials should be enough.

I watch Hulu because I work all night and this way I can watch shows whenever I want because I am usually asleep at the times when most of these shows are on. But I will Never pay for it. I will go someplace else. If you need more money, add more commercials. If people have to pay they will switch to DVRs or Bittorrents or some other way. This is a bad idea guys, we can easily find stuff for free instead of paying for it.

I have only been to hulu a couple times. I do have to say if I was a constant watcher then I wouldn't mind paying a fee. By saying that I mean a fee or like 2 dollars a month lol. But then again youtube can be more fun to watch and it's free...

I would only pay if the quality and reliability was at least as good as cable or satellite, there were no commercials, I could run multiple streams, and it was less than $10.

If they go with subscription fees, they can say goodbye to their user base. I know I'm out. I can get a better deal with cable and a dvr.

Yeah, if it comes down to a subscription, they may as well take the site down...
One question I'd have, though, is whether the proposed subscription would mean the end of the commercials....Anyone care to bet whether it would?

"Gimme gimme gimme gimme more more more.....

I've used Hulu for shows that I've missed during the week.

I will not mind a SMALL non-recurring fee if and only IF the commercials are eliminated. Since the commercials are supposed to pay for the content I see no reason that they should still be there if I"M paying for the content.

The movies are not that great and the shows they offer are rather limited. The commercial stops are annoying. If they start charging, I will just go back to my On Demand with Comcast. I have to pay to appreciate value? I appreciate they don't charge.

I get about 30% of my TV watching from Hulu, but its not important enough for me to pay for it. We still use an antennae at home and I can get by just fine without it. Its worth my time to watch the shows with commercials, but on my current budget, I can find plenty of other ways to entertain myself that I don't have to pay for.

As a denizen of the internet, I'm ENTITLED to FREE things whenever I want them. It's ABSURD that Hulu would try to break even, let alone run a reasonable profit. If their ad revenue isn't enough, I would rather see them FAIL than pay any sort of fee. Nevermind that I have no idea what their fee regime might be, or what the benefits of paying could be. If it's NOT FREE, I don't want it.

GIVE ME EVERYTHING ON THE INTERNET FOR FREE I DESERVE IT BLGRGHRPRGHRHLHLHLLLLL

I would be glad to pay if it didn't have commercials. Make it easy and well-organized like iTunes and you'd have a customer!

If Hulu starts charging, they better get rid of commercials.

Will not pay for HULU it will be nice until it last I guess. I will not pay even if they take the commericals out. That's what's wrong with this country everytime something good comes along changes get made usually not for the better.

I am not in the habit of paying to be annoyed. The hulu business model is smart- less commercials, more watching TV. I actually watch the commercials on hulu because they're shorter, and can keep my attention because I know my program is in sight- I never did that on network TV. Seems smart now, why ostracize users with a paid subscription? If they leave the commercials in, how can they expect anyone to pay for that? I, like many other commenters here, gave up cable because you're paying for cable and then you have to see paid ads too...it's lame.

I agree with every single person so far, but I laughed the hardest at Zach's comment. Lol

Hulu's selection is already spotty. If I have to start paying, I'll go to iTunes.

You can watch a great deal of the shows shown on Hulu on their respective networks' websites (NBC, for instance) – for FREE. What extra "value" does Hulu offer that makes them think that people will want to pay for it? They're competing needlessly with the networks with whom they're partnering to show their programs.

I can think of one market that might pay for the service – expats living abroad who miss watching their favorite programs. But that's a really small market.

I absolutely love Hulu.com despite the commercials. I boast about this website often and tell all my friends about it. I currently don't have cable and have been using Hulu as a way to keep myself entertained. However if iI was charged a fee to watch I would simply make the most logical choice and purchase a cable package immediately and stop going to Hulu all together. I would then search for a new free site. Trust me if you start charging us; a new free website will emerge as the victorious competitor. You Will destroy what you have built.

Goodbye Hulu,

Not paying a fee. forget about it. Plus, half of the time you don't post updated shows or different episodes are missing. Not paying.

Shrug. Television isn't exactly a human right. If you don't like the price, don't buy the product. That's how prices get set for everything from soup to television shows. Hulu will quickly figure out whether they can charge for content or not, and it's up to you to decide that.

I currently visit hulu and tolerate the commercials. Even if they charged a dollar a year subscription fee, I wouldn't pay it. I guess when your stock is under $15 you've got to find additional ways to piss off your customers. Brilliant!

I will not pay to watch this either.

Nope, I won't pay for hulu ever. I use surfthechannel which gives me a choice.. I can either watch for free, no commercials and take "breaks" or pay $19.95 per month for unlimited viewing. Either way, there are no commercials. If you go the free route, you can watch for 72 mins, then take a 54 min break, then watch another 72 mins, etc. I chose to pay the $19.95 for 3 months so I can watch unlimited and I just love it.

ill just tivo all my show and skip the commercials

Hulu is a decent service but not worth a monthly charge. Between the DVR I never bother setting and the Netflix streaming service that's free with my subscription I don't see any reason to pay for Hulu, and I'm sure there are a lot of people who feel the same way. I don't think Hulu will last very long if they start charging.

I love Hulu and watch everyday but the day they charge I am no longer using Hulu! If they can't make it on revenue from commercials they are doomed to fail. If they try to charge I hope they do fail and fail fast ! What is next CNN.com charging for me to use their site? Geez I already pay Time Warner 60 per month for internet.

And then everyone stopped using hulu, in five years no one even knew what a hulu was anymore. The End.

Hulu was all about convenience for me. If the model changes I will go back to the DVR and my nice television with a huge picture. I am so tired of being nickeled and dimed to death in the rest of my life, entertainment with minimual commercials was nice while it lasted.

I can see them putting up a "freemium" model with no ads for subscribers, the same way Spotify do. Possibly including specialised content like DVD extras. If not, it'll just prove or disprove the dictum that charging for Internet content is difficult to do, as Hulu loses a lot of users very quickly.
Let's be honest, if it doesn't make them more money, removing the login page will not be difficult to do.

However, and this is important, if they make it subscription-based internationally, I will subscribe. I will be all over that. The ability to get US shows that aren't run in the UK for $15 a month? Yes, that's worth the money.

I use hulu all the time and if they make me pay I will stop. if they set it up like others have said where a section is free but with commercials and the other payed without then that would make sense. Take pandora for example. They have the 2 differant sections and are doing just fine. hulu, don't take away my only way of watching tv.

I use Hulu all the time instead of recording shows on my media center PC. Before I discovered Hulu I recorded the shows on my PC. When the fees kick in I will kiss Hulu goodbye.

Hopefully the networks will still have all of their shows available for free on their websites. If so, it will just mean using them rather than Hulu. Otherwise, I can always watch many of the older shows via my netflicks account.

By the sound of it, they will have a subscription system like most other internet/stream systems, and that is a limited amount of free content, and then pay for more.

I use Hulu because I don't have TV at home, and can't catch most of the shows I like when I am at work. My options are Hulu, or piracy. Why is Hulu pushing me toward piracy with subscription fees?

If the commercials go away and the fees are cheaper than monthly cable and a VCR from Goodwill, I'll consider it. (Limited budget woooo)

It will be too bad if Hulu goes this route...especially if they keep commercials in the shows. Nevertheless, it could work well as a model if they competed on price/offerings with Apple's "Season Pass" for shows on cable, like Dexter, This American Life, etc.

The cable/dish companies should take note: Hulu's "a la carte" offerings with commercials are a no-brainer compared to paying outrageous monthly fees for channels/shows many don't bother with. Yes, DVR's are nice, but nothing beats Hulu streaming through Plex on a Mac.

I'd pay a reasonable subscription fee; however, I'd expect no commercials and stellar content. Hulu is good – but there are other ways and places to get content with just a little effort. I'm sure there will be a lot of free tutorials posted on how to do this should everyone have to pay.

I would never pay a fee for that bottom feeder crap they call the movies section. the only thing i watch is the documentaries and i can see them on youtube if they start charging.

So it would seem that comcast , dishnetworks, directTV and others have seen the writing on the wall and quite probably made Hulu an offer they can't refuse. Big mistake Hulu...you might have given these others a run for their money. Broadband is finding it's way into places it's never been before via private wifi networks because big carriers don't think it's profitable enough. Right now it's possible in a lot of areas to secure a broadband connection for less than thirty dollars a month and completely replace your telephone service (google ooma) , subscription tv,(Hulu , Joost, ....) saving Joe Consumer $60.00 – $70.00 a month. But greed will play out against you Joe. And I am sorry for that....

A simple statement , if Hulu starts charging a subscription fee ,it will be the last time I go to it.That's what the commercials are for. every body starts getting greedy!

You people are being ridiculous. How is it 'Greed' to charge for your services!? Presumably, if you have a job, you need money to pay your bills, too. Do you think ads that no one clicks on support HD streaming of major TV programs? Really?

More disgusting is the people who justify stealing TV shows and movies because of this move. If you can't afford Hulu or movies or TV show, don't steal them...or at least don't pretend you have any justification for doing so.

Misleading blog post title. Carey's "I think" sounds like just that... they're thinking about it.

??? I don't have cable and rely on HULU for the shows (You don't have CSI!!!). The commercials should be enough to cover cost and earn a profit (like Facebook ads). Once HULU starts charging, the viewers will stop going there. That's a fact. So, go ahead and charge. It will surely backfire.

Hulu is not the Wall Street Journal. Murdoch pay attention:007 will come after you. Arrogance is what brings big business down. You will just generate the new generation of software for free.

i agree with what most are saying here – i wont' pay hulu to watch their content. seems like the vast majority of commenters here are opposed to that model. and i would guess that many people passionate enough to comment on this topic represent the type of person that watches hulu enough to even consider paying. hulu should start charging more for commercials – a commercial spot during primetime can be very expensive, and it's primetime almost all the time on hulu. hulu should also consider creating a set-top box and profit off of that while keeping content free. i think that's something people would actually purchase.

No kidding! I'm not going to pay for Hulu. The only reason I use it is so I can watch shows like Heroes, FlashForward and shows that I can/could record with my TV anyway, for me I use it strictly for the convenience of being able to watch when I want on my computer. 30 seconds of commercials compared to 3 to 5 minutes of local crap commercials?? I'll take Hulu anyday but if they charge, I go back to watching with my Dish channels, record them then watch them, I'm going to skip over all the commercials.
Hulu charges = that will be the end of them.
(although I did just have a horrible thought...what if clear channel bought them? Then I wouldn't use Hulu just on principle).

Most of the shows I watch on HULU are on free over the air stations anyways like Fox, NBC, ABC, CBS . .etc. So the main thing HULU has
going as far as I'm concerned is that when I miss an episode, or want to replay one I can do it there.

Hulu just drilled a hole in their own ship.

They will need to stop playing ads if they charge. Maybe they should do a mix model where some of their content (like previous seasons of a show for example) require a subscription, but the new stuff are still ad based.

I agree that Hulu will be cutting it's own throat by charging a subscription fee. People who can't afford cable are not going to be able to afford a subscription fee either. It's one thing if Hulu is not making enough money to keep going, but if that were true, they would be charging now. I believe this is just another greedy company and if they do charge, I sincerely hope they fail. I rarely hope for businesses to fail, but I'm so tired of all the greed!

Just like Sean suggested, I think hulu should keep both. You can choose either to pay a subscription fee for ad-free shows, or watch free shows with more commercials (say, 60 seconds).

I don't really dig the commercials whether on TV or online, but I'd rather see Hulu increase its commercial base than pay per view. They could easily increase revenue by doubling the commercials–just by watching two instead of one, per show break– and I think the consumer would rather see that than their dollars go to waste.

Bye-bye Hulu.

Ill just go back to recording the shows I miss, I can live without HULU and I will if they start charging for free TV shows. Quit trying to use old business models with new technology, when will they learn.

free hulu rocks pay hulu sucks

I really loved Hulu - I even purchased some of the wares peddled in the commercials. If they start paying for it then I will bail and go back to watching things on http://obama-epic-fail.com. At least they keep things real there and promise NEVER to charge for content.

I agree with Sean and Ike. Let people pay and get commercial free programming. People that want it for free can still sit through ads (maybe more of them). I love people that grew up in a world without Tivo talking about "suffering through" commercials on Hulu. What are they, 15-30 seconds? And there's about 3-4 of them? If you don't pay for a DVR, your commercial breaks are a LOT longer than that!

But yes, if we're paying, we're not watching commercials. And for the people that dumped cable, congrats on a good financial decision. I doubt they'll be charging $75/month for Hulu. You can probably still pay.

I love how they say, more or less, that folks don't appreciate the value of Hulu, so they're going to get charged a fee to use. That'll show 'em!

I will certainly not pay to use Hulu. Like other commentators, I enjoy the service as it is, but the value of it is that it's free to users. Take that away, and it looses it's value.

Haha....

My guess is this is only the beginning for these types of online services. Youtube will be next...

Most of the newer tv shows that are on Hulu can be found for FREE on the big 3 (ABC, CBS, and NBC) websites. Their site is alright. They post halfway decent movies. BUT I DOUBT I WILL BE PULLING OUT MY HARD EARNED CASH TO WATCH A RERUN OF WELCOME BACK COTTER, OR SOME OTHER DUMPY SHOW!

My suggestion to all of you folks is to jump on the Crackle bandwagon.

http://www.crackle.com

You can see what the problem is here. We all grew up not paying for TV. We already have to watch ads. Even PBS has to get out the begging bowl continually to make us pay. The idea that people will join hulu en masse, and pay a subscription fee, is ludicrous - particularly since they started the whole venture by not charging. That's how they got popular.

If any event of the last year has convinced me that TV is about to go the way of the music industry, this is it. Here's an idea: pay performers, producers and creative people, and let the "networks" float out to sea and sink. They're as relevant as switchboard operators. One ringy-dingy, two ringy-dingies, you're disconnected.

this is the old bait and switch.......shame on you HULU

This is awful. Hulu was a decent service with ads because it came with a few good shows that I want to watch. If they start charging, they better have every network and show on television, or I will just bittorrent or record them myself.

According to a post on Gizmodo (http://gizmodo.com/5388745/how-a-paid-hulu-would-work) Hulu will NOT be charging a fee to watch what's currently free on their website. Just check out the article.

I would never ever pay for Hula. The only reason I use it now is because its free! I dont use Hula that much anyway because I have cable and dvr. I will just use Joost until they charge. Pretty dumb move.

Geez, it's TV. It's not like it's actually something worthwhile.

Hulu already gets paid for my viewing. It's called commercials and broadcast television has been using this monetizing model for 50 years now. This is nothing more than greed, wanting to get paid twice for their content (note: they're not going to eliminate the commercials). Very few people will be willing to pay. The vast majority will find alternatives and Hulu will die (Note: I'm an avid Hulu user and fan of the current service).

And so comes the death of hulu.

TV execs are bastards.

Here is my suggestion to Hulu: Don't! Not just when you are starting to become a household name. If you want to make extra revenues only charge for episodes that have expired. Like someone else said there will be another start up to take up the slack from the users you will lose.

see Apple's iTools free-to-paid changeover for a history lesson on how not to go from a free service to a paid service with no major change in what you get for the money. This is a bad idea, and will most likely kill hulu as a good online alternative to over-the-air television.

Being stuck with commercials IS paying. The whole purpose of "modern" media is that of selling something, in this case advertising. Advertising value depends on circulation. The more people reached the more the advertising is worth. Look at what has happened to the nation's major newspapers; circulation crashed, advertising crashed and the biggies are gone.
So; HULU is not free; the viewers determine the value of the advertising which is what it is all about. "Appreciate" has nothing to do with this.

Big mistake. Hulu already draws revenue from advertisements. Charging people to log onto the site will cut viewership. This will be good for You Tube.

I will definitely not pay for Hulu. It's free on television, they already make a TON of money off the commercials, why do people try to always get rich over night? I will definitely search for an alternative.

Bye bye, Hulu. Hello downloading!

Say bye bye to the Hulu. It was fun, but we're not paying for it. Paying for commercials? Forget about it.

I have to say that I will also likely go somewhere else. It boils down to convenience; I like the shows and not too bent out of shape about commercials. However, as some have that they do not have cable because it costs extra, I think that I will find my entertainment elsewhere. Quite a few students, particularly undergraduate and graduate use Hulu due to its current model. Charging a group of folks who are already tens of thousands of dollars in the hole is sure to send audience numbers plummeting, myself included. Oh well, it was fun while it lasted.

Well, I completely disagree that Hulu has "valuable content", their content is hardly the best of tv (look at their movie listings). My favorite show to watch on hulu is the daily show, which you can also watch on the show's site. Similar with other shows as well.

What hulu really provides is convenience so that one doesn't have to scrape the web to find streams of some popular shows. But considering that there are other alternatives to Hulu (and there will be more) this is hardly a service I would want to pay for.

I don't believe the Hulu people have lost their mind and want to ruin their business by attempting a move that will alienate all of its customer base. But they must be struggling with their current business model so they may not have a choice.

For one thing, online video ads do not have the same impact as tv ads. Furthermore, they always have technical difficulties with ads, as many of them do not load (I usually just get a message and have to wait for a 30s countdown).

I would encourage them to rethink their advertisement model, explore new online advertising methods, but charging for content will not work, guaranteed.

Another case of Corporate Greed Mongers running the show when they know the least about it. Oh well this Hulu BooBoo with just make room for someone else to fill the nitch. I will never pay for content that includes advertising of ANY sort.

What idiots!

Here's a better article explaining the whole Hulu situation.

http://mediamemo.allthingsd.com/20091023/how-much-will-you-have-to-pay-for-hulu-nothing-how-much-will-you-pay-for-hulu-plus-good-question/

I definitely agree with the majority of people. I will be very upset to see HULU start charging for its service. For my part, I do not feel like paying for DVR, and most of the shows that I like come on when it is inconvenient for me to watch. The ONLY advantage that HULU has at this point is that it is free. If they start charging I am quite sure it will snowball rather quickly. People do not want to pay for something that was free first.

If they start charging, I'm gone.

take the commercial content out of the shows, then lets talk. that was the original premise of cable back in the stone ages and we see how long that lasted.
pay to watch commercials both online AND in cable? Dont think so.

Hulu does this and they wont be around long at all.

But hey, if the board wants out and wants to shoot themselves in the foot, who are we as the public to stop em?

Let em, maybe the collective human gene pool IQ will go up a point or 2

RIP Arrested Development (2003-2006)

One of the best TV comedies ever produced...

I have high speed internet, and I do not have any form of cable TV. I use Hulu often. And I will *not* be paying for it.

If I pay for a show then why not download it from itunes. A subscription charge. Forget it. I'll just miss the show. I already have to pay by watching commercials.

Too bad for HULU. Between cable fees, internet fees, telephone, and over priced movie tickets, this is the last straw. The idea of watching those stupid commercials and paying for it, is just to much. Goodbye HULU.

There isn't a chance in Hades I would pay for Hulu.

With Comcast buying up NBC Universal expect hulu to die and your government doesn't understand technology enough to see this is a monopolistic position. Expect all cables, with their massive cash machines, to lobby to have Bittorrents outlawed also. As they grow in content ownership (think TWC) they will have greater say in establishing copyright ownership and shutting down torrents.

NOTHING COMES FOR FREE BOYS AND GIRLS

Hulu corporate morons are idiots. They get paid advertisement for programs for the most part are FREE in the first place the only difference is you can watch it at your convenience.

I hope all of those of us who have support Hulu and spread how great it WAS to others stop watching it immediately when they try and make you pay a subscription.

I guess they are using the Gordon Gekko approach "Greed is good"

Let's unite to show them what happens when you get to greedy.

so they want me to pay for something they already give away for free over the air?

are the owners of hulu investing in torrent sites? cause thats where everyone will go to get their shows now.

I can watch most of my shows on ABC.com or NBC.com. I don't need hulu to keep up with my shows and I don't have TV or cable just internet. I am a poor college student, the last thing I'm going to do is pay for one more thing when I can get it for free.

Bye bye Hulu! I'll miss you! We had some good times together....good times. (But not good enough for me to pay to keep you)

I would be willing to pay to use Hulu if shows went live the same night/next day they air. It would also depend on how much more new content they bring in. I don't have time to watch TV live, so this would work much better for me. I'm also assuming it'll be a decent price with no ads.

Pfft... nah. It's too easy to find the shows elsewhere for free. I do love the site but I'm not paying for it.

All about greed nowadays.

I think HULU is doing a publicity stunt to make themselves visible to out-reach to more potential customers...... Why would a company running farily stable shun themselves by putting in a rule which would kill their business. In few days they will revert their decision back to not charge their customers. I didn't know or heard of HULU until I saw this blog in CNN. Now I did, that's itself is a simple example what I am trying to say.....

Sad, Bye Bye Hulu!

Can anyone say bittorrent?

I used Hulu mainly to watch Modern Family but I also watch other shows and events. If they start charging a subscription fee, bye bye Hulu! I can live with it or without it.

Ha, cya Hulu. Back to Tivo.

HULU NOOOOOOOOOOOOOOOOOOO! I searched and searched and finally found you perfect and free. I dont mind the commercials only 30 seconds but to make us pay for you! NO! I can just record. It only takes a little more time so can like half the people who watch this. NOBoDY likes this idea you get enough money from commercials you cant excatly spend it on anything you are just a website. No one will pay for you and you will lose.

Or you good do something like if you pay you get no commercials that way would be fair.

Bad move Hulu. People use your service two ways: in conjunction with their existing cable, or, as an alternative to the high prices of cable.

So, congrats, you have managed to alienate both groups. The first one is already paying for cable and being one of them, I can tell you there is no way I'm going to shell out more cash for Hulu.

And in the second case, those people went to Hulu to escape the cost and annoyance of cable. By charging for the service, you are destroying the one reason everyone uses your service in the first place!

Doesn't really matter though, as Hulu dies, 10 others will step up to take it's place almost immediately. Some already exist, though they are admittedly not as good.

Cable dumping sounds like a trend that is why HULU is probably charging. What TV cable company is hulu in bed with? Millions of people not paying for cable and watching it for free online is a big hurt to cable companies and they need to get that market back. There just going at it the wrong way.

Yeppers, Hulu dies if it goes to a pay model. Stick with the ads, we will stick with you. Make us pay, and torrents win the day...

This is going to drive people back to Bittorrent...

They should do a two tier approach. If you pay there are no commercials at all in the shows and if you don't pay then you have commercials. If you pay and have commercials then I will just turn my cable back on.

Rupert Murdoch announced earlier this year that he plans on converting most of his free websites (his news sites, hulu, certain features of myspace, etc) to paid services within the next few years.

I personally can't wait for him to do so. He's so out of touch and set in his old ways of doing business. I can't wait to see him fall flat on his face.

Paying for HULU? No way! I have the same shows on cable that I ALREADY pay for. Hulu is just a good way to catch up when I miss an episode. Bye-bye Hulu.

isn't that what iTunes is for???

My initial response to this story was that there was no way I would ever pay their fee for Hulu. And it's not that I'm not willing to pay something, but for the value I get for Hulu I'm not willing to pay much. I have cable, but I essentially use Hulu as a DVR – for example, House and Heroes share a time slot, so I can watch one live and the other on Hulu.

Would I pay to keep this ability? Maybe, but it's not going to be anywhere in the neighborhood of what they'll ask. They're going to set it to at least $20 a year, and likely leave the ads in place. No way.

No pay, no way!!!!!!!!!!!!!!!!!!!!!!!

They will tank and we will will loose what is right now a great service. I will not and I am sure most others who use it now will not pay a fee. The whole value of the service is that it is free. They will loose most people if they start charging, especially if they keep commercials and charge fees. I pay for satelite, I like to use the service when I am away from home. If I am forced to pay for it, I will just find alternative sources and rely more on my dvr more.

Paying and still getting brain numbing commercials?
Some how television that was always free has become pay,
Cable tv used to have a basic broadcast free service, then when the twin towers went down the cable industry saw it as a reason to charge by bundling in what we don't want in order to charge a basic fee.
this country not a democracy it is a Corporatocracy.
If Hulu Charges I'm out.

wow.. really, I wouldn't want to pay a penny for hulu. Hulu is great but I can find so many other sources to watch pratically any shows I want anytime. And if that other source starts charging...well, then I just move on to another source! However, Hulu was so convenient!

Nope. Would not pay. I visit every so often when I forget to set my DVR or my comp with a built in TV tuner. Not sure why HULU feels a need to charge when they are already getting revenue like regular TV from sponsors. The thing is. not many or their movies etc... even pass muster for me. These are shows that are otherwise FREE on the airwaves correct?

But watch some will start paying for it for the carry and go aspect on portable comps however I hear XM and Sirius in the background with their struggle to keep up paid radio subscription.

If HULU thinks adding Stern or Oprah will impress me it will only convince me never to visit the site again.

Hulu is in a serious fantasy land if they think anyone will pay for their content. That is what their advertisers are there for. We'll endure the commercials but you're saying that you want us to pay to watch and have to watch the commercials that your advertisers are paying to insert. What brain dead morons are running this company. Goodbye Hulu... I wouldn't pay 99 cents a month.

If they start charging, Boxee is going to be huge. Boxee already does a better job displaying the media you want to view.

Lets be honest here... I'm too one of the people who will not pay to get TV with commercials anymore... But if the price is reasonable, I will think about it. An example of a reasonable price is $1 a month. That's fair enough and and they should remember they didn't get that dollar before. So I think if I'm one of the executives I will try to establish a plan where I work around a very low subscription by allowing people to appreciate the service and at the same time help keeping it a live by a very low subscription like a $1 a month.

Otherwise, I have to admit that I will be the first to go. I learned about hulu when they didn't have such thing as 480/320 quality video. But I don't care, if they challenge us with pricing, I will be the first to fly..

Bye bye, Hulu.

Was nice while it lasted.

I will also stop using Hulu. I have no cable at home, but I do have Netflix. If Hulu charges, I will just wait until the seasons of the shows become available on Netflix.

Let's also not forget that most of what Hulu has available is also available on the network website, although it is typically not as good of quality.

Why pay for Hulu to watch an ABC show, when I can just watch it on ABC.com?

Wow. That's a really bad idea. It's not like there aren't plenty of other sites where you can view tv shows for free. I guarentee you, most people will find an alternative that's free, and Hulu's popularity will decrease by at least tenfold. Think about if Facebook or Twitter made you pay a fee? Most people would stop using it, even if they liked it a lot.

"I'm waving goodbye to Hulu when they say they should charge money for their services. Greed is not cool."

That's just a ridiculous statement. Tell us the services you use on a daily basis that are free.

I agree with Larry. If Hulu starts charging, I'm outta there.

HAHAHHAHA ! Good luck with that. If they really need to go to a subscription model to stay profitable, I wish them all luck and hope they have come up with plans on what to do when Hulu folds.

Buh-bye Hulu. Leave the free content game to the show creators, like AMC and FOX, who are smart enough to provide episodes of wonderful shows like House and Mad Men to increase viewer loyalty. With episodes, "inside stories," blogs and chat, there's real community building going on that only drives more viewers to the show. Middle men like HULU we don't need!

I too love hulu and introduced it to my friends who don't watch tv because they can't see having cable. Like them Im on the go but love to the ability to watch my favorite shows on my on schedule. It is free and I will not pay for it once they start charging. Why mess up a good thing. I will find another outlet once they start charging and so will many others. Until then I will use it because it is great.

I've loved Hulu for a year, but I'm not going to wait. I think I'll try and see how well I get along without them now. I just need to bookmark a handfull of sites to replace them: ABC, NBC, FOX, sidereel , etc.

Really stupid move. Finally, there was a way to watch or re-watch content for free – legally – and now they're going to drive people away. They already have advertising – deal with monetary issues there. I hate that many current shows only have limited numbers of episodes available (more the networks' restrictions than Hulu's I think) but I've been able to catch up on some things I never had time to watch before, and that's the part I love. Really stupid move, Hulu, because many will not pay. Get ready to watch your site traffic drop dramatically.

Greedy bastards! They surely won't be getting any money from me.

What on offense. I will be looking for free alternatives today!

i've liked hulu and have tolerated the 10 minute commericals about nuva-ring. i'd never pay though. seems pretty egotistical to charge for network tv shows. there's veoh, the network sites, or regular old-school tv – or if you want convenience, people have tivo. go ahead and charge for movies – be a competitor of netflix or something.

During times of vast unemployment and economy hardships, why does the corporate board running Hulu think it is wise to start charging for content. If greed is what thereafter, I will not hesitate to look elsewhere for free content like most intelligent people.

"...what we need to do is deliver that content to consumers in a way where they will appreciate the value..." So let me understand... in order for consumers to appreciate the value of the service, the executives want the consumers to pay! We already pay when we watch the commercials. Well... let's watch the executives impose a fee and then watch how their fans disappear!

The days of totally free internet are numbered. Already several media outlets charge a modest fee. I remember the early days of "Pay TV" when everybody would say why would I pay for something I get for free and look what happened! As long as the subscription fee comes with improved programming--no problem.

Sean had a good idea. Keep the service with commercials for free, but have the option to pay a subscription fee if you want to watch shows without commercials. Everyone wins and they don't lose most of their viewers.

No one I know will pay to watch on hulu when people have been watching these same shows for free elsewhere. They will be upset because they will have to search for it, but when its the option in this economy for free or pay, they will choose free every time.

It's sad because my parents have done the same as most people and ditched cable tv for an HDTV with pc hook up and utilize the awesomeness of HULU and Netflix. Cable companies are getting away with murder now a days with their prices. I work for Wal-Mart in the electronics department and educate my customers constantly on the use of their HDTV purchase and the great Idea of using the PC connection. Appreciate content? You mean to tell me the only way I can appreciate CONTENT is to see a dead guy tell me about an apoxy that can pull a truck or the 50 million herpe's commercials?

CNN.com tried this a few years back, charging subscription fees to watch streaming video. How well did that work out?

The only reason I use Hulu is because its free. I don't mind commercials, I know they have to make money someway but now they're getting greedy.

Why would someone pay for Hulu when they can stream the same shows online on the show's network site?! This is the most ridiculous thing ever. Really the only "service" Hulu provides is collecting all the shows from all the networks in one place. No more Hulu simple means you'll have to load Fox, ABX and NBC's webpages, instead of just Hulu. Big Deal.

Hulu gets more then half its content from other sources. You can get things like the "Daily Show" from their own, respective, web sites. ie: Fox, WB, SyFy etc. Forget the middle man if they are going to charge for others content.

On well it was nice while it lasted I'm sure another site will pop up to take its place. Its sad though, originally tv was free and that's why we had commercials then cable came along and we were not supposed to have ads because we were paying a fee. I think these guys think adding a fee makes everything better. If this train of thought continues we will see a new golden age of piracy

BAD business move... listen to your viewers Hulu.

Bye Bye, Hulu... see ya around because I won't pay and neither will many others. I can just as easily go to the networks' websites and watch most of this stuff for free. DUH.

What the heck. Does hulu not understand that you can watch the same shows on the network sites fo free anyway? The only thing they do is consolidate it into one place. Peace out hulu

Love free Hulu, wont pay. Ever.

*** I love it when a company thinks they need even MORE money to be sucessful ****

Well considering that they are currently losing money, quite obviously they do need "even MORE money to be successful," genius.

*** Free is very hard to monetize. ***

Tell that to Google.

I always thought that Hulu was a step in the right direction by both neworks and show creators alike to bridge the gap between the downloaders and the money hungry television executives.

By charging for this site they will be proving the points of downloading public.

If I pay for cable and miss a show because I am working, why should I have to pay for it again to watch it? This is an insult to all the people who support good entertainment and the decision makers will be ashamed of themselves once they realize that nobody will pay to watch TV with commercials.

Well...at least we won't pay twice.

If Hulu starts charging, I will buy them from iTunes instead.Simple as that.

They also need to realize many of the biggest shows they offer are available free elsewhere. In particular the fox shows I watch, I already watch at fox's website. I could see them offering a premium service along with a free service. The free service exists as it does now. The pay service would let you watch programming commercial free along with the downloading of episodes and movies. But honestly in the reality of the internet I don't think they can make it work. Offering an online service you charge for means it needs to be better than everything else. And the internet is the ultimate find a product that's better and cheaper (free) tool.

The move is response to help Hulu protect itself. Hulu's parent company is being threatened by Comcast. Comcast is interested in acquiring Hulu's parent company- which would probably mean the end of Hulu all together. Comcast sees Hulu as a threat to its business. I, for one, will pay for Hulu. It will be cheaper than paying for the outrageous rates that the cable companies charge.

We do not know what the fee for Hulu will be, but think of the alternative before you make a snap judgement about their motives.

I already pay for broadband, and watch the content on Hulu with commercials. So now they expect me to pay in a third fashion for the same content? Come on. It is this sort of usurious attitude that led so many people to download these shows illegally in the past.

I for one will _not_ pay Hulu, especially for content with commercials in it. I would simply record shows I can't be present for on first run, and cut Hulu out. There, no extra money for anyone!

I discovered the joys of free online things in 1997 with the mp3 and moved on to just about everything else. I've since grown up and started actually purchasing dvd's and music. I however have never owned a tv I never saw the need to purchase cable and then watch a bunch of commercials. Should hulu start charging and still making you watch commercials I will not ever return to the site. However if they offer a commercial free service with a small monthly fee I could see myself doing that.

I got rid of my cable because it costs over $100 but I must keep broadband.

I thought I'd watch almost no TV online but with Hulu and Netflix, I watch a lot more TV than I ever did cable. The recommendations are addictive, you can sample shows, timing is less relevant than Tivo. There is pressure to watch some shows before they expire. The commercials are no worse than fast forwarding on the cable companies DVR.

At $15 (equal to my Netflix plan), I'd pay for Hulu and be $90 better off than Comcast o' suckiness. At more than that, I'd just stick to Netflix. They still have a few movies I haven't seen and a couple of TV shows from the 90s.

Did somebody say phone at home? Why would anyone do that? I dumped Vonage a couple of years ago because even that feels old and useless. With Google Voice, I think even more people will dump phone over wire.

Goodbye Hulu, You were sweet while you lasted, but I'd just as soon go the way of netflix, thousands of shows for one monthly low price, c'mon, not that hard to decide whice company to stick with.

I can live without Hulu.

As someone who is getting ready to enter the television industry, I'm willing to pay for Hulu.

TV is having a hard time, guys. DVRs, torrents, streaming content are all driving down ratings and thus driving down the money broadcasters get from advertisements. And they can barely make any money off of internet ads.

We don't pay for network TV, nor does the government (as opposed to Britain where there is a television tax). Shows cost a LOT to produce, like 2-4 million dollars an episode. That money has to come from somewhere, and for a long time that's been advertising. But with people streaming shows online and fast forwarding through commercials, that source of income is in danger.

I guess my point is if you like your television shows, you should support the producers and stations by actually tuning in on your TV or buying DVDs or, yes, paying subscription fees that hopefully won't be too high. Otherwise, get ready for an increase in reality TV programs.

This isn't about the greed of the industry, its about the fact that we live in a capitalistic society. In some way you have to pay for the products you get, otherwise businesses can't last. We don't have an innate right to content that costs millions of dollars and hours of time to produce.

Hopefully the broadcasters will balance the subscription fees out by, in return, providing more content on Hulu (previous seasons, all of the current season, etc). Then it could be a cheaper alternative to buying episodes on iTunes.

I love Hulu. I use it to keep me occupied on continuous feed of my favorite shows when I want to escape the world for a couple of hours. A fee will certainly remove any hype Hulu presently has and deter viewers from using the site. It would be very distructive to the appeal it has for its viewers. They would resort to those network sites where the shows are offered free of cost. So I suggest if it is trying to raise money find other means.

People in this country have an over developed sense of self-entitlement.

If hulu starts charging, then I'm going elsewhere!

I don't pay for cable because I know I can get it for free online. Just as I wouldn't start paying for Hulu when I can use Fancast for free.

Hulu will have to make a choice... in-show commercials OR a paid subscription service. Consumers will not tolerate both. It's that simple. My guess is that they will attempt to preserve both of their revenue streams.

The only reason I use Hulu is because it's free and everything is located in one place. If video quality was better, I'd consider paying. I can just as easily torrent shows though...

I don't understand why a company decides to broadcast some shows for free and all of the sudden when they realized how many people turn to free TV , they feel that it is money they are losing. or the other companies think their business is threaten.
Well, I guess until someone else comes out with some free TV again, most people will go ahead with their regular TV schedules and forget HULU ever existed.
Why pay for something most of us are already paying for (cable or sattelite).

Chase Carey's statement about making people pay so that they appreciate the value of HULU's content shows just how warped corporate thinking is. Perhaps, HULU will appreciate the value of their viewers when they exit en masse. Everything now seemingly has a renewal cost or subscription fee. I've yet to hear why TiVo needs a monthly subscription fee of $12.99. For less then $75 you can turn your computer into a DVR and not have to pay for whatever "service" TiVo supposedly provides. In fact doing so offers many advantages over a TiVo box. Furthermore, I don't remember anyone paying monthly for the privilege to program their VCR to record a set channel at a set time. It's pure greed and now HULU has discovered that greed is the best business model of all.

Who's running Hulu? Has Obama taken that over too?

Why does it have to once again be the little guy making the big guys richer instead of just jacking up prices for the advertising? They get big time companies like McDonalds (who take up an entire weekend of advertising that they are NOT showing ads) who can absorb the cost.

On that note, if the subscription fee was modest I would probably pay it. It gives viewers leverage if they become actual "customers" of Hulu, and there are a LOT of things I dislike about it that I now just say "Eh, it's free". They would not be able to charge anything exorbitant because they cannot guarantee the quality or availability of their content.

I don't have cable and won't anytime soon. I only watch network shows on Hulu to better fit my schedule (I don't mind the commercials), but if they start charging I will never use Hulu again; I will just have to watch these shows when they are broadcast, like I did before Hulu.

I think Hulu needs to define the "value of our content". They air shows from other networks (CBS, NBC, ABC, etc..). It seems they are really asking us to pay HULU to appreicate the value of content on ABC, NBC, ABC, etc... I do appreciate their value - that's why I will be streaming their shows direct from their websites. It will be a cold day in you-know-where before I give one dime of my hard earned money to HULU.

NBC.com, ABC.com, CBS.com, Fox.com, etc. etc. offer their shows and series online for "FREE".

Hulu will be 'shooting' itself in foot (or head) if they try to suddenly start charging for content w/COMMERCIALS?

That's been done to death by Cable-Moguls who have even stacked the programming deck so that you can't get any 'single' package that has premium/ppv's all in one-package for under $100.+ dollars a month, PLUS "franchise-fees" whatever the hell that is?

So just like the auto-industry Hulu will run itself out-of-business and then ask the Govt. to 'bail' them out cause they mis-managed their company and tried to 'screw-the-pooch' (public) yet again.

It's cheaper to get DVD Mailers/Instant Play movie-content from Netflix that the Cable-creeps and now, apparently, Hulu!

Hell NO I won't pay!

Smart move by Hulu...I'll certainly be signing up!

...I watch Hulu when I miss my favorite shows... but if I research they have encor presentations on other cable channels... I pay way too much for cable to pay for Hulu too. cable expenses are RIDICULOUS!! ...although I enjoy the convenience and limited commercials... I don't think I'd pay for it...

Goodbye Hulu. It was fun while it lasted.

Hulu is a great service to use while traveling, but if they begin to charge a fee, I will just wait until I get home and watch it on the DVR.

yup, I've already stopped watching hulu as much as I used to because of the new volume of commercials, if they start charging then I'll never charge again.

Bye Hulu, it's been fun.

I had tons of free ways to watch my TV shows online before you came along and I'll still have tons left after you start charging everyone.

No No ... that should not happen. I was so happy with NO CABLE and ONLY HULU... I loved Hulu Labs and their recommendation system. I find ads sometimes annoying but I can sit through 4 mins of ads to see my shows in HD quality. Hope hulu people find some alternative. I hope fancast does do not in near future.

Suck it, Hulu. BitTorrent, here I come.

When Hulu first appeared, I wondered for about 10 seconds if it might help kill iTunes store. Then I realised it wouldn't work, they will have to start charging for the service, as soon as it got popular.

If hulu does start charging, other websites will spring up offering the same service for free. Those nice advertising dollars will just go elsewhere once the viewers leave hulu. The viewers leave, the advertisers will too.

I use Veoh to watch non-mainstream content.

I love Hulu, but will not pay for it. For on-demand streaming, there are other free choices. For the most part I'll just go back to downloading torrents of all the programming that only Hulu had.

Now, if Hulu would reverse their decision to block mobile devices, and I could watch Hulu on my phone with Skyfire again.... then they might snag me as a subscriber. Maybe.

A far better idea is a two tier model, subscription fees for no commercials, or free distribution with commercials. Hulu and the networks would make more money and alienate less viewers this way.Even though I have satellite tv I watch hulu 80% of the time because it's convenient to my schedule. Will I pay for that service? NO! I could download the shows with slightly more effort and have no commercials through bit torrent. Even better, I will learn to use my dvr more effectively. In no way will I pay for a service I've used for free for the past 18 months. Bye Bye revenue stream from advertising payable to hulu by inserting commercials if they go to fee based model.

hulu is a great convenience. I don't have time to watch television during the week. On demand from Comcast is too thin on content and clunky. The variety of bad delivery sites owned by the networks is annoying.

Would I pay? Only for things I really want to see. And I'd likely pay for them on iTunes where I can replay them if I want.

I'd suggest the board do a little more thinking about how to monetize hulu. They are acting like there are only two choices.

Get creative, people.

This is completely out of proportion. Hulu is looking to charge for premium (cable, film) content possibly, and nothing else. They followed the comment by saying "We continue to believe that the ad-supported free service is the one that resonates with the largest group of users and any possible new business models would serve to complement our existing offering.," because there's about a zero percent chance that they would try charging for content that's still free on their owner network's individual sites.

I use it some time when I miss a show or forget to DVR it. But I think paying is a big no no for me, I don't pay for I tunes video so no way for Hulu.

The only way I would pay for Hulu is if it meant no commercials. None at the begining, no commercial breaks, none tacked onto the end of the shows. And as Vic stated, commercial captions need to be available. Not deaf, but just hard of hearing enough to make it difficult to catch the words at times.

Ooh, look – there's an open space on my quick links toolbar where Hulu used to be.

Just dropped it from my browser favorites list. Not really that good!

I propose an appreciation for our value as consumers by not frequenting the product once they start putting up their toll booth. Bye, bye, Mr. Carey. I'm already going back to peer-to-peer to get my shows. I don't need you anymore.

If I can't find it on Hulu, I go find it on one of the streaming video providers that are everywhere. Charging for Hulu may get people who don't know any better, but everything is out there for the viewing if you know where to go.

I love Hulu. I've told all my friends about it, and we're all loyal viewers. But if Hulu starts charging, there is no way I will pay. I already pay for Netflix, and if it comes down to a showdown Hulu will lose. Netflix offers a lot more shows online. Sure they may not all be the same, but they cover a broader range of cable TV. Plus they have a lot better movies available for instant watch.

Besides, most of the networks also offer their shows for free onine. Why in the world would I pay for Hulu?

Even if I wasn't somehow able to watch a show online later, I'm pretty sure my life won't end if I miss an episode or two. Sayonara Hulu.

Hulu was great because it was free. If they were to start charging, they would definitely need to expand their show library, offer no commercials and the fee would have to be nominal.

"I think what we need to do is deliver that content to consumers in a way where they will appreciate the value." Are you kidding me?! Do you really think that consumers are going to pay for a decent (at best) stream of a show that aired a week ago, AND sit through the same commercial five times during that show? I pay to stream movies on Netflix – commercial-free...I gave up cable because I was paying an inflated price to watch a few shows WITH bloated commercials. I won't pay for Hulu. If you charge, then ciao, have a short life!

Even if they give the option of free and subscription the free content will be the Three Stooges and the pay content will be last nights episode of The Office. They will always find a way to screw us so that we have to pay to watch what they know we really want to watch. It'll be interesting to see if hulu is still going strong by the end of next year. I seem to remember something called Napster that started charging, remember mo' money mo' problems.

There is probably a price point arrangement that might work. Like $20 year Bonus Hulu to have access to vaulted programs, but otherwise free. Perhaps they should charge more for the ads. It obviously makes sense that the advertising base will shrink considerably if they charge subscription. However, we're all getting rather spoiled, aren't we? Some comedian was on TV commenting on this. For instance, suddenly we get free WiFi on an airplane flight and accept it with smug "about time." Heck, ten years ago, who would have thought it possible.

I remember doing an interview with a musician many years ago, and he told me about this thing you could do over bulletin boards. A group could upload a recording of their new tune OVERNIGHT to a BB, and it would be available for the world to hear, if they wanted to spend hours downloading it, that is. "One day, you'll see, we'll be able to shop for music on our computers, and buy our music from a virtual store anywhere in the world. And we'll be able to share pictures too!" NO WAY! And here we are all whining that we can't get HIGH DEF VIDEO of our favorite programs on demand for free any more. Spoiled.

This would be awful! Just add more commercials! I don't watch hulu because it offers limited commercials, I watch hulu because I can't afford cable right now! And when I have had cable, I can't always see the shows I want to. HULU PAY ATTENTION TO YOUR FANS! WE APPRECIATE YOU – DONT MAKE US PAY. I WILL LEAVE.

One of my classmates in graduate school began working for Hulu when it first started and she convinced me to check out the site. Since then, I have been a huge fan, often times catching up on television shows I've missed for lack of owning Tivo. I will say this, I will stop using Hulu and move on to any of the other free online services I turn to to watch films released just the day before. News Corp. Deputy Chairman Chase Carey said, "I think what we need to do is deliver that content to consumers in a way where they will appreciate the value." How is paying for a commercial-filled service going to make us appreciate the value? Is he out of his mind? The unfortunate part of this is that I never knew News Corp. owned Hulu. Had I known that, I would have done what I did to my Myspace account when they purchased it...cancel my account.

I use hulu everyday ... I mean I don't mind the commercials; I thought they were making money already! Greedy people! Yes I doubt I pay more $5 per month ... netflix offer free streaming & 2 DVDs per month for 4.99 but what I understand is that their streaming videos are very limited.

I'm assuming that networks will still show their tv shows online for free with commercials, even if Hulu charges.

bye bye hulu.

Why would I pay for Hulu? I can find most of the shows I want to watch on the network websites – Hulu just makes it easier because it is all in one place. Charging for their services would simply make me add bookmarks for my favorite shows to my web browser and then delete Hulu desktop. Do they not understand how the internet works? Free (with commercials) is what sells and you better have something much more impressive than a bundle of programs I can find elsewhere if you are going to charge me for it.

A reasonable subscription fee hulu – without commercials – would i imagine beat buying a Season Pass to Family Guy on iTunes.

I haven't had a cable subscription in years–I just have an internet connection and I used to pirate everything. I like Hulu, as a free ad-supported service. I hardly pirate anymore, it's just too much of a hassle compared to Hulu and my iTunes-connected Apple TV. I would likely pay for a Hulu subscription service except for one thing: their willful stubbornness in not allowing any devices connected to an actual television screen to access their content (eg: boxee).

I currently own an Apple TV, on which I pay money for favourite shows that I think are worth watching on the large 60-inch HDTV in my living room. I use Hulu on my computer for shows like the Daily Show, which is not particularly worth a big screen, really; or for new-show discovery. Oftentimes I'll watch a first and second episode of a new show on Hulu and I will then buy a season on iTunes, for watching on my large TV.

If Hulu offered a paid model, and they also let me watch on my TV (be it via an agreement with Xbox, Roku, Apple, or whatever), I would pay it in a heartbeat. Otherwise, FOAD, networks, you're just trying to squeeze me for my money without any real value. Back to the torrents I go. What a shame.

if anybody wanted to pay for hulu there wouldn't be an itunes, amazon, bit torrent, not to mention every major network already streams their own content, good luck with that genius business strategy

Anything you can watch on Hulu, you can watch on ABC or CBS.com etc for free. Them charging is pure greed.

Remember "PayPals" old Slogan......?

"PayPal....Always Free"

LOL ... Read the article again, Seth. Hulu does not want more money, they want you to "appreciate the value of [their] content." See? This is all really just for your own good! XD

I have recently found an alternative to hulu, a site run bu AT&T that brodcasts major net works just as well as hulu for free~

http://entertainment.att.net/tv

they dont have fox on board ...yet, so I still will be using hulu to watch family guy...until they start charging.

Greed continues to drive the good things about America into the ground. It permeates throughout society.

I guarantee if they stop paying, they will keep both revenue streams (individual user and advertising). The commercials will stay, you will pay, and the CEO's get another chalet in Aspen and another private jet.

Who the heck do they think they are? If Hulu starts charging the solution is simple. All of their best content is already free at the NBC, ABC, FOX, and Comedy Central websites. Do they honestly think we won't just go watch our shows there? Maybe they know that this non-gratis business model will fail but think that if they start charging for something that has no monetary value, essentially behave like Wall Street, that they'll be eligible for a federal bailout and get our money that way.

Sorry I meant if you start paying. Sorry about that.

Yea this should drive down there traffic enough to make them only come up when someone is bitching about having to pay.... Bye Hulu

It's back to downloading then...

I really think this sucks. Wow.
It's really sad because we already have netflix.
Hulu, I thought your main page said "TV Shows, Movies, and more, all for free!!" What happened to that??????? On to something else....... No one is going to pay for that!!!!! We are already paying for tivo, so......
forget it. you won't make much money, hulu.

Bye bye Hulu! Watch your customer base disappear....myself included. I don't use it enough to justify paying for the service. Bad move...oh what could have been...

Well, it was nice while it lasted, guess it's back to bittorrents and other outlets for free media. Bye Hulu, unfortunately for them I don't believe their profit from the few people willing to subscribe will make up for the lost ad revenue from all the people who enjoy it for it's free service. Considering a large portion of their audience probably consists of minors who usually do not have credit cards and are fully aware of bittorrents, they will see a loss of revenue through this action. Either they will reverse the action of this misguided venture, or they will become completely unprofitable and disappear.

If you look at the quote, it says that a subscription plan is only PART of the business model.

More than likely, they are looking at a subscription-based premium version of the service. If this is like other fee-based services online, then it would probably encompass things like a commercial-free, higher-quality stream, possibly with earlier availability of programming.

When you think about it, that's smart business. Those who wish to bypass commercials can pay, however anyone can view the content for free.

“I think a free model is a very difficult way to capture the value of our content. I think what we need to do is deliver that content to consumers in a way where they will appreciate the value."

If not the single most self serving and undermining statement in alignment with a fee program, certaintly comes on the heels in terms of impact as the "modernization" of napster <-- Still Breathing.

Perhaps its better written like this:

Don't pay for television! Who would want to! Come here under this tent, out from the rain. Yes, its nice here isnt it? No longer will you have to pay those bad men at cable co or sateillite inc.... enjoying your stay? splendid! nice and warm? comfortable? perrrrfect. Now even though millions of you have come to us, we don't think you VALUE the service. a better way to make you VALUE us, is for you pay oh, just 19.99 a month dear friends. This way, even if you dn't value us, you will BRING a VALUE to us ..

Ha Ha... No, Thank you Hulu.com.

A few dollars a year for something we enjoy, that's communist!!! This is America goshdarnit, and it is our constitutional right to steal something instead of paying for it!!!

I can't think of a better way to piss off more people in a bad economy!

Bye Hulu - loved it while it lasted – if I am going to pay for content, I will only buy from iTunes.

I have used Hulu in the past and while there were some shows or movies that I watched, the content available on Hulu is not worth paying to access. There are many free alternatives to Hulu that I will use instead.

I think it's amusing that people want everything for FREE! I guess that's why they're called "USERS".

I'm paying for internet so HULU isn't free, now they want to charge me more? Snot happening!

If I have to pay I will go back to cable which is more reliable. Between the commercials and the interruptions that happen when watching programs on hulu, NO, I WON'T Pay to watch HULU.

They do not even carry all of the programs that I want to watch and there is usually a delay in putting programs on when they are available on CBS or the other networks.

With cable you have a lot more programming that is not on HULU.

Don't be GREEDY

The only reason I use Hulu over cable is because Hulu doesn't cost anything. I stopped downloading T.V. shows after I found this site but now I'm going right back. There will be a site just like Hulu that will pop up after they start charging and they will lose all the money they currently make. Bad move.

Free is a nice gesture – but never pays the bills.

If you get value, you should return value, and money does that for companies. But, it has to be worth it – equitable.

For me, I'd like to pay at most $4.95 a month with commercials, $9.95 without commercials – and on a monthly basis so I can suspend my account during months my shows are not on.

And, any amount per show won't cut it. Makes me not want to watch. Let me pay a little bit and max out my value once inside to feel its worth it.

Hell no that i will pay. Imaging what happens to Google if they start charging for using their search engine. ZERO ads revenue. Zero customer (maybe).

If Hulu really wants people to pay for content that they have been receiving for free, it's going to have to seriously up its game.

For instance, there should be no ads under any circumstances. They should also keep more than the standard five most recent episodes for all shows, especially the popular ones like The Office, Family Guy and Glee. At the very least they should keep the entire current season. Also, the catalog of shows should continue to grow. The goal should be nothing short of including every show currently on TV, plus all the past ones (I Love Lucy, Gulligan's Island, etc.)

I also feel like they should come out with some sort of Apple TV style box to help less tech-savvy people watch Hulu stuff on their televisions. Even if they had to be purchase they'd probably tap into DVR sales and be quite popular.

Of course, it's highly doubtful ANY of this will happen. Still, it's nice to have a dream...

Hulu, listen good. You charge, you loose a viewer.

hopefully they will take a play from Pandora Radio. a small fee for enhanced service but free for the majority. i'd pay a small fee if it meant I had access to every episode of a tv series but definitely not if they continue to only offer the most recently aired episodes.

No way no how will I use Hulu again if they start charging! I was just talking to someone the other day about how great Hulu was and how their model could be an indication of the future for on-demand entertainment...guess that wasn't true

For those of you that consider a split option Hulu (that is, a Hulu with a paid-commercial free option), consider too that moves like that often precede a model of exclusivity. Imagine, non paid users will get a stripped down tease, while the paid users get the latest episodes and the better rated movies all to themselves. They could even ramp up the amount of commercials for free users, again to frustrate them into buying in to a subscription fee. It's a system that works well enough to have fostered shareware and ad-supported versions of software and websites like Gamespot that used to offer an ad free site to those willing to pay, and block high definition videos to those that did not.

Hulu could take this route, which is manipulative, sure, but also unfortunately effective. Supporting a split on plans like this supports a fee, and Hulu's magic is that it doesn't charge it's viewers.

Sorry, John. Free is very easy to monetize. Here's how, and why Hulu shouldn't take its viewers for granted.

As content providers, Hulu is in a very strong position to woo advertisers because it can monitor and report to them EXACTLY how many people viewed a commercial, when they saw it, what their demographic was, and they can do this in real time - broadcast and cable TV can't do that. Not even close. (They make quarterly guesses based on Nielsens, etc.)

In addition, Hulu provides instant click-through to advertisers websites, a convenience I've used to learn more about products that interest me. Since Hulu can measure these click-throughs, it can provide advertisers instant feedback on the effectiveness and immediacy of their expensive commercials. Hulu is a media-buyer's dream! (See the future, anyone?)

Because only Hulu can quantify and qualify the audiences advertisers want, only Hulu can guarantee the value it provides, and that's strong medicine in this economy. Of course this is a two-edged sword, because if we're not watching, Hulu's stuck reporting that, too. D'oh!

Guess what, Hulu - you need us more than we need you.

My historic loyalty and willingness to watch your commercials should be enough. So don't get greedy, big shots. If you charge I'll leave - and blog about your monumental misstep.

See Ya later HULU.
I deal with the commercials that they GET PAID for running.

Smooth move while we are in a Depression....
I already pay for the web.

If I didn't they couldn't show me the commercials.

Typical greed.......

Good god, so is this being discussed as a way to ensure profitability? You'd think that it was built into the business model, especially with as much money as they threw at advertising this year. So either they're a bunch of greedy bastards, or they're making bids on more "premium" programming and trying to stay profitable. I'm guessing the former. I'm guessing the finally multiplied the number of unique users by a subscription fee and the result made their eyes light up with big dollar signs.

I hulu while I work (home-based web development business). Thankfully, we are working, watching and discussing shows all the time. We've even come to enjoy the ads. I'm sure you get lots of $$ for advertising. You sell eyeballs to advertisers and you have many..... But I guess that's not enough. Greed will chase me and many others away from you. Subscription fees – bad idea.

Disappointed. Hulu is a great aggregator of online content and has made it easy to watch shows and catch up on an episode that you may have missed when it aired.

I have been a big proponent for Hulu and have really spread the word. A subscription service for online content that is already provided by the content owners for free does not seem to make sense and I certainly will not pitch in and pay for it. Too bad really since I thought Hulu had managed to charge effectively for its advertising to make it profitable – but I guess that have grown with the use of Venture Capital and Angel Investor financing and the returns may not be as high as they had originally anticipated. This drive for short-term profitability and growth is a big reason that many great start-ups fail after a successful entry.

I am interested to hear more about the details of the subscription service to see if makes any sense at all, but with a pay-for-use model I am not convinced that they will survive this strategic decision.

Hulu might be better off trying to work out a deal with work movie houses to sell online content (similar to Apple store downloads) and additional programming services that go above and beyond the content that is already free and which they aggregate on their site. This way Hulu leverages the established base it has already brought it and provides extra content that these customers might value enough to purchase.Hulu – think of what additional value you can add that customers really want and keep your base model as is in order to establish that trust with your customers.

Good luck w/the fee Hulu....I'll be downloading elsewhere. Note that when I watch on Hulu, I have to watch the commercials...if I DVR, I bypass the commercials. If I download, there are no commercials...

Classic double-speak. They just want another opportunity to make money.

Won't pay if there are commercials...

Man I guess none of you EVER go to the movie theater any more... Every darn one of them show commercials at the beginning now. Quite annoying. But if you want the big screen experience, there isn't much option.

Jason

Ever since Hulu started disappearing episodes of shows I was watching (one day you're watching a show and it's gone the next day when you try to finish watching) I've no longer thought of them to be a stable source for entertainment. This has happened to me at least twice with Hulu in the last month.

Some of you people crack me up. You have said you drop paying for cable to get hulu for free then when hulu says they are going to start charging you are trying to call them greedy. LMAO You want something for nothing not them. I prolly wont pay for hulu either but calling them greedy is a little hypocritical. I pretty sure it isnt free to run this site.

I'm curious about how their relationship will change with the video distributors. If I can watch the Daily Show free on Comedy Central, but watch for a fee on Hulu ... why would the Daily Show provide the programming to Hulu without getting a cut? How about PBS programming, which has just finally this year found its way online in a big way? It's actually taken a long time to get online video to this point in distribution ... and I still think it's a long way from a workable business model.

I definitely won't be paying a subscription either. Free alternatives will win.

I use Hulu a lot now. Definitely won't pay for it. Charging a fee will be their death knell.

I would pay if they dropped the commercials. You can't have your cake and eat it too.

This is one of the worst ideas ever. They are going to loose so much traffic.

Here is my counter offer, and by the way, it won't get any better than this.

Keep the free subscription model and at the same time, escort Mr. Carey off the property – bag and baggage.

I'll add my name to the list that will no longer use Hulu if they charge.

I love the site and the freedom to watch on my time, but I'll go back to the free alternatives when that day comes.

I imagine commercials would be removed from the programming(at least initially) but my prediction is that we will witness the downfall of Hulu over the next 24 months. Look what happened to all of those free music download sites in the late 90's! Is anyone still using Napster now that they have to pay for it? And yes, I know downloading music for free is not quite the same thing because it's stealing the livelyhood of the aritist that created the music but we as viewers are not the direct source of funding for the Broadcast networks programming. That falls to the Advertizers who pay BIG BUCKS to the broadcast networks in hopes that consumers will see their products during their programs, then go out and buy said products! Ahh the circle of life. The point is, HULU, if you want more money, run more commercials! Let those bloated corporations flip the bill!

NOOOOOOOOO! *Sigh* Another one bites the dust. . .

I just discovered Hulu – and I think its awesome. But, I really don't think that I'll pay for content – I already pay for broadband and cable. Sadly.

Horrible idea hulu has. I can justify spending a little money for something I own, or take with me. Just when I thought the news mediums were being cool, they go and begin their decent into a slippery slope.

Someone will surely now start a competing free website that will replace them. They have already proven that you can make money via the model. Get greedy, get replaced.

If this happens, then its back to torrents for me. I will not pay for something that I'm getting now for free. Greed is not cool.

Hulu is going to charge for their services, which is their right. However Hulu told the public, "[Hulu] think[s] what [they] need to do is deliver [their] content to consumers in a way where they will appreciate the value."

I am assured the public already greatly appreciate the value of their service. Why can't they just say we think we can generate more profits from the consumers. That way they do not compound their greed with equivocation. I appreciate honesty and the assumption the general public isn't ignorant to the general process of business.

I will be a broken record and repeat what many (if not all) of the previous posters have said: I won't be paying for Hulu. I watch it often, not everyday mind you, but often enough to bemoan the fact that they are weighing the option of making it a pay service. While I don't think making it a paying subscription service will completely ruin Hulu I DO think they underestimate their popularity if they think that enough of their current clientele will pay for the service to make it profitable. Especially if all they are offering is online streaming. I don't believe that there are enough people with enough want of watching cable shows and movies online who would pay for the service for them to make a profit. Most people have not ditched their cable service to stand wholly behind online video watching and the people who have will surely just find another route, legal or otherwise, to get their TV fix. So thank's for the memories Hulu...it's been fun!

My girlfriend and I watch everything and anything on Hulu. What attracted us is the whole concept of not having to pay double for both TV and cable and just watch all the good shows like 'House', 'Fringe' and others, not to mention the plethora of movies that they have. We even use Hulu to entertain the kids. If Hulu starts charging, everyone and anyone will drop them like a bad habit. Its a shame that something like greed has to get in the way of just good entertainment. Bye Bye, Hulu. is was awesome while it lasted.

Had to be NewsCorp/Fox/Rupert Murdoch that suggested this. Shocker.

Hulu, as it stands right now, is the internet equivalent of free, over-the-air broadcast TV. If they start charging, it better be commercial-free and around 10 bucks a month. Pretty much a model identical to Netflix's Watch Now. Otherwise they can kiss me and a gazillion other viewers goodbye.

I've only recently taken to Hulu – just to watch SyFy Channel's "Stargate Universe." I'm doing it on Hulu because my computer is portable and because my wife gets crabbby whenever I watch science fiction or sports on the tv. When Hulu goes to pay-to-play I'll just use my DVR more.

They should pay us to watch it. Too many ads. Too little broadband available across the nation. Supply and demand? Who do they think they are that they have the corner on the market for entertainment. They only gets greedier. Move over Hulu. Someone will take your place.

later hulu....What a joke paying for commercials!!??!!

If Hulu goes pay, it will die. I turn to it instead of illegal downloads because I'm willing to give the networks support for creating the shows I enjoy. But I won't pay for it. I doubt anybody will. Not when you have netflix, which while not as current, offers many many more choices, and allows you to have DVDs sent to your house as well as online streaming. And DVR/Tivo where you can just set it to record the shows you want to watch. And has all the other benefits, such as pausing/rewinding live TV. And it works when the internet is down.

Hulu offers very little that is worth paying for when we already have legal alternatives, and the illegal alternatives are generally easier, and higher quality (Hulu doesn't even offer 720p !).

I think Hulu does not get the point.
I use Hulu almost every day. But the shows I watch are by FOX, ABC ,etc. Hulu is just a mail service getting those bits to me, It is not their content. If i can get it free somewhere else, (like a torrent) why would I pay for it. Except for the annoying Hulu logo they don't add anything to the content.

Hulu is convenient, and being free is part of that. When they charge, I will be like totally gone!

Ha ha, that last one is funny! Both funny "ha ha" and funny "interesting" because I tried to watch a season 2 episode of Arrested Development only to find that season 2 and 3 are now nixed from even Hulu. Now what do I do? Netflix it is, I guess. Interesting to see who will win between Netflix (kinda sorta already has a paywall for its streaming video) and Hulu.

all I have to say is that HULU then lost thier minds what makes them think that we were watching them for we excused the commercial for knowing that we could get to watch our most favorite TV Shows thats why I have stayed away from cable but if paying becomes the case i am going to cable by HULU I guess in order to enjoy everything you have to be dimed for it thats to bad.

I will not pay for hulu especially since they will most likely still play ads

Well if they are changing me and forcing me to watch AD's. I'm GONE. Not going ot watch something with AD's in it that I'm paying for. I don't WANT to pay for AD's that are a waist of my TIME. If you want to offer me AD free for a FEE based subscription I'd probably be interested.

Well, it was nice while it lasted. The Hulu people need to realize that people used the service BECAUSE IT WAS FREE. Now that they'll be charging, people will just go back to what they did before. >__>

What "value"?

All of the good content on Hulu is available for free on all of the major network sites.

Basically, they'll charging for a crappy selection of old movies that most critics panned.

If I have to pay, I'll just end up going back to Netflix where they have a pretty good selection of streaming films and television shows.

The people who work for HuLu better start looking for a new employer.

i completely agree w/the article! love hulu but wouldn't pay for it...........

if they go pay they have lost me to i don't mind the 30 sec comm
if they go pay better drop comm.

Bye Bye HULU!! Won't pay for it!!!!

Hulu produces nothing original. It just re-plays work that was paid for in its first go 'round. Then it lamely adds more ads to a small screen version . It's like a bar trying to charge others for the pee I left there last night. It may still have some kick left in it, but the cost of verification of same far exceeds any potential benefit.

They probably had to include this phase in the initial business plan to obtain start-up capital. What this really says is their operation is failing to meet expectations and they need a new revenue source to continue. The commercial insertion is a technical and sales failure.

All the other video aggregators will benefit from Hulu's demise. Competitor cross-linking with them has set the stage for a simple audience shift once they fold. Taken together, they've shot themselves now in both feet.

I use hulu because I prefer their streaming quality over the players on most of the network sites. There is no way that I will PAY to use it though!

I could see a $15-20 a year thing, anything more than that, and I'm out. My big beef is that the good shows come out 8 days later, not cool.

I for one relay on Hulu for my TV and movies just because they are FREE. If they change I guess I will just stop watching these shows altogether. SAD...I really did love Hulu and even offered to let my scholars at school watch it on their free time...Disappointing HULU...very disappointing. : – (

This is just why I dumped cable 4 years ago. Why would I pay to watch commercials? This would be a stunningly stupid move if they decided to go ahead with it. But, like someone mentioned above, it's really no big deal...there will be something even better coming around the corner...time to move on...it was good while it lasted.

"... a free model is a very difficult way to capture the value of our content."
Don't they realize that the ONLY reason they have so many viewers is 'cause it is free. TV execs are brain dead.

C-ya, Hulu. I won't pay, I'll just watch less TV.

Just another case of a corporate executive not understaning the era in which he is doing business. Hulu is convenient, but by no means necessary. They have decent content, but the content is delayed and their movie selection is horrible. If they begin to charge for this service, I give them a year tops before they rethink their business plan.

I have broadband but don't have cable because all the additional channels show the same episode 20 times during the week. I use Hulu to catch up on my staple shows, but I won't if they start charging. I do have Netflix already so I can either wait for the season to come out on DVD or just go directly to the Network websites to catch up on the shows for free. I can't believ they think people will actually pay for it when they are already getting revenue from the sponsors and advertisements. So long Hulu, it's been nice knowing ya!

HAHAHAHAHAHAHAHAAHAHAHAAHAHAHAHAHA.......funniest idea ive heard in months!!!!!!!!!!!!!!

....gone the way of the Hula Hoop.......................although, the hoop is making a come back thanks to Mrs. O

Ridiculous! I will NOT pay for something I get on TV for free ONLINE. It seems in these troubling times, money talks, people walk. I can only imagine Youtube following suit in the near future as well. Shame.

Back to torrents

This is a clear case of greed. No mention of "fallen profits," just a need for an "evolving business model." Translation: corporations can't keep their hands off of anything these days.

If Hulu charges but continues to keep advertising and does not stock more than 5 episodes for currently-running shows, they will fail. Just like Napster's original model fell, just like every other good idea falls to corporate greed. God bless capitalism, right?

I'd pay if they open it up to international users. As it is now hulu is useless if you don't live in the states and if by paying I could watch the content then I'm all for it. If however they say my money isn't good enough well screw that.

Ditto. I love Hulu. I will not pay for it.

I'd pay a lot if they promise to destroy every episode of Family Guy ever made.

Farewell Hulu! Were the advertisement dollars were not enough? Streaming old content and charging a subscription is absurd. Another reason Rupert Murdoch is a blowhard.

No way man. I will never watch Hulu again if this goes through.

Says Hulu mismanagement: "Hey, we'll hookem with freebies, then charge 'em to watch. They're hooked. They'll still come".

General Public Response: "Ehhhh... No we won't. We'll continue to get it for free... Only now, it'll be bootleg from another location. It all views the same".

Good luck with that...

Seems to me the only way to turn a buck on this proposed model is to have original or exclusive content. Even if they did I would still have no interest in a subscription service and clearly I'm not alone. I'll be sad to see it go.

I actually wouldn't mind paying. It's not a big deal, I'd rather pay a Hulu subscription fee and watch the things I want to watch rather than pay $70+ a month for cable or satellite packages. *cough* Comcast *cough*. Enough said.

I'll pay for the service.
HAHAHA JK!!!
I love Hulu, but not THAT much.

Hulu is famous for FREE, but with short commercials RIGHT? Just get more advertising, ask to watch the commercials before viewing the shows and get more viewers there fore atracting more income by advertising... out doo cable and keep it free FREE FREE FREE

Or charge and be another ustobe on the WEB and be the laughing frenzy when other fast FREE sites start popping up all over...

Bye Hulu.

I won't pay for your service (or any other). You get advertising dollars and you make WAY more than enough money.

The only reason I pay for cable is for my elderly mother. When she is gone it will be cancelled. Most days of the week there is very little worth watching. I love to read. I would rather read than eat.

I started using hulu to watch two shows that I enjoy. I can watch them in my room in peace and quite. But these two shows are the only ones that interest me. Otherwise, hulu is the same vast wasteland as cable tv.

So go ahead hulu. Start charging. I won't miss you.

Nope, not gonna pay. I love watching shows on Hulu, as many of them aren't on TV frequently, some are not on at all. If I miss a show, I can watch it there. But I won't pay for it. That's just stupid. I can just wait until it comes on again or shows up on YouTube.

Some of you guys are total morons. If the content authors are not paid for their work, where will the content come from???

The reality is that old business model does not work. With the very transparent analytics of the web, advertisers will finally realize that they have been overpaying the major networks for years.

As a result of this online time shifted society in five years things will be very different

I have been watching online shows for over 4 years starting with JOOST, then NBC.COM AND ALL THE OTHERS INCLUDING ABC.COM
TV.COM IS FREE!

ABC had the first hd broadcasts years ago and all these sites still provide all prime time programs for free!

So the brain dead idea of charging for the otherwise free available content on other sites is dead in the water or Hulu will be sold off for very little soon.

CHECK OUT JOOST ITS BEEN AROUND FOR YEARS AND IS THE BEST ALTERNATIVE TO HULU along with tv.com cbs/abc/fox/nbc AND ALL THE OTHER MAJOR BRODCASTERS!

The reasons why the commercials are in these programs is so the Hulu website can make a profit, well guess what, they are greedy in thought and will be looking for other jobs soon if they decide on this policy change!

There have been other websites that have tried this and all have failed miseralbly. Why would HULU think there any different is beyond me.

ha ha ..this will be the dumb move, i wonder why hulu is making a hole in its own ship..weird..

so many other alternatives. HULU does not have the content to attrack anyone to pay for a membership. WHAT A SHAME.
R.I.P. Hulu

Think about it. Were ads ever really a superb thing on the web? Commercials from a internet browser are MUCH less effective, compared to the ones on a television. Its so easy to switch to another tab/window while a commercial is on. So its probably ok to assume that Web Commercials are not worth as much.

Sure, you can change the channel on the TV, but you have no idea when the commercial will be over, and you do not want to miss your show.

Hulu is pretty popular now. Its easy to use compared to the other "alternatives" (torrents, etc). People that cry "Greed", somewhat hypocritical, isn't it?

Moreover HULU is not fast.

I'm definitely not paying for Hulu. Fancast, Veoh, etc. here I come.

Well It looks like I'll be watching my shows elsewhere. Pay for Hulu? LOL!! It's nice to not have to find the torrent in a pinch, but to pay for that? I don't think so.

All the tv shows have their own website that u can go to and watch the latest episodes, lot of the times theyll have old eps to watch as well. On top of that, the shows look better on them than they do on hulu. If movies our your thing and u wanna pay, Netflix rules for that. But if its tv shows than Im gonna stick watching to them on the show's website. I havent been to hulus site in a while. no need to with the tv shows streaming sites, some in HD. Megavideo did that, I wonder did it really work for them? Maybe in another country but not here Im sure.:)

This trend of charging for things that used to be free has got to stop. There's only one reason it happens..pure greed. I surely won't be bothering with Hulu.

Well as usual when you think you are getting something that is a real good deal, then slam greed kicks in and now Hulu wants to charge a subscription fee. No way will I pay for this when you can get the same service somwhere else. They are not the only game in town.

Hulu already charges me by wasting my time watching commercials. If they think anybody is going to pay for this mediocre service they are dreaming. Here is a tip, when the commercials come on put on your mute button and open up a game of solitaire until it’s over.

I love Hulu as is in fact I dumped cable for it, they make this change I will then dump them. THE CONTENT SIMPLY IS NOT WORTH PAYING FOR!

I have told everyone about hulu.com since I started watching it. It's been great to be able to watch it. I filed bankruptcy and my cable station (directtv) cut me off even though I was still paying them. Then they went into my checking account and took money that was not owed to them. I will never go back to cable and found that this was great. I have watched things here I would have never otherwise. In course of two days I watched all the back episodes of "Damages". It was great. I won't pay to watch this. I am using my converter boxes for television. I won't pay for this because I can watch abc, nbc, and cbs and there is enough on it to keep me watching. Besides that, I surf the net and read and I don't really have to watch a lot of TV anyway. It's such a big waste of time and I find that life is so much more interesting without being glued to a television.

We are cancelling our cable service and going to hulu. We watch only a handful of shows and normally watch them a few days later anyways. Depending on the price structure – $9.95 for a year, 1.95 a month or something like that would be an acceptable charge. Anything more and we would change our minds.

I could see a $5/month with no ads and the show is available at the same time it is aired without delays and a much deeper content list on popular shows that don't have the full series online.

But even then, they are trying to fight the consumer instead of embracing the consumer's new behavior.

A nice mix of free content such as network television with commercials and premium content such as simultaneous access (same day as broadcast) along with a much better movie selection with new releases would be well worth a basic pay. I am paying for Pandora and feel like i am getting my money worth. Hulu does the same it would be worth the value.

Guess if they charge I'm gone. I'll just goto NBC,CBS,SciFi and get it for free. It was nice to have them all in the same website, but I'm not paying for that.

I think charging fees to view some programs on hulu , will result a nagitive outcome. Since it was paid pit its programs by commercail money it not proper thing to say " Hey, we need you pay our other expences".

Over the past year, what I don't download I watch on Hulu, and refuse to watch a network anymore. Another service will come along and dance on Hulu's grave. Bad ideas like this killed Home Grocer and they'll kill Hulu. The days of broadcast television are numbered, but charging me while still profiting from comercials? Nuh-Uh. Someone with a better-realized business model will put Hulu employees out of work.

And hey...Just how much DID that Hulu superbowl ad cost?

Yep. I agree with all the comments. I use Hulu but would NEVER pay for it. I can get the major networks off the air for free and record those programs.

“I think a free model is a very difficult way to capture the value of our content. I think what we need to do is deliver that content to consumers in a way where they will appreciate the value..."

So this idiot is saying he must charge people in order for them to appreciate the value? Hmmm... Then the broadcast network model has been severely flawed since its very inception. Despite the fact that people regulary what and value this programming.

This guy, and the entertainment business in general, is an idiot.

R.I.P HULU

'Free is very hard to monetize'

Try to buy ads on hulu... They get up to $70 CPM for major shows., which, afaik is more than cable.

Whether they can break even on that, who knows.

I'd rather pay for no commercials, on demand access. It's called a set of DVDs.

I'd pay for hulu if the content that's currently being offered is still free, but I get more premium content like HBO and Shotime content as well as free commercials to the regular content.

I wouldn't pay for hulu any other way.

Well it was nice was while it lasted....I

That's disappointing news. It won't make sense to pay to watch shows that usually post a week later.

I agree with you 100%. I was watching Arrested Development Season 5 when they yanked it. What the!? Now I'm watching Always Sunny in Phili and there's Season 2 and 5 only. What the? And now they want to charge people for this limited service of theirs. It's a choppy service that isn't running on all pistons and it's currently free. I'm not going to PAY for the same so-so quality and limited content.

I also think Hulu needs to revitalize their advertising model.

You have a direct way to connect with your audience. You can poll their demographic information and a way to deliver commercials that are custom tailored to the user. That's the big goal of advertising.

To the so called "Hulu board", DO NOT APPROVE THIS!!! You will undo everything that has been accomplished over the past 2 (or more) years. You will be the latest internet age casualty 6 months after the subscription fee is approved and rolled out. If you charge your viewers to access content, you'll have no viewers (end of rant).

I have never had a problem with watching the commercials on Hulu. They are by far shorter than the ones on cable/regular tv. American companies have a huge greed problem, that's why the American economic system is currently in financial ruin almost across the board. So, Hulu, if you're listening, think of it this way, if you keep things as they are, you will guarantee yourselves a steady and reliable income. If you begin charging for access to your site, you will be out of a job very soon.

Well, if that happens, I mine as well give up on TV all together.

i don't get TV reception where i live sense 9/11 (upper Manhattan)and live on DSL, i love HULU to watch the same shows that are on TV for free and would be forced to get cable or move a few blocks east for TV.
if HULU starts to charge for the same shows that are on TV for FREE than i will have to say BY/BY HULU .

and will just go to JOOST.com,ABC.com,NBC.com,CBS.com,CNN.com/live,TV.com.

well now what am I going to show my 2-year old as a reward for good behaviour? as one of few American households without a TV, we use Hulu's Sesame Street clips (bummer = no full episodes) – when he's being especially good. I use network sites like ABC and Lifetime for "regular" programming.

I guess I'd pay $3-5 a month for Hulu if there were NO interruptions AND full episodes of Sesame Street...

See ya, Hulu! Nice knowin' ya!

After be money raped by the cable and satellite companies . I dropped them all because of the high fees to watch what ?repeats after repeats .then add all those infomercials
I discovered Hulu and it was a great alternative to pay TV but being ripped of by pay tv still leaves a sour taste in my mouth and I sure as hell won't be caught in that trap again Hulu goes to fees and I sure as hell say bye bye to them to

The income is fine with commercials when you put in on your channels. But online they think they have a new cash cow.
Big money execs love to double dip, gotta get that new yahct!

I don't have cable or local channels at my house and I work swing shift or graveyard a few nights a week, so I get all my TV watching from Hulu. But there is no way that I'm going to pay to use thier website.

I wonder– if this "free model" isn't a viable way to support their programming; even on the internet where costs are so low, what this means for simple non-cable broadcast FOX? Will they shut down and go to cable only so people can't freeload?

I love Hulu! I also would not say that I endure the commercials rather than for the most part enjoy them. Most bring a great strong message to my children from living drug free and healthy lives to caring about the environment and helping others! Hulu is our television for the most part. If they were to expand their content (i.e. make an agreement to get H.B.O. and Showtime)I would not mind paying a bit for it. They are wanting to go online anyway. If they can't get more big names however. They will lose many customers and greed will have prevailed.

I'd pay extra on hulu for shows that wouldn't otherwise make the cut on cable. think arrested development at one end or star trek at the other. (or the unit for that matter).

But as I already pay for cable I wouldn't pay extra just to watch it later via the internet.

It makes sense that people who have ditched cable for hulu should pay something (else all nbc and fox will be able to afford to show is endless pointless reality shows that cost nothing to make)

Unfortunately I expect those that live in a cable-less world would pretty quickly switch to torrents rather than paying for hulu, so I really don't see this working guys.

When they charge for hulu-hulu will die-I guarantee it-so whatever Comcast pays for it-expect a complete loss unless its wrapped up in my top tier service-just over the principle of the idea-as a matter of fact-Comcast will have bought themselves anti-advertising-which is much more effective-here let me show you for a while on twitter morons...these people are idiots.

one penny is too much-crash and burn-terminal failure to understand anything but television on Comcasts part-I know...I'm a customer-and Comcast sucks at everything else but TV.

If Hulu charges, the bye, bye Hulu and hello network owned entertainment portals; I can get Lost on ABC.com, too.

I loved hulu. Nope, won't pay for it. I think they get a pretty penny for those commericals and they seem as greedy as wall street.

mmmmmmaybe if they don't include commercials... just maybe.. but no more than $5 per month, and if I still have to see commercials, then I will officially forget I ever knew Hulu...

Nope. Won't pay for it. The commercials are fine by me.

The American entertainment industry, it seems, can't quite seem to get the message that charging for things that people can already get for free on the internet only further separates them from what limited control they already have over their own content.

Wait a minute. You expect me to watch the commercials, in addition to paying?

I can just go to the appropriate production's websites and view the contents for free.

It was just convenient to go to Hulu.

Good luck, you won't get a dime from me.

Great!!! I'll be buying Slingbox stock!!

Been watching Hulu for over two years now. If they start charging more than likely I will go to another site to watch shows online. It's a shame that the commercials they force us to watch just isn't enough to support them. There are many alternatives to Hulu and I'm sure they will prosper in Hulu's demise since it will be one of the very few that charge subscription fees on top of it's advertisments.

If you start charging HULU, you'd better not show me one commercial, and i don't expect to pay more than $4.99 lol per year. I'll drop you so fast and return to watching the shows I like on their respective websites...ABC, NBC, etc , i'll be llike WHO-LU??? Besides all the networks have their shows on their own websites for FREE!

I don't think I would pay even if it were commercial free. But I certainly wouldn't be upset if they had2 or even 3 commercials during each break. I understand they need to make money and I enjoy it the service.

If it happens, I'll start downloading again.

I understand the need to monetize, but a subscription based model will only be compelling to those that find Hulu offering something that others can't. So far, the product/service differentiation from Hulu is not significant enough for me to cough out the dollars. Many who have commented seem to share the same sentiment.

bye-bye Hulu.

That really sucks. I use Hulu a lot. If they charge I'm done

Hulu is my life. I would not pay for cable even if I could afford it. I've had it in the past, and often there was nothing on anyway. This is not going to fly. The government must somehow be involved

Stupid Hulu, you just had to go and mess up a pretty good thing.

NewsCorp really has no clue how to utilize new technologies, and they just can't accept that they're not able to own all of them. So they pull slick moves like this. Read between the words: they're forcing people to "appreciate the value" of what they're receiving? Sorry, NewsCorp, we're not three-year-olds. There will AlWAYS be other options.

Is this a ploy to derive more profit from Hulu or to put more eyes back on cable when everyone refuses to pay? Either way, it's a win-win for News Corp. This is the problem with media conglomerates and also why content suffers so badly – whether it's drama or news.

Hee Hee "Good Luck with that Hulu"

Happy Trails !

guess what Hulu lots of people are not going to pay for the service... with all the commericals that you add to the programs you should be getting plenty of money.... hell just had more commericals to squeeze more money out of the companies.... but dont worry there is plenty of other websites out there and will provide FREE shows.... i give it a month or so till their site ratings go down and they go back to being free.... till then PEACE....

If hulu begins to charge: I will upgrade my tivo, get back to Netflix, and probably read more. Seem like a pretty thin attempt at padding the bottom line. Maybe the entertainment bubble has burst and the industry should stop paying actors ten million dollars per movie or 1 million dollars per episode. All good things must come to an end, i guess.

Who in their right mind would pay for Hulu?
Everything on they have has aired somewhere else before it landed on Hulu.

I love, love , love Hulu but I will not pay one cent for it, I will go back to watching my cable tv and buying and renting movies from my Redbox service machine. I heard a comment the other day on Oprah from a Danish woman, about how they live in their country, "LESS SPACE, LESS STUFF, MORE LIFE.

I am changing how I lived both by force and by choice, the situation has me down to basic cable and rare movies outings to the mall. Instead i stay home, play with my dogs, go to my kids games and go to the beach. I watch Hulu to see the shows I like when i want to see them and to watch national geographic types shows or old movies. I am not paying for anything ever again unless I need it to stay alive food, electric, gas(until I can get a solar car) bottom line no more consumer driven life style do not need the adds and do not care for the social pier pressure to have all the stuff they sell me on tv and news stands.

Bad move from the CEO, its always about how the quarter earnings are doing for these guys vs the stock price and projected earnings, growing for the sake of growing, the value of what they sell is the last thing they think about. They have great data collection with Hulu because its free, gives them great six sigma results to sell the adds and target the stuff they do pitch to us, stupid CEO looking to earn a bigger bonus by selling more, short term revenue gain and loosing the core of their clients base who generate the date they need to sell the adds they sell.

Thats why we are screwed today wrong metrics, we are good at buying and selling not making anything, its all about marketing and financial managements of the ledger.

Seriously? No ones going to use this when they start charging. They will make more money on advertising by keeping it free than they ever will on subscriptions. These companies still can't seem to grasp the digital age. Complete fail.

A clear pitfall for Hulu should they actually go through with the proposal. Hulu gained a user base because it's free, and now they're going to forego
their commitment and primary foundation that enabled Hulu to become what it is today- See ya Hulu.

would definitely not use HULU if it starts charging. The whole reason people use Hulu is because they VALUE the lack of charge and minimal commercial interruptions.

I would pay for the hulu experience if:

1. All commercials were removed
2. Every episode of every season of every show were available everyday (eliminate the need to rent, buy or download old seasons)
3. All clips and trailers were moved to their own area and didn’t pop up in general searches.

And since this would never happen I guess I’ll find the “Next” hulu! Hope you all change your minds cause I think it hulu will be a thing of the past if you continue down this path.

Note to hulu!!! Its not like your site is that “super special”, you only save me a few minutes of searching the actual networks site for the same streaming video content.

How dare they give you thousands of hours of entertainment for free!

I heard before that Hulu had profitability problems, so it's not entirely unexpected they want to start charging subscription fees. As a frequent Hulu user, I think they would have to make a more attractive offering for me to pay for subscription – no commercials, higher quality streaming video, immediate avaiability of new episodes of network shows (e.g. House is available next day and not next week), better catalog (e.g. more British shows like Doc Martin or Green Wing).

is reading these comments...

I watch Hulu daily but I will find other options if they move to a subscription based service.

I love the arrogance of Chase Carey's comment, "I think what we need to do is deliver that content to consumers in a way where they will appreciate the value". No Mr. Carey, you don't. I am intellegent enough to appreciate the value with Hulu being an advertiser sponsored service. If Hulu does in fact go to a subscription service, it's farewell, Hulu for me.

Eeks.. Goodbye hulu!

I would NOT pay for HULU.

The commercials are fine by me, but not a subscription fee.

The TPTB should go read the "Cluetrain Mainifesto" for NONE of the suits at NewsCorp have any idea. In fact the only thing ANY of them know is to lick Murdoch's boots!

News Corp owned TV Guide for several years. When they sold it a year ago it was for one US Dollar and the new buyer assumed ALL liabilities.

So why even bother with HULU as a paid service – it will be a non-starter!

the dumbest move possible

I'm going to be the devil's advocate here – but I would be willing to bet that anyone else in their position would realize that "free content" does not a good business model make. This model works for YouTube and open source software only because the content offered was content acquired at no cost. I can't say I blame them: I thought it was more than generous of them to offer multi-million dollar produced shows at no cost for as long as they did.
Be honest with yourself: are you willing to provide your services for free? I don't know about you, but time spent away from my family means time I'd better be getting paid for.

Yeah, Pandora music does the same thing, after 40 hrs of lsitening they want you to pay, or wait till the next month.
When this happens i go RIGHT over to a different internet site and listen to my music there. For free.
This is exactly what i plan to do with HULU if they start charging.
IM going to go find my tv elsewhere
GOODBYE HULU

Bad move Hulu. Paid commercial programming? I think not. You just dug yourself an e-grave.

If Hulu starts charging I will abandon it.

The scumbags in suits are just not rich enough yet, huh?

The only reason HULU was successful was because it was FREE.

Good. Luck. With. That.

I love Hulu, it's awesome. But I just don't know if I love it enough to pay for it. Let me think, I mainly use it to watch old television shows (Bob Newhart, WKRP, westerns etc.) or shows that come on regular television like Fox, etc. I'll probably do what I did before I found Hulu about a year ago, buy dvds of my favourite old shows and watch non-cable tv.

I will not pay for Hulu. I use it now as an alternative to cable tv, but it if it's charged I'll go directly to the network sites, or find an alternate way to view the programs I watch.

I don't mind the commercials because you know when, where, and how long they'll be. Besides, it's only one commercial per break, not 5-7 commercials per break like TV.

I might pay < $10 per month for it given their current content. There's a worthwhile play-on-demand convenience factor over regular TV.

Their so called "business model" is that of "value added" and the only value they add is the convenience of one stop shopping. Do these geniuses REALLY think it is more convenient to first, sign up for a subscription and second, to PAY for a service their audience can get elsewhere for free than to just type abc, cbs, nbc, etc.? Where they get there business degrees anyway?

I guess our "free trial" is over. Sad to see almost every company scrambling for money cut-throat style.

Cya Hulu. I found a service I paid for by exchanging my time for advertisements. I was willing to do that.

I have 2 terabytes of HD space mostly empty. They won't be after a while.

Haha. Yeah. I don't think so.

If it stops being free, I'm just going to pirate the shows.

BYE BYE HULU, RIP...are they kidding me. The internet is the largest media platform in the world with tons of free content on all of the major network sites and other places. Why would anyone pay for free content. get a grip before its to late ..........WOW give me a break.

I love Hulu, but I agree, I won't pay for it. Several of the networks have on-demand, so if there's something we can't or forget to Tivo, we watch it on demand. We got hooked on "Glee" from Hulu, because Fox doesn't have on demand. Now that we are caught up, we can record "Glee" but we miss a couple of other things. If all networks go On Demand, there will be no reason for Hulu...they'd better keep that in mind.

Terrible idea...buh-bye Hulu!

This is unacceptable. If they charge, I will not pay. And I'm going to protest this.

The joys of greedy companies.

What you all should realize is that most people pay $25 to $60 just for internet access. And what do you get for that? A lousy stinking wire to your house or less than 5 Mbps data rate download to your computer. For $60 a month, these internet service providers should be providing tons of free content. Cox cable, Time Warner and Comcast are crap because they show too many commercials, they play lousy content, and they have too many repeats and you can't schedule what YOU want to watch. The FCC is also to blame for the poor content because they censor almost every show because the content is "Not suitable for under 18 viewers." Well, if all these kids that are getting pregnant, bringing weapons to school, beating up on each other, etc. need to be protected from TV, that's a real joke.

I also use Hulu several times a week. And if they charge, I walk.
I'd sooner watch twice as many commercials than pay out of pocket. Especially now that cable companies are looking to charge more for higher bandwidth usage. It be like paying twice for HD streaming and who wants or needs that?

Besides, now that the value of the model's been proven, another service would gladly jump in to fill those shoes if Hulu did something that stupid. Between YouTube moving into more commercial arenas, NetFlix offering streaming through a variety of formats even easier to use than a computer (like through the XBox or Roku direct to the TV screen), and free Hulu-imitators already cropping up, Hulu's only real advantage are its size and free nature. Make it a pay model and it will be dead within 6 months.

I hardly ever watch TV. I MIGHT watch 3 shows per week, so of course cable isn't cost-efficient for me. If Hulu starts charging, I'll just stop watching altogether, and start renting movies, 2 for 1, at our local video store. I can take it, or leave it. I think they're crazy to start charging a subscription fee. It's called GREED, and in this case GREED = SUICIDE! Buh-Bye, Hulu!

Well it was nice while it lasted....nothing's free without a price...there's always Fancast.com....hmmmm

I find it incredibly unfortunate that for network television (CBS, NBC, ABC, and FOX) people are being asked to pay. Remember the gold old days when all you needed was a TV set and an antenna, all you paid for was the electricity? Now, I bought my set (laptop) and pay for internet, and pay for electricity, I refuse to pay for watching programs from TV stations I watched for free for my entire life. Hello torrents..

Dear Hulu,

Your stupid.

Michael

let's face people... why do you think they offered for free in the first place? Because they want to attract people to it and then start charging. This is the same with nearly everything offered for free on the net... except Google "goodies".

Someone mentioned they'd be willing to pay $15 per mo for Hulu. Yikes. I was thinking more like $2 max. Netflix is worth $15 per mo. Hulu is not. Hulu is just to catch up on a show (and commercial) you missed. It's not where you go for an evening's entertainment.

pay... no way...

I guess I should also add a third Hulu benefit is that you can watch the shows anytime. You don't have to tune in at 7:00 pm Thursday or else miss the show.

That said most shows that have set air times are modern shows (older shows that are off the air have DVD collections so no need for hulu there). And most modern shows are already available elsewhere. You can watch Heroes on Hulu...or NBC.com. Why pay to watch shows on Hulu that I could still get elsewhere for free? Their content simply isn't exclusive enough to charge for.

I love the internet. There's a lot of FREE alternatives out there so I'm saying, best of luck to you HULU

Hulu is owned by NBC. Alec Baldwin is the spokesperson. Maybe if they stopping running a million dollar ad campain on TV they wouldn't have to charge us users to make up for it. I'm not paying twice to watch tv shows (cable and hulu), like I already pay twice on taxes (income and sales).

I'd pay for a commercial free Hulu but there's no chance I'd pay for what they offer now.

I have no problems paying for the service as long as it's around $20 a month or so. I prefer a flat rate and not a "pay per use" type of fee. Also, I certainly hope that a "tiered system" is introduced from Hulu. Again, I will pay and have no problems paying as long as the price is reasonable.

If Hulu start charging I will certainly not use it any longer. Too many commercials

nope, c-ya hulu, movin' on to vreel, stage6's replacement , see if that's any better.

GREED,GREED,GREED,GREED,GREED,GREED,GREED,GREED

i'm not paying for something i can get for free, plain and simple. i can just as easily go to the networks website and watch it at no charge. hulu just made things easier since all shows were in the same spot... sorry, not paying.

I agree with most of people on here, I have been watching hulu for a while now and I will not pay for it. If it starts charging then I will go somewhere else. They make enough money off advertisers already!!!

I figured it would only be a matter of time before they screwed hulu up!

Another person here saying that I'll stop watching if Hulu charges for almost all of the reasons previously stated.

BOD! DON'T BE GREEDY!!!!

And kudos, Vic, on pointing out the lack of closed captioning.

i just wont use hulu

Article should be titled "HULU to commit suicide next year."

"Popular online video service Hulu will start charging subscription fees sometime next year, says News Corp. Deputy Chairman Chase Carey."

Why am I not surprised to see News. Corp behind a large portion of this. The visions of that conglomerate (and Rupert Murdoch) have little place in the current global technological state. They are out-dated and out of touch. This is just another example of their lack of competency in embracing technology. They're going to kill a media cash cow by milking it to death.

And Rupert Murdoch's ingrained prejudice against letting anyone have content for free claims one of the entertainment industry's few really good ideas in the past decade.

Idiots.

You've got to be kidding. You pay once by watching commercials, and now you pay AGAIN with subscription fees. Forget it.

R.I.P. hulu

bye bye hulu been nice knowing you

I still don't get trouble free service from Hulu. Often, the stream does not start and they don't carry everything that I'd like to view. Fix it first and maybe we can talk about charging. Geez, does anyone in Hollywood or New York City have a clue???

Someone must be trying to make Hulu disappear...charging people will do it. I WILL NEVER PAY! Hu-what? Forgot it already.

I found Hulu when it was still in beta and I thought "What a concept".

However the problem with "paying for service" is that they will be in competition with the very subscribers that use them. Convenience is key here, everyone on Hulu knows how to get their favorite shows, it will take a little more legwork but they are fine with that because they were doing it before.

The "Online Community" is not like the "Offline Community". We don't roll over for scraps given to us. We do not stand for dictators who tell us what we can or cannot do. We are individual units to a whole. You may see us as 1 number but we are many.

We won't fight you, we won't threaten you, we won't even make a loud noise. What we will do is stop using your service and in the silence of the night we will watch you fade away. This is no threat, just the simple truth.

They say that Gods were the ones that required the belief of the masses to exist in the past. I say that presences online require that same belief system to exist as well. We will see what time will bring, I hope that Hulu will understand that they are in a unique position right now and they hold their own fates in their hands.

Bye Bye Hulu. I wont waste my time when there are some many other avenues to get the same content.

Why has broadcast TV been free for its entire existence, but we are always told that TV can't be free on a website?

Is someone just lying? Are the advertisers being idiots? Hulu will have to give me a better excuse than the old "it just can't be done" before I will pay them.

Nope, I won't pay either.

I definitely would not pay.

Yup! Buh-bye Hulu! I will never use your service again. I already had a group discussion with 37 students, and every single one agreed (all 37!!!), they will stop using Hulu even if they charge – regardless of the amount. Peace out Hulu!

I enjoy Hulu and even do not mind watching their "paid tv commericals" but as soon as they start making a subscription fee mandatory, I will be gone from Hulu and will deffently find another provider.

Now on the other hand, if Hulu removes all the "paid tv commericals" from all of its content and makes all of their money from a monthly subscriptions I am find with that, and would gladly pay a monthly subscription. I have the feeling that Hulu will not only continue showing "paid tv commericals" but also demand a subscription fee. If this is the case, Hulu's GREED will put their company under!

Paying for Hulu might make sense, but only if the subscription fee was a way to avoid the commercials.

I've been a member of Hulu since it was in beta – Now that the sickness of greed that infects the human race – has infected the Hulu executives and board members – I believe its time to go

Dang – I really, Really loved watching Hulu too

Hey Hulu –
give me a call -
there are better ways of being a useful service vs. being greedy for money

Actually, free is not all that hard to monetize. Just ask Google. Or any broadcast network. I own several websites that offer free content, and all are quite profitable.

The trouble is that the entertainment industry, ironically, lacks the imagination to take full advantage of the ways in which the Internet, as an interactive medium, can be monetized. Instead, they seek to copy the static television commercial model. If they were to get a bit innovative, I really feel they could make the free model work.

The trouble is that the five or six companies that control most production and distribution are very staid and institutionally conservative. This is why Pixar, with its Silicone Valley leadership, has been able to thrive when other places have struggled.

And as an industry insider and screenwriter, I am as frustrated as everyone else. I'm not all that optimistic about the future of the current entertainment industry. That's why I have become heavily invested in web properties as well.

Perhaps if they were to offer a reasonable monthly fee (say $ 9.95) for broader basic cable offerings on something like a 24 hour post-broadcast lag, I would go for it. ESPN offers a great value-added section to its site for around 5 bucks a month, and I understand their web division is very profitable. But then, they are not as stuck in their ways as Hollywood tends to be.

Chase Carey is demostrates his ineptitude as a manager with statements like "I think a free model is a very difficult way to capture the value of our content." Statements like that upset customers and drive away audiences. When there's a dramatic reduction in viewership, advertizers will look for greater audiences elsewhere.

As a manager of a multi-billion dollar company, I closely monitor the number of potential customers. As an advertizer on Hulu, I'll say I haven't seen remarkable return on my investments. Perhaps it's time to find a new venue?

I don't understand what is going on the minds of the guyas at Hulu. Even though Hulu is great all programs can be seen ate the channels' websites like nbc.com, abc.com, fox.com, tbs...etc. So, if Hulu charges people can go see their programs at their personal schedule on other websites...

In this case for Hulu i'm sure it will mean: charge and die...unfortunately

Wrong time to start charging. With the economy the way it is, I doubt many people will sign up. Also, they are going to charge AND have commercials? It will be goodbye Hulu for me.

If we're talking unlimited viewing for $10 with limited commercials – then that's fine. They have to make money for licence clearance and profit.

Anything above that – no; I rather see more commercials than pay a higher monthly.

Quick, someone pass me one last nail for the coffin.

Hulu, very bad mistake, the commercials that hulu shows are able to generate a lot of income, so being greedy will not help your revenue. Try fancast, much better!

thank you mr carey for proving once again that greed is the prime motivator for corporate executives. i cant wait for you to come out in favor of a bailout once hulu hits the skids once the fees are in place and viewership plummets.

It's a shame that the CEO decided to begin charging people for their content. Well, first, I won't pay it. I don't have cable, I use hulu to watch TV shows and some movies (movie content is mediocre). But if they start doing that it's not the end of the world, their main TV network websites are free, still. Also, they could start charging if they want ad free, and more quality of movies. Otherwise its gonna be it's downfall!

Maybe a pay option that does away w/ commercials is acceptable.

But if they charge for all/most of their content, I'm done w/ hulu. I'll just go back to watching it on tv till the next big thing.

Good luck Hulu, it worked great for Napster.

I agree with Vic re: subtitles, however they need to be placed within the picture the same as on TV...not somewhere way under the picture where you either have to read the script or try to read lips. Can't do both unless your eyes are vertical on your face...lol. If they can accomplish this then I might consider a nominal fee and cancel my DishNetwork.

WOW. what a slap in the face for people who enjoy Hulu. I will not pay for Hulu. i refuse to pay for T.V. in any way shape or form. The air ways are suppose to be free.

Newscorp is planning to charge for all of its now "free" content on the web. It also intends to charge for use of any of it's news stories, images or video content. They are trying to convince all other providers to join them in this. Antitrust regulators take note.

Will start charging = Will start Dying. Hulu will fade away into our memories, bye bye!

57 channels and nothing on.... not 500

At every turn, companies want us on subscription service – their persistence should tell you something. For tv, music, etc., if I pay I want to own it and w/o the crest, tide bs.

I watch Hulu semi-regularly, however I have to agree with the majority here that I would not continue to utilize the service if there were a fee. I already pay for satellite and DSL and I need to leave at least some of my funds available for food and shelter.

So long hulu, you'll be missed....but easily replaced...

Well...I watch HULU everyday...literally...Guess I got to find a new place to watch my shows

Adios Hulu.

In today’s economy many people do not have cable anymore. I do not have cable, but I do have the net, hulu, and netflicks. I like hulu.com but it is no netflicks. The only way I would ever pay for hulu, if they would become greater than Netflicks, and although that is not impossible, because I believe it can be done; the time is not now if they have not built the new and improved Netflicks type.

Good luck Hulu I am rooting for you.

Wow, it is absolutely amazing the number of people who think they are entitled to watch TV shows that can cost millions of dollars to produce for free. Americans really have become the "but I deserve to have it" society. Disgusting!

I am a college student and i can't watch all my shows on time. So I started to watch all my shows on hulu. If they will start charging us for hulu, I won't be paying for it. I would rather wait for all my shows to come on DVDs and commercial free.

Blah Blah blah,,,, thats what i hear from everyone. Im pretty sure that if they start charging, it will be a reasonable price. I can assure you that they are needing some fund to keep the server maintenance.

I dont have a tv and enjoy watching my favorite shows on Hulu. However, I would still drop Hulu if they charged! I would just follow shows on their network sites. No hard decision!

I do not think Hulu will do away with their free, commercially subsidized programs. These programs, like Family Guy, 30 Rock, and others, will continue the way they have been. It's a great way to get you to the site.

But, wouldn't it be great if you could buy access to cable shows, like True Blood or catch up on The Sopranos, without having to pay for a full HBO subscription each month? I would definitely be willing to pay a "per show" subscription fee. It would have to be cheaper than buying episodes off iTunes..I don't want to own it, just have it available on demand.

There's a ga-zillion different sites where you can access video content. Many of the same networks that appear on Hulu host their own free content on their own network's website. i.e. CBS, History Channel, Discovery to name a few. There's also a ton of content hosted on Asian websites. Its not that difficult to google alternative websites with current links to shows hosted in other places. The whole point of accessing video online is to get it for free. You're already paying for the internet access in the first place. Why would you pay a subscription fee on top of that? It would be easier to just get cable TV again.

Wakeup people.

Hulu will charge subscription fees AND continue to insert commercial interruptions. Why? Because they are attempting to maximize the "value" to their owners. In other words, they are greedy and think the average consumer is a sucker.

I dropped DirecTV because I didn't like paying for the privilege of watching commercials and infomercials.

I sure am not going to pay for low-res internet content with commercials.

I canceled my TV service and only watch shows on HULU and use my "rabbit ears" when I need live, local channels. It saves me alot of money that I really need. If HULU starts charging, I will just bite the bullet and go back to my T.V. subscription service. It was good while it lasted!

Hulu can kiss my service goodbye as I am not paying for to watch shows on my computer. Oh well their is always youtube I suppose.

Some people have mentioned that the networks play their content for free on their websites so they can just watch that instead of Hulu. The problem with that argument is that Hulu is not an independent company. It is owned by the networks. Started by NBC and then bought into by News Corp. (FOX) and Disney (ABC). So if they start charging for Hulu don't you think they will charge for stuff on their own sites as well?

Just another example of big media playing the same old games (yes, hulu was spawned by old-world television moguls) and being horribly out of touch with the desires of their audience.

Essentially no one will pay for hulu unless there are a few major changes:
1. No commercials
2. Mobile device support (ie downloadable content or lower bitrate streams)
3. More content - especially content that can't be sourced elsewhere.
4. An end to geographic restrictions.

But realistically, no one will pay for hulu. I certainly won't. No one I know will - not with the proliferation of torrents and other streaming sites, legal or not, available as alternatives. This, following the boxee incident will certainly cause their audience to dwindle.

If Hulu charges, they better improve on their content. some of the shows run you through 6 or 7 seasons of a 10 season show, then drop you flat.
Also why should I pay for something that is already free on. NBC CBS<ABC.com's. Now if Hulu came up with a format, that offered commerical free tv, with current episodes of our favorite shows plus oldies, and current as well as old movies, that might be worth something.

Greed, for lack of a better term, is good....................
Gordon Gecko (Wall Street)

However, if Hulu thinks I will find paying for something free that I can find elsewhere acceptable, than, to quote Homey the Clown:

"I don't think so.............. Homey don't play dat"

Paying for Hulu? HA HA HA HA ! STOP IT, HA HA HA HA , NO REALLY! HA HA HA HA , I CAN'T TAKE IT, HA HA HA HA, I'm going to pass out. Need air.

that's a bummer... i guess i won't be using hulu if they go through with it...

TV these days isn't worth a penny. Later Hulu.

“I think a free model is a very difficult way to capture the value of our content. I think what we need to do is deliver that content to consumers in a way where they will appreciate the value" – This is the dumbest thing any person has ever said. The "free model" is what made the internet so successful.

Facebook and Classmates.com initially had about the same concept. Classmates charged, Facebook did not, I think Chase Carey can probably figure out where I am going with this.

I do not pay to watch Family Guy now and I will not pay for it in the future. So if Hulu goes to a pay model then I will record the shows and watch them when I want.

I think they make plenty of money charging for ads? If I'm gonna pay to watch a show, there better not be a commercial break.

As an alternative to cable(comcast), I will consider the subscription dependant on the pricing. However, I used my PS3 to stream Hulu before but they block it now. If that option doesn't come back then they will never get my money.

I like the two option model with a few changes. Free service could be as it is now, commericals and limited shows. However, a paid service shall include: No commercial interruptions ( i say interruptions because a 30 second add prior to the show wouldn't be bad), all new shows posted the day after it is aired on tv, and unlimited access to all episodes of shows.

HA! Hulu will surely go along with the RIAA, MPAA, various labor unions, etc... given enough time. Everyone every step of the way has to get their greedy little hands in the cookie jar.

Greedy greedy greedy capitalists will Live AND die by the same sword.

If you're going to shove ads down your customers' throats, then keep it "free" otherwise charge and make it ad-free.

That's all News Corp. is doing nowadays, charging people for stuff that used to be free. I have no idea why they just want money all of a sudden, it's not like they need it.

Yeah, ...bye hulu. They don't get their market. A lot of networks have websites to watch their shows free as well and then their is bit torrents, and host of other ways to get free episodes. People just went to hulu because they were fast and easy.....and free. Watching them do this is quite embarrassing and looks a little idiotic. Adios Amigo

I find it funny that Hulu is owned by Fox, NBC, and ABC, yet it is only Fox that has even mentioned a pay for play plan. This coincides with Newscorp's attempts to move their online newspaper content to a subscription service– a failed attempt I might add.

I wonder if this is something Murdoch and Co. are trying to do without the consent of the other owners. I also wonder what it will do to their partnership.

I swear if hulu.com changes to a fee-based model, I will NEVER subscribe to their content. I am very weary of every provider doing a classic 'bait and switch' . First, they lure us in with content and a free delivery model, and then expect to us to cough up fees to maintain our connection. I am DISGUSTED!

Hulu is great as it is. As long as there is a free alternative I'll be watching a few shows. I have broadband but do not pay for tv shows – no cable or satellite. We watch what we can get on the 3 channels with our antenna and are satisfied with what we can find for free online. Even though there are a few shows I like there really isn't anything I'd pay to watch.

I would pay for Hulu if I was able to get a certain channels of my choice for lets say a low price of .99 per channel. If you really didn't want commercials you could pay extra a month per channel to not have commercials.
I would like to see an subscription that I can control instead of telling me this is what I get for the money I spend.

Why would you pay for Hulu? You can watch the same programs directly from the networks' websites for free, and I find the networks tend to have a better connection/quality.

Hulu is not availible in Canada even though all the programs are available on free TV channels, there excuse is licensing with their partners. Partners who are also the companies generating the content, go figure.

They are greedy and do not seam to understand their client, they need to understand why people use a service and then build a business model that makes sense. It makes sense to view "free" advertiser supported content that can be viewed at the users convenience, not at the networks convenience. It may make sense to charge a nominal fee for the user to view content at their convenience without the interruption of advertising. it does not make sense to the user to both pay and watch ads.

They could increase ads for the free users and if you pay a subscription fee it would be ad free. That is the only way it makes sense!

If News Corp. does that, then Hulu.com may become the next MySpace of online videos (meaning, most users will look elsewhere, just like people have been moving out of its social network MySpace and going to Facebook, but in this case, most will just go to the TV channels' web sites or YouTube).

Also, isn't News Corp. the one who wants to charge for the news people gets to read online for free?

Charging for news & TV shows online just won't do any good.

At least the news shall remain free.

Yeap, Trashy TV should be free. Thus the trashy.

I gave up cable because they raised prices $10 and I realized, I just wasn't getting that much value out of it. I paid a fraction of the price for Netflix and 80% of what I wanted to watch was on Netflix. 10% of what I wanted to watch was on network, available free if I get off my butt and install an antenna. 10% of what I wanted to watch was on cable – and I could live without it. Then I found Hulu and never got around to installing the antenna.

Hulu kind of sucks. If you stop in the middle of a program and come back in another session, Hulu forces you to watch all of the commercials, even though you're fast-forwarding through half the show. I keep thinking "this sucks, install the antenna and tivo this crap." If Hulu charges, it better be a low price, high-def, RELIABLE (which they aren't now), and commercial free or I'm gone. Most networks offer their shows free. Hulu is a minor convenience, nothing more. I have stopped watching some shows altogether because they blast the volume – when watching online, it's a pain to mouse over to the volume and I misplaced my remote.

Make TV expensive enough or inconvenient enough, and I'll just buy books. I don't watch TV at all when I travel – no Tivo means no TV. I don't miss it on the road. I just can't sit through 4 commercials in a row, or blasting loud commercials, or ever-increasing cable bills – for what? It's just shows. I cancelled cable a little over a year ago and saved enough $$ to pay cash for vacation. I'll take the vacation (debt free!) over 120 channels of nothing worth watching.

What are they teaching in business schools? Or maybe executives should have to go back and retake some classes. Or did the owners of cable companies buy Hulu, and want it dead anyway? Just like I have stopped using Pandora radio for doing the same thing(limiting the free radio to 40 hours a month, even after putting commercials inbetween songs), I will stop using Hulu as soon as they start charging.

This is gonna suck, because I love watching Hulu it is the best alternative to cable.

I will not pay

I'm not much of a TV fan but hulu was the reason I started watching NBC and Fox. Let's see how many bad decisions they can make.
Raising prices for advertisers would be a better idea, no?

"I think what we need to do is deliver that content to consumers in a way where they will appreciate the value."

I see. It's all because we don't appreciate the value.

Did David Letterman allow you to borrow one of his writers?

While I have only watched an occasional show on Hulu, I do understand that life is not a free ride.

I cant believe everyone wants everything for free. Someone has to pay for things.

I probably would not mind paying for a reasonable fee, however, the commercials would HAVE TO GO.

No, I dont work for Hulu and I'm on a disability pension.

I couldnt see paying for hulu, the quality of the video is great, but if it comes to it, i'll suffer with low quality on a free site, and while we're on the subject of things that start free, does anyone still use net zero?

Another excellent golden-egg laying exercise gets a killer-blow, as the TV Network executives trying to kill the geese. ... Nothing new really.

This is the AGE of the INTERNET ... the AGE of GOOGLE & Facebook! ... They make most of their revenue (& are worth billions) while providing their content for free to the users. Hulu is going to lose out by being too greedy. Typical of TV Networks, alright.

But, really, how can they be so dumb ? How can they NOT see the potential of HULU to make more money than they can think of? I thought that was where they were headed .. but, instead, they are going back to the old system.

What am I talking about? How many of you (I assume all of you are HULU users) have watched a show (or at least checked out a couple of episodes) that you would've otherwise given a miss ? I've watched & started following so many series that I didn't watch earlier.

Do they think that I'd do that if I had to pay for it.

This is the bottom-line.

I WOULD NOT PAY to watch anything on HULU. And they are missing out on all the revenue that they could've made by making me watch shows that really watch just to kill my boredom.

Just like all these other comments ... if Hulu starts charging, then I'll be saying "good bye" and removing its bookmark. Definitely not paying for it!

Same for this viewer and Fan of Hulu. When Cable first arrived, it was the commercial free alternative with niche programing. Now it is as commercially laden as broadcast television, and you pay a subscription on top of that !

Ok, as a voice of reason: I think Hulu is a fantastic service, and that its business model represents the future of online entertainment. Cable and other serial broadcasting technologies are dinosaurs on their way out the door. Nowadays, who needs a cable subscription if they have the internet?

If Hulu charged a nominal, competitive fee for their service, I wouldn't mind paying it. I pay beans for Netflix every month, for instance, and get a LOT of enjoyment out of it. Easily the best subscription service I participate in. Hulu could easily fill a similar niche.

BUT the commercials will have to go, or no dice.

Hulu will be left on the ashheap of new media history.

Oh I love hulu so much that I'd pay whatever they were asking-NOT!!!! Goodbye hulu.

I wrote to HULU. Here is the reply.

Hi Jason,

Don't worry, Hulu’s mission has always been to help people find and enjoy the
world’s premium, professionally produced content. We continue to believe that the
ad-supported, free service is the one that resonates most with the largest group
of users and any possible new business models would serve to complement our
existing offering.

Thanks,

Varun Narang
Hulu