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February 23, 2010

Apple bans most (but not all) sexy apps

Posted: 11:58 AM ET
The Sports Illustrated Swimsuit app is still available in the app store.
The Sports Illustrated Swimsuit app is still available in the app store.

Apple has tightened its restrictions on sexy or suggestive apps for the iPhone and iPod Touch, and many of the most popular programs in the iTunes app store have been removed.

While speaking to the New York Times, Apple executive Phil Schiller explained, "It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see."

Several days ago the developer of the Wobble app posted the results of his discussion with Apple on his blog. The Wobble app, which adds a jelly-like wobble motion to any user supplied photo, was recently removed because advertisements suggested it could be used on photos of breasts.

I have spoken with Apple, and the following are the new rules:

1. No images of women in bikinis (Ice skating tights are not OK either)

2. No images of men in bikinis! (I didn’t ask about Ice Skating tights for men)

3. No skin (he seriously said this) (I asked if a Burqa was OK, and the Apple guy got angry)

4. No silhouettes that indicate that Wobble can be used for wobbling boobs (yes – I am serious, we have to remove the silhouette in this pic)

5. No sexual connotations or innuendo: boobs, babes, booty, sex – all banned

6. Nothing that can be sexually arousing!! (I doubt many people could get aroused with the pic above but those puritanical guys at Apple must get off on pretty mundane things to find Wobble "overtly sexual!")

7. No apps will be approved that in any way imply sexual content (not sure how Playboy is still in the store, but …)

While most apps containing bikini-clad women are threatened, Phil Schiller defended the Sports Illustrated app to the Times. "The difference is this is a well-known company with previously published material available broadly in a well-accepted format," he said.

As of this morning, a Playboy app was also still available, suggesting Apple may accept sexual content if the developer is associated with a strong brand.

Apple has struggled to keep the app store clean, but these new policies remove many of the store's most popular programs. Parents can enable the app store's parental controls and adults can simply choose not to download content they do not approve of.

In a blog post today, Fortune.com columnist Philip Elmer DeWitt linked the purge to next month's release of the iPad tablet computer, which will run iTunes apps and which Apple plans to market for home and school use.

How do you feel about Apple's decision? Should material that is so widely accepted be banned because it is objectionable to a relative few?

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Filed under: iPad • iPhone • iPod • mobile phones • smartphones


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norm   February 23rd, 2010 12:27 pm ET

I understand the reasoning for Apple to want to stay away from such apps but the bottom line is parental guidance. If your child has an iPhone or iTouch they have access to pretty much anything the internet has to offer anway. So to get too upset over an app that has very mild sexual content is ridiculous. I have seen some of those apps and I think that it was only a matter of time before they went that direction. I have also seen Apple take away alot of apps that actually at one time or another showed nudity. Sooner or later it all falls back on turning a profit. These upset parents are/were the same people that complained about cable tv nudity and violent rap music. Its ultimately up to the parents to control what their kids have access to. NOT APPLE!


randy   February 23rd, 2010 12:28 pm ET

I don't understand why everyone has to be so concerned with what everyone else is doing. Just ignore it. They are applications for a PERSONAL device. Seek to improve yourself... not someone else.


andrew   February 23rd, 2010 12:32 pm ET

Please Apple man, tell me how to think and breathe and sleep too.


Drake   February 23rd, 2010 12:42 pm ET

Toke long enough?


Patricia Di Lorenzo   February 23rd, 2010 12:42 pm ET

I don't believe that this material is only objectionable to a "relatively few" people. There are children who use the app store and this material is inappropriate for them. Many of these apps are just soft porn that objectifies women. I find that offensive and I am far from alone. If you want porn, go elsewhere.


John   February 23rd, 2010 12:45 pm ET

Way to go Apple – parents of teenagers around the world applaud this decision.


Neil   February 23rd, 2010 12:45 pm ET

Apple usually is right on the mark but they totally messed up on this.


wayne   February 23rd, 2010 12:48 pm ET

I agree with Apple and glad they are taking a stand for our children. And Wesley your attitude is just why we need others with a conscience.


mrc9rc   February 23rd, 2010 12:48 pm ET

good for you Apple. The degradation of women is so pervasive most comments are defending it.


Phil   February 23rd, 2010 12:48 pm ET

I understand about the comment about the kids have access to the internet but the internet is not endorsed by Apple. All of those apps are officially endorsed by Apple. So i can understand them wanting to try and keep their image clean.


Jeffrey   February 23rd, 2010 12:48 pm ET

I totally agreed with Apple! Also, I wish that people would ban violating video games also! They should be not allowed to sell violating like bloody war, fighting with guns to kids who are 18 years old or younger. Apple is very smart to do that. They also have wonderful Apple laptops and iMac that blocks viruses!


David   February 23rd, 2010 12:49 pm ET

Keep your religion out of my phone!


Scott   February 23rd, 2010 12:49 pm ET

Appears parents are too busy to monitor their kids own activities so Apple must take care of it for them – perhaps they should also contact their local cable company and internet provider so they don't have to raise their own children or monitor what they are doing.....just reflects the status of our current society where many parents place the responsibility for raising their own children on schools/companies.

Perhaps they should spend more time raising their kids instead of lobbying for the government/schools and companies to do it for them.


will   February 23rd, 2010 12:50 pm ET

Good move apple, be pro kid!


Scott   February 23rd, 2010 12:50 pm ET

John – thank you for making my point!!


josh   February 23rd, 2010 12:51 pm ET

THANK YOU SO MUCH! Apple the thought police, if it weren't for you I may have decided for myself that wobbly boobs were inappropriate. Thank you for thinking for me, thank you for protecting me. What a crock, this is censorship in the worse sense of the word. Easy fix, have an "adult content" section for all the "of questionable moral value" apps, let people decide for themselves what is appropriate or not. I will stick with my blackberry.


tina   February 23rd, 2010 12:51 pm ET

very happy with their decision to remove objectionable material.


let's be real   February 23rd, 2010 12:52 pm ET

This is why we are behind the rest of the world. We are way too sensitive about these things.

For the parents who are concerned, it is inevitable. Kids will find one way or another to access material. Because you treat it as a bad thing, sometimes kids want to do bad things. But, in other countries it is deemed normal and acceptable. Maybe it's because the rest of the world has matured faster and better than we have. Regardless of the reasoning, "norm" is right. Parents need to step up and be more responsible for their children. Stop blaming others while you blame your "busy jobs" or "other responsibilities" for not being able to take care of your kids. This goes for those parents who also complain about today's "role models."


brad   February 23rd, 2010 12:52 pm ET

Once again it seems that what it really comes down to is that parents would rather censor the entire community than parent. If you find this kind of content objectionable don't give your impressionable child an IPHONE. There are plenty of personal devices that are not capable of using these kind of apps. If you yourself find content of this nature offensive DON'T DOWNLOAD IT. If you have a child PARENT. If you are an adult CHOSE. Leave the right to chose alone.


Mike   February 23rd, 2010 12:52 pm ET

Kind of hypocritical when Apple allows Playboy and Sports Illustrated with their content but squashing individual ingenuity and creativeness by not allowing 'homemade' apps to flourish.


Nick   February 23rd, 2010 12:52 pm ET

Doesn't this violate our first ammendment of freedom of expression? Why should they be filtering what people see. People should be smart enough to not choose these apps if they don't want to see them.


Monty Miller   February 23rd, 2010 12:53 pm ET

People, this has been going on for thousands of years. Perhaps some of these complaints are genuine and perhaps some are part of a religious right campaign to control smut. The TRUTH is that parents HAVE the power to manage the PARENTAL CONTROLS provide for just this purpose by Apple at the iTunes store. I think Apple is wrong to cave in to complaints from irresponsible parents or anyone else who wants to repress content for the rest of us. Parents need to take responsibility for their children. Women who don't like the content of certain apps need to stop looking at them. Apple and Steve Jobs, you need to get back on track and stop trying to be the apps police for all of us out here—you're headed in the wrong direction.


Brian   February 23rd, 2010 12:53 pm ET

I support Apple's decision. The apps ultimately reflect back to Apple and it's reputation. If it does not want to promote sexual driven content, and a consumer needs it badly enough, then purchase another smart app type device. Apple will maintain a family, household name known for innovation and rspect rather than exploitation of woman and some of us men, for money.


Chris   February 23rd, 2010 12:53 pm ET

Great job, Apple!! I agree!! It is objectionable, to more than a few, and it degrades people and our society as a whole!! If you don't like what apple is doing, create your own electronic line!!


Rashad   February 23rd, 2010 12:53 pm ET

Considering the people using these devices (YOUNG IMMATURE CHILDREN 60%) the iPod touch is the main target to these bad content. Girls in bikinis means girls at whatever age they are, are expected to be walking around showing skin. This WILL in the long run create an enviornment which will have severe problems, creating the need for sex high, and more trouble for Apple. If I were the one to make the decision, I would say if you wanted to see sexy, go get it yourself in person. Nobody wants to see a "Sexy" app on a device.. I sure hope you know what people do with those apps.


Kim   February 23rd, 2010 12:54 pm ET

Ahhhh. I see freedom is still alive and well in America.


chester   February 23rd, 2010 12:54 pm ET

This will only drive more Apple friendly users to "modify" their iphones and become customers of third party apps. Eventually, Apple will either relent or Apple will lose a large number of users to the freedom and liberty of the "modified" iphone.


Adam   February 23rd, 2010 12:54 pm ET

Censorship – that is all this is.


Jack   February 23rd, 2010 12:54 pm ET

It may be true, (or not depending on your view) that Apple is helping to protect our youth from having access to things of an inappropriate nature. That being said, its not their job to do that. Parents, if you want to get all high and mighty about what businesses are allowing your children to see, keep in mind that YOU are the ones who purchase the products. YOU are the ones who give them to your kids. YOU are the ones who can take these products away. YOU are the ones who need to sit your kids down and explain this material. YOU have the power. If you dont like this stuff, then take a stand against it. But dont "congratulate" Apple for doing your job for you just cause you arn't willing to do it for yourselves.


Rory   February 23rd, 2010 12:55 pm ET

Seriously? Why don't they just rate the apps like video games and allow the phones to be user-configured to block certain levels? Don't most TV's have that feature?


let's be real   February 23rd, 2010 12:55 pm ET

However, all that being said, it was a good move by Apple because it keeps their image intact... a good move business-wise but if you ask me, it's up to the parents to step up.


Bug   February 23rd, 2010 12:55 pm ET

So they are worried over titillating applications in their store for a device that can connect to the internet? Parents that are applauding this have no clue at all of what they have given to their precious little snowflakes. You have given your child a portable device capable of loading far worse images than a wobble app. With the capability of doing that loading from anywhere with cel or wifi.


Ivan   February 23rd, 2010 12:55 pm ET

an over-reaction for sure but I was quite surprised to how much smut there was on the "most popular downloads" list, which my 10 year old will easily see.
I would have been content with a rule on the title and icon used and an adults only rating.


Tim   February 23rd, 2010 12:55 pm ET

I didn't realize that Apple had Nazi members working in management!!!


Come On!   February 23rd, 2010 12:55 pm ET

Sig heil Apple! This kind of thinking belongs with the idiots who were going to expel the kid in NY for bringing a 2 inch toy gun into elementary school.


Daniel   February 23rd, 2010 12:55 pm ET

I understand Apple's reasoning, but I do think that the restrictions are a bit much. I'm sure that the folks either at Apple or AA&T could figure out a way to put restrictions on phone users under the age of 18. Of course, kids would probably find a way to bypass the system, but it would at least be a reasonable start.


Andrew   February 23rd, 2010 12:55 pm ET

censorship at it's best


Ben   February 23rd, 2010 12:56 pm ET

Wow, I don't like the idea of Apple regulating what we see and don't see. But I understand the need to be "clean". If parents are so adamant about a clean apple store, rate the item. We have movie and game ratings, and parental controls. ITS NOT NEW. Rate the App, G, PG, R, or whatever and then if you aren't old enough bam... your app is blocked from all registered parental controled iphones in that range. Its not a novel idea.


Leigh   February 23rd, 2010 12:57 pm ET

FINALLY! I think it's great. I'm no feminazi, but I am getting sick of seeing boobs everywhere! Let's raise the next generation of men with some basic respect for women. Marketers: find your attention-grab somewhere else!


totally neutral   February 23rd, 2010 12:58 pm ET

The app store belongs to Apple and they can sell or not sell anything they want. This is costing them money and costing developers money, but I doubt it will kill their market share.
I do think that removing a web browser so kids can't go to hundreds of free pornographic web sites might cost them all of the market. Thats the nice thing about Apple, free porn almost no risk of infection.
If anybody wants it, its out there, you can get it. SO- except for the developers,
who cares?


let's be real   February 23rd, 2010 12:58 pm ET

David, your comment actually reminds me...

...since we're on this "removing apps" note, I bet the next apps to go are the ones that offend other groups/organizations/affiliations that you usually hear about. Apps will be banned for "offensive content" against a group of people, including religion, race, etc.

Time to grow thick skin, people.


Steve   February 23rd, 2010 12:58 pm ET

The fact that they are holding out a double standard and leaving Playboy and the SI:Swimsuit is pretty pathetic. Wouldn't want to piss off any other big corporate brands... we might loose a few dollars!


Jack   February 23rd, 2010 12:58 pm ET

In what future century will people be able to look at human bodies and enjoy them without some finger-wagging scold telling them it's wrong?

What is wrong with you people?


Jake Skinner   February 23rd, 2010 12:58 pm ET

I applaud Apple for taking a stand. Someone has to start doing it and I don't buy the explanation that people can find it everywhere anyways. Then, let them find it somewhere else. But I don't agree that they have preferential treatments to stronger brands. That's just hypocrisy, plain and simple.


Michael   February 23rd, 2010 12:58 pm ET

I just don't understand why this country is still so uptight about sex, yet violence is exceptable. Sex is good and normal; bring it on. Ban all apps with guns and violence.


margaret   February 23rd, 2010 12:59 pm ET

It is instructive that most of the comments here, castigating Apple, are by men - clearly not moms whose kids use the App store, not women who don't want to have to CONFRONT this stuff every time they go on to search for something. Go, Apple – Thank you for maintaining one refuge from the cheapening of our media.


Ben   February 23rd, 2010 1:00 pm ET

I think it's totally refreshing for a corporation to be taking responsibility for it's product. While CEOs have a responsibility to their shareholders, corporations also have a responsibility to society; to be working to improve it, not just make a buck. Keep it up Apple, we appreciate your effort. And if you're wondering: I do not believe morality is subjective.


Tony   February 23rd, 2010 1:00 pm ET

Freedom of choice has always been antithetical to the business model of Apple despite their marketing to the contrary. "Think Different (so long as its just like us)" should be their motto. I am not at all surprised about how tightly they choose to try to control their platform. Openness is just plain wrong in the apple mind set.

I will not buy, nor will I ever buy an apple product.


Freddy   February 23rd, 2010 1:00 pm ET

I think that apple should open up the iphone and ipod touch (and soon to be ipad) so that 3rd party companies can sell apps (outside of the itunes store) for the phones ...

the things that they are pulling out of the store will just become web based stuff that all the 'kids' they are worried about will just access through the net on the phone instead.


Phil   February 23rd, 2010 1:01 pm ET

Apple is not the government, they are a privately owned company that offers a service. They hold the right to be the gate keeper when it comes to apps on their products. If you can't get over this, you should probably cancel your iPhone and return your iPod touch.

That will be real interesting too when the customer service rep asks you why you are returning it...

I'm not advocating for or against pornography, but in this case let it be known that I am not on the 'for' list either.


John   February 23rd, 2010 1:01 pm ET

This is a big mistake. Geeks (who love such apps) will transition to phones running on the Google Android OS, which has absolutely no restrictions. I think Apple will come to their senses regarding this sooner or later, and they will stop restriction on adult entertainment oriented apps...It might take a severe loss of market share to make this happen.


G.L. Alston   February 23rd, 2010 1:02 pm ET

per norm 12:28 ET "...the bottom line is parental guidance."

Ahh yes, the consorship argument, variation #238. Apple is a private company, not the government, and they have the final say in what they think ought to be featured on their device. Don't like the decision? Don't buy the device then.

Perhaps Apple is declining to participate in the ongoing debasement of the culture in the misguided claim of personal freedom. Support of freedom of speech is fine in the abstract in that it's intended to disallow coercion in political opinion, yet this is often abused by imbeciles who think it's their "right" to wear Tee-shirts laced with profanity or other crudities at public events with children. The answer at public events isn't the "parental guidance" cop-out supported by the young and childless (as if it were possible!), and it's not the answer here.

Apple is announcing support of reasonable taste. My, how awful. What will we ever do without poor taste, lewdness, and so on? Oh, the humanity.


Dee   February 23rd, 2010 1:02 pm ET

Funny thing is even without a app they can still download adult material to the Iphone/Ipod Touch. Beside they will find away around the app store like always.


HSOl   February 23rd, 2010 1:02 pm ET

This is a bad idea. They could have more than easily implemented parental control software that could filter out objectionable material on the iphone. People should have a choice. Apple shouldn't be the one deciding what is appropriate for me.


John   February 23rd, 2010 1:02 pm ET

Any parents who let their children have a IPHONE without knowing what it is capable of needs to have their own heads checked out, and shame on them for not knowing.


may   February 23rd, 2010 1:03 pm ET

As an 18 year old female, I applaud this decision. Not everybody wants to see this material, and I shouldn't have to enable parental controls just so I don't see it every time I log into the app store. 99% of those apps were degrading to women everywhere – as if television doesn't do this enough, really. They should be deleted.

Bottom line is, if you want porn you know where to find it. Stop complaining and get on with your lives.


Johnny   February 23rd, 2010 1:03 pm ET

Come to think of it, I'm getting sick of seeing them everywhere too, Leigh. Let's ban curvy clothing in our offices, nightclubs, and everywhere in public too. Oops – thought police are coming for me now... :)


george   February 23rd, 2010 1:03 pm ET

I was in the grocery store the other day and some guy was having a huge fit because the store didn't cover up Cosmo and some other women's magazines that happened to show some attractive women in slinky dresses–cleavage and all. He was shouting that he didn't want his children seeing that smut. Do we really think an attractive woman in a low cut dress is smut? I think not. Do we really want a few nutcases dictating what is available over the internet or anywhere else because of their warped sense of what is decent? I think not.
Let's let reason prevail here. Certainly Apple could avoid making abusive or pornographic material available on their app store without forcing developers to not show what anyone can see at the local beach or swimming pool any day of the week. And, parents can take steps to closely monitor what's on their kids phones (I did when mine were underage). Overall, I don't want a few Islamic or Christian fundamentalist trying to dictate what is normative for a free society.


jim   February 23rd, 2010 1:03 pm ET

I've been considering switching to Apple, but this policy has made me change my mind. In addition to being a "finger in the dike" approach, I consider it inappropriate for them to decide what I think is inappropriate.


Lisa   February 23rd, 2010 1:03 pm ET

Not sure why this is such a hot topic. If it was the government that was trying to control this, I could see the issue, but it's a company that feels that it should not succumb to smut and junky crap on their apps store. I feel this is a good idea to keep their brand "clean."


Michael   February 23rd, 2010 1:03 pm ET

I think this is hilarious. I have no interest in seeing this crap, but it would be far more helpful to set parent controls and have ratings on the products that the parents can configure filters for than to shoot the developers who have been supporting their profit margin in the bikini they banned.


Richard Miller   February 23rd, 2010 1:03 pm ET

I like wiggly boobs, so I vote to keep them as well as all of the other apps Apple is going to boob (I mean boot!).

Thank You

Richard Miller


Brian   February 23rd, 2010 1:04 pm ET

The parental controls are there to help control what there kids can look at. Apple should have improved the controls not banned applications that someone had to buy so that it could be used. It is NOT apples job to set boundaries for someone else’s kids. You get a bill for everything you buy, you have to have a card number to buy anything that should have anything close to adult content. Apple should just tell the parents to be a PARENT. Kids will find adult content if they really want to. It makes no sense to tell adults what they can watch because someone else cant figure out how to there job as a parent.


Tony   February 23rd, 2010 1:04 pm ET

I like the Burqa idea. That seems to be the direction we are heading these days in order to keep "everyone" happy.


Mike   February 23rd, 2010 1:05 pm ET

I'm a PC, and I trust my own brains.


michael   February 23rd, 2010 1:06 pm ET

"not sure how Playboy is still in"

It's called *money*. Cha-ching.


Jim   February 23rd, 2010 1:06 pm ET

Parents need to learn how to be parents and stop whining about reasonable things; the apps were obviously popular enough to warrant attention, but if I remember correctly, doesn't the store have a parental control on it? I have an idea!

Everyone stops complaining about what others do and DEAL WITH IT THEMSELVES. I've seen my freedom get taken away because of children doing things they shouldn't even be DOING in the first place. How about all of you get off of your high horses and learn how to actually parent your damn kids? Or would you rather the government control everything? Apparently not that either, since we certainly don't want no socialist government. I swear, this country is falling apart and all of you are just ready to sit by and watch it, while complaining that logical and normal things don't "work for you" so they should be taken away from everyone.


Joe   February 23rd, 2010 1:06 pm ET

They are upset because we live in a condition where anything sexual is wrong..wrong to look at naked women wrong to talk about sex, wrong, wrong, wrong..that IS the problem..to many of these freekish people say that sex is wrong.


rickdelux   February 23rd, 2010 1:06 pm ET

Do I think it's extreme? Yes, but Apple is free to regulate their store any way that they see fit.

Consumers on the other hand are free to find an alternate service with content they want and developers can choose to abandon building Apps for Apple products in favor of other platforms.

I'm sure Apple has done the research to support the loss in revenue from dumping these type of apps. That percentage is probably extremely small compared to what could happen if one of the apps were to generate negative press.


Chris   February 23rd, 2010 1:06 pm ET

I am glad that Apple is having their hands tied due to their own controlling ways of doing business. Since they limit poeple to only obtain apps for their products from their store, they also need to ensure those items available at their store are in line with their corporate image.


Jim   February 23rd, 2010 1:06 pm ET

Yet another attempt of apple trying to control every aspect of our multimedia lives!

What they should do is create an adult section in their app store because we all know that you cannot stop adult content from getting to those who want it.
Wouldn't Apple rather make some money from it or maybe they are just more interested in trying to control us.

Next they are going to make an app so you can turn in your parents when they speak negatively about Apple so that Steve Jobs can send people over to break their kneecaps.


Mike   February 23rd, 2010 1:06 pm ET

Congrats to Apple! It's about time someone stands up and says, where are we going... and what are we teaching our children and each other what's acceptable... YES EACH OTHER! If you want to feed your sin in a backroom of run down dirty adult bookstore (or online) that's your choice. However we as a society shouldn't have to live with it in our face... My occupation is in technology and I'll never buy another cert for a customer from GoDaddy again! I'll go somewhere else!


Jay Kay   February 23rd, 2010 1:06 pm ET

While you're at it, Apple, please remove all of the crude apps involving FARTING! Thank you.


Mak   February 23rd, 2010 1:07 pm ET

I think apple was not meant for all the perverts. Cleanse your thoughts and you will see the beauty of apple. Why are you so offended if Apple is pro kids? If you have a BB stick with it, but don't criticize apple. Sooner or later, lots of these very perverted thoughts will continue to drown our children in agnorance while children all over the world are becoming smarter. And your children will end up working for them because you did not protect them, did not guide them,did not spend time with them... wake up and smell the coffee.


Tim   February 23rd, 2010 1:07 pm ET

Why not just add an adult section to the store? easy.


Keith   February 23rd, 2010 1:08 pm ET

Thank you Apple!


Joe   February 23rd, 2010 1:08 pm ET

Lovely we get to pay 400 dollars for that piece of junk and now we are told by nanny Apple what we can't and can do with our own purchases?


marlie   February 23rd, 2010 1:08 pm ET

enough of the first admendment already!! that is getting old REAL fast.


Peter   February 23rd, 2010 1:09 pm ET

Apple's got it wrong here this time. This is kin to China blocking websites to it's people. There are parental controls on the Apps, so this makes no sense...also Playboy app stays?


David   February 23rd, 2010 1:09 pm ET

Wow, they can ban the apps, but all the person has to do is.. wait for it... click safari?? OMGS NO BIKINIS ON APP STORE GUYS!!!!!!!111!!! too bad theres about 21391238910301 naked girls on the internet and all your little bundle of joy has to do is hit safari instead of app store. grats

Go moto droid/nexus one, basically like iphone except is run by people who want internet freedom as opposed to a bunch of fascist ignorant douches who cash in on peoples cult-like devotion to their shitty products.


Responsible Person   February 23rd, 2010 1:09 pm ET

I Love it! Finally a company puts morals first. Go Apple!!!


Doug   February 23rd, 2010 1:10 pm ET

I think that this is savvy marketing. In order to protect the Apple brand, they need to do what they can to discourage crap apps. Sleazy apps are for lesser brands.


andrej770   February 23rd, 2010 1:10 pm ET

Typical of Apple to allow parents to, again, get further away from doing good parenting. This is so typical of "Blame the app and not the parent" for not having the "conversation" and using the controls in place to limit what their child can see. Parents are always looking for a scapegoat to so they can continue to be their kids "friend" instead of their parent. Though I appreciate Apple for cleaning this up, parents need to be more responsible for the content their children can see online PERIOD. You can block the Apple app, but the kid can still go to inappropriate websites on the same device that the parent needs to be mindful of.


Freedom   February 23rd, 2010 1:11 pm ET

Simple. If you do not like it, then don't use Apple products. Your choice.


SloppyJoe73   February 23rd, 2010 1:11 pm ET

these apps are no worse than going to a beach or a swimming pool in the summer, but some how they are to suggestive for children. I Guess that these parents lock there children in there rooms and scold them for having "dirty" thoughts. The human body is a wonderful thing to look at. people should be proud of how they look and telling kids that this is dirty cause them to think otherwise.


Mike in NYC   February 23rd, 2010 1:11 pm ET

"Doesn't this violate our first ammendment of freedom of expression?" Actually ... no ... this doesn't violate the First Amendment because it is not the government censoring the content. That said ... I am probably as far to the right on the political spectrum as you'll find and I personally find this kind of corporate governance ridiculous at most and hypocritical at least. You can't tell me that you are 'pro-child' and out to protect the children of this country by banning sexual apps and then turn around and allow Playboy and the SI Swimsuit issue. The argument that they are 'established' brands is a load of crap. If you ban on app you have to ban them all otherwise you’re just a bunch of hypocrites!


Ralphy   February 23rd, 2010 1:12 pm ET

Anybody remember the Apple Super Bowl commercial of a few years ago. You know the one about the totalitarian state, 1984 I believe. Who would have thought then that Apple, the "David" to Microsoft's "Goliath", would be doing what it and others accused Microsoft of doing, controlling the market and dictating what customers could do with technology, ironic isn't it. It goes to show all of us, be skeptical when business professed to be fighting for the rights of others, businesses are about profit, the same self righteous accusers will commit the same "sins" if it suits their pocketbook.

This isn't about Steve Jobs being a moral straight arrow, it's about the potential these apps negatively affecting sales of ipods, iphones and the new ipad. Don't be naive people, it all about the money.

As a consumer, I hated it when Microsoft tried to control this aspect of my life and continues to do it and I hate it also when Apple does it. As soon as there is an equivalent choice to my Iphone (in function and content), I am going to switch. It will be nice to get back to Verizon which does have a much better 3G network too.


Sercee   February 23rd, 2010 1:12 pm ET

Apple is completely off their rocker with this one. It's one thing if they want to make a policy about which developers they want to allow, but you can't lay down a set of arbitrary rules and not use them across the board. Especially in the example above: don't ban the goofy app for possibly bringing sexual attention to personal photos but allow the outright porn app.

Also, it's really easy to set your iPhone to not allow the app or itunes store without a password. So, as a parent, if you immediately take a look at your kid's new phone so you have an idea what it can do, you can block out this content in a few seconds anyway. In the meantime, don't filter me: I'm capable of deciding what's good enough for me and my iPhone.


areyouserious   February 23rd, 2010 1:12 pm ET

Really are they serious? I can't look at a nice fine set of boobs as i'm about to make a phone call? We're not 4. If you have children and you don't want them looking at these things. DO NOT GET THEM AN IPHONE! TAKE THEIR COMPUTER AWAY! OH AND MAKE SURE YOU DON'T HAVE A TV ANYMORE! NOT TO MENTION NO VACATIONS TO THE BEACH!

Really America wake up. Is it really that serious?


mike   February 23rd, 2010 1:12 pm ET

I'm no prude, but I agee.

Yesterday I was on Amazon, and saw that they have many sexual things, and fairly rude things, such as belt buckles with crude sayings on them.

The dumbing down of America needs to stop, and the exposure of our children to crass, rude and sexual things needs to stop. For companies to choose to reduce sexy, crude, rude or whatever else they choose to do, is 100% fine by me.


BarryM   February 23rd, 2010 1:13 pm ET

You complain about an app that shows a woman in a bikini, but you have no problem with apple installing safari, or a person's ability to donwload the Google app, both of which, with the touch of a button, can allow you to search the internet for images (and video) that are a lot more inappropriate for children and teenagers than any of these apps have ever shown? This is nothing more than a knee jerk reaction from idiotic parents who desperately want to convince themselves they are doing the right thing for their children. I'm sure Apple is laughing (at them) all the way to the bank.


Bruce A.   February 23rd, 2010 1:13 pm ET

Guns, murder and mayhem OK...but heaven forbid anyone sees a breast. The religious right at its finest insanity.


Sam   February 23rd, 2010 1:13 pm ET

Why do young children have iPhones? They don't need anything more than a basic cell phone until they are 18 or have a job.

Apparently in America today parents don't need to be parents anymore. They just need to sit back and relax and let the government, large companies, and TV do all of the parenting for them. If a company is doing something you don't like to your kids, like showing too much skin, complain to the company to remove it. No need to talk about it with your child anymore, that's the big corporation's job.

It is real amazing to me that parents complain about too much skin or sex on TV or other media yet they have no problems with their kids watching someone's head being blown off on a TV show or movie. It should be the other way around. This is why we are the most violent country in the world. We need more sex (not porn) on TV and less violence. Just like in Europe.


Chris   February 23rd, 2010 1:13 pm ET

Helping parents not parent. Way to go apple. I wonder if they will have to ban the internet completely so that kids won't be tempted to look at anything that might be construed as sexual on that? Clearly parents need to step up here to stop the business instead of stepping into their children's lives and regulating what they can and can't see themselves.


Dan ilization   February 23rd, 2010 1:13 pm ET

I've said it before... Pixelated breasts are the downfall of western civilization... Come on people this is silly. Why are we so uptight?
It is Apple's store and they can do as they please, that is NOT the point here. It is a relatively small minority telling us what is right and wrong. But as many people have said: If it offends you... Don't look at it. And, if you don't want your kids seeing it for god's sake tell them you don't want them looking at that stuff. It is not Apple's job... it is YOURS.
Again just by talking about this proves that pixelated breasts are indeed evil, and must not be shown to anyone... ;)


Jeff   February 23rd, 2010 1:15 pm ET

So, does that mean Apple will start to purge its iTunes store of all objectionable songs before long? I would be I can find far songs that are available that are far more offensive than women in ice skating tights...


Idiotic decision   February 23rd, 2010 1:15 pm ET

So they'll ban bikini apps on a phone that allows anyone to access hardcore pornography via the internet? Give me a break.


tom   February 23rd, 2010 1:15 pm ET

Was gonna pick up a few apple products this week, but now thanks to apple, I will be taking my business elsewhere. I don't need apple to decide a damn thing for me or wether it is appropriate for me to download. I can use my own judgement thank you very much.
Screw the damn parents who can't parent their kids. Maybe apple should market a parental control app for these buffoons.


John   February 23rd, 2010 1:15 pm ET

Yet again I shake my virtual head... we have fountains of blood, limbs blown/chopped/bitten off, deadly explosions all a-ok.. but a bit of skin is taboo? Immature culture still...


Jessie Terry   February 23rd, 2010 1:16 pm ET

Sounds like Apple has become Americas parents. Please all we need to do is be the parents to our children. Parents police your kids phones. They go to a bad site or application.....................................(steady now) .........................................punish them! Hold then accountable for their actions. Explain to them what is right and what is wrong. Simple as that. If a criminal shots someone with a gun we don't go after the gunmaker. The gunmaker had no more control over the use of the gun as Apple has control over a PERSONAL device!


Mike in NYC   February 23rd, 2010 1:16 pm ET

"Why are you so offended if Apple is pro kids?" They are NOT pro-kid Mak. That's the point. IF they were really pro kid you wouldn't still be able to see Playboy of the SI Swimsuit issue ... which by the way features NUDE models in airbrushed 'bathing suits'


albeli   February 23rd, 2010 1:16 pm ET

Puritanical, and yet hypocritical.

How can Apple seriously defend keeping Playboy in the App Store, whie imposing restrictions or outright bans on some of these other apps?

-Mom of 2 teens who has an iPhone but does not have/use any of these particular apps.


Taj   February 23rd, 2010 1:16 pm ET

I am a parent of 2 young children and as a parent I am get to make a call on what they may see and hear. However, for someone to tell me what to see and, in this case, not see on my iPhone is an unacceptable infringement on my personal choice and freedom. Thanks Apple and all of you out there who get to tell me what to do with my time, money, and technology. If you are offended, just do not download it and/or tell Apple to create a password protected app area!


C.O. Jones   February 23rd, 2010 1:16 pm ET

Who put Apple in charge of approving the content on my phone?


Dennis   February 23rd, 2010 1:16 pm ET

Yay Apple! Another stupid company telling me what I can and can't see. God forbid a parent be responsible for monitoring what they are doing online. Does anyone think that just because a kid can't get a dirty app on their iPod Touch that they can't use Safari to go to porn sites? F*** apple and their holyier than though attitude. They should ask Steve Jobs about his illigimate child. That is okay but I better not see a naked person in an app or my head will explode.


Maryland Mom   February 23rd, 2010 1:17 pm ET

Other publishers (Random House, Penguin, etc) choose what they publish, major retailers choose what brands they stock, why shouldn't Apple choose what they put in their App Store? Are the free speech nuts complaining that Target and Walmart don't stock porn videos in their DVD sections? Apple isn't banning this stuff from the planet, just their store. It was a wise business move.


Linda   February 23rd, 2010 1:17 pm ET

Not true- I just went to the app store and saw "sex positions" and "adult sex trick". I pick apps with my son, but we have to scroll past this stuff and therein lies the problem. I don't care if it's available, I'd just appreciate a way to buy apps without scrolling past the smutty ones.


Carolyn   February 23rd, 2010 1:17 pm ET

i don't believe in this articles last line: "objectionable to a relative few"

i believe the apps are objectionable to MORE than a relative few, HOWEVER

I think it's silly for Apple to ban some and not others.

it would be reasonable for users (adults or parents) who object to those type of apps to use the parental controls so they do not have to be exposed to content they feel is objectional.


tj   February 23rd, 2010 1:17 pm ET

To those who blame parents for not monitoring their children. I don't think you realize how bad the problem had become in the app store – every other app was of a sexual nature. Every time I searched for something I came across apps of a sexual nature. These apps were in multiple categories, and while you can block purchase of questionable material you can't block access to seeing it.

Apple can appease everyone here by making a category for this material and offering a way to block it from the iPhone/Pod settings.

By the way, you can block youtube and safari from the settings menu, So those that think parents are just handing over a device to a child unrestricted are totally in the wrong and should retract your ignorant comments.


Becky Hickman   February 23rd, 2010 1:17 pm ET

"Should material that is so widely accepted be banned because it is objectionable to a relative few?"
Show me your data that back up the statements that this is widely accepted and objectionable to a relative few.


jon   February 23rd, 2010 1:17 pm ET

The real tragedy here is that people in American continue to believe that anything having to do with sex is considered bad. Teenagers should not view "sexy" material because it will somehow harm them. We still have this prudish behavior where certain people get offended by material they have the choice of whether to view or not on their own volition. Dumb America.


Mark   February 23rd, 2010 1:18 pm ET

OK, I am sick of sensorship in this country. Everything has been distilled down to the point where we only will see fluffy bunnies on every screen just so we can ensure we don't offend anyone. Parents need to take responsibility if they think they don't want their kids downloading apps and not place the burden of their laziness on everyone else.


Sane Citizen   February 23rd, 2010 1:18 pm ET

Simple answer is this...forget Apple, go Android
Open Source and no itunes. Phones are better, and better carriers are available. Put down the apple cider and see the future


brothaa   February 23rd, 2010 1:19 pm ET

this isnt about our teenagers or kids.

When you as a parent buy them their phone you should be able to activate a protection if you REALLY WANT

but seriously, unless your kid is like 10 years old, there should be nothing wrong with looking at porn if they want.

by the time your kids are 15 they will have probably seen 1000x times more porn then you have at your age before computers were around.

and thats just a fact.


John   February 23rd, 2010 1:19 pm ET

This is a joke, what is wrong with people today. It is not up to you to tell me what I can an can't look at. Parents need to stop complaining about bad video games, tv shows, movies, and now apps. Try actually teaching your children right and wrong and not taking away everything you think is wrong. This is why kids rebel and turn into thugs. There is no parenting anymore in the country.


Jeff   February 23rd, 2010 1:19 pm ET

Another step further for fascist Apple. Control, control, control. It's not like we can't find hardcore porn on iPhones or anything.


Sam   February 23rd, 2010 1:19 pm ET

Women who find this degrading are probly fat ugly women who know they will never look like this. So there vengence is to be pissed off by it and say it's degrading. When I see a near naked muscular man hald naked I don't find it degrading. Who cares. Find something better to do with your time than be pissed off because your a freaking prude!!!


scott   February 23rd, 2010 1:20 pm ET

I applaud apple for this position. if only for the protection of women and minors who should not have to navigate through smut....the adult erotica crowd will just have to look for sexy material somewhere else...like try the internet...pornography and related material is becoming an epidemic in america and the world. and you may argue that apple doesn't have the right to enforce it's wholesome values on everyone...does it have the right to allow minors access to this content? sort of like smoking.
gotta ban smoking in restaurants to protect perhaps the minority of non smokers...but in the big picture of things...better off for everyone.


Joshua Ludd   February 23rd, 2010 1:20 pm ET

Remember all those promises about how technology would give you more freedom? Welcome to the reality. No bikinis.. meanwhile slaughtering people wholesale in video game apps is totally okay.


Debashis Bhattacharya   February 23rd, 2010 1:21 pm ET

Apple has produced some good products, recently, which has brought it back from the brink. Now, it's going down the same arrogant path that nearly drove it out of existence. Absence of a few apps is not going to make even the slightest dent in what children view over internet - they have virtually an infinite number of ways to view sexual content on the web. Nor will adolescent teenagers suddenly get rid of their hormones and their hormone-driven curiosity about all things sex. Apple would do well to get rid of its arrogance, instead. There may be no recovery from another near-death experience, after all.


Jason   February 23rd, 2010 1:21 pm ET

thank g-d apple finally decided to protect our children from women in bikinis. that's practically porn. i'll rest easier knowing they no longer have access to that smut.

what's that you say? the iphone has internet access? they have porn on the internet? no #$*&ing way. now what the %^&# am i supposed to do? be an actual parent and spend time with my kids? that would require too much work. maybe apple has an app for that.


Chuck   February 23rd, 2010 1:21 pm ET

Thanks Apple...you made up my mind for me on whether or not to purchase an iPhone...and it is an absolute NO!

I am sick and tired of companies, government, and whoever else thinking censorship is OK, to protect the "innocent little children". Parents – do your damn job and stop expecting society do it for you. And children are not as innocent nor naive as some of you seem to think...do you even remember your childhood? I remember mine. And I know full well I had sexual thoughts, enjoyed looking at women and was curious about that aspect of life at a young age. Its freaking natural!


Steve   February 23rd, 2010 1:21 pm ET

Let me help you with your quote there john...

"Way to go Apple – parents of teenagers around the world applaud this decision."...should read...

Way to go Apple – parents of teenagers around the world applaud this decision to make it so I have to parent less and not pay attention to what my kid is doing".......kudos I guess?


Nikki   February 23rd, 2010 1:22 pm ET

My child has a touch and we control what apps are put onto this. Not her. If she wants something we will look it over first and then decide if she can have it. Also since her touch is linked to our iTunes account she can't download anything without the password that she doesn't have. See a reasonable solution to all you whiners out there. Step up and take control of your children, don't let them control you!


Jim   February 23rd, 2010 1:22 pm ET

Boy, the parents of the kids purchasing objectionable apps are soooo COOL!!! Opening up an unlimited line of credit so that their prattling brats can download, Download, DOWNLOAD and then object because Clueless Parent paid a $300 bills without batting an eye is really teaching parental responsibility.

On a serious note, anything that is considered objectionable (SI Swimsuit, PlayDoh, etc) can just skip the free download and go straight into a purchase/subscription service. But, Apple, don't get into a mindset of pleasing all the people all the time – it just leads to bureaucratic nightmare and ticked-off developers.


sschoe1574   February 23rd, 2010 1:22 pm ET

LOL, have to laugh at these so called parents on here applauding this move for the "sake" of their children, yet they are probably the same ones that dont monitor their kids or they let them play on-line gaming where they shoot and stab the enemy with bayonets and knives. Smart ones.


Shreesh   February 23rd, 2010 1:23 pm ET

I think that what Apple did was correct . While anyone can go on the internet , that is not Apple's standing . Apple applications are their responsibility . Also if women are not comfortable (many of whom use it) Apple is correct in looking after customers .


deforge   February 23rd, 2010 1:23 pm ET

will someone PLEASE think of the chillenz!??1one!1

except for play boy. that is Okay.


Mike in NYC   February 23rd, 2010 1:23 pm ET

" Apple isn't banning this stuff from the planet, just their store." But they aren't REALLY banning it Maryland Mom. You can still go into the Apple app store and download Playboy and the SI Swimsuit issue that features nude models in airburshed bikinis. HOW exactly is that protecting your precious little angle sent from heaven?


Randy   February 23rd, 2010 1:23 pm ET

When my friends visit me from Europe and South America they say,"We are more free in our country than you are in the Land Of The Free.
Last year we had over 40,000 new laws pasted by our corrupt money driven government. That 40,000 is 20,000 less than than the normal 60,000 new laws passed each year.
Now we have companies "passing laws for us ( well , they run the government anyway,right?) Yes Big Brother is here,has been here for a long time...problem is Big Brother also has a lot of "Little Brothers".Apple I remember your TV add against Microsoft.You know,the Orwell venue".Seems like the kettle calling the pot black.Let parents control the content for their children, and adults make their own choices.


Frank Kay   February 23rd, 2010 1:23 pm ET

I have a macbook pro because the UNIX foundation and usability make it a much better environment than windows. That being said I will never but an ipod touch, or iphone because of the frankly horrible app store policies and lack of transparency.
I have a Google nexus one and love it, it's faster than my colleagues 3gs. I can flash my own software onto it, install apps on it from wherever I choose. Heres the kicker, you can't even write an app for your OWN iphone without paying apple $100. Disgusting.


Interested party   February 23rd, 2010 1:23 pm ET

My children have iPods, I do not. I wouldn't have an objection to the questionable materials being available in the app store (free country) as long as there is a way to keep the content off of my children's iPods. If there are workable parental controls, I really think that is the issue.


Paul   February 23rd, 2010 1:24 pm ET

This is the Itunes store for Afghanistan, right? You can't be talking about the US store!!


A-ron   February 23rd, 2010 1:24 pm ET

I think "to each his own". If you want to see that material then fine and if you dont, that fine too but the developers of these apps are going to have a field day with Apple. Leave SI swimsuit and Playboy but take away the others that are the same type of app? So your saying, if I have enough money and my names big enough, you'll let me sell my app on iTunes? WOW Get the lawyers ready for this one!!!


neill   February 23rd, 2010 1:24 pm ET

i see why apple did it, i disagree with it, however. America is overly concerned with what their kids have access to and what they don't...overparenting is a major problem in this country. This is an overextension of overparenting by a company to appease parents...how about parent's become more responsible with their kids and do their damn jobs


nick   February 23rd, 2010 1:24 pm ET

apple= big brother


Kat   February 23rd, 2010 1:24 pm ET

Okay ladies.. I have had just about enough of you making the rest of US look bad. Saying that you find it offensive if people use these apps is beyond stupid. Men are going to think naughty things about you. That's just how it is. You can't control minds.
It
will
never
happen
So stop whining and making a big deal out of it. It bothers you–only because YOU ALLOW IT TO BOTHER YOU. You get attention for acting out like that, being the sore-thumb/wet blanket on everyone's parade. Even if its negative attention.. you are still getting it ... making you AS BAD if not WORSE in my eyes.
I am ashamed of you.
Thanks for bringing the rest of us down a notch.

As for the ones complaining about our kids seeing this garbage.

WATCH YOUR EFFING KIDS. I have a child. He will not have access to these naughty things... why?... oh well beacuse MOM WILL BE CHECKING HIS PERSONAL DEVICES WHENEVER SHE PLEASES TO MAKE SURE IT DOESNT HAPPEN.
Oh but wait.. little johnny has a right to his privacy too...
then stop complaining.
Do your job. Be a parent and yeah–hate to break it to you–your kids are not going to want to be your best friend. But they also wont be watching porno on their cell phones.
Open-and-shut.


RickK   February 23rd, 2010 1:24 pm ET

John said: "Yet again I shake my virtual head... we have fountains of blood, limbs blown/chopped/bitten off, deadly explosions all a-ok.. but a bit of skin is taboo?"

Exactly.

Instead of censoring, just offer separate sections for G-rated versus PG or R-rated applications. And I'd rather have my kids exposed to skin than to violence.


Steve   February 23rd, 2010 1:24 pm ET

Let me quote you real quick for reference Wayne,..."I agree with Apple and glad they are taking a stand for our children. And Wesley your attitude is just why we need others with a conscience."

Hey Wayne, let me help you out as well...I dont need your lack of parenting skills, or your conscience, to censor the world for the rest of us.

Pay attention to what your kid is doing and be more of a parent. If you want someone else to raise him/her for you then by all means, give them to someone who wants to parent.


Calgorn   February 23rd, 2010 1:24 pm ET

If you dont want your kid to have access to these programs or the internet (since they can download whatever they want from the internet) then dont buy them the stupid phone. Either take responsibility for yourself and leave me alone or just shut up.


jbird   February 23rd, 2010 1:24 pm ET

If you really need to look at porn on your iDevice, just load your pics into iPhoto and pornvids into iTunes and sync them up. All Apple is saying is that they're not going to be smut purveyors. That's their call.

That said, I see some hypocrisy as far as the Playboy app is concerned. – j


Neil   February 23rd, 2010 1:25 pm ET

I think that censorship could lead to the demise of the iPhone's profitability in the face of viable competition. Not only a tacky move, but poor business decision.


Carol   February 23rd, 2010 1:25 pm ET

I have more respect for Apple now.


nightflier36   February 23rd, 2010 1:25 pm ET

what does a child need an I-phone for anyway?? I personally would not have an I-phone,just wondering, how much do these APPS cost anyway? its always the bottom line.................cha-ching.the consumer pays thru the nose.


Drew   February 23rd, 2010 1:25 pm ET

These apps will just reappear in Cydia or one of the other jailbreak repositories. At least there, the developers can sell their apps without giving a cut to Apple or worrying about whether it meets Apple's standards and practicies.


Off Switch   February 23rd, 2010 1:26 pm ET

It has an off switch, doesn't it? People who don't want to see that stuff should just turn the silly thing off. Parents who don't want their kids to see that stuff should a) enable the controls or b) not buy their kids an iPod. Or a computer. Or a TV. Or a magazine. Or a newspaper. Or a bus pass. Instead, they should buy their kids bloody video games and take them to R-rated action or horror movies.

Seriously, this is seems to be a new form of censorship, happening because people don't want to exercise common sense. I say again, if you don't like it don't buy it, or if you have it, turn it off!!


Jose   February 23rd, 2010 1:26 pm ET

I think Apple did good in removing the material. There is plenty of sexual content all around us, no need to enable more, so it is refreshing to see a large company such as Apple make a conscious effort to stay clean as a whole. Their actions reflect their values. Where are YOUR morals?


Frank   February 23rd, 2010 1:26 pm ET

This is another example of how Apple wants to control what you do or don"t with their products. I bet they woudn't sell Macs to porn studios because it would be inmoral to put naked people having sex being edited on their machines... If you don"t like it, just don"t buy it! But I don"t want anyone to tell me what I canput on my phone...


Christine   February 23rd, 2010 1:26 pm ET

Good for apple. Turning a blind eye seems to be the motto these days for everything based on individual's precious rights. What about the company's? In the same vein, I would agree with apple both ways..if they choose to leave the smut or removed it. It's their company and they can choose the content they want to put on it. You are the end user and so you can choose whether to buy it or not. Personally I really don't need a wobble app for boobs...or xray eyes...lets filter through the crap and see some real useful apps. Ever try reading through a forum that's been spammed by someone stupid advertising sex?...pretty annoying isn't it when you want to actually find useful posts. And lets not even bring your kids into this conversation...who really cares if the parents don't. Lets have some progress and get more useful apps for people like me!


Mike in NYC   February 23rd, 2010 1:26 pm ET

"you may argue that apple doesn't have the right to enforce it's wholesome values on everyone" Soooo Scott .... banning Wobble but keeping Playboy is a wholesome move????? Please explain. :-)


Texas   February 23rd, 2010 1:26 pm ET

Wow, kids are walking around with weapons and people are worried about apps that show skin. There is no nudity. They see more skin walking around the mall then they see on these apps. People need to focus more on raising their kids then they do these apps.


GS   February 23rd, 2010 1:26 pm ET

I have had enough!! No one is allowed to censor what I can view and what I can not view. Today it's sexually suggestive apps, tomorrow it will be "sensitive" news and then god knows what else!!

Screw you Apple!


Brian   February 23rd, 2010 1:27 pm ET

Thank-you you apple.

This may not be a popular stance but it is a good one.

Don't surrender to the slease factor.


Ivan   February 23rd, 2010 1:27 pm ET

Agreed that a 10 year old should not have an iPhone. However the iTouch is a great device for kids.
It seems some people want an "adult" internet and if I don't want my children to see the adult stuff I should simply ban them completely.
So my kids should grow up unaware of computers and the internet?
That doesn't work for me.
I understand I am responsible for my kids and will teach them and trust them. They will end up seeing porn at some point regardless. The important thing is that they understand they went "looking" for it and broke my rules. I can't impose that if vendors like Apple are promoting it.
Good move today Apple.


Becky Hickman   February 23rd, 2010 1:27 pm ET

Lots of people talking about this being a violation of rights and freedom of expression. How about Apple's right to conduct their business as they see fit? Take your own advice. If you don't like what Apple has done, buy a different device. By the way, I'm a parent, my children don't have devices on which they can obtain objectionable content, and they only have access to computers and televisions in public areas of the house with parental controls on them.


V   February 23rd, 2010 1:28 pm ET

Good Decision. Is time someone does something resonable, as the parents and goverment are doing a horrible job.


RW   February 23rd, 2010 1:28 pm ET

It is after all, a personal device. I don't understand the problem. If it offends you, move on. I see things in the general public all the time that I don't care for but I don't get huffy about it.

Furthermore, what is a kid or even pre-teen/teen doing with an iPhone?
(I can see an iTouch, but a phone, Seriously?)

I think parents should raise kids themselves. It is not Apple's responsibility. What about the internet? Kids can get into MUCH more on the internet than an app store. Furthermore, if you have to have a credit card to access iTunes (I did), why can't that serve as age verification and give apps based on that/preferences? The technology DOES exist for that.


Greg   February 23rd, 2010 1:28 pm ET

It always seem like the ones who complain the loudest are the ones with something to hide. I'm sure most of the complaints came from the religious right wing groups. You know, adulterers, meth users, closet homosexuals and pedophiles.


Kalyan   February 23rd, 2010 1:28 pm ET

Very nice! Kudos to Apple. All the ranters, go away to porn sites.. its not worth turning your iPhone/iPods into a sex entertainment device.. Bring sanity to the world! Thanks a lot Apple.. Thank you..

User of MBP, iMac, iPod nano, iPod touch, 2 iPhones 3GS


mitch   February 23rd, 2010 1:29 pm ET

Can you say censorship?? iPhone just came off of my list because I don't want to be told what I can and can't put on my phone. If I want to look at jiggly b00bs on my phone, that is my right. I have a 5 year-old daughter and I can guarantee you that she will NOT put inappropriate apps on her phone because she will have been brought up in an atmosphere of education and common sense. If you don't want the app, don't buy it. If your kid has an iPhone, make them let you look at the apps so you know whether you need to take the phone/iPod away!!!!! Don't let Apple be your child's monitor.


cybrhippy   February 23rd, 2010 1:29 pm ET

And this is why I won't be buying an iPad/iTouch/etc. Personally I would use the device for work so I shouldn't be installing "sexy" software. That being said, It is lame to remove these apps when there are ways to block the content from minors... Heck, if you want, Block them from yourself also. The world at large is PG-13 at best, if these "sexy" apps offend you it might be time to move up into the mountains and away from civilization.


Tony   February 23rd, 2010 1:29 pm ET

Hmmm, lets compare this to a brick and mortar store. At Walmart, Walmart decides what they will sell, and makes products and packaging conform to their standards. At Apple, Apple decides what they will sell. Suck it up and get your porn fix another way people!


drud   February 23rd, 2010 1:30 pm ET

For the sake of our children we must stop access to all dangerous ideas such as sex, drugs and rock n roll. I have been to dances at schools where children are allowed to dance way to close together. It is shameful. I don't even allow members of my family to go to public beaches or swimming pools. Have you seen what people are wearing these days? Oh the decay. and now a colored person is our president? Where will it all end? Herbert Hoover where are you?!?!?


Anonymous   February 23rd, 2010 1:30 pm ET

Is for a personal device in which you have no say. So why is the overly sensitive mindset limiting what the general populous can use on their own private devices. It's your say with your kids, not with me. Being offended is one thing, believing you have a place to dictate what is available and what isn't because of that is completely different.

If parents have a concern with the content of Apple store applications, then perhaps they should voice a "Hey Apple, install parental content controls and sortable categories for inappropriately rated applications so I, as a parent, can monitor and restrict what my child has access to." opinion instead of forcing a knee-jerk "remove everything that doesn't appeal to my absolute perfect moral high ground!"

Egotistical moral snobs and censorship should never be mixed.


Tony   February 23rd, 2010 1:30 pm ET

Hey look! More companies and coporations telling us what we can or cant do with things we paid money for! How about parent's actually pay attention to their kids instead of using Nintendos and Cell Phones as babysiters.


Scott in MI   February 23rd, 2010 1:30 pm ET

Apple seems to forget that what made the ipod so popular is that they did not try to control what you put on the device (ie mp3 from anyone or anywhere) while everyone else was trying to make everthing propiertory (Greed). Now all of a sudden they are trying to control what I want to put on my electronic device I own, Can you say JAILBROKEN.


RT2   February 23rd, 2010 1:31 pm ET

Once again money wins! I know there are millions of women out there who despise Playboy and the SI swimsuit edition. Why are their boobs ok to show? Either be consistent and ban all skin/boob apps or none! I'm tired of society being responsible for everyone's children. And, why does a 10 year old have an iPhone?


Andrea   February 23rd, 2010 1:32 pm ET

I love how mostly everyone today has become so desensitized to what is right and wrong. Soft porn and even porn has become the norm in our society today, if we find something wrong with it, we're ridiculed. It is everywhere now so why do you people have to complain about not having it in a phone? Can't we keep it out of at least one thing in this world? If we can limit its exposure to kids and even teens, why not try. And people wonder why there are younger kids having sex these days. Good job Apple.


John K   February 23rd, 2010 1:32 pm ET

Did they ban safari too, I have seen a lot of sexual content on that app. Sex a bad thing, not so much, censoring for bible thumpers, definitely.


Chris   February 23rd, 2010 1:32 pm ET

Why not create a section in the app store just for those who wish to see it? Stop regulating everyone else's mores and worry about your own.


Jay   February 23rd, 2010 1:32 pm ET

The idiocy of the world never ceases to amaze me, and here is today's example.

So, let me get this straight... women were complaining to APPLE that their men were seeing suggestive pictures and such?
Uhm... maybe I am just too full of common sense, but should that anger be directed at the MEN who was looking at that stuff?
And the same goes for kids.... shouldn't the parents be responsible?

I understand Apple is just trying to keep its image clean, but these types of Apps are LEGAL, and even more so, many people want them.

So... deny it to those who want them, because women and parents dont know where to point the finger??

tsk, tsk

Its decisions like this that arre destroying this country and its ever growing "walk on eggshells" culture.

"Oohh... wouldn't want to offend somebody"

Give me a break


Glenna   February 23rd, 2010 1:33 pm ET

I'm guessing most of the people who comment about how much power parents have over their kids and what they do with their phones (or anything else), don't actually have kids. Or maybe their own kids just aren't smart enough to know how to override parental controls available on these and similar devices, like mine were. My kids are grown-ups now, so the crap we had to deal with several years ago is not like what's available to kids today. But it was a constant battle, with the kids almost always winning because of their amazing technological abilities. Beyond that, I simply applaud Apple for some movement towards decency. Even if it's financially motivated.


D   February 23rd, 2010 1:33 pm ET

They are aware they have a web browser in their phone that readily displays much worse?

This is just posturing for PR sake at the expense of a few people who were actually making some money.


nash   February 23rd, 2010 1:33 pm ET

lame.
makes me want to discontinue my support for the company, and more of a sympathizer for those who mod the phone.
wouldn't be surprised to see my family photos of my recent beach trip deleted from my phone remotely.


smarty06   February 23rd, 2010 1:33 pm ET

How funny it is that so many refer to the taking away of an objectionable, therefore requiring more thought than I am reading here, application as being in the place of "raising" others children. When you have PARENTS, i.e. human adults with great responsibility, and people in general who care about what affects/takes place around/and has any contact possibilities with their children and society in general, in the continued downward spiral that exists as "free choice," those who care and have true concerns are simply and only confined to being "religion"–not free-thinking, making better choices kind of people who want better for society–i.e. people who CARE. (watch some star trek if you still have not clue...)

How funny how many are getting mad about the possibility of nude and jiggling women being taken away...now THERE is something to think about. Grow up and see that thinking for the greater is in fact just that, than the few who want to cry unknowing what it is to raise a civilized society. Gee, taking away scantily clad women is really something to get upset about? You should have no more say on what goes on in society than anyone else AND LESS when there are much larger ramifications to society in general in ways you obviously cannot and don't want to see. If this kind of thing never existed you'd have something else to complain about, but you wouldn't be complaining about this. If you never knew this application existed because it didn't you'd never think to complain about something like this.

Think outside your own selfishness, you really have no clue. When you overload society with things that are everywhere the lines blur and appropriate lines fade and people don't know where to draw the line, but the line exists nonetheless. There was a time when something like these apps would NEVER have been considered for OBVIOUS REASONS. Get over yourselves with the selfish=thinking only of yourselves as you fall closer to losing yourselves, kind of mentality. Really, how much time and life is this taking away from you by this situation? And if it is a lot, you might want to consider thinking why.
Such visceral responses. It is scary to think that so many DON'T HAVE A CLUE how this "everything-you-need-to-know-is-in-your-hand-at-a-moments-glance" is HURTING the boundaries of what you/society should expect, and CREATING a world known only as "I-want-what-I-want-when-I-want-it-and-want-it-now-and-if-I-don't-get-it-I'll-make-a-big-deal" mentality.

There is so much more to think on than this immediate gratification thing that seems held so overly dear. I DARE those of you up in arms about the taking away of a picture of a girl in a bikini that can no longer jiggle to think about this. You matter more than you are treating yourselves. And if no one thought it was a good thing and you were alone, you'd probably come to terms with the idea of never being so open about the idea and would leave it alone, living in a more civilized world.


Kristi   February 23rd, 2010 1:33 pm ET

Another reason not to waste your time and money on all this!


Margaret   February 23rd, 2010 1:33 pm ET

Wow...so I guess there are still people in our country who have standards!! How beautiful is that!! I guess all of you who would prefer the smutt and all that can go find it somewhere else just as so many of you said the kids want it they will find it...you make your choices and Apple will make theirs...standards are what keep a country ahead, not the lack there of...


Mom   February 23rd, 2010 1:34 pm ET

Kids can't be monitored 24/7. They would feel like prisoners if they were. We were all kids once, we went behind our parents backs and did things we shouldn't. I agree with Apple's restrictions on the apps mainly because it was too easy for the kids to go on and "preview" the material witout having to actually buy it, The parental controls prevent them from being able to purchase these apps, but you could view pretty racy pictures just by "shopping" in the app store. Now if Apple could make an "adult" section for the adults and make it kid-proof, I would agree with that decision as well. It just can't be so easily available for ages that shouldn't be viewing it.


Richard   February 23rd, 2010 1:34 pm ET

If you bought your child an iPhone then shame on you not Apple.


Drew   February 23rd, 2010 1:35 pm ET

The App Store is the only place Apple can censor content for it's iPhone. Thankfully, it isn't the only place one can get quality Apps.


C L M   February 23rd, 2010 1:35 pm ET

The app store is a public location that should be able to be viewed by all. I have seen many apps that were inappropriate for children and I am glad Apple finally has decided to remove them. They should remain out of the public viewing arena. There should be a separate location for these to be viewed and purchased. Those who are offended by these sites should not have to block anything for our children. It is those who wish to see and purchase these explicit apps should have to turn on an "adult control" to allow those apps to be seen.
Thanks Apple for taking these apps off the App Store.


Rachel   February 23rd, 2010 1:35 pm ET

I am a female and understand that when I go into the app store, I can choose what types of app to search for. I want a finance app, I don't search for "nude ladies". If you're that sensitive, what do you do when you get a pop-up for viagra in your computer?!?!


Bobby Joe   February 23rd, 2010 1:35 pm ET

Glad I dont own one of these.


Russ   February 23rd, 2010 1:36 pm ET

To all the people that say it's degradation of women.. they were not forced to pose for magazines or anything, they did it on their own. Wake up.


Romas   February 23rd, 2010 1:37 pm ET

#1 Give me a break you holy rollers, your anti-sex attitude is starting to get very irritating.
#2 I always said Apple is a cult and this proves it
#3 And since when do children need an iPhone or any of the other media stuff? How about some serious stuff, like homework, etc.


Pete   February 23rd, 2010 1:37 pm ET

I think this is a terrible move by Apple. People who are worried about what their children can view on an Iphone shouldn't be giving their children Iphones! There is parental conrols on the App Store, USE THEM!

What is next? Will Apple decide that an app by a competitor , or third party developer threatens sales and needs to be "banned"?

I am tired of extremists telling me what is right for me, or my children. I am perfectly capable of making my own decisons, lets leave it that way Apple.


Steve   February 23rd, 2010 1:37 pm ET

Apple is such a joke.


Celso Maiolo   February 23rd, 2010 1:37 pm ET

As a developer of iPhone applications (non sexy apps) I can see both sides of this debate. However I really believe that the solution is quite simple to implement and would appease everyone. Just like in the real world, Apple should simply extend the iTunes App Store with an adult section that is accessible by "adults" and able to be masked from accounts designated by parents from their children for example. I believe that it is illusory on Apple's part to believe that this App category should not be part of the iTunes marketplace. Opinion aside, this is simply too large a category to keep a lid on and conversely too large of a market to ignore. Apple, being the company that they are will find a happy median.


Mike   February 23rd, 2010 1:38 pm ET

Oh, no.

This is truly a crisis in the making. A private company regulating content on its own products? Who ever heard of such an un-American thing?

And, bigger yet, what will we do with all these nerds who won't be able to use their IPhones to get sexually aroused?


Kyle   February 23rd, 2010 1:38 pm ET

Why are children using iPhones in the first place?


Kyle   February 23rd, 2010 1:38 pm ET

Thank you feminists for removing games containing attractive women. Just because your not attractive doesnt mean that the rest of us cant look at attractive women in the app store. Yes i do agree there is content in the app store that is not appropriate for children but there are parental controls and the parents get a reciept by email (because kids cant get credit cards) so parents please take responsibility for what your kids are doing.


lovemymac   February 23rd, 2010 1:38 pm ET

Thank you Apple. It is no different than Blockbuster not renting X rated movies. They are a business and can allow or not what they want. It is their choice to have whatever policy they want just as restaurants had their policies about smoking or not allowed in their businesses before laws were passed. Anyone in business has the right to sell or not what they want.


FlyingFish   February 23rd, 2010 1:38 pm ET

If you are concerned about what your kids might be seeing, you are failing in your responsibility to adequately supervise your children. Wow.... Apple used to be a cutting edge company; now they seem more like puritanical ninnies. Better get rid of that "Apple" logo.... it suggests "sin". Sigh.


spookiewriter   February 23rd, 2010 1:39 pm ET

Another example of we Americans needing to be lead by the nose.
I'm a parent. It's a butt load of work, but that's what I signed up for. It is my duty to make sure my kid stays away from boobs and improperly shaped hot dogs.

No wonder the rest of the world views us as spoiled little brats. We keep demanding that all of the work be done for us. Probably so we don't miss American Idol while actually parenting.


Caitlin   February 23rd, 2010 1:39 pm ET

Women are probably about half of Apple's users, and I would say just about all of them are offended by gratuitous, degrading sexual content and objectification that demeans the value of females. Perhaps they don't want to support with their money and business a company that would host sleezy apps that demean their gender.I am really happy Apple is doing this. Go Apple!

It is their product and it is their right to govern what applications they allow. This does not affect freedom of speech at all, as Apple is a private corporation which can restrict its products and enforce its policies as it sees fit. To anyone who needs porn to function, they have the freedom to find it elsewhere in the comfort of their homes. (Also, if you need to carry porn on your person, you may have some sort of larger addiction/problem on your hands.)

An Iphone *is* a personal device, but as anyone who rides public transportation would know, people are often in close quarters in public for extended period of times using their cell phones where all can see or hear, including kids, whether they like it or not. This *is* a reasonable decision and many females/ parents will appreciate this, even if you think the criteria may be a little conservative.


Rob   February 23rd, 2010 1:39 pm ET

So apps like iHandgun and iSniper are perfectly acceptable. Why can't sexy apps have the same warning as violent apps? I believe a sniper rifle is far more damaging than a bikini – maybe that's just me. What about golf games? Could they lead to sexual deviancy? Maybe only if you are really, really good at it. Give Tiger an AK47 and let him redeem himself!


CA   February 23rd, 2010 1:39 pm ET

Porn, soft core and otherwise, isn't going anywhere; I think we can all accept that, male or female. But there are plenty of places where you can get your fix for half-naked sluts without the Apple app store insulting it's female customer base.

There's a difference between a specialty adult company producing and endorsing that sort of material and Apple allowing it to be offered in their app store. It creates a disconnect with paying customers who don't like to think the company they are supporting is encouraging people to download applications with flopping cartoon boobs and mostly naked women stretched out as eye candy. Especially with the generally family-friendly image Apple likes to keep for itself. There's a time and a place; the Apple app store is not it. I'm glad this move was taken.


Tom S.   February 23rd, 2010 1:40 pm ET

Wow...the fact that PlayBoy is still on the App Store shows that Apple is completely fake. PlayBoy probably paid them off to keep their app on there.

Oh...and I love seeing all the women saying it's degrading...makes me LOL ;P


Andrew   February 23rd, 2010 1:40 pm ET

simple solution just jailbreak your iphone. go to blackra1n.com, they'll do it for you for free in about 5 minutes, and you can download all the apps you want without Apple's restrictions while still having access to apple's app store.


S   February 23rd, 2010 1:40 pm ET

Why can't parents just be responsible for what their kids view... This is an infringement on consumer choice, and ultimately futile. Kids will work past these restrictions anyway....


MC'sOpinions   February 23rd, 2010 1:40 pm ET

It is a sad state we are in. America has become an extremist country. Oh no, skin... what is so wrong with the human body? If you are affraid of all the applications, then move to China where the govenment controls everything for you.

No more internet, opinions on the government, religion or what you are allowed to do.

America is going in the wrong direction, government and some companies are too concerned about protecting us.

Maybe that's why we are such a soft country? We are percieved as a country that cant think for itself. Sad, sad day...


David   February 23rd, 2010 1:40 pm ET

Android – we.will.not.con-troll.you.


Texas Woman   February 23rd, 2010 1:41 pm ET

I wish they made this decision a month ago before I laid down a ton of money for phones for myself and my kids. I do not support corporate censorship of the internet. If you and your children are too sensitive for what might be found, then do not access the material. There are so many other resonable alternatives available than this most restrictive and puritanical route choosen by Apple. I am very disappointed.


Arkansas Gypsy   February 23rd, 2010 1:41 pm ET

This just confirms that the prudes in this country are still making decisions for everybody else and are still using the save the children excuse to get their way.


3Geo   February 23rd, 2010 1:41 pm ET

This could be solved by Apple in any number of ways;

1) Consider an area of the APPStore "authenticated" to age
2) Provide an Parental APP control that the APPStore recognizes to limit access to age appropriate apps.

By hitting this issue on the head with a single sledge hammer approach, they limit the addressable market (developers and customers) that can exist for the device.

It is hypocritical, and I would also suggest litigatable to allow certain objectional material, but not others, based on some decision based on privelege or exception to their standing policy of unilateral enforcement.

Apple's interests should be kept to limiting their legal exposure and maximizing the potential for developers on their platform, and the clients who use them. They've oversteeped their legal and moral obligations to the many stakeholders and customers of their products and services.

Choice over dictation. Personal responsibility over mass elimination. Assist the marketplace in self determination instead of appeasement to those who want their perspective to rule out choice of another.

If you don't want to see bathing suits, don't go to the beach!


mike   February 23rd, 2010 1:41 pm ET

I could care less if apple removes sexual content, its not like you cant get it some where else if you wanted to. I am a parent and if your a parent you CANNOT be lazy and IGNORANT about technology your kids use like the computer, psp, I-pod touch, anything that connects to the internet that the kids use. Parents have to take the lead and be responsible and not depend on companies to raise thier kids with values. Thats a parents job. I understand the right to have access to what ever but its not like any of us will die if we dont have access to it. who cares. I would only care if they banned information that really matters in a persons day to day life. If you are a parent and you are ignorant on technology or you are too busy to check up on your kids and set up their device with parental restrictions then you have no business buying your child a device that connects to the internet and then have the audacity to complain about it. Be responsible Parents.


Danny   February 23rd, 2010 1:42 pm ET

Censorship at it's best. I thought America was about freedom of speech and expression? What's next, Book burning???


John   February 23rd, 2010 1:42 pm ET

Thank you Apple. Apple is a private company and can do as they like. If you don't like it, get another phone. My impression of Apple and my willingness to support them with future purchases just went up a notch.


Dean   February 23rd, 2010 1:42 pm ET

Of the 100 or so comments it seems that only G.L. Alston hits the nail. February 23rd, 2010 1:02 pm ET.

It is a BUSINESS DECISION, not an issue of CENSORSHIP. If I own a brick and mortar software store, am I somehow obligated to offer porn software or even soft porn. What if I just don't want too because I believe it is bad for business? Is it censorship when the local convenience store chooses not to sell Playboy or is it a business decision? What makes Apple obligated to offer any product that they don't want to be associated with? If the people that actually own the business, (stockholders) don't like it, they will let Steve know. I hope that no one ever has the power to tell me what I must offer or sell. Do you?


Lauren   February 23rd, 2010 1:42 pm ET

I'm sorry, I don't approve of the items that I buy and pay for being moderated. I am a legal adult, I have the right to decide what type of apps I may use on my phone. I have four little brothers. If they decided 'Oh hey, I want this app..." If it is something that has to be paid for, it goes through our mother. If they are not paying for the service on their phone, it goes through our mother regardless. That's called parenting. Regardless of whether app vendors are pushing provocative applications, if your children watch television at any point in the day, they are going to see something provocative in some way. Be it the sleazy Bratz commercials of yesteryear, the bikini clad animated teenagers on Cartoon Network, beer commercials in the middle of a movie like iRobot on Fx, or the KY commercials on ABC. If you live in any time zone west of EST, the 'primetime' commercials come on much earlier than the reasonable 8-9pm bedtime of most kids.

And I agree with RW. Why are children being given iPhones? If they need a phone, get them a $10 prepaid phone that only has the necessities. If they want music- we do have $15 MP3 players. If they want pictures? Oh hey, there's a cheap $10 digital camera made for children with decent quality sold at Toys R Us. How much are iPhones selling for now? I'm sure it's well above $35.


O   February 23rd, 2010 1:43 pm ET

If you dont like something dont download it, come on. Stop worrying about other s and worry about yourselves.


VT Citizen   February 23rd, 2010 1:43 pm ET

Trust in the great and holy Steve Jobs. He knows whats best for you.


Kathleen   February 23rd, 2010 1:44 pm ET

To Jeffrey who says "They should be not allowed to sell violating games like bloody war, fighting with guns to kids who are 18 years old or younger." Ok, their 18 and can die in this country in pointless bloody wars but they can't play video games that depict it?!?!? People lighten up, police your own children, don't leave it to corporate America and the government to teach Johnny what's right and wrong.


Andrea   February 23rd, 2010 1:44 pm ET

Thank you Smarty06. Well said


Tim, Washington D.C.   February 23rd, 2010 1:44 pm ET

Why don't they just ban the internet? Apple doesnt have an app for parenting (yet).

Just impose maturity ratings / security and link it to the itunes store user account.


M.E.D.   February 23rd, 2010 1:44 pm ET

This is such a tough question. When I was younger and single I would have given a different view but now as a parent I am sooo tired of all the base things thrown in our face all the time. I am not a prude or even religious but things need to be toned down somehow to make the world a more comfortable place for our children.


Marie   February 23rd, 2010 1:44 pm ET

Okay first of all this is NOT about proper parenting – it's about companies finally showing some values and morals. Maybe other companies will follow suit now. Parenting is just part of the solution – we all need to take responsibility for what we allow profit hungry corporation to do. If you watch it they will make it – I applaud Apple for taking a stand hopefully it will last!


Lisa   February 23rd, 2010 1:44 pm ET

Thank you Apple! It's about time that the objectivity of women and men is removed from the hands of children. Yes, parents need to take some responsibility in their children's lives, but as we all know, this just isn't happening. All too often one child with parents who are not checking in shows another child the inappropriate app and then the school districts are being sued for this and that. So thank you Apple for stopping the objectivity of mostly women and men.


Werky   February 23rd, 2010 1:44 pm ET

Wow this is absolutely pathetic. They better take away their childs internet too, because I think it takes about a milisecond to see 50000 girls WITHOUT clothes, let alone a BIKINI!!!!!! Do you blindfold your children at the beach? This is another example of pathetic obese mothers and women who are upset about gorgeous women being on display. Get on a treadmill you wortlhess complaining humans, then maybe you'll feel better about yourself. How can you ban something that is perfectly fine to see in PERSON, from the INTERNET. How pathetic are you people. Who the HELL looks at bikini pics on itunes anyways, jesus. This is the dumbest story of all times, and fat women are to blame, GUARANTEED. lmao. This makes me laugh hard.


Anne CT   February 23rd, 2010 1:44 pm ET

Thank you Apple. There's no need for such apps.
I don't need the guy in the next cube looking at
breast shots while he's working next to me.
And parents have so much on their plates when
it comes to this kind of stuff.....they can't possibly
screen everything a kids does. It's about time a
company took some responsibility.


frank   February 23rd, 2010 1:45 pm ET

How funny that people think they have some kind of constitutional right to sexy apps for their PDAs. It's ridiculous to call this censorship and to invoke the first amendment. Parental responsibility and moral values have nothing to do with it either. Apple is not a public library, not an FCC licensed broadcast entity, not your local newspaper. It's an autonomous corporation... a business. They are 100% entitled to sell exactly what they want to sell in their own store. If you don't like what they sell in their store, start your own. The First Amendment guarantees your right to say and publish what you want. It does not require publishers to print your ideas. Barnes & Noble is not required to carry your book on their shelves.


Eric   February 23rd, 2010 1:45 pm ET

I assuming that all the parents who have impressionable young children, are also not going to let them go to the swimming pool this summer where they will see, OMG, people in bathing suits! Also, are we to ban women from exercising in tight athletic gear. God forbid my child see some breasts bouncing while a woman is running in the park. Parents need to do their job and educate themselves and their children. There are parental controls for a reason, learn how to use them. But ultimately, no matter how much you shelter them, they are eventually going to have to make their own decisions, and it is up to you to influence what decision they will make.


Mark   February 23rd, 2010 1:45 pm ET

First – I do not own an Apple i-phone but am aware of the apps...
Second – as an adult, if you don't want a Bikini app, then don't download it
Third – if your kid has an i-phone, then what the h–l is a matter with you? They're kids, they don't need an i-phone. You should know where they are at all times anyway and if you don't take parenting 101 moron.


Bruce   February 23rd, 2010 1:45 pm ET

I think so many of the responses here are totally missing the point. The devices have web browsers; browse for porn at your heart's content; no one is taking away your God-given right to surf for porn!

Apple, on the other hand, does not want to SELL porn. Do you see the difference?

The App Store was becoming a cesspool of ridiculous sudo-porn "apps" that degraded the perceived quality and utility of the devices. Great move Apple. The company will be rewarded for maintaining high standards.


Concerned about the First Amendment   February 23rd, 2010 1:45 pm ET

Whereas I understand as an older student that the use of suggestive and sometimes pornographic images are a constant concern on the youth of the world I wonder where does this stop? I believe that sexuality and the display of the human body is an art form and there is in fact a line between what is tasteful and tasteless. However, I do not know of any human being who could say that the human body is not something that can too be used in an art form. I wonder where in fact the line between the display of a woman in a bikini is the same as a woman in the nude with her legs opened in a sexual pose are to be considered one in the same. I believe Apple is making a grave mistake in demonizing sexuality. This appears in a way of being an inquisition into the use of sexuality as an art form. If countries around the world are known to censor classical artwork that displays nuditiy and Apple is now making a woman in a bikini or revealing clothing the same something must be done to stop such acts. By demonizing sexuality you are making it appear to be something that is wrong. By doing so this outlet is going to make all such things seem wrong and thus children as they get older will do their best to become what is wrong as is natural for the rebellious to do. Knowing this, why would you want to tell someone that being beautiful and proud of that beauty is wrong to display in the form of a picture published by a company. Pornography and art are different. Taking a class on Philosophy and art has given me a perspective where tasteful pictures of a woman in a bikini or less than a bikini can still be art. It is the connotation that is important. I think the human body is beautiful and should be marveled at the creation of man. However, parents will continue to argue that it is not proper. In this case I believe the burden falls on those parents to monitor their children not for Apple to restrict the freedom of the press of these apps as well as the freedom of expression. Because much as this art form is being critiqued as wrong of morally objectionable so was Galileo, and we can all see where he now sits in the scientific community. Are they going to make Da Vinci's drawing of the human body wrong to display as well? I think not!


J.S.   February 23rd, 2010 1:45 pm ET

yes another fine example of Apple's gestapo like policies.... things like this will destroy the company at some point soon...


Drew   February 23rd, 2010 1:45 pm ET

Pete, Apple has already blacklisted competitors. Wonder why there isn't a Google Phone app?


Seriously?   February 23rd, 2010 1:45 pm ET

I laugh at all the "good job apple" and "way to take a stand". Yeah, applaud apple for not really taking a stand, but shutting out any little developers who aren't a corporate brand that Apple is afraid of shutting out.

Do you realize that they are only taking a stand against small developers. Playboy and Sports Illustrated will continue to take in even MORE dollars from this decision. If they were truly "taking a stand" then ALL of the applications would be removed, including the big dollar corporate brands.

A smarter and more globally acceptable solution would have been to rate applications and restrict access. That not only makes more sense, but doesn't shut out the little guy developers.

Sure, Apple can do what they want, but how long before a class action suit by all the little guys crops up against Apple's double standard policy enforcement?


Rebecca   February 23rd, 2010 1:46 pm ET

I'm a parent and my attitude about things like IPods are this: If you're not going to stand over your kid 24/7 and make sure they aren't looking at objectible materials, don't buy one for your child. It's up to you as a parent to keep tabs on what your child is looking at. Don't push your responsibilites off on someone else.

Women: Don't like pictures of women in bikinis or skimpy clothes? Then don't look at them! Wow! That's simple!

Apple Dude: I can decide for myself what I want on my IPod. Thanks for your concern but when I need to be policed like a child I'll move back in with my parents.


When Worlds Collide   February 23rd, 2010 1:46 pm ET

To anyone that suggested banning apps with guns. Wouldn't that violate our 2nd Ammendment right to bear smart phones with guns on them?


John H, Plano Texas   February 23rd, 2010 1:47 pm ET

Thanks Apple! Thanks for taking a stand! If God had wanted us to be naked we would have been born that way.

It wonderful to see a company taking steps to raise my daughter for me and instill the morals and responsibilty that they see fit. I mean, really – why should I do that when someone else will do it for me? I have enough things to deal with than monitoring or raising my child!

I am too close to my child, I see her everyday and aware of everything she's into – really colors my judgement. Better to have an impersonal corporation making those decisions for me less my feelings, judgement, or morals get in the way. Bravo!

Nice to see that they didn't take Playboy or Sports Illustrated off. What a stupid decision it would be for a company to believe their moral judgements they make if it interferes with the bottom line. Let's not lose sight of the real important thing.


WJR   February 23rd, 2010 1:47 pm ET

Apple is acting like a responsible company. Kudos.


Bartholomew   February 23rd, 2010 1:47 pm ET

Apple probably needs to implement a simple rating system enforceable on the client side by parental controls. Create two categories such as Approved-OK apps and Approved-Over18. If someone clicks on an Approved-Over18 app, it could show a red boarder and test to see if it's allowed. Or even better, make it so the iPhone doesn't even show the Approved-Over18 apps to those who don't want it. Out of sight, out of mind.


Daniel   February 23rd, 2010 1:47 pm ET

Yay! Another company censuring stuff because parents are to lazy to raise their kids and use the systems already in place to prevent them from viewing this type of material. Why should others have to suffer because of these idiots?


John   February 23rd, 2010 1:48 pm ET

What happened to Freedom of Choice?? Oh that's right..... I purchased a Droid !!


Cattiva   February 23rd, 2010 1:48 pm ET

Lovely, now I can buy my toddler an iPhone with confidence! I'm so glad that companies can be parents so I don't have to be.


Danny   February 23rd, 2010 1:48 pm ET

It is censorship. They're talking about bikinis. Anything I could see at the beach. Nothing pornographic or wrong. If you don't like it don't download it. Don't tell me what I can't look at. I just may get another phone if they keep this up.


Chris   February 23rd, 2010 1:48 pm ET

For everyone opposed to this move by Apple, I offer you this solution -

Allow private firms to filter/censor whatever they want. If you feel so strongly about it, then YOU as the parent, YOU as the neighbor, YOU as the coworker, take a stand and provide kids, women, men around you with explicit pictures and data.

Instead of taking a passive stance and complaining that someone else is preventing it, allow Apple to prevent it and be proactive about disseminating this type of objectionable material.

Oh wait, you wouldn't.


Scott   February 23rd, 2010 1:48 pm ET

I find the actions of Apple ridiculous!! I have two teenagers and I know EXACTLY what apps they have on their phones. Parents should stop letting other people/companies guide your children and start taking some personal responsibility.


Phil   February 23rd, 2010 1:49 pm ET

Way to go Apple! As a parent I need all the help I can get. I'm sure this has been a very difficult decision for Apple but I am fully supportive of their position. I have 6 or 7 Apple computers and at least 5 or 6 ipods or itouches in my household. Thanks for helping me keep my kids out of trouble. I hope you can find a way to stick with your decision.


cj   February 23rd, 2010 1:49 pm ET

It takes a strong, confident company to stand up against mainstream disintegration of morals!! GOOD JOB APPLE!! I feel that if someone wants porn they should have to buy it the old fashioned black bagged way- IN PUBLIC, no hiding at home becoming more perverse by the day!! I believe accountability and buying publicly makes one accountable!!


Scott   February 23rd, 2010 1:49 pm ET

Just amazes me that parents will not take responsibility for what their children view on the phones that obviously the parents purchase for them to use! If your not smart enough to operate a "smart" phone, then do not buy the phone for your children!! All of the above apps can be blocked for use by children on DROID!!! I have one works great, however, I would not purchase a phone such as this for my kids!! They may find a way around the security features!!


Dave   February 23rd, 2010 1:49 pm ET

Follow the money folks....It looks like SI and Playboy got a real good deal with Apple to corner the market for their material....


psuath   February 23rd, 2010 1:50 pm ET

I believe apple has the right to allow what apps are on the app store. I also believe it's wrong to ban only some (keep PB and SI:S). I don't buy the "i'm a tired mom who has so much to do to keep my kids safe" Parent's are supposed to sacrifice to get the best for their kids. I know I will. But then again, I'm sure just like my parents did with me, I'll raise my kids with the ability to make decisions and understand the different content available.

with that being said, i'm am going to look for alternatives to the apple products. yes they were great, but if you want to block certain content, forget about it. Music from amazon because it's DRM free. yeah.

anyway that's just my thoughts. Apple lost a customer here.


wst64   February 23rd, 2010 1:50 pm ET

I dont believe in objectifying men or woman and would not DL and app that supports this. That said, I would just not DL one of these apps to an iPhone/iPod. But that is my choice, it is also the choice of another person to DL what they want. It is just that it is their choice not mine or any one else. So although I might not like the software and will never use it I have no right to force my beliefs on others. The apps in question my objectify both sexes, but they do not show murder, hate etc, we are sure apple would never let that fly. Do what you want to do and let others do what they want. Spend more time worrying about what will make you better person, and less about others and the world might become a better place.


Mom of 2   February 23rd, 2010 1:50 pm ET

Nicely said Nikki!!
I am sure my kids have done a thing or two that I am not aware of in which I would not approve of. At least it was their sole decision to do those acts and I trust that they came out of it still knowing what is right and what is wrong.


Kevin   February 23rd, 2010 1:50 pm ET

By all means... lets ban boobs, and encourage games in which we shoot people, or torture short natives on an island.


Mallarddude   February 23rd, 2010 1:50 pm ET

This is not a matter of religion. Just because we maintain a moral compass as a society does not mean a specific religion is being endorsed. With that argument then why do we have any laws, just do as you please. This is just common sense, however, I don't believe in censoring just give us the controls to manage what our children have access to.


Werky   February 23rd, 2010 1:50 pm ET

People on this website are absolutely sad and lonely humans, I can guarantee that. Read some of these comments, it's actually embarassing to people as a whole to think that this is how some people think. There are women in bikini;s on every beach in the world, not to mention on the STREETS. I suppose you should be required to wear a shirt anywhere you go now too. Better yet a turtle neck, I bet you sad lonely humans who have never been near a girl (or are yourself an obese woman) would love that eh. Pathetic world we live in. Now all you fat mothers need to do is get those pictures off the internet. Good luck you fattys.


Al   February 23rd, 2010 1:50 pm ET

A rare and admirable move by Apple.


BlueCat   February 23rd, 2010 1:50 pm ET

I agree with Apple. Let some other company show the apps. They can be known as a smut phone.


Beverly Rowan   February 23rd, 2010 1:51 pm ET

I applaud Apple's decision, strength and responsible action. I recently bought an iMac and recommend it to EVERYONE. Lowering your marketing standards because of public pressure for sexual ads is a turn off to most people I know and we aren't patrons of companies that do. More companies should follow Apple's example – in terms of marketing and the fine products and services it provides.


Peter   February 23rd, 2010 1:51 pm ET

I like what Apple is doing. Besides the fact that what they are restricting is inappropriate material, Apple is also making a stand for what they believe in. What is wrong with a company who has a certain moral standard to stand up for that standard by making a product that reflects what they believe. Isn't that what most companies do? Create a product they believe in? If not, how successful are they? Ben and Jerry's ice cream stood for environmental issues and nobody was up in arms because they used their ice cream as a platform for something they believed in. So why is everyone up in arms when Apple decided to use their product to stand on a platform of high moral character, whether for themselves, or for those people they server. Does this say something about nation? Are the moral standards our parents and grandparents taught us being thrown out the door?


Frank Kay   February 23rd, 2010 1:52 pm ET

Sorry to burst your bubble M.E.D. but your kids will know about anything in playboy/penthouse far sooner than you'd think. Sheltering them is what has made america weak.


matt   February 23rd, 2010 1:52 pm ET

See the funny thing is that people dont parent their kids anymore. They expect everyone else to ban all content that is not suitable for their children. if you dont want your children seeing this stuff, dont buy them an iphone or itouch, or even yet, use the parental controls!

sure is liberal in here!

Its also interesting that apple keeps the playboy app, that sure doesnt have anything to do with greed right?!


Werky   February 23rd, 2010 1:53 pm ET

I bet the obese mothers are the ones downloading these bikini girl apps.. Then after 2 hours of scrolling through every picture, crying and shoving cheese cubes and luncheon meat down their throat, they get enraged about how they can't look like that and blame Apple for it. Then Steve Jobs of course caves in. LOL. This whole story is hilarious.


Hyrum   February 23rd, 2010 1:53 pm ET

I agree with the point the article is trying to make but the loaded question at the end "Should material that is so widely accepted be banned because it is objectionable to a relative few? " is over the top and hurts the credibility of the complaint because it sounds just as extreme the other way


Complainer   February 23rd, 2010 1:53 pm ET

I was one of the people who called Apple to complain. The icons were too suggestive and you can't block those. As a parent I found this troublesome. I would be ok with a page that contained adult apps if I could block all content including images. It was getting out of control. When you looked at the photography app page almost every app displayed was 17+ . What does that have to do with photography? Put them on a separate block-able page.


Mark   February 23rd, 2010 1:53 pm ET

Interesting, I think everyone has a point – making this one of those intractable issues. Apple has every right to decide what products it chooses to sell, but it opens itself to ritecule when it bars one suggestive app, but not another. The women who state that porn objectify women are right by definition(if they feel objectified by porn then they have been objectified) – the problem is like the argument about kids how much does one group of individuals owe another in terms of sensitivity to their concerns – in orer to appease the complainign women you ahve to subject others to censorism, which in turn makes them feel opressed byt their loss of liberty. As to the "protect the kids" argumnet – I protected my kids, you protect yours....


Josh-Wa   February 23rd, 2010 1:53 pm ET

The issue here isn't about kids stumbling upon it, or parental guidance, or the many other reasons I've seen cited in the responses. I agree, a parent should make sure that their kids are not looking at this content if that is a concern of theirs, not the responsibility of Apple. However, the problem is with the content itself, not about who might see it. I just don't see the necessity in having these things on the phone. Many may disagree, but the continued degradation and classification of men and women into these predetermined gender roles is entirely unnecessary. With the commercials on TV, movies that have come out and video games, showing women in overtly sexual ways seems to just be thrown in for no particular reason. God of War still would sell and would still be awesome without throwing in sex games and naked women. I'd still want Doritos if the commercial didn't have a bikini clad women eating them. I'd still watch Nascar, regardless of what picture Danica Patrick is using to betray her gender. Apps and games should be treated no differently. Regardless of company ties, or how strong the brand, isn't an excuse for the continued sexual exploitation and completely unnecessary exclusion of an entire gender.


D   February 23rd, 2010 1:53 pm ET

Yeah – Let's be honest. This is likely more about making cornerstone partners (Playboy and SI) happy by limiting their competition than taking any kind of moral stance.

Again, if they wanted a moral stance, they'd all be gone and the web browser would have filtering on it.


J   February 23rd, 2010 1:53 pm ET

Grow a pair Apple.


norm   February 23rd, 2010 1:53 pm ET

I have to add that I am a parent of three teenagers, my wife and I both have the iPhone and my children even after their constant nagging will NOT get their own nor do they have access to ours. They have passcodes and even then you can restrict content. The problem is that these parents now days give their children too much freedom and want to place the blame on others instead of looking in the mirror. Now before all of you (you know who you are) get upset I am also glad to see Apple take a stand on this matter looking to protect its image but to allow only the big names to keep their apps out there is wrong. I liked someones Idea about making an adult section of the app store. Only if Apple decided to make that kind of change. I dont have or use any of those apps and my children have no access to them. I take that back, they have friends that own the iTouch and iPhone and I know for a fact that they have seen those apps and/or worse thru them. But it goes back to parenting. These specific children I speak of have way too much freedom as teenagers and my kids are therefore restricted to minimal contact with them. At the same time as they get older its normal for them to be curious about those kind of things and the tighter you pull the leash the harder they want to get away. I dont want to get into a family values discussion but thats my opinion.
My Opinion.


jetrcmsp   February 23rd, 2010 1:54 pm ET

Why don't you just take the phone from the kid...better yet, lock them in the closet until they are 21. If parents taught some kind of moral decency to their children, this would be a non issue. So they can't get it in a app...How much else of the Internet is there and can they shut that down also. What A Joke!!!!!.


Kenneth   February 23rd, 2010 1:54 pm ET

Wow, so now all the people who want scantly clad women will just download the Playboy or Sports Illustrated app. If Apple is going to make it an issue then they need to remove ALL apps that show anything more than faces, arms, and anything above the knee.

It's an issue of who has the most money and best lawyers. Apple did not want a fight with Playboy or SI so they bent the rules for them. They realize that making Playboy or SI upset would not be good for their business, so to appease the complaining customers they removed the apps of everyone else. Big companies win while independent developers and customers lose.

Taking sexually orientated apps out of the app store is not going to amount to anything other than making people upset and giving a false sense of comfort to those crying about the material being too degrading or objectionable. Customers with iPhones and iPods can simply use their web browsers to easily find material far more explicit than anything in the app store, and most of it is free.

I understand that Apple reserves the right to do whatever they want because it's their store and developers agree to develop apps under the store's policies, but if Apple is really trying to do the moral thing they should simply get rid of ALL apps that show more than a face. This includes TV shows and movies on iTunes that show women in bikinis and bare skin.


Ryan Cameron   February 23rd, 2010 1:54 pm ET

iPad – Internet Policing And De-boobing

Apple knows what's best for you. Join Apple. One of us! one of us! one of us!


Brian   February 23rd, 2010 1:54 pm ET

The last thing that I want after spending twelve hours at work(military), Is to be told what app’s I can download/use in my free time. They have basically built a monopoly by restricting where you can download from. If you also add the fact that it looks like they are planning on taking legal action on those who want to make app stores like there’s. If they want to take the role as my parent and tell me what is acceptable for me then I want an allowance and for them to pay for my house.


Michelle   February 23rd, 2010 1:55 pm ET

How about this: I'm an adult woman and I find it really objectionable that I go to check out some new apps for my iTouch and I see that every other application has pictures (with little block-out stars) of naked or barely clothed women. I find that completely insulting and embarrassing and degrading. Keep your soft core porn to the soft core porn sites where I don't have to be subjected to it every time I'm looking for a new application.


George   February 23rd, 2010 1:55 pm ET

Obviously the issue for Apple is profit; the big guys can display sexual material because they make money for Apple, the little guys don't. Get ready for Apple's version of the wobble app!


Dan Morris   February 23rd, 2010 1:55 pm ET

way to go Apple! finally, a company with some moral backbone! it is your company, and you should be proud of it. I am.


AppleMan   February 23rd, 2010 1:55 pm ET

I'm a lifelone apple user and I think they messed this one up big time. I chalk it up to lazy parents that want our government to raise our kids.


Josh-Wa   February 23rd, 2010 1:56 pm ET

And way to go CNN with the nice picture on the top of the page. Have a headline making it appear a large company is actually taking a stand on the exploitation of women, then ensure the top of your page includes the sexual exploitation of women. I guess it's necessary to see a sexual picture, you know, to make sure readers understand context. There is no way by reading this article that the reader would truly be able to understand it without your well placed bikini photo at the top to keep everything in perspective.

Way to go!


Richard   February 23rd, 2010 1:56 pm ET

Sounds like Apple went off the deep end here. Thanks to all the whiny parents out there who are so desperate to shelter their kids from reality that they need to ruin things for the rest of us. And seriously, bikinis? Do you not bring your kids to the beach for fear they might see a girl running down the beach with bouncies? Take your family and go hide in a ditch somewhere or learn to teach them the facts of life. You're only harming them by not being honest and letting them develop in the real world.


Seth   February 23rd, 2010 1:56 pm ET

I'm not advocating these sexual content apps in anyway, but I want to know how many kids have an iphone or ipod touch anyway. These are pretty expensive gadgets and kids shouldn't have them in the first place. If your kids do have them taking these apps of the store don't really do anything. There are like 30 porn sites that you can use on your iphone for free as long as you connect to the internet which you would have had to do to get apps off the store anyway. If parents don't want their kids looking at objectionable material then don't buy them $300 to $600 gadgets that allow them to look at anything on the internet. IMO kids shouldn't have cell phones until they are old enough to drive which would then necesitate a phone, or old enough to pay for their own phone and plan.


alltdl   February 23rd, 2010 1:57 pm ET

"As of this morning, a Playboy app was also still available, suggesting Apple may accept sexual content if the developer is associated with a strong brand."

Sounds like Apple will be sued.. Because Playboy is a strong brand its ok, but if your average Joe your not welcome to sell your product..


Ivan   February 23rd, 2010 1:57 pm ET

If parents lack the ability to control their children they should not be blamin it on everyone else. First of all why would you give a device that can connect to the internet to a child and then complain about him'her watching porn. He wants to listen to music buy him a regular iPod. I don't get it how some people try to blame everyone else for their mistakes. If you don't want to see wobbling boobs just don't download the apps. It's not our fault for "degrating" women. It's their fault for wanting to take those pictures and wanting to be seen as a sex icon.


Eric S.   February 23rd, 2010 1:57 pm ET

"I don't believe that this material is only objectionable to a "relatively few" people. There are children who use the app store and this material is inappropriate for them. Many of these apps are just soft porn that objectifies women. I find that offensive and I am far from alone. If you want porn, go elsewhere."

Ummm... like others have pointed out... if your child has access to these apps, then they have access to the internet. And I don't know what type of blinders you're wearing, but PORN is ALL OVER THE INTERNET. I suppose you want Gore to shut down his greatest creation just because your kid might see something? How about it comes down to your responsibility as a parent to limit what your child sees? You can't ban everything... unless you want this country to be like China or Russia.

What the hell is a kid doing with a sophisticated piece of equipment like this anyway??? Wake up and smell the coffee... the problem isn't Apple's apps... or the internet... it's your parenting skills or lack there of.


Freedom fries   February 23rd, 2010 1:57 pm ET

As a technology company you would hope that Apple has the capability to set preferences for individual users (or their parents) who may find some content objectionable

While I, like most people -I hope, find the degradation of women objectionable, that is only my personal opinion and our society is based on tolerance. So, I hope that Apple lightens up -because a free society is a good society. And, if we seek to control the "evil people" who disagree with us we simply polarize our society and then divided we will fall...


BARMAN   February 23rd, 2010 1:58 pm ET

Big Brother where art thou! Censorship plain, simple, boycott Apple.


Chandra U Tiger   February 23rd, 2010 1:58 pm ET

Thank you Steven Jobs:)

Degrading women is objectionable and is not considered "freedom of expression" wthen offensive or targeted at objectifying a particular gender. Especially if you are an attractive woman being targeted and victimized by these pictorials.

Rape is often associated with the use of these apps. and again women are harmed and objectified. Thank you for helping fight against the violence and degradation of the nations women:) Great Job!


norm   February 23rd, 2010 1:58 pm ET

Sooner or later you will offend someone about something. Sex or Violence or religion the list can go on and on. Apple has the right to sensor its content and should only be aware that if you ban one thing you should ban all. Even the violent games. Its only fair........right?


Jess Sanley   February 23rd, 2010 1:58 pm ET

I think it's ridiculous. Make it harder to purchase or make a separate App store that you have to get a password to access or something like that. But adults should have the right to purchase what they want. Bikini's? All the kids or adults will do is go on Safari and download picts on Google by saying girl in bikini or much worse. Only thing their doing is limiting the range of their products, having the bandwidth bogged down by people constantly surfing for that stuff instead of being downloaded at once and being controlling. I LOVE Apple but that's crazy.


LMAO   February 23rd, 2010 1:58 pm ET

liberals at their finest. lol.


John   February 23rd, 2010 1:58 pm ET

If your child has an Iphone or Ipod he or she is a brat. Unless they or over 16 or 17 what do they need an Iphone for. Go play outside you obese kids...


rob   February 23rd, 2010 1:58 pm ET

whatever happened to parents policing their own children?


Eric   February 23rd, 2010 1:58 pm ET

Congratulations to Apple for exercising its freedom and right to produce products it chooses. If you aren't happy with your iPhone because of this, its a free country, you can buy something else. Have a nice day.


Robert   February 23rd, 2010 1:59 pm ET

time to jailbreak your iphone/ipod.


Tony   February 23rd, 2010 1:59 pm ET

It is their sandbox....their rules. They are just a business and this is the same as "No shirt, No shoes...No service" They resever the right to control their sandbox. You want more flexibility...JB your iPhone and do all the things you ever wanted...YOU change the sandbox you're playing in and you change the rules. Do I think it sucks? Most certainly...but their game, their rules.


Danny   February 23rd, 2010 1:59 pm ET

Kevin's got a point. Ban Bikini apps and go play games where you kill people. Now that's American!


GreenyBeany   February 23rd, 2010 1:59 pm ET

I believe the parents who commented on this message board have forgotten what it is like to be a teen. These devices can connect to the internet. Although I have no interest in wobbly silhouette breasts on an iphone, Apple's decision does nothing to stop them from searching all the porn on the internet. It is amazing how naive many American adults are. The only real solution is for parents to educate their teens. Otherwise, teenagers will do as they have done for generations, and find ways to disobey their parents and do the things they want to do. Sorry, but if your teen wants to look at women online they have a million ways to do so. If you think that is a detriment to their development it is your job to talk to them, not Apple.


kevin   February 23rd, 2010 1:59 pm ET

So it begins, this is where I trade my Iphone in for a Droid. If I can't get porn on my phone, why have it. By by apple!


kate   February 23rd, 2010 1:59 pm ET

if there are parental controls available, why does it matter what apps are available. each parent can decide what their children can download based on their own moral code, or lack thereof. if the parental control isn't enough, don't get your kid an iphone. or a computer. and homeschool them.


Paul   February 23rd, 2010 2:00 pm ET

The worst apps are the social networking apps that allow you to send pictures to each other. They have become a sex network where men are sending naked pictures of themselves to teenagers, and asking for pictures of them naked.


Rich   February 23rd, 2010 2:00 pm ET

They get rid of anything remotely sexual but still sell taser and gun apps. Americans would rather have their kids playing with guns than looking at someones skin. That is backward.


JHB   February 23rd, 2010 2:01 pm ET

So uber-violent games like the forthcoming "Kick Ass" for the IPhone & iTouch are ok, but pictures of people in a bikini are out? Kinda says something about our society that sex makes us so uncomfortable.


David   February 23rd, 2010 2:01 pm ET

I'm glad Apple is cautious with its app store. Sometimes its restrictions are annoying and may end up cutting in on its competitive advantage, but apps are a new territory, and there is reason to be cautious. True parents should be the ones censoring for their children, but I do not want porn and junk on my iphone. That's all over the internet, and it's full of viruses and spam and ads. That's the last thing anyone wants on their phones. I think Playboy and SI should be allowed to have apps because they are well-established companies, and aren't going to create problems in attempts to generate buzz for their apps. Restrictions can go away as the industry evolves, but for now, I'll take my apps carefully vetted, and in fact, I wish there were more strict guidelines on the advertising in them.


Bob   February 23rd, 2010 2:02 pm ET

AFLAW – Angry Facist Liberals At Work
Protecting the universe from itself for more than 40 years.


nash   February 23rd, 2010 2:02 pm ET

@Responsible Person
whatever morals you're talking about, they are not mine.
people should leave their opinions and parental shortcomings out of my legal consumption of goods and services.
btw, i have yet to purchase any of the apps mentioned or previously offered.


Tyler   February 23rd, 2010 2:02 pm ET

I love Apple but I believe this is a mistake. Just because there is questionable applications out there doesn't mean they should ban them because kids have access to them. Pretty sure kids can get access to a lot worse things by simply browsing the internet. Apple should just put a adult content page for all the apps and have a disclaimer pop up saying that the content of the section is for 18+. Parents need to chin up and take responsibility in raising their kids and stop relying on others (Apple in this case) to do it for them.


Heather   February 23rd, 2010 2:02 pm ET

Apple is a company, not a government. They should be able to do what they think is the right thing to do without getting a bunch of crap about censorship and freedom. If you don't like the limits Apple is imposing, get another phone. You can chose to base your decision about which phone to get on what kind of porn you can see on it. That's the freedom part.

And it is NOT being a lazy parent to ask for help in limiting your children's exposure to material that you, and most of the rest of society, believe is inappropriate for their age. No parent can be with their child 24 hours a day to ensure they don't see what they shouldn't. Making it more difficult for children to see such stuff emphasizes to them the inappropriateness of it. And I think that's a good thing. I think I may just buy another iPhone to let Apple know they're doing the right thing and I appreciate it.


jon   February 23rd, 2010 2:02 pm ET

to all those who applaud this decision because it's inappropriate for children... BECOME A PARENT! it's not the world's job to "protect" your children, it's YOURS!

if you find something objectionable, don't use it. it's there because there's a market, and frankly, this is comical. if apple choses to prevent these apps on their website they need to open things up and have these apps available via other means for download.

it's time people grow up and accept life and responsibility.

with as many different "beliefs" that exist in this country, ANYTHING and EVERYTHING will be deemed offensive by someone. Should gambling be outlawed because not all americans approve of it? Please.


Mike from Lake Dallas   February 23rd, 2010 2:03 pm ET

lol I bet I know what happened. They say they got a lot of complaints. I bet they didn't care.......until....some executive at Apple had his own teenagers or grandchildren download those apps...then they cared. But I guess it sounds better when they say it was due to customer complaint.


enlighten   February 23rd, 2010 2:03 pm ET

Yes, we all have freedom. But what some today fail to realize is that with freedom comes responsibility. Responsibility to society as a whole. These apps are just a symptom of society degenerating to our lowest common denominator. I am glad Apple took them off. Everyone likes sex sure, but it doesn't have to be everywhere we look. There's more to life, find another interest.


Mike   February 23rd, 2010 2:03 pm ET

Well done Apple. Why should parents be parents when we can just have you raise their kids for them?! Imagine the the moral fibers being broken if a kid were to see *gasp!* the silhouette of a woman! Parents might actually have to sit down and have a discussion about sex with their children!!! Oh the humanity!


Evolutionist   February 23rd, 2010 2:03 pm ET

Sad to think that sex is such a "dirty thing". It is not, I bought the HTC Tilt 2 becuase Apple is living in the 1700's ruled by priests that burn witched at the stake. Regardless of their rules and regulations...it's easy to jailbreak them and use them as you feel. Hackers will not be messed with, we will take you and your company to China Town. These Sexy Apps have nothing on what kids look at on the internet. If your a parent don't think your smarter than your child...your not. Computers are ruled by the younger generation...and will always stay like that. Old people that are running on old software will eventually die off. No wonder Europe thinks we are a bunch of hypocrites that act like innocent when it comes to sex, behind closed doors Americans are some of the sickest. Good job parents for making kids and hackers totally laugh at your computer skills...rofl, you will not phase us at all. I will continue to hack and distribute all programs all over the world bring iphone to its knees.


Sam   February 23rd, 2010 2:03 pm ET

To add apps to an iPhone or iPod touch, you have to enter your iTunes account information. It seems to me that those narrow-minded prudes or thin-skinned women who object to these kind of apps should just make sure that their kids or themselves don't have the information to be able to obtain apps in the first place.

And for you prudish people who are cheering Apple for complying with your antideluvian moral standards (I mean you, Peter), STFU...or better still, get rid of your iPhone and continue to live in ignorance of the real world.


Conan   February 23rd, 2010 2:03 pm ET

This is what I would call creeping censorship. Apple should be announcing the move of their corporate offices to China next....


R Posey   February 23rd, 2010 2:03 pm ET

Apple is not declining to show degrading pictures, they are allowing PLAYBOY and Sport I applications, they are just banning some of those that Apple thinks they do not have cover for. IF Apple was doing for any moral reason whatsoever, Play Boy and SI would have been the first to go.
Of course Apple gets to do this is they want to, if you buy Apple you agree to punt all open standards of any nature for a very tightly controlled content from a very controlling and opinated company.


AJ   February 23rd, 2010 2:04 pm ET

Parents– you want your kids to grow up to be respectful of women– then Teach it to them! Don't make the electronic media the "bad guy". If your kid grows up in a broken home with 2 mommies and 3 daddies– well you have yourselves to blame. If they grow up with respect, then they in turn will give respect.
Apple I agree is making a bad decision to censor thier apps. If you as a parent, figure the media will raise your kid well that is what happens you end up with deliquents.
Demystify the pictures, the apps, here is an idea TALK TO YOUR KIDS, Educate them correctly, Show them that the things your hiding from them are not a big deal (as they are age approriate and can handle it of course). If they know what stuff is and its not a big secret they tend not to care as much as I have seen. So if they do see something that is deemed "too sexy or too violent" those kids that have been taught about what is and is not acceptable will be able to move on to other things that they should be concerned with.
Apple or any other media should not need to censor any apps, I do think that they may loose some of thier customer base by doing this, how many–who knows, however I am sure there will be those folks that will turn to other personal device vendors that do allow people to decide for themselves if that is the kind of content they choose to view.


Ronno   February 23rd, 2010 2:04 pm ET

Did everyone defending Apple totally miss the hypocrisy of Apple pretending to be sensitive to women and children EXCEPT when it comes to major profit makers like SI and Playboy?

And "no skin"?! ATT demands that iphone users purchase their expensive monthly internet plans: do an iphone internet search on "skin" and see what you get then!

Apple and ATT are money-grubbing hypocrits!


Bruce   February 23rd, 2010 2:04 pm ET

Look at what it says to the right of where I am typing this; there is a CNN Comment Policy!!! How dare they!! I should be able to say anything I want!!

They want to make sure my comments are appropriate! MY GOD!!

Did you see what I did there? Clever huh?


Kurt   February 23rd, 2010 2:05 pm ET

What an unwise business decision on Apple's behalf. They chose to block applications that appeal to the market that can actually PAY for them. The rest of the world handles these problems through parental controls. It should be so easy for the smartest tech group on the planet –besides, they already have such a stranglehold over the app approval process. These apps were so small in number, but the message is huge: Apple controls the apps and thinks for us. Parents are so stupid. They want bikini-clad women blocked but apparently they don't mind the ultra-violent apps that kids also drool over?

Verizon, Google, and others will see this as a way to promote their free development in apps and help retain marketshare.


tj   February 23rd, 2010 2:05 pm ET

Wow most of these posts are by those with little to no life experience or conspiracy theorists.

The facts are that the app store had a problem, it was littered with not just bikini apps but nude and sexually suggestive apps. These apps appeared in multiple categories and there wasn't a way to filter them out. If you do a simple search for just about anything chances are half the results would be to one of these apps. If you don't have an iPhone/Touch then you obviously wouldn't know this.

Apple provides a way to block Safari and youtube so that parents can restrict their childrens access, they also offer restrictions for purchasing content (app store) as well as a ratings system. The ratings system did not block a user from seeing all that was available in the app store just from purchasing it.

Like it or not plenty of kids have iPod touches they use for gaming, music, movies. It was irresponsible of Apple to open the floodgates and all of a sudden allow apps of this nature to flood the store after denying them for years. This allowed questionable material to be viewed by all. Kids and adults alike shouldn't have to be subjected to questionable material just to download a new game or app.

I think Apple has removed the content in order to revamp the store and allow for better categorization in the future. If the store had a category for mature audiences that could be blocked from the device settings this would be an ideal compromise.

I think it's unfair for those that are judging parents when they have little to no understanding of the situation as it were. There are plenty of parents that do monitor their children and do care what they have access to, why should they denied the benefit of the app store?

Please people think before you type, it's not just about you and your gratification.


Tom   February 23rd, 2010 2:05 pm ET

I would not buy a $200 phone for my child if they could not handle seeing women objectified. Teach your kids to react to questionable material appropriately because they are going to run into it in this world. A good sensor is no replacement for good parenting.


Lilith   February 23rd, 2010 2:06 pm ET

Ok, so kids these days have iphones but arent old enough to look at girls in swimsuits with bouncy boobs?

And what about me, a 30 year old grown up. What if i want to have those apps on my phone. I dont need my parents permission, why should i have to get Apples?


At Work   February 23rd, 2010 2:06 pm ET

I totally agree with Apple to remove those apps i am a new mother and i an discusted in the way it seems many people are now a days. Everything is about sex and porn and who can look more like a scank this is what our young children are thinking is normal where is there innocents you have young america doing "sexting" and having babies at younger ages now people just dont get it. you keep up with having to see everything and everyone your just desperate get a life learn to get a girlfriend or wife and learn to be happy with that one person b/c when your an old man/woman by yourself or you have sexual diseases and you dont know where you went wrong it all comes back to this you could just never grow up and be happy with what you have or had.


Kim   February 23rd, 2010 2:06 pm ET

Bottom line... PARENTS should have the ability to control what apps their child sees... But that's it. An interface on the web that allow a parent to block gambling and apps of a sexual nature is fine. The rest of us can censor ourselves...


Andrew K   February 23rd, 2010 2:06 pm ET

Since when does Apple have the right to play the role of moral guardian for the U.S.A. Violence is significantly more detrimental to children than scant sexual innuendos. When is Apple going to remove the violent apps as well? Or wait maybe they should eliminate the political applications which are deemed "offense" too...Apple is turning into the new "big-brother"


Anthony Hammonds   February 23rd, 2010 2:07 pm ET

Ok, now I think we definitely have gotten way to freakin PC and sensitive in this country. This decision is now teetering on the fine line called Freedom of Speech. This decision is not the way to solve the problem and is once again a knee jerk reaction to a problem that has many other solutions. Why not establish a section of the App Store that has to be authorized and locked down so kids can't get into it. I mean in all honesty should you allow your kids to buy any application they want, I DON'T THINK SO! This is an issue where the parents need to control their kids, and the people who are sensitive need to grow a backbone and roll with life, NO ONE GETS EFVERYTHING THEY WANT! SURPRISE!!!!


David   February 23rd, 2010 2:07 pm ET

I can't believe how few people are talking about how this imposes on freedom of speech. This is a HUGE deal, just imagine if windows only allowed "approved content" on its operating system – this is all well and good when we talk about keeping children away from inappropriate images but by giving one company the power to filter content on their OS we are not far away from have companies like Apple dictate which news site I can go to or what radio program I can listen to. This is a slippery slope. Net neutrality and OS neutrality is the only way to ensure freedom of speech – This is a BIG step in the wrong direction.


HB   February 23rd, 2010 2:07 pm ET

Umm...the way I read this is that Apple, a public company, made this decision, not the government. They made the decision based on what they thought would be most successful with the population/masses. That seems to be freedom of speech.

You can dislike these actions all you want, (you're FREE to do so), but if you're asking for legal action, then you are trying to squash someone else's freedom of speech by arguing for your own freedom of speech. That's not a precedent we want to set.

If you want to download porn, or want your kids to have ubitiquous access, then find another platform. You're free to do so. Unfortunately, you're free to watch it on the train, bus airplane, sitting next to anyone else, whether or not it offends them, or their age. Maybe that is why Apple sought to protect their image, by the misuse by others.


Josh-Wa   February 23rd, 2010 2:08 pm ET

There's this whole argument floating around where people are saying things like "If you don't like it, just don't look at it or download it." And there is some logic to that, but it's not enough. Just because I, and many others, choose not to download this, doesn't mean that people are not still viewing this material and being affected by it. Just because women who don't like it don't download it, doesn't mean that the men who do look at it won't believe all women to be the same as the objectified woman they could buy on their iPhone. It's the same thing with strip clubs. Not all women want to be strippers, and avoid that profession. However, the men that frequent those establishments will come away with a certain perception of the female gender as a whole. A gender that can be purchased for a meager sum for entertainment and pleasure, and then disposed of when done.

It's not enough to just say not look at it. Why even offer it in the first place? All of you people with iPhones who want this stuff would still have an iPhone if none of these apps were offered. I find it hard to believe anyone out there bought this phone simply to have easy access to women in bikinis. It's just an "added plus" for you all, but not at all necessary. We need companies like Apple willing to take a stand and just not offer the material in the first place. The phones will still be sold.

If we truly want men and women to be treated equal, you have to stop the source of the problem, not just ignore it. That's like saying if you have lung cancer, just stop breathing. It fixes nothing.


kudos to apple   February 23rd, 2010 2:08 pm ET

I am not a parent or religious. I am simply a person who is thrilled that a company as large as Apple has taken a stand for everyday decency. I hope more companies will follow their lead. Advertising and entertainment have become so overly sexualized in the past ten years that it's difficult to avoid being inundated with it just going about your day to day routine. It's not as simple as simply "choosing" not to view it. It's everywhere. This is a great start in the right direction. Thanks Apple Inc.. Your sensitivity is appreciated.


Michelle   February 23rd, 2010 2:09 pm ET

Its amazing how many of the men replying to this are ignoring the comments from women like myself who are offended by being objectified, instead only focusing on the "kids" aspects and how everyone is a bad parent, etc. Or obese, amiright?

I would be perfectly fine with a seperate application page labeled adult content. However, the small pictures in the application store with barely clothed topless women is completely offensive to me as a women.

I have to deal with men staring at my breasts all day at work and I don't want to be subject to that sort of sexual nonsense when I log into Apple to look at apps. What's your argument to that guys?


RC   February 23rd, 2010 2:09 pm ET

I think that Jailbreak needs to specialize in these apps to make them more popular.

Apple is good, but they really need to RELAX! The company acts like we are all 12 and they are our parents. Just put an age verification or warning like they did on music.

We bought your product. We should be able to put whatever we want on it. Are they going to control our skins too? Jobb needs a b!@# job.


Michelle from Dallas   February 23rd, 2010 2:10 pm ET

I wish all these people that want to police what other people do and think would head on over to a communist country that will do their thinking for them. This is a FREE country. Quit taking my rights away. Give me a break. I


Apple sucks   February 23rd, 2010 2:10 pm ET

May be they should develop an app to filter out all the explicit apps. Don’t Ban the application just because few woman complained about it. If parents wants to keep these apps away from their kids, Give them a pager.


Kate   February 23rd, 2010 2:10 pm ET

I'm an adult with no children. I resent all the censorship going on because parent aren't doing their job. I will absolutely not buy any Apple products. And why do kids have such complicated, involved phones anyhow? Can we say spoiled brats!


John   February 23rd, 2010 2:10 pm ET

What this group finds objectionable, obviously some do not. What do we do when EVERYTHING is objected to by one group or another? Do we ban all?


Patrick   February 23rd, 2010 2:11 pm ET

"... Apple may accept sexual content if the developer is associated with a strong brand."

Nice ... Apple allowing sexual content from providers that are potential good economic partners. Apple is undoubtedly innovative when it comes to technology, but their stronghold over how you use their products is not good for the industry (only available on 1 network, closed OS, not approving apps that are potentially bad for their bottom line, etc). For these reasons, I side with Google's Android. Let just hope Android (or something like it) is able to compete and be as innovative as Apple.


Z   February 23rd, 2010 2:11 pm ET

Android = win.


Mo   February 23rd, 2010 2:11 pm ET

Apple has gone halal at long last. All praises be to God. Death to images containing indecency, and to freedom of expression, the first amendment, the right of adults to choose what they may purchase, phone numbers containing the number of the beast, humor, beauty, et cetera. God bless Apple for protecting me from sin.


Danny   February 23rd, 2010 2:11 pm ET

Keep it up Apple and I'm buying a Droid.


disturbed   February 23rd, 2010 2:12 pm ET

This is completely REDICULOUS! I am tired of "big brother" watching over us telling us what can and cannot do, what we have to buy with OUR money or face a fine, and limiting what we can do, have or see. Apple doing this is just a sign on how WEAK they really are. Listen, if a PARENT is dumb enough to give their pre-teen or even teenage kid an IPhone, IPod touch, computer, or game without knowing EXACTLY what it is then they deserve for their kids to find the things they are not supposed to. These parents give their kids computers but do not monitor nor limit the content of their web browsing... but they blame the companies for having sexual content. These parents buy kids GTA without reviewing the game first, then complain that it has sexual content and violence that they were not aware of. These parents give kids Ipods or Iphones and money to buy whatever apps their kids want then complain because of a "wobble" app. Wake up people. Montior what your kids are doing. Dont blame companies for your own ignorance. Don't limit what I can and cannot see or do because you are too stupid to montior your kids. The bottom line is America has gotten so soft that we want to blame everyone else for our problems BUT OURSELVES. Parents have a RESPONSIBILITY to protect their kids, that means KNOWING what they are doing and LIMITING them not complaining because they are too lazy to spend time with their kids and monitor them. This is so sad.


Mark   February 23rd, 2010 2:12 pm ET

What a sham, wait til apple finds out they have a web browser built into these devices. Will blocking them be next?

secondly have you seen what is available pre-censoriship on the apple store? nothing!

you children are using the WEB BROWSER to access these things. what morons.


a college freshman   February 23rd, 2010 2:12 pm ET

Way to go Apple! Many people have forgotten that five years ago, Apple was almost exclusively limited to schools. It is important for the company to maintain its foundations. As a young woman who frequently sees men on campus using lewd applications, I'm glad Apple chose to stand up for the integrity of women. Of course men are ones most outraged by Apple's decision, but just run a comparative poll of how women feel towards the decision versus how men feel. Ultimately it's our figures that are being portrayed as objects for male entertainment, and therefore our voices deserve to be heard. Men need to turn to other sources for sexual entertainment, not to a company that has historically been family and education based.


Wally   February 23rd, 2010 2:13 pm ET

Good for Apple for taking a stand for morality and purity. I hope they will be consistent with their decision. For those who say "I should be free to do as I please", I can give you that. You can still do as you please, just not with apps from the Apple store. I applaud Apple for doing what they think is right. They have not imposed any values on you the consumer. They have taken a stand as a company. Now you can make the choice whether to stick with them or not. Go Apple!


Geoff   February 23rd, 2010 2:13 pm ET

Good job Apple, I was tired of always having to watch what my kids were doing. Now I can be a lazy slug and let them raise themselves. I feel so much better knowing that they won't find any evil boobs in the App Store, and I'm sure that they will never watch tv or go on the internet again anyway so I'm good now.


aroth   February 23rd, 2010 2:13 pm ET

None of it should be banned. Let the users decide what they do and do not want.

Though at the same time, it's kind of the users' fault for buying an Apple product. Apple products are designed so that Apple has complete control over them. You don't really buy it, you're just renting it from Apple.


1plus1   February 23rd, 2010 2:13 pm ET

To all the parents, guardians, aunts, and uncles who think this is a good idea,

If you don't want your kids to access this type of material, why are you giving them a device that contains the whole of the internet in their pocket? Forget the app store, all they have to do is search google for adult material, probably much more objectionable than anything on the app store.

This move by apple was purely symbolic, it does nothing to stop kids with smart phones from accessing adult material online.

I generally love Apple, but on this, shame on you. It's not up to corporations to raise our kids.


Bryan   February 23rd, 2010 2:14 pm ET

All of you who are 'applauding' Apple obviously didn't read the article, they are still allowing Playboy and Sport Illustrated to be available to your precious little kids, why don't you do the parenting and not rely on corp america to do it?
Also, what is preventing any underage kid from going to any of the free porn sites by using the browser? Grow up people, and if you are going to praise Apple for doing this, don't be hypocritical when they still allow Playboy & SI.
I was actually considering buying an Iphone this weekend, but after this I doubt I will, not because I can't get the apps, but just based on the principle of censorship, especially selective censorship!


apple chick   February 23rd, 2010 2:14 pm ET

I'm not afraid of a little boobage. The only apps that offend me are the ones I actually pay for only to find out that they are crap.


CA   February 23rd, 2010 2:14 pm ET

This has nothing to do with kids, I am sick of having to see these apps whenever I am browsing through the App Store. They are not segregated into a separate category and there is not a way to block them being visible in your App Store. – I don't care what anyone else wants on their phone, but I don't want to have to see it. So if getting rid of them is the only way, fine. But I would be just as happy with a Setting Option to block them from being seen (like you can do with adult channels in your cable or dish menu).


sue   February 23rd, 2010 2:15 pm ET

If i was stupid enough to own an apple product I would throw it out with the company. How dare they decide what we should see. When they install cameras in your homes and tell you what to do there maybe you will all wake up


Dave   February 23rd, 2010 2:15 pm ET

I don't remember any "objectionable" material coming on my iPhone...which means if you're seeing it at all, you put it there. How about parents try being responsible parents for a change (easy solution: save money and don't buy them an iPhone), or if you're some hairy, butch femi-nazi, don't download pictures of girls that look better than you: it'll keep you from getting jealous. At least I can still get porn through the web! As an adult, that's my choice.


Apple sucks   February 23rd, 2010 2:15 pm ET

Now, is Apple going to Ban Sexting also. Opps!, kids should not send explicit text messages or send their own nude pictures.


MKO   February 23rd, 2010 2:15 pm ET

Great step in the righ direction, Apple. Thank you for stepping up, takign the initiaive, and doing this! Hopefully more co's follow your lead in this regard.


Ian   February 23rd, 2010 2:16 pm ET

Who cares. Thanks to youporn and other internet flash sites I can't even get aroused until I see an asian chick in a cheerleader costume getting spit on.


Trevor   February 23rd, 2010 2:16 pm ET

I applaud Apple for this decision. I too have resented being assaulted with pornographic or suggestive images – if they are going to offer apps that contain this kind of material they should tuck it away in a category listed as “Adult.” I would prefer that they eliminate all adult content but at least this would be another step in the right direction. Listen people, I don’t care what your political or religious affiliations are; few things in society are more destructive and de-humanizing than pornography. You can rationalize all you want but pornography is a scourge in our society, trivializing and corrupting peoples perceptions about one of the most sacred and beautiful forms of expression of love between a married man and woman.


Bill   February 23rd, 2010 2:16 pm ET

I think this is illegal. It is akin to Canon tearing up a photo of a centerfold style model that you printed at home because they found out it was printed with Canon ink.

If Apple was truly an open and just company they wouldn't have just and Apple "App store". They would have nothing, and 3rd party App stores would pop up and the whole thing would be self correcting and regulating like a Wiki. But Apple's mantra since DAY 1 is, "When you buy Apple you get APPLE and nothing else." So, when you keep score of Apple and who they are and how they do business, I think this App Store move is perfectly predictable. The consumer/educational computer side of Apple is pretty much a toy market anyway; somewhere between Fisher-Price and Atari. Which means kids, which means parental style control. Which means no boobs. Unless it comes from the Money Men like Playboy and SI.

I wince every time I hear of a school system that buys a ton of Apple computers to give to the students. That is our tax dollars being used to buy the most expensive, non replaceable, non upgradable, most proprietary computers in the world. You can smell the burning money.

In a day and age where it is pretty much a fact that the Government Elite, Corporate Giants, and Financial Big Wigs are destroying this country at a break neck speed, trading our security and welfare, for their own wealth, why would we be surprised to learn Apple is going Fascist, and the Government and Large Brands are totally on board.


norm   February 23rd, 2010 2:16 pm ET

Chandra I do believe you lost me there. Your telling me that the girls posing for all of these apps did it against their will? Hell no! They did it for cash! They know sex sells! Rape? Use of these apps?? What?? Did you say rape?? I am sorry but I dont ever recall aperson blaming her rape on an app nor do I remember an attacker admit or blame apps for his actions. Please thats a far stretch. Violence using guns can clearly be a different agruement.


Slarty Bartfast   February 23rd, 2010 2:17 pm ET

I work for a public school district. Two comments:

One, my district firewall wouldn't allow me to open the image referred to in the article. Make of that what you will.

Two, within school districts it's common knowledge that American society has forced (or been forced by economics) to hand off much of it's child-rearing and parenting responsibilities to schools, public and private, but without allowing them much in the way of disciplinary abilities. (Look at the children around you and decide for yourself if this was a good idea.) If we are going to continue this trend, it's foolish to assume that parents will be in any better position to monitor content than they are to actually raise their own kids. Yes, we all agree that in theory children should be raised by their parents, but most families these days require both parents to work 40-hour workweeks to survive. They simply don't have enough time -and physical and emotional energy- to properly raise, discipline and encourage their kids. It's time to acknowledge reality. Unfortunately, this means Apple's step was a correct one.


Jim   February 23rd, 2010 2:17 pm ET

I find it funny how people think limiting apps is going to keep their teenage kids from looking at soft core porn. They can simply pull up the internet on their iphone and have a much larger magnitude of porn at their fingertips. I understand the want and need to protect your children - I really do. However, most decisions like this are a bit ludicrous in that people must someday understand we are in the age of information and technology. If your children want to see something, they are going to regardless of what you restrict or don't restrict. You might cut one source off, but there is one just as easy (if not easier) at their fingertips in a matter of minutes.

Also, I would much rather have my children have an iPhone app that has fake jiggling boobs than clicking on safari and opening up streaming porn websites. Just saying.


Musky   February 23rd, 2010 2:17 pm ET

Maybe Apple should remove its Safari Browser as well since you can access all kinds of naughty things with it! Of course since there's no flash on Apple Products, it's mostly useless..


jook   February 23rd, 2010 2:17 pm ET

Any parent who buys their kid a iphone is an idiot. Anyone old enough to buy an iphone on their own is old enough to look at porn.


Roger Amador   February 23rd, 2010 2:18 pm ET

Too bad Apple has to prop up of incompetent parents who are too weak to raise their children themselves. The iphone has parental controls but then Mom and Dad would actually have put in some effort to control their children lives. Most are too lazy to raise there own children.


Eric S.   February 23rd, 2010 2:18 pm ET

"Rape is often associated with the use of these apps. and again women are harmed and objectified. Thank you for helping fight against the violence and degradation of the nations women:) Great Job!"

Rape is often associated with the use of these apps???

REALLY???

Where's the study on that? Just because you believe something doesn't make it so.

What's funny is all the talk about "women being degraded" when in fact their the one's that are doing it. Their the one's collecting big bucks to tape these movies where all types of things are done to them. And they sit there with a big smile on their faces while they are being "degraded".

I'm a 40 year old guy... and I'm not going to sit here and pretend I haven't seen porn and haven't enjoyed it. MOST men like it... whether they admit it or not... I'm just telling you like it is. Men think about sex MUCH more than women do. So to say everything needs to be cleaned up in the world... all the apps... the internet... it's simply silly because it's never going to happen. Besides... women wanting easy money are a big reason it will never end.

It's not all a bad thing... just make sure that whatever you give your kid... a high tech phone or a computer... you RESTRICT what they can see or download.

A great example of having a restriction is... rated R movies. Kids are not permitted to get into the movies under age 17 without a parent. Yes... and sometimes that fails... but there is something there in place. So what should the movie studios do... stop making movies with foul language or nude scenes because your kid somehow happened to see one???

GET REAL.


Chad   February 23rd, 2010 2:18 pm ET

Well, thank you Apple, for making my decisions for me ... not only will you control what I can download (and purchase with my own money, thank you very much), but you have also helped me decide to go elsewhere with my mobile player money.
While I am well aware that this will mean NOTHING to the company bottom line, I am saddened at the parents throwing a fit about this (before you chastise, I have a 3 1/2 year old daughter, so I do have some amount of parenting under my belt). There is such a thing as parental control and guidance, but that seems to be a lost art any more. It is not up to Apple to make decisions for parents or children, it is up to Apple to offer the products that they see fit (after all, they should be in the business to make money) ... therefore, you can tell that this is a business decision caused by pressure from a small group. Gods forbid that we talk about sex in this society, it's no wonder we are so behind much of the world.
This is the real world, you're gonna break some eggs, and you will most definitely piss someone off. Not everyone will like what you are going to do, on either side of this issue. It is up to Apple to provide and approve products (to make money) and it is up to parents to guide and parent their children (you know, like you're supposed to). If you are a parent and your child is a 'burden', I would be willing to bet that there is a family in this country that cannot bear children, who would be happy to provide your child a home where they aren't such a burden.


td dtl   February 23rd, 2010 2:19 pm ET

Parents should not let Apple do the parenting.... Let Apple be and parents had better take responsiibility for teaching their kids the morals they wish to enstill. I'm tired of people blaming companies. Do some parenting and you don't have to worry about this.


Cate   February 23rd, 2010 2:19 pm ET

Yes, women who are in porn have decided to participate. However, many scientific studies show that men who frequently look at porn become accustomed to objectifying the female population AS A WHOLE. Males are being taught from a young age that it is appropriate to view women as an object to USE for pleasure and that it is appropriate to be constantly viewing and critiquing women's bodies in a disrespectful manner. How are you supposed to be the guy who watches crap all the time (facial shots, rape scenes, multiple women-one man, titles that include "sluts, --hungry, whores, nasty") and then values the women in his household and in the boardroom? How do you turn off the type of sick thinking that pervades some porn? Can you?

Does viewing this type of material damage society–not just for those who view it– but for those affected by the portrayal of women? Yes. There is much research on this subject.

Historically, women have been valued mainly for their physical attributes. Researchers have found that such sexual objectification can lead to negative psychological effects including depression and can give women negative self-images because of the belief that their intelligence, competence, and personalities are currently not acknowledged and valued by society as much as their physical and sexual usefulness.

Thanks to Apple for starting to cut off some of this content, which is disrepectful to about half of their consumers.

If you want to view it fine, but please don't delude yourself into thinking that porn doesn't objectify women and doesn't often have degrading content.


Fritz   February 23rd, 2010 2:20 pm ET

I'm with Apple on this one. It is their product, they can do whatever they feel make the product more valuable or appealing. Many, myself included, are tired of being inundated with sex everywhere we go. I applaud a company for standing up for virutue. Like a previous posted wrote, go someplace else for porn. You won't have any trouble finding it. Leave my world a little cleaner.


tj   February 23rd, 2010 2:20 pm ET

Kate February 23rd, 2010 2:10 pm ET

I'm an adult with no children. I resent all the censorship going on because parent aren't doing their job. I will absolutely not buy any Apple products. And why do kids have such complicated, involved phones anyhow? Can we say spoiled brats!

Kate

Many parents purchase iPod touches for their kids in lieu of a Sony Playstation Portable or Nintendo DS. Why should they have to be worried about what their children will be exposed to when downloading a new game?

There should have been a mature category in the app store with a way to restrict access from the device, there wasn't so I'm sure this is why Apple removed the apps. You can restrict kids from buying apps, using the internet but you couldn't restrict them seeing these apps available for sale.

I'm sure the smut will be back to keep those that want it happy but with much better filtering and restrictions.


Joe   February 23rd, 2010 2:21 pm ET

if I were to believe what is written here, you would think it is an epidemic. I have an iPhone. I go to the app store. Unless you are looking for sexual content, it is not everywhere. Wobbling boobs? Are you kidding me? People like to point to the "objectification of women" as the reason for sexual crimes and violence towards women. They are wrong. It is the REPRESSION of sex. There is nothing deviant in nature about sex. It is a part of nature and a part of life.

Now if Apple wants to limit ADULT content, that is their choice, but images of women in bikinis and wiggley boobs is NOT adult content. People need to stop being so damn uptight and get out and live life.


tj   February 23rd, 2010 2:21 pm ET

Musky February 23rd, 2010 2:17 pm ET

Maybe Apple should remove its Safari Browser as well since you can access all kinds of naughty things with it! Of course since there's no flash on Apple Products, it's mostly useless..

You can restrict Safari access. Please inform yourself before posting such idiocy.


Skout   February 23rd, 2010 2:21 pm ET

The comments of people applauding this decision are just astounding. People who want apps objectifying women should "go somewhere else" – where, exactly? Oh, right- there IS nowhere else, because they HAVE to go to the app store just like everyone else. So because one group of people don't like it, NOBODY can have it.

The system is flawed inherently, and there is nothing users can do about it because there is no competition. Cheer your self-imposed censorship on, ignorant citizens of the world!


greg   February 23rd, 2010 2:23 pm ET

Horray for marxism. Steven Jobs should run for president, as our first communist president. We have our first socialist president now.


nula   February 23rd, 2010 2:23 pm ET

Guess what, parents? If your kid has an iPhone or iTouch, he or she is a brat. If your kid surfs the internet without your supervision then looks at porn it's your own fault for not supervising. If you bring a kid to a strip club and are disgusted by what your child sees there, then your an idiot.


Robert Goyette   February 23rd, 2010 2:23 pm ET

I think this is way overboard considering how easy it is to find hardcore pornography using the browser. This is completely backwards and biased towards radical ignorant and un-educated (self or home educated) conservatives.


Sean   February 23rd, 2010 2:23 pm ET

I don't have an iphone. I don't have teenage kids (yet), however the way i see it – Apple has the right to sell in their store whatever they like. I agree that it is a double standard to allow Playboy, and SI Swimsuit, however their choice. I don't really see whatthe difference is between this, and 7-11 deciding not to sell porn in their stores. You can go elsewhere to get it – but not there. Their choice.

As far as the parenting aspect goes – I am actively involved in raising my kids. The computer is in the family room. I edit the TV guide channels – because my three kids, my wife, and for that matter me don't need to see the title for "insert porn flick here" while we are searching for MythBusters. As a parent however I can appreciate any company that tries to be family friendly. I don't really see why someone would waste their time or money on these stupid apps any way – but that's just my opinion.


wonkavision   February 23rd, 2010 2:23 pm ET

oh no...no adult oriented apps! of course with your iPhone or iTouch, you can just use Safari (web browser) and get all the porn you want.
this is such a weak decision.


tj   February 23rd, 2010 2:23 pm ET

Roger Amador February 23rd, 2010 2:18 pm ET

Too bad Apple has to prop up of incompetent parents who are too weak to raise their children themselves. The iphone has parental controls but then Mom and Dad would actually have put in some effort to control their children lives. Most are too lazy to raise there own children.

Roger

The iphone has controls but they do not block the user from seeing these apps just from downloading them. Why should they be seen at all if you have parental controls? Exactly why Apple removed them. I'm sure once they put a restricted category in place the smut will be back so that you can have access to as many breasts as you desire.


Adam   February 23rd, 2010 2:24 pm ET

I watched porn when I was 11 years old and I was so scarred by it .....NOT!!!! If you don't want your kids looking at objectionable things then don't buy them gadgets that they can use to look at them. I hate to break it to you parents but unless you lock your kid in the basement 24 hours a day they are going to have access to most things of the adult variety be it porn, liquor, sex, drugs....whatever. You're best bet is to set a good example at home. The more you restrict your kids the more they are going to rebel and try even harder to get to the things you restrict them from. In all honesty most kids have seen hard core pornography by the time they are 13...there are much worse things in this world than that so people need to chill out and stop trying to force their morality down everyone's throats. The apps on the appstore were pretty mild anyway...especially considering the kid could use the same internet connection on their browser to watch a 6 way peanut butter asian gang bang on just about any site out there for free. Apple can't stop that.


Tom M.   February 23rd, 2010 2:24 pm ET

There are a lot of stupid people making stupid comments pertaining to this article, sheesh. I'm a parent of all girls, some teenagers and some younger. Does any other parent have a clue about parental oversight...knowing what your child is doing, etc.!?
How about you all just talk to your kids about these things instead of letting corporations dictate what your kids can and cannot see? Because you know what? At some point, they're going to find out. One day those "parental controls" and filters you have a going to break and not work. And your kid will be stunned and amazed at what's out there and realize what you've been "protecting" them from all this time. And if you haven't talked to them about it, you're not going to like what happens next.
Get a life.


Bobby Skunk   February 23rd, 2010 2:24 pm ET

Of all tyrannies, a tyranny sincerely exercised for the good of its victims may be the most oppressive. It would be better to live under robber barons than under omnipotent moral busybodies. The robber baron's cruelty may sometimes sleep, his cupidity may at some point be satiated; but those who torment us for our own good will torment us without end for they do so with the approval of their own conscience.

- C.S. Lewis


BibleThumpers   February 23rd, 2010 2:24 pm ET

The irony is this: AT&T with its U-Verse service and associated pay-per-view channels is one of the largest distributors of porn in the country. Do parents force AT&T to ban all porn pay-per-view channels? So it is obviously an Apple censorship decision. Why can't these lame parents learn how to set parental controls on these devices? So the rest of America can live a bible thumpin free life? I am so done with this lame country. We are going to bible thump ourselves into oblivion.


Bikini Supermodel Bobbi Billard   February 23rd, 2010 2:25 pm ET

If Apple thinks being at a beach & wearing a bikini or taking pics in one is offensive, they can kick rocks! I'm boycotting! It's a shame because I like their products, however, I don't need anyone to impose their so called "morality" on me. What is the Pope taking over Steve Jobs position at Apple now?

I can see them making an "18 and Over" section for the iPhone apps that are on the sexier side but for someone to tell me what I can and can't download is a bit much! Especially when you can go on any Safari browser and get on a porn site in two seconds flat. The hypocritical false sense of security Apple is providing to all of you people thinking you've prevented your kids from seeing something that they could see at any local beach is a joke! If your kids are looking for a way to peep at bikini photos, they will find a way. They are well versed on the internet and if they aren't, plenty of their peers will show them how. Stop asking major companies to babysit your children. It's not their job to make up for the parenting skills you lack.


Bartholomew   February 23rd, 2010 2:25 pm ET

If Apple doesn't also ban the Playboy and the SI apps, then their policy of banning only certain 'hot' apps is hypocrisy in action. They can't just ban some apps to enforce a moral code if they still want to benefit economically from the bigger money making 'hot' apps at the same time.


Anita   February 23rd, 2010 2:25 pm ET

I totally applaud Apple for doing. Those apps make my blood boil and are completely degrading to women. I don't have kids but if I did I would be even more upset.


Donna   February 23rd, 2010 2:25 pm ET

The mom of my daughter's friend was casually scrolling through the apps, showing us all the games there were to choose from. As she scrolled, I saw several pictures of "naked" women (usually with the chest blurred out or marked out with a small, black line) zoom by. I was a little shocked, but she thought nothing of it, ignoring them and just saying, "Oh, this is a good game." I looked at her 10 year old daughter (who is the owner of the ipod) and I just shook my head, realizing this 10 year old girl probably scrolls past those nude images several times (and certainly has clicked ON them a time or two out of curiosity.) It breaks my heart that kids are so inundated with filth and sexual perversion – so that they are not even able to maintain the joy and wonder of childhood for any length of time these days. The irony of all of this is, the friend's mom was trying to extol all the virtues of this device to me, so that we would buy OUR kids one too. That won't be happening. I will protect them from perversion and from being forced to grow up too soon, even if they have to suffer the stigma of being "uncool" with their regular old generic mp3 player that has NO apps at all.


Walter   February 23rd, 2010 2:25 pm ET

You have to understand Apple is NOT trying to make a moral or ethical stand here. Removing apps that some people may find objectionable is simply a business decision for Apple, and a smart one. Don't object to Apple's right to set their own business rules. If they don't do this, the App store quickly becomes just another porn site and Apple's business ultimately suffers. It's just a business decision for Apple.


Randy   February 23rd, 2010 2:25 pm ET

It's just like television where government restrictions mean that most TV programming is geared for 12 year olds. USA is not a nation of prudes (witness the popularity of the "adult" apps) but our government is full of hypocritical politicians. You know, the guys that vote against porn but are caught in an adult bookstore, the guys that are against gambling but get caught playing at casinos and, especially, the guys that vote against gay rights but are caught with their pants down in a public men's room.


johnylaw   February 23rd, 2010 2:26 pm ET

i had faith in apple... until they picked up the views of the Chinese government... MY PERSONAL DEVICE, NOT YOURS. I paid for it I should be able to do what i please with it. Dont tell me what to do, your not my "mommy"


Max   February 23rd, 2010 2:26 pm ET

Whatever happened to the 1984 advert? I guess Apple IS Big Brother!


Carl   February 23rd, 2010 2:26 pm ET

Jezzus,

People is this really what the world is coming to? Censoring content becuase your offend or your upset at what your kids have access too. how bout getting some thinker skin. the woman complaining were probally upset becasue no one would want to look at them like the woman in these aps. and as for parents worried about what their kids have access too. how bout doing this, dont give your kids a Iphone, kids dont need them if they have a phone all they need it really to do is call 3 numbers mom, dad and the cops. thats it. be a fracken parent and stop expecting others to do the job for you. or if you dont have enough backbone to tell your kids no. dont give them access to the Itunes/ap store, no access means no download means cant see the content and in turns saves money.

people just need to grow thicker skin and stop crying about things that dont matter if you dont like the content dont view it. but dont ruin it for the rest of us who dont care


Consumer   February 23rd, 2010 2:26 pm ET

Although I do not own and iPhone or iPod Pad etc and I am not interested in Apple at all. I do think Apple has the right to sell and ban whatever they want on their private sector company. You wanna see "jiggly"? I am sure you can find entire websites devoted to it. Feel free to browse them on your iPhone.


Danny   February 23rd, 2010 2:26 pm ET

Droid does what iphone doesn't. Now I get it...
Just when the competition closes in on Apple they go and make this stupid move.


Ron   February 23rd, 2010 2:27 pm ET

Thanks Apple


tj   February 23rd, 2010 2:27 pm ET

Joe February 23rd, 2010 2:21 pm ET

Now if Apple wants to limit ADULT content, that is their choice, but images of women in bikinis and wiggley boobs is NOT adult content. People need to stop being so damn uptight and get out and live life.

Joe there was more than just bikini and 'wiggley boobs' in the app store. There was nudity and very sexually suggestive content not appropriate for all audiences. I'm sure it will be back once there are better filters and restrictions in place.


darkangelx   February 23rd, 2010 2:27 pm ET

OMFG All I am hearing is:
1) I'm a bad parent so REMOVE EVERYONE's ability to use/own/buy content.
2)I;m offended but not REALLY offended but I dont want to look at it so no one can.

To both groups, you are all that is wrong with America. People like you are the reason the FCC doesnt allow swearing over the air.

If you dont like it, CHANGE THE STATION. If you dont want to see women, never turn on the TV, radio, internet etc. If you dont want your kids exposed, TOUGH they are gonna anyway, like it or not. Instead TALK TO THEM.

I am offended by the mention of religion in the media, politics etc, so it must be removed NOW. It doesnt matter if its the post popular thing (see the above article). The whiners have won, so now its my turn. I demand all companies and people of America and the world bend to MY opinion of being offended.

That is is exactly what these people are doing. How in the world can we allow this crap to happen? Just wow.


Fritz   February 23rd, 2010 2:27 pm ET

Too many of you don't get it. This isn't about children or parenting. This is about degrading women in our society. Apple has decided more people want to be rid of this than want it. It is thier product.

It has nothing to do with first amemdment rights either. This is a private company – not the government.

Don't like it, take you money else where. I'm not an Apple user, but if I were to have been overwhelmed with this junk, I would not have stayed an Apple user.


Huff   February 23rd, 2010 2:28 pm ET

The ITouch has a parental control feature to limit content available to kids using it. I am so sick of people feeling government should teach and discipline our kids through censorship when the parents are the ones who should! Parents should know what their kids are doing with their cell phones and other internet gadgets. PARENTS...Use the parental controls or don't give your kids an ITouch!! Know more about these gadgets than your kid!!


JEP   February 23rd, 2010 2:28 pm ET

I'm offended that women are offended that we find them attractive. Listen ladies, you think the first thing a guys sees about you is your intelligence, think again! The first thing a guy sees is your looks. If that's objectifying to you, then too bad, that's human nature.

I have an idea. Instead of hiding the girls in bikini's and the shirtless firefighters, why don't we talk to our children about what is and isn't acceptable behavior concerning the opposite sex. How about we teach young men that women aren't just things to be used? How about we teach young women that money and possessions and clothes are less important then how a man treats her, and that status means little compared to love. Why do we have to rely on companies and the governement to parent our children instead of doing it ourselves? How about all the parents pull their heads out of the dirt and actually take charge in children's lives. How about you go outside and throw the ball around with your little brat instead of sitting them in front of the TV while you do your own thing. If you spend quality time with your kids and talk to them and pass on advice that you learned, your kids will be better prepared for the real world.


Karen   February 23rd, 2010 2:28 pm ET

Thanks, Apple! We appreciate your support of parents and women


Joe Birdsall   February 23rd, 2010 2:29 pm ET

Just a bad business decision leaving huge market demand opportunities to be filled by competitors. See AOL circa 2001 for further details.


elo   February 23rd, 2010 2:29 pm ET

I remember in 1984 when I was 14 years old; Apple came out with that 1984 ad during the superbowl, in which Big Brother's image on the TV was smashed by an Apple heroine.

How hypocritical. Apple is now the Big Brother. We need another heroine to smash this imposing, dictatorial icon.

I love my IMac however.


wedun4   February 23rd, 2010 2:29 pm ET

Do people really need mobile porn and things to sexually stimulate themselves with these days? If you can't go an entire day without looking at porn, you've got problems. Get a computer...magazine...whatever and stay home with that crap. Don't infect the rest of us and our children with your inability for self restraint!


David H   February 23rd, 2010 2:29 pm ET

LOL, I get a kick out of the people posting how the apps are inappropriate for children. You people do realize the iphone has a web browser correct? And you do know what children might be able to find online when using that web browser correct? What do you think is more likely to occur; your kid is going to take the time to install an app that you'd ultimately find on their phone just to see a woman in a bikini, or are they going to use the web browser and look at anything from bikinis to hard core porn without your knowledge? Yes, it's the latter, don't assume your children are as naive as you when it comes to technology.


Sly Bericic   February 23rd, 2010 2:29 pm ET

And the morality police strike again. Long live the puritanical narrow minded dullards that seem to make the world stop going round because it makes them dizzy. I encourage everyone to go to Google. Leave Apple for the dullards. I would encourage software developers to stop writing apps for the iPhone.


Bill   February 23rd, 2010 2:30 pm ET

More censorship. Thanks Apple! I neither have any porn apps on my iPhone, nor do I believe that children should have access to porn, but the there are already ways to control this without impugning the rights of everyone else. The iPhone comes with parental control features built in that allow parents to restrict explicit music, control web access, control apps that are already downloaded, and block the ability to download new apps without permission. I do not need able or a small group of disgruntled parents who don’t know how to use the iPhone to dictate my morality.


Chat   February 23rd, 2010 2:30 pm ET

Way to go Apple. In a time where pretty much anything has become acceptable just to make money I applaud the fact that Apple actually listened to the customer and not just the bottom line.


Becky   February 23rd, 2010 2:30 pm ET

I am so glad, I was so sick of seeing all that crap when I just wanted an app for my calendar. Sex is for the bedroom, not my iphone.


Musky   February 23rd, 2010 2:31 pm ET

"You can restrict Safari access. Please inform yourself before posting such idiocy."

What would be the point of that if I am only speaking to idiots?


Mary in LA   February 23rd, 2010 2:31 pm ET

For all the anarchist nuts who feel that their right to free speech is being stifled because of Apple's decision, get a life! What about Apple's right to control the content on its own website. They are well within their rights to put whatever restrictions they deem necessary and good for them for doing something resposible, though obviously not popular by the number of posts by oversexed pervs who want access to smut 24/7 for 99 cents instead paying higher fees at porn sites.


Mike   February 23rd, 2010 2:31 pm ET

I don't get it. Ban Bikini apps??? Are you kidding me! I guess nobody takes their kids to the beach??? What a bunch of liberal losers!!! All anybody has to do is open Safari and type in any of the many free porn sites for pics and videos right on your iPhone. I don't understand how bikini apps are so bad???


tj   February 23rd, 2010 2:31 pm ET

Tom M. February 23rd, 2010 2:24 pm ET

There are a lot of stupid people making stupid comments pertaining to this article, sheesh. I'm a parent of all girls, some teenagers and some younger. Does any other parent have a clue about parental oversight...knowing what your child is doing, etc.!?
How about you all just talk to your kids about these things instead of letting corporations dictate what your kids can and cannot see? Because you know what? At some point, they're going to find out. One day those "parental controls" and filters you have a going to break and not work. And your kid will be stunned and amazed at what's out there and realize what you've been "protecting" them from all this time. And if you haven't talked to them about it, you're not going to like what happens next.
Get a life.

Tom are you that insecure or do you think you're the only parent out there taking responsibility? It's not a question of discussing morality or sex with your children vs. objectionable content. Those discussions can take place when the time is right, in the interim why should they be subjected to questionable content?


Jason From Dallas   February 23rd, 2010 2:31 pm ET

I was against jail breaking at first, but this is making me reconsider.


Alex   February 23rd, 2010 2:31 pm ET

All i have to say is really... Our society has come to such a point where soccer moms can seem to fathom their kids looking at girls in bikinis on their phones. What it comes down to is not having appple set a precedent for which all apps must follow, rather as it always has been the responsibilty of the parent. You dont let your kids read your husbands playboy moms out their, I guarntee you kids can find alot more porn online than on a silly iphone app any day. So good luck to you america, take a que from europe Apple and grow a pair instead of getting taken it up the arse from suburbian house wives.


Calvin Lewis   February 23rd, 2010 2:32 pm ET

This is not censorship, at least not in any normal sense of the word. This is a company in a free market economy deciding what they want to offer and how they want to offer it. This is Apple's right. This also has nothing to do with religion; any one that knows Apple's history of ambivalence toward church groups would know that.


Ken   February 23rd, 2010 2:32 pm ET

The adult content is objectionable to more than a few people, but it's really hard to censor any but the most lewd. In the end, pocketbooks will decide whether this was a good idea. The market is a great decision maker.


adamg   February 23rd, 2010 2:33 pm ET

Its about time, something is done to keep society from becoming filthy but I think bikini girls is ok


digital dude   February 23rd, 2010 2:33 pm ET

this just brings me one step closer to feeling comfortable with "jailbreaking" my 3gs........I am sick of the restrictions and the tether to the Apple mothership......enough already.........warranty or not....jailbreaking here I come!


Offended   February 23rd, 2010 2:33 pm ET

Here is a petition: Please remove all political apps, your political views could offend me. Please remove all religious apps, your religious views offend me. Please remove any apps containing violence, it could corrupt my children and offend my sensitivities. Please remove…oh wait, never mind, there is nothing left in the App Store to remove.
Nothing can ever be so vanilla not to offend someone, if Apple is going to cater to every group that says they are offended they might as well shut down the app store and give up.


Edwin   February 23rd, 2010 2:33 pm ET

If you think THIS is censorship, consider the much worse case that has been going on for years:

Walmart DOES NOT carry porn magazines on its magazine racks! I don't think they carry them at all, but they do not put them where all customers can easily look at them! Talk about censorship!!!

No, seriously, what Apple decides to do with the content of its store is Apple's business. If I saw some of these apps at the store, I think I would be a bit offended. At the very least, the "Wobble" app is pretty tasteless. I checked out their silhouette... I can't think of an "upscale" merchant that would want that advertised in their store.


Brendan   February 23rd, 2010 2:33 pm ET

Great job Apple.

Great job on being lazy parents, America.
Sidebar: Why would you buy your children a $300-$600 high-end piece of technology anyway?

Great job, America, for being upset over women in bikinis.
Sidebar: Have you ever been to the beach?

Great job America, for not understanding the difference between sexuality and sexual content versus sexual objectification.
Sidebar: Sexual objectification refers to regarding or treating a person as merely a non-human object, or tool, for sex – sometimes described "as a means to an end".

Congratulations, America. You yet again pander to the lowest common denominator in your effort to be politically correct and not "offend" anyone.
Sidebar: Wake up and realize Apple didn't remove Playboy or SI, so this is not really about women's rights.

In summary:
A fantastically wasted and short-sighted effort by middle America – on the wrong issues entirely.


dude!   February 23rd, 2010 2:33 pm ET

whatever happened to just a plain old phone???


Robert   February 23rd, 2010 2:34 pm ET

My objection is that Playboy and others may still have a presence in the App store. To me it is either all or nothing. The fact that Playboy is an established brand should not allow it to have special priviledge. Hustler is an established brand also. So, where and when does it stop?


Eric   February 23rd, 2010 2:34 pm ET

The markets will prevail, they always do! What Apple won't do others will. There will be a point in time in which demand will look for other suppliers who don't control the market but rather let it be free. (Market = an App. Store)
What I foresee is these "Apps" being transformed into mobile website that are as interactive as an app. All someone has to do is create a favorite icon on their Iphone which can be referenced just as an app. Have a great day and consider this.


Charles   February 23rd, 2010 2:34 pm ET

What..you could get sexy apps?? I am always the last one to find out.


Danny   February 23rd, 2010 2:35 pm ET

You're right, Walter. It's a business move. They just lost my business. It's not because of bikini apps but the fact they are censoring material that is far from being pornographic or illegal. You fear a woman in a bikini but games where you kill people, kill animals,gamble and shoot guns are ok?


random guy   February 23rd, 2010 2:36 pm ET

Clearly some of you missed the ability to set parental controls, this solves the children viewing issue. If you as an adult are offended but unable to keep yourself from looking at it, get someone to set your parental controls for you to save yourself. Morality is always dictated by the vocal minority, such is the way our country makes policies all around. Porn, the most sought after and purchased product on the market that no one looks at.


Dani   February 23rd, 2010 2:36 pm ET

Apple can do what Apple wants to do. It's only suppression of speech or censorship if the GOVERNMENT decides to limit these apps- which they didn't. People don't have a "right" to an app or any other product by Apple or any other private company.

Clearly, Apple has decided to try to limit apps to the "sexy" brands they're familiar with in order to preserve their own brand. It's their choice. If you don't like it, tough. Nobody is censoring anything- it's called "business". And, fortunately (IMHO), Apple has decided decency sells.

Don't like it? Then do what the few educated anti-Apple folks here today have advocated- get yourself a droid.

Thanks, Apple. In my house we've got one macbook, three desktops and two iphones- and we're with you on this one.


Jason From Dallas   February 23rd, 2010 2:37 pm ET

First of all, what are kids doing with Iphones or Itouches? These are really expensive pieces of equipment to let a child have access to and alot harder to make sure they are accessing material that they should be accessing.


QA Guy   February 23rd, 2010 2:38 pm ET

How utterly absurd
I am perfectly capable (and much to my son's chagrin) willing to watch over my own child and where he goes on the internet
If Apple really wanted to do something worthwhile they would pull outta China and quit giving all that money to people dedicated to our destruction. BTW, if I wanted the thought police I would move to China; I don't need it here.
I regret to say that I bought an iPod without fully realizing the extent of the control Nanny Apple exercises over the device I bought and paid for. Although I don't access any of that cr@p, it is my right to do so if I wish. Jobs needs to get a life and quit trying to run others'
.


MLC   February 23rd, 2010 2:38 pm ET

Way to go Apple!


Toad734   February 23rd, 2010 2:38 pm ET

So some parent somewhere doesn't want to have to parent their kids and now even stuff that isn't adult in nature gets censored?? This is the problem with one provider owning so much of the market share. They should be censoring religion as religious war and terrorism are far more damaging that a chick in a bikini. In fact, there are plenty religious people who would kill someone for looking at such material. I'm glad Apple is so in touch with their customer base (sarcasm).


Californian   February 23rd, 2010 2:38 pm ET

I was thinking about getting an iPhone.

Now I absolutely won't.

This puritanical censorship is way out of line. If they are willing to censor mundane silhouettes and bathing suits, what is next?

So sad that Apple is now a corporate behemoth with no soul. Lets hope a younger competitor slices up your market share before you do more damage to our society.


Daniel A Musaraca   February 23rd, 2010 2:39 pm ET

This latest move by Apple makes it clearly evident that they intend to push the new iPad as a family appliance and/or and educational tool. Yes, the Parental Controls built into the iPhone and iPod touch allow the "parent" to completely block access to the App Store, but I doubt Apple wants that to happen.


Chris L   February 23rd, 2010 2:40 pm ET

the funy thing is everyone is talking about Apps ... so now i am a kid i have just been told i can not get any hot girls or nude picks from apps ... what would i do the same thing i know they are doing now... just going to the browers and typing in youporn mobile ... maybe if people learned to be parents we would not have this problem ... here is an idea how about not getting your child a cell phone until you know they are responsible .... its what my parents did and i did not get my first cell phone until i was graduated from basic training lol ... you just cant trust young boys lol


wedun4   February 23rd, 2010 2:40 pm ET

Not about censorship. Apple is a private corporation. It can do anything it wants with it's products. You don't like it, don't buy it or use it. Stop whining about censorship or your right to porns. Go elsewhere if you really want it.


cliff   February 23rd, 2010 2:40 pm ET

good for you APPLE!


Toad734   February 23rd, 2010 2:40 pm ET

Oh, and Apple should look at the VHS vs. Beta and look which one decided to carry porn and which one didn't and then which one of those survived.

And Apple isn't even selling "porn".

When is the next book burning?


JD   February 23rd, 2010 2:40 pm ET

The fat Lindas have struck again. They spend all their time sucking down big macs, and doing everything in their power to block their husbands from looking at attractive, healthy women. Coming from a parent, this is the wrong decision apple, boo. I also agree with others about how behind this country is regarding human sexuality. The more you try and hide it from your children, the more they will seek it out. If you have young children, spend some time monitoring what they're doing instead of trying to censor the world.


Alex V   February 23rd, 2010 2:41 pm ET

So they ban any apps suggesting nudity, but they continue to allow violent games that depict peoples' heads getting blown off? America is so backwards in this way. We have the highest sex crime rate in the developed world because nudity is something forbidden and dirty, but violence is glorified. In Europe, nudity is a non-event. I find it much more degrading to women to label any amount of nudity obscene than having them be able to take their tops off on a beach, for example, and have it be no bigger of a deal than if a guy took his shirt off.


Susan   February 23rd, 2010 2:41 pm ET

The government is not controlling in this situation. Our freedom has given Apple has to make that decision and I am personally glad that it has.

For those who want something else, there are many choices.


Bob   February 23rd, 2010 2:41 pm ET

I think it is good policy. Why should there be an app for it when for anywone who wants to view sexual content need look no further than their "Safari" app which will get them to every kind of sexual content imaginable.

Thanks apple for trying to keep it clean.


BomBaDa   February 23rd, 2010 2:41 pm ET

If people where responsible enuf , NOT to make shoddy porn apps , we wouldn't need to be censored. Freedom is an illusion anyways, If people didn't have checks and balances in life, we would live in a mad max world. get over it


Pervert   February 23rd, 2010 2:41 pm ET

Oh no, what am I gonna do without my daily porn on my iphone???


dcman   February 23rd, 2010 2:41 pm ET

If you dont like it dont buy it. I mean all you gotta do is hack out your device anyway


????   February 23rd, 2010 2:42 pm ET

We pay big bucks for a device so apple can tell us what we can and cannot do. That's why people jailbreak the iphone/itouch.


N'oreaster   February 23rd, 2010 2:42 pm ET

When did the world abdicate personal responsibility? When did parents decide to let some one else take control of their children? I'm old enough to remember parents who hid the Sears catalog lest junior see the lingerie ads, or National Geographic should photos of native women be included? Applaud Apple? I don't think so. One more step to Big Brother telling me what I can or can't do. Pretty darn sad.


David   February 23rd, 2010 2:42 pm ET

The apps are NOTHING compared to what is available on the built-in YouTube application, and you can stumble across some of this highty questionalbe content rather accidentally. I was far more surprised to see the stuff on YouTube than any of the scantily clad women in these fairly tame and Sports Illustrated Swimsuit Edition class of applications. Does Apple plan to regulate which user-generated content can be displayed via YouTube's service, too?


Mike S   February 23rd, 2010 2:42 pm ET

Overpriced and censored... and silly.


Eric   February 23rd, 2010 2:42 pm ET

Censorship is awesome, glad people need to force their views on others. Maybe people should be able to make up their own minds. Parents, maybe your child should not have a $300+ phone, and maybe you should raise them, not the government or Apple.


No Kids   February 23rd, 2010 2:43 pm ET

Not all of us have kids, and I am getting sick and tired of everything in our society having to be geared towards the level of an 8 year-old. I agree with the others who say that it is THE PARENTS' RESPONSIBILITY to monitor what their kids are doing. The App Store had parental controls. But, I guess for this generation of clueless and lazy parents, that's just too much work. Then, there's the Christian Taliban, who aren't going to rest until we're all wearing drab clothes and kneeling in a fundamentalist church. Guess for both groups, it's far easier to force their views down the throats of the rest of us . . . So much for freedom and liberty . . .


Pam   February 23rd, 2010 2:44 pm ET

As the parent of a teenage girl and a pre-teen boy, Thank You Apple! It's so accessible to my kids as it is, it's nice that there's one choice for parents who want their kids to remain kids as long as possible.


George White   February 23rd, 2010 2:44 pm ET

Thanks Apple. Just wanted to join with those who feel you did the right thing. Appreciate your decision and the stand you took.


wired   February 23rd, 2010 2:44 pm ET

So much for their long toted catch phrase, "Think Different"


Sam Strelitz   February 23rd, 2010 2:44 pm ET

I hate when people push censorship in any form. Censorship does not protect children, it endangers them by making them ignorant. The only way censorship hurts children in today's society is when the authorities react violently to a lack of censorship and the lack of sheepishness and ignorance that it causes.


Eric S.   February 23rd, 2010 2:45 pm ET

"How are you supposed to be the guy who watches crap all the time (facial shots, rape scenes, multiple women-one man, titles that include "sluts, –hungry, whores, nasty") and then values the women in his household and in the boardroom? How do you turn off the type of sick thinking that pervades some porn? Can you?"

Wow Cate... nice details in there... apparently you know something about the industry other than seeing a blurb about it.

Lewd pictures displayed in public is WRONG.

Lewd pictures or video displayed for someone looking for it should not be. If you feel your child (or husband) shouldn't be watching it... then put programs in place to prevent it.

To all you women out there with husbands or serious boyfriends: YOU MAN IS LIKELY WATCHING PORN IN SOME FORM OR ANOTHER. I've got friends from all walks of life... and all of them watch something from the internet occasionally. Of course they'll tell you... "No... I'd never do that!... That's disgusting... that's immoral." - Yet they DO watch some of it... I can almost guarantee you they do.

My father (60 years old) who is very religious was caught viewing porn. No... I didn't see what happened or how my mother found out... but when I would go on his computer, I'd see in the history that he was watching all types of porn. Now magically a year later there is never anything on his computer... and he's not erasing his history either. So either all of a sudden he suddenly decided porn wasn't for him... OR my mother saw what he was looking at (I'll go with the latter).

Anyway... since so many of you women are on a crusade to stop porn (that degrades so many women)... why don't you check to see if your dear husband is watching it? I'll bet he is.

Have you noticed lately, that now you can erase browser history for the last hour or two? Why do you think that is? I think you know why. Because after dear old hubby watched his porn, he'd end up wiping out all the history and it looked suspicious. If you're really serious about your crusade find a program on the internet that will spy on people using it and will confirm your husband is using porn.

Enjoy.


Disgusted with Censorship   February 23rd, 2010 2:45 pm ET

First of all yoru kids probably shouldn't have IPhones if you are worried about content. It's basically a small computer. Don't you "good' parents have controls on your computers at home? There is no one regulating your home computer why should someone regulate your hand held "computer." Most of you are so ridiculous on here. Maybe you should move to a country like Singapore where all of this is regulated by the government or move in with the Amish. That lifestyle seems to be better suited for you.

I agree with Bikini Supermodel Bobbi Billard that Apple should not be regulating my "Morality." Last time I checked they were a for profit business


Matt   February 23rd, 2010 2:45 pm ET

One word, people... CENSORSHIP.

If people want to look at boobs, so be it. If I don't want my kid to look at boobs, then I will handle it. I don't need Apple telling me how to parent. I also don't need people telling me that it offends them. If it offends you, then don't look.


Edwin   February 23rd, 2010 2:45 pm ET

@JEP,

This is not about women being upset at being found attractive. This is about a merchant deciding what content they want in their store.

But, about the women and attraction thing... do you think it is wrong that a woman (or man) can reasonably expect to shop for phone applications and not be bombarded with sexual images?

If you like pictures of women with bouncing breasts, that's fine. So do I. But I don't want to be innundated with them EVERYWHERE! I applaud Apple's decision.

I also understand their decision to keep Sports Illustrated and Playboy, since they represent big names in media. This is a business decision, not a "Big Brother" thing.


JP   February 23rd, 2010 2:45 pm ET

This is great news. I have new respect for APPLE. I sent an email concerned that this type of content was on my Iphone with no abililty to filter it or opt out. At the same time I had no way to remove the content from my kids devices either. How could I have parental control if this content was being put in my kids hands and I could not block it. I am glad apple has solved this problem. Many marriages and lifes have been ruined becuase of pornography, our kids do not yet another thing to get in their way of having a happy and healthy relationships.


mike t   February 23rd, 2010 2:45 pm ET

Ill stick with my Android, Thanks. Kids are viewing sexual material and having sex younger and younger even at 13. If you dont agree with content on any given device dont give it to your children...... Dont take away my availability just for your benefit.


itsalltuna   February 23rd, 2010 2:45 pm ET

If we didn't make such a big honking deal about human anatomy, children would not be so damaged by seeing it and would not seek phone apps to make it wobble. In a sit-com several boys were ogling a magazine when a girl they knew said, "oh, big deal, I see that everyday."


AM   February 23rd, 2010 2:46 pm ET

What apple needs to do, is to create a safe way for adults to choose adult apps through itunes, where these are not accessible easily by children. I agree with protecting children. I don't agree with telling or forcing adults how to use their personal device. IPOD Touches and IPHONEs already have the capability to restrict apps based on age ratings.

The more Apple restricts open access and Adobe FLASH, the more people will want to switch to open and less restrictive platforms.


Robert   February 23rd, 2010 2:46 pm ET

Interesting. I tried to turn on restrictions under my settings tab, rebooted my iPhone and was still able to access the Playboy sales page. The only thing I was not able to do was buy it or see the screen images in the ad. I guess it works – sort of.


ken   February 23rd, 2010 2:46 pm ET

btw i am a father of children and my children will never have an iphone or an ipod touch on their own. parents who buy these things for their children yet object to the things it does need to be parented themselves.

its all poor parenting when you buy your children these devices if you dont like "soft porn" then im sure you wont agree with more than half the music your child is listening to aswell


Chuck Carter   February 23rd, 2010 2:47 pm ET

Unless Apple bans how you surf the internet or the content of your movies or pictures on their devices, I see no problem with their editing the contents of the App store – it's their device after all and the store represents them and their brand. Though why they choose to keep things like Playboy and Sports Illustrated after they banned some other less explicit apps is beyond me.


Bartholomew   February 23rd, 2010 2:47 pm ET

When one chooses enforce someone else's moral code, even by happenstance, it ceases to be a 'business decision' in the mind of those affected positively or negatively. Apple does have the right to do what they want with their app store but I think it would make better business sense to implement a rating/parental control system.


Jason L.   February 23rd, 2010 2:47 pm ET

That is somebody's little girl in those pictures. Do you want some pervert looking at your little girl like that when she grows up? As a father of two little girls I know I don't and I think if most men were honest they would not either.


Iphoneuser   February 23rd, 2010 2:47 pm ET

It is a shame that Apple will censor at its whim whatever contents or apps we may wish to buy for OUR iphones or Itouchs. Whenever our freedom of choice is arbitrarily limited because of somebody's else sensibilities or beliefs we are accepting to live by their code and not by ours.
It is already bad enough that Apple may stiffle innovation through its closed ecosystem, forcing some people to "jailbreak" their phones. Now will it want to stiffle our thoughts or desires, I find amazing that anybody could be in favour of such a measure.
For those of us who have kids, it is our obligation to watch over them and control the contents they may access not Apple's nor any other corporation.
People don't know what to do with their freedom and responsibility and that's why they are willing to give so easily away instead of making their own choices.


brian   February 23rd, 2010 2:47 pm ET

Just another stupid way to keep repressed people happy.

answer me this, if parents are so concerned about their kids why not an outrage about the hundred of GUN apps?

killing is OK, but sexually suggestive isn't?

i'd rather my kids see boobs then guns anyday.


runkle   February 23rd, 2010 2:48 pm ET

In my opinion I do not agree with what Apple is doing socially, but as others have already pointed out, Apple is a private company. The can do what they want. If you want to talk about freedom, you have the freedom to not buy their product – it's a free market. It's all about business for them that's why they won't relinquish big brands. Believe me, if sales the ipod/phone drops to zero because of this decision – boobs will be back. Just don't hold your breath.


Jeff   February 23rd, 2010 2:48 pm ET

I wonder how many of you applauding apple's decision to do this also applaud China's heavy handed regulation of the Internet in their country?

But this is a pretty good reason to go with an android phone though.


Mr. PacMan   February 23rd, 2010 2:49 pm ET

Although she does arouse me, please do not remove Ms. PacMan :)


Mom with 2 kids   February 23rd, 2010 2:49 pm ET

This is ridiculous. Parents don't buy them for your kids. Woman don't buy the device. My kids do not have a device that goes out to the internet unless I am witness. Oh my what is that oh yea... parenting! I do not like my options trimmed by the failure of others to control their kids or their kids content.


caldon   February 23rd, 2010 2:49 pm ET

So Apple keeps the SI and playboy apps but people are saying good job apple for taking a stand.....

while....

at the same time ignoring the fact that they could just use the parental controls already built in instead and the fact that the child can access the web on the same device for much worse content.

You folks are pure genius


Itssnowingintexas   February 23rd, 2010 2:49 pm ET

THANK YOU APPLE FOR SETTING THE BAR ON APPROPRIATE IMAGE REQUIREMENTS. THE WORLD DOESN'T NEED IT OUT THERE. FREEDOM IS NOT SUPPOSED TO COME AT ANOTHER'S EXPENSE OR DEGRADATION. ITS DEGRADING AND NEGATIVE AND TO HAVE PEOPLE NOT SEE THIS AS A PROBLEM IS WHAT IS WRONG WITH SOCIETY TODAY. IF ONLY THE INTERNET AND MAGAZINES WOULD FOLLOW, THE WORLD WOULD BE BETTER FOR IT.


Logan   February 23rd, 2010 2:49 pm ET

This is so stupid. The human body is the purest form in the known Universe and yet they treat it like its something dirty, repolsive, and evil. Nuts to you Apple. Way to join the Bible humpers who are ruining freedom of expression in this country!


Nope   February 23rd, 2010 2:49 pm ET

It's not up to companies or the government to censor our lives, it's up to us as individuals. And as for children, it's up to the parents to censor them from things they find inappropriate for them. If you're an adult and don't like something like this, don't look at it, don't download it, don't use it, don't watch it, etc. It's not THAT complicated.

And any parent that would give a child access to such things without any parental control whatsoever either has a lot of faith in their child, or is a complete moron. Either way, they will complain when something like this comes to their attention because that makes them feel better about being a failure.


john   February 23rd, 2010 2:50 pm ET

Puritanical America yet again. This country is such a mess. God forbid a kid see boobs before they are 21, lol


James   February 23rd, 2010 2:50 pm ET

First off, horrible decision by apple. I'm not a heavy app user but I like my options to be there when I want them. They could have easily had an adult section so that users who didn't want the content could avoid it and the ones who did could find it. This is censorship and we as people don't need Apple's "protection". I hate that so many are adversely affected by a few. Gotta love that SI and Playboy were good enough to stay but other independent apps got the axe. Hypocritical, unethical, zealous.....Apple.


phil   February 23rd, 2010 2:50 pm ET

"sexual content if the developer is associated with a strong brand."
So strong band = rich enough to pay off apple?


Teh Ryno   February 23rd, 2010 2:51 pm ET

The first amendment states that Congress may make no law abridging a person's freedom of speech (or religion etc.). Last time I checked, Apple Inc wasn't Congress. They're free to abridge as much of your speech as they'd like, if it's through their channels. So arguments of an infraction of the First Amendment don't apply.

Also, while I do agree that it's in the best business interest of Apple to nip this in the bud for the sake of its image (and we know how image conscious Apple is), I also agree that the complaints against these "salacious" apps are a bit excessive. I would fully agree if these apps contained depictions of gratuitous sex acts, or vulgar material, but is it really worth all this fuss for an app that let's you "virtually bounce" a picture of breasts, or look at women in bikinis (which you can do at any public beach)? Please don't impose your Draconian sense of values onto me, and I won't do the same.

I've heard arguments that it's just a reasonable censoring of crude material. To that, I respond: "What do you define as reasonable?" Should we ban apps that fart, or contain humorous material that might offend certain racial or religious groups? Should we ban apps that someone might consider too aggressive or violent? Once you go down this road, where do you stop? Where do you draw the line?

Unfortunately, the small minority of loud, opinionated, and presumptuous has won again over the responsible majority. If you're a parent, and you're worried about this material, then block it. If you complain that they'll just go to someone else who has it, teach your child responsibility and personal values, imbued with a little trust. However, chances are that if your child has an iPhone, you've already failed Parenting 101.


Andrew   February 23rd, 2010 2:51 pm ET

For those applauding Apple at keeping their brand intact with this move, I direct you to the Sports Illustrated swimsuit app, the Playboy app, and the other sex themed apps still on the store. Add to that the R rated movies and music with questionable content that is available in iTunes and we all have cause for celebration.

Apple is a private company and they have the right to decide what they want with their product. However, they aren't being honest with themselves. Having those restrictions and not following the guidelines for all products that they offer, regardless of who makes them, simply makes them hippocrites. Playboy and Sports Illustrated shouldn't have any more rights than anyone else. If they're going to make rules either apply them to everyone and everything or make sure the rules are specific to who or what they apply to.


Stephen   February 23rd, 2010 2:51 pm ET

Ok Apple, you want to censor the community?

I find all GPS apps to be an offensive waste of time. Please remove them.

I find all bowling flash games offensive. Please remove them.

I just realized:

I can access all the porn on the internet through Safari, so you should probably remove that so the parents aren't shocked that little Timmy stops looking at censored boobs on his apps and starts surfing hardcore sites he finds through Google.

People need to grow up.


DJNY1   February 23rd, 2010 2:51 pm ET

I say its a bunch of politics why you ask ?cause playboy i still allowed, hmmm makes no sense.


Erica   February 23rd, 2010 2:51 pm ET

All you people crying out that parents can control what their kids see....are you effing serious? you don't think that it's incredibly easy these days and at literally everyones finger TIPS? Well, wake-up call, it is. And just saying to your kid "i don't want you to see this, it's inappropriate" is NOT going to do anything. The more you put it out there the more they're gonna want it...so they will go to it anyways. It's right there.
And it is degrading to women. I sware if the tables were turned we'd have 50% of the men (or more) complaining as we are. Apple, turn it off, keep it off. They can get their porn and degrading crap elsewhere.
Oh, and by the way. I don't have an iphone. probably won't because the more i hear about it the less i want to.


kris   February 23rd, 2010 2:52 pm ET

How about...not buying your kids an iPhone?? I didn't need a cell phone when I was a kid/teenager.


Chris   February 23rd, 2010 2:52 pm ET

Its the old strip club/prostitution arguement... who is really exploiting who? In the end, there is a market for it, and there are women willing to provide the services despite the moral, legal or medical implications. Neither taking a personal stand nor putting blinders on people will make it go away.

If people like their iPhone or IPod Touch, I doubt this is really going to affect use or resale, but I am curious how some of the app developers react to this. A lot are already pissed at Apple regarding their software writing and development policies. Why give ground to the Wholesale Applications Community before they are up and running?


Susan   February 23rd, 2010 2:52 pm ET

The government is not controlling in this situation. Our freedom has given Apple the right to make that decision and I am personally glad that it has.

For those who want something else, there are many choic


Chris   February 23rd, 2010 2:52 pm ET

I have no problem with Apple policing their own store, if they actually did it in a fair and transparent manner. Why is Playboy still up? Why does Sports Illustrated get a pass on showing bikini-clad women? It's completely ridiculous how arbitrary Apple is when deciding what can and cannot be in their store. They have no real policies, just whatever they feel like on a week to week basis.


eric   February 23rd, 2010 2:52 pm ET

Once again parents are too lazy or too afraid to parent their own children. Apple already provides a way to limit the access to Applications for children. Why does this need to be done. I can look after my own children Apple. Parents who are too lazy, be warned..There still are violent applications available to download....for now. Also, do parents realize that there is worse material available through the built in You Tube app on the iphone/ipod? I don't like the direction that Apple is headed.


Susan   February 23rd, 2010 2:53 pm ET

The government is not controlling in this situation.

Our Freedom has given Apple the right to make that decision and I am personally glad that it has.

For those who want something else, there are many choices.


Pastor Keith   February 23rd, 2010 2:54 pm ET

Thank you Apple.


Ray   February 23rd, 2010 2:54 pm ET

Yeah, right! Banning suggestive apps will undoubtedly make all immorality, bad taste, and offensive material go away. Now we just need an app that makes Apple go away.


Alan   February 23rd, 2010 2:55 pm ET

Parents need to parent-that's it. I bought my 14 year old a Sony PSP and discovered too late that it had WI-FI capability. It was great porn he downloaded, but not appropriate for my kid. If you are a parent, you better make sure what you are exposing your child to with ANY electronic device you buy them. Apple is merely choosing to remove content that they deem inconsistent with their values, not yours. If you want porn, soft or hard-core, I'm sure you'll find it elswhere. By the way, my son now has an IPod Shuffle in lieu of the IPod Touch. He isn't going to own anything with video capability until he's 18 and on his own.


Logan   February 23rd, 2010 2:55 pm ET

@ John, I hear that man... I saw boobs before I was 21, now I'm doomed to spend an eternity in Hell. haha!


George   February 23rd, 2010 2:55 pm ET

The problem is that parental controls once set can be easily reverted once docked. The only way to regulate the internet on these tings is to shut down Safari. Poorly designe for regulating contnet.


CharlieOrlando   February 23rd, 2010 2:56 pm ET

Remember Apple's famous "1984" commercial where a woman throws a hammer into a gigantic video screen featuring a Big Brother figure who's telling everyone that we must use OUR computers HIS way? Well, guess who just turned into Big Brother. Yup, Apple.


G   February 23rd, 2010 2:56 pm ET

I don't think this is a big problem, most people who can afford an iphone can afford to hire a hooker. So relax, any lonely man can get themselves what they need they don't need it on their phone =P


Concerned Parent   February 23rd, 2010 2:56 pm ET

I have two teenagers and am concerned about what they have access to. So I have taken this radical approach: I have not allowed them to get an iPhone. Or a phone with internet access. Crazy, I know. I got them each a phone that - get this - makes phone calls. Parents need to stop treating kids like they are entitled to all the gadgetry to world has to offer.


Jack   February 23rd, 2010 2:57 pm ET

Thank God! Hopefully that nasty stuff on the Sistine Chapel ceiling won't appear, either. Thanks for being the monitor of our morality, Apple.


Erin   February 23rd, 2010 2:57 pm ET

I don't agree or disagree with what Apple is doing, but it seems to make sense that if you don't like the direction a company is heading into, then quit purchasing from them. I don't give my hard earned money to something I don't like.
Parents aren't being parents these days and therefore someone has to take a stand. I do no applaude Apple for taking a stance, rather I am ashamed of the parents who would rather complain instead of teaching their children right from wrong and giving their children the choice and trust that they will make the right decision.


Pete   February 23rd, 2010 2:57 pm ET

For all those who say the government or business should not be involved, I would like to say obviously you don't have a clue about what the founders vision was or what a republic means. The government as well as its citizens have a right to cultivate civic virtue in society. This liberal (not party) version of "I'm an individual and as long as I don't commit acts of injustice you shouldn't tel me what to do", is fairly recent and is all but destroying any sense of what we owe to one another as a nation. If we refuse to police ourselves as a people then at some point we will cease to have values and moral and will not be able to agree on anything. If everyone agrees that they want to see smut then Apple should have a section where they place the smut, an adult section that's password protected. my 2 cents


Felix   February 23rd, 2010 2:57 pm ET

Yet another excuse for parents not to parent. No responsibilities are placed on parents or kids. It is assumed coperations, society and public schools are responsible for everything your children does while you (the parent) can sit back, relax and not do anything except be your child's friend. Time to grow up and take responsibility. No wonder public education is so in-effective. Teachers get to spend their days disciplining and monitoring behaviors yet don't get any support from parents. It's time we start demanding and requiring parents to parent. Questionable content? Guess what – you get it when you're older and when you can help pay for it. Come on America, wake up!


Roger   February 23rd, 2010 2:58 pm ET

I am glad I don't own any iGarbage. It seems they have an app for everything except for what you need which is common sense. Get yourself a nice Palm Pre and be done with it.


P.Ellen   February 23rd, 2010 2:58 pm ET

I agree with Apple's position. There is a time and place for sexual innuendo and content. Kudo's to Apple for setting a boundary.


Ted   February 23rd, 2010 2:59 pm ET

This is GREAT! I applaud Apple for doing this very thing! It is nice to see a company standing up against degrading smut!


Fed-Up   February 23rd, 2010 2:59 pm ET

I am fed up with these holier-than-thou, I-know-what's good-for-you, polictical-correctness-Nazis. Just when did the "rights" of a few shrill whiners supercede the rights of the many? So, now the puritans and the corporate-cowards at Apple have taken away our right to decide for themselves and our right to simply ignore what doesn't interest us? I have no interest in downloading juvenile "boobie-apps" but I certainly honor your right to do so. I have been planning to switch my IT infrastructure to Apple-based hardware; with this latest attack on my personal freedom, I will be looking elsewhere.


Mark   February 23rd, 2010 3:00 pm ET

I am getting real tired of the conservative right in this country. These people need a new hobby. The one where they get to dictate what the rest of us find acceptable is getting very stale. Is this going to be a global practice? If so, conforming to what others think lines them up for great success in China.

Go Apple


Good Parenting?!   February 23rd, 2010 3:00 pm ET

I=This makes me want to vomit! I can't believe i spent the last 9 years of my life trying to protect this country's freedoms, just to have irresponsible parents complain and get them taken away. Keep complaining so that when your children grow up they won't have any freedom. If you want to "protect" everyone, join the military, police, firefighters,etc...people that make a difference. Otherwise, protect yourself by being a smart consumer, and leave everyone else alone. For everybody that thinks I'm just talking about sexually suggestive material, I'm not. It's about freedom of choice in everything.


ivan libya   February 23rd, 2010 3:00 pm ET

Hey, let's just get rid of people in the world too, cause ya know, they do naughty things in the privacy of their homes, just as dumb as this is. Because dumb people can't police themselves and their children, let's just make the world a perfect place for them, ugh.


chickdog   February 23rd, 2010 3:00 pm ET

Will Apple be removing sexually explicit music too?


DavidD2001   February 23rd, 2010 3:00 pm ET

Come on....I'm sure they will still allow an app that allows them to shoot targets or kill something. Thank you Apple for keeping everyone at your "moral" standards.

Maybe it's time to get rid of the violence and only allow scantily clad women and men.


EMT   February 23rd, 2010 3:00 pm ET

Hey it's their product and can operate any way they see fit. Plus I looked at the apps, most where crap.


jeff   February 23rd, 2010 3:01 pm ET

People really need to grow up. Why would anyone want Apple (or any other company) police what they can/cannot view? Does nudity, sexuality or the merest implication of intimacy bother you? If so, you probably aren't really human at all. Even so, there is a simple cure for you. Don't use those "offensive apps". I for one would NEVER buy this product. Apple had a hit when they used 1984 in their famous commercial from that year (the introduction of the Macintosh) but now it looks like, instead of destroying Big Brother as they alluded to there, now they are trying to become him.


Task   February 23rd, 2010 3:03 pm ET

This is why I won't touch all this apple garbage. I don't need a freaking nanny telling me what I can and can't look at.


Dan   February 23rd, 2010 3:03 pm ET

Look it's not censorship...it's THEIR product and they can choose what they want and don't want to be available on it. You have to draw the line somewhere. If you are desperate for your porn fix, go elsewhere but I wouldn't want my kid having access and taking that to school. Not that big of a deal...get over it.


annoying   February 23rd, 2010 3:03 pm ET

This is totally stupid what apple is doing, All apps which are being blocked their magazines are being sold without age restriction. Internet is full of free porn, lol, These apps are not being offered by Apple as default apps, so Apple got nothing to do with it. If an app breaks any age restriction law that app developer should be responsible


Erica   February 23rd, 2010 3:03 pm ET

And can I just ask...what is the relevency of all these apps everyone is whining about? I really want to know. Take a step back and look at the big picture here. everyone is getting too deep about parenting, morals, and whatnot. So look at the big picture: apple decided not to have a totally filthy product. And you all are crying out because you can't see these dumb apps now? I would like to hear the need for them. I want to hear 1 good reason for all of this whining about it. I've read a lot of comments and the boys are whining. Most of them just don't want to face it that the world is that way because the chances are – they have NEVER been objectified the way all the women they do it to are. They are clueless and always will be. Therefore, they think this is rediculous.
Yeah, in order to live my life I need to see a useless boob or two!!... Why don't you find a companion with substance rather than spend so much wasteful time looking at that crap.


Ace   February 23rd, 2010 3:03 pm ET

Please this is ridiculous Apple allows the playboy channel on their Sirius Radio app, where they blantantly tell heavily sexually laden stories and yet block the Howard Stern Channels. Keep content editing Apple and you will put yourselves right back in schools as your only source of sales and revenue while Google Free choices your company right back to the failed state it was in in the 1980's. If a parent is going to give their kid such an expensive adult technological gadget then they have the responsibility to monitor content not another overbearing corporate power. My days of using my iphone are numbered thanks to actions such as this....GO GOOGLE to all who believe in Freedom!!!!


MikeyNYC   February 23rd, 2010 3:03 pm ET

This entire episode is ridiculous, since all one need do to see porn on an iPhone or iPod Touch is USE SAFARI!!!!! What difference does it make if people get their porn from an app or from a url? In addition, if Apple wants to be the morality police, they can require age verification for the more suggestive apps just like any other web site or destination that has adult content.


Steve Wolfe   February 23rd, 2010 3:04 pm ET

Parents, raise your damn kids! It's Not apple's job to do so, and it's not my job to modify my life because you are too derelict in your duties to use parental controls or your own parenting skills. I am raising a perfectly well-behaved son who has yet to witness a sex act in the media. If I can do it, you can do it too. Quit blaming everyone else for your failures.

Everyone, use the modified phones. There's plenty of information out there on the web about them. Apple doesn't care about your freedom of lifestyle choice, so you don't have to care about Apple's already bulging wallet.

And Apple, you're starting to remind me of Microsoft...but that's another whole topic. Just remember, pigs get fat. Hogs get slaughtered.


ragehavoc   February 23rd, 2010 3:04 pm ET

hahaha yea because I can't drive down the highway and see billboard adds with sexually explicid pictures of women in bikinis with some suggestive comment on it, or go to a grocery store and see the same thing on headlines of magazines as I stand in line.
Maybe parent should just keep there kids inside, put parental locks on the computers and on there childs phones, parental control on the TV and homeschool them. That is the only way children wont be able to see such things.
Everyday I'm ashamed at how stupid the majority of humans can be.


Bill   February 23rd, 2010 3:04 pm ET

No big deal. More incentive for hackers to "jailbrake" phones. When corporations act unreasonably, it is up to the public to act in their own interests.


Jennifer   February 23rd, 2010 3:04 pm ET

What a horrible decision. It is the responsibility of the parent to control what their kids have access to...not Apple, not anyone else.

If you're offended by it, don't buy it, don't look at it. Nobody is forcing you to use an app that you may be offended by. Just like nobody forces you to watch porn or listen to radio that may offend you. There is a lot of stuff out there in this big ol' world that may offend your sensitivities, that may not offend your neighbor's sensitivities.
I am perfectly capable of making a choice of what I want to watch, listen to or play with. There could easily be an "Adults Only" section that parents can deny access to. Censorship at it's best, we don't need Apple to protect us against apps that may offend someone who isn't even going to be using those apps. Just the thought that they're out there scares people, what a sad, controlling world this is becoming.

Censor yourself and let others do what they will. The women who chose to pose for pictures know what they're doing, they don't feel degraded by it and we shouldn't make them feel degraded.


headwriter   February 23rd, 2010 3:04 pm ET

What? Of course the human body is beautiful, but do any of you seriously believe there's no sleaze factor in what's shown? C'mon. How would you feel if naked women posters were hung in the classrooms of your school age children? This is a STAND, not censorship. The same stand that the NY Times and any non-skin paper or magazine takes. Note that CNN doesn't have a lot of exposed boobs on their pages either.

And the incredibly dumb argument that "it's out there anyway" is absurd. That's like saying we should allow HUSTLER and worse in the library "because they can get it elsewhere." HELLO! If you can get it elsewhere, then do so. We need something resembling standards restored to our society. Go Apple. It's the Right Thing To Do, and the rest of you can get over it or find your titillation on your own.


Sean   February 23rd, 2010 3:04 pm ET

I got one thing to say about all this:

APPLE ADULT APPLICATION STORE!!

Come on Apple, not every customer is under 17.. Just open an Adult store limited to people over 18 with a disclaimer and a side program that allows Parents to restrict this section from their kids.

Don't just cater to kids. We have feelings too..


Kirk Bennett   February 23rd, 2010 3:04 pm ET

Here we go again! And it will never end. The Moral Few will never stop pushing their opinions on all of us who cannot be trusted to their own judgement. My son has more revealing pics in his Health book from school. But again we must thank them for saving us from ourselves.


cvguy   February 23rd, 2010 3:05 pm ET

And people thought things were bad under a Republican administration. The thought police are firmly in charge of this country. Give it another 10 years we'll be living like Saudi's.


Jamie Daniel   February 23rd, 2010 3:05 pm ET

Way to go. Let's censor the app store.

Oh and by the way. The Audio books of Tom Sawyer and Huck Finn, and 1984, The Catcher in the Rye will also be removed.

Why don't we just call it what it is – a good old fashioned book burning!

People if you don't want little Johnny seeing Breasts, then turn off the TV. If you don't want little Johnny hearing about someone's limp penis. Turn off the ED commercials for Cialis!!!

We can not childproof the world, ut maybe we should put a ban on STUPID...


chris   February 23rd, 2010 3:18 pm ET

We are the only country in the world that has issues with something like this.. It is not Apple's job but the parents job to watch what their children are looking at. C'mon people and start taking responsibility for our own actions and stop waiting for everyone else to decide what should be done..


cray   February 23rd, 2010 3:18 pm ET

I totally agree that parents play the biggest role in monitoring their kids and what they have access to. However, how many people do you think there are out there that have any clue how to use the iPhone they bought for their kid? Setting up an adult-only section of the apps store is a good idea, but I'd bet that most parents wouldn't know how to enforce parental blocking – or that the kids would very quickly get around it. Everyone knows that young people are tremendously more adept at using technology than older people.

Having said that, I still think they shouldn't block them. We're too repressed in this country in terms of sexuality.


Ben   February 23rd, 2010 3:18 pm ET

I really dont know what to say, peoples choices are taken away, freedom to exspress yourself taken away, me not buying an apple product now, very real. The droid is the one and only choice for a free loving country and any other computer device.


GeorgeW   February 23rd, 2010 3:18 pm ET

Apple is just totally out of line on this. What other content decisions will they be making for me as to what I can and cannot have on my own device?
This decision is without merit, and constitutes nothing more than egregious censorship in its lowest form.


Carol   February 23rd, 2010 3:18 pm ET

Yay for the purchase power of women If this was a business decision & it probably was, then it means that women's opinions matter simply because because they obviously buy iPhones as much as men do. Years ago, this junk would not have been pulled because only men made the money & nobody would have cared that most women hated this garbage. Grow up men! Go Apple for whatever reason you did this!


David from VT   February 23rd, 2010 3:19 pm ET

First, it is Apple's store, so they have the right to do as they want. There is no First Amendment violation here—no one has a right to have their App sold at a store. Apple's desire is to maintain their image as "clean" and to that extent, they feel this action helps maintain that. I have read that part of the problem with parental controls is that while they may be set by parents to prevent buying certain Apps, it doesn't prevent individuals from viewing the Apps on the store or watching preview videos and the like. Since Apple wants to be strong in the education market, perhaps it is important to make their devices more acceptable to educators and minimize the availability of these things to younger students. Perhaps Apple could somehow set up a separate "red light" district that you couldn't even see without the proper parental controls, but I still think that would tarnish their image of being clean.


shawn   February 23rd, 2010 3:19 pm ET

so does apple plan to stop offering R rated movies through itunes, or any tv show that shows a female or male in a swimsuit (hmm basically any show on tv). thanks morale police. there are parental controls. why have them if Apple is just going to be everybody's parent.


the wahhhmbulance   February 23rd, 2010 3:20 pm ET

SEX IS EVIIIIIIIL!!!!!!!!!11111 MORE VIOLENCE, LESS SEX!!!!!!!!!11111 AMERICAN CHILDREN WILL BE RUINED IF THEY SEE BOOBIES!!!!!!!!!!!!!!!111 lolz.


Tony   February 23rd, 2010 3:20 pm ET

This is why I resisted buying an iPhone – unless you jailbreak it you can only use what Apple and AT&T use. While they have a huge app library, I don't like that someone has to approve of an app before I can use it – that's MY call as a consumer. Glad I stuck with Windows Mobile – who knew Microsoft would be more forward thinking than Apple on something.....


tkdmom   February 23rd, 2010 3:20 pm ET

Yes, I agree that having an iPhone or iPod is the same as having a computer and can download anything...which is why my children do not own one. That's my parental control. I take my role as a mother seriously and do not leave it to others to set up boundaries for my lack of parenting...as is the case for many other parents.

But thank you Margaret...as a woman...I hate being bombarded on every side with something sexual and tawdry. Thank you Apple. You have my business. And there are million other ways you can see a naked woman.


Michelle   February 23rd, 2010 3:20 pm ET

Thank You Apple.

And to everyone who is complaining how about this thought... Apple is a corporation. They are making decisions for THEIR business. They aren't telling you not to look at sleeze. They are just choosing what THEY will include on THEIR platform. If you don't like it you can find it elsewhere. :) It's called FREE MARKET. :)


free market   February 23rd, 2010 3:21 pm ET

“Censorship” is a term pertaining only to governmental action. No private action is censorship. No private individual or agency can [really] silence a man or suppress a publication; only the government can do so. The freedom of speech of private individuals [and group of individuals sharing a common goal] includes the right not to agree, not to listen and not to finance one’s own antagonists.

If you don't like Apple's way of doing business, do express it and convince people to go publish somewhere else. There are plenty of options out there. And if there is not one to your liking, go ahead and create one or promote the creation of something else.

Now I do think the decision by Apple is short-minded and pretty dumb. There are better ways to manage content to cater and separate different audiences. But again, they have the right to build their own future any way they like.


JulesTruly   February 23rd, 2010 3:21 pm ET

Great. What next?!
These kids have parents for a reason; trust me, if they have any internet access that isn't restricted, they're seeing far worse than that.
And if these kids are in public schools, or listen to the radio, or watch MTV, they hear about worse things.
"Women found it too degrading"? In other words, they have low self esteem. Do you feel degraded when you go to the beach and see other girls in bikinis????
Restrictions, Conservativeness, Censorship........I thought this was America......


Don't buy Apple   February 23rd, 2010 3:21 pm ET

So few idiots complain and Apple bands backwords... How typical. When are we, the sane majority of this country, going to stand for our beliefs and oppose all of the stupid demands of a few morons, who are trying to police and moralize everyone? I think it's time. Don't buy Apple.


Linda Williamson   February 23rd, 2010 3:21 pm ET

Good for you Apple! Apple is a private company, which means it has the right NOT to provide a product or service which it deems not to be in the company's best interest to provide. Sexual content is readily available to those who want to access it (and often appears unbidden and unwelcome). Apple is perfectly within their private corporation rights not to sell it.


1984Apple   February 23rd, 2010 3:21 pm ET

Apple bans all apps with sexuality.....except those from companies like SI and Playboy that have lots of money and are sexually 'established'. They aren't they banning sexually explicit apps, they are banning app developers without large pockets. Way to go Apple, you not only fail to address original issue of complaints about the material but then you selectively choose who to ban favoring those with the larger pockets.


Ben   February 23rd, 2010 3:22 pm ET

Censorship is censorship, I will never buy an apple product if they do not reverse this policy. Allow democratization of apps, give them a rating and allow parents to control the apps and content their children have access to. Besides, whether parents realize it or not; almost every 12+ year old boy knows about sites like pornhub with 1million+ hours of content that is reputable enough to have been given a J. D. Power and Assoc. Award for customer service...... DO YOU REALLY WANT APPLE AS BIG BROTHER? scary thought...


Adam from Tennessee   February 23rd, 2010 3:22 pm ET

Apple sucks plain and simple. They make crappy stuff like the iPad and call it "revolutionary" then they take something that should be up to the person to download or not and punish everybody. I dont have an iPhone ( i have the Droid) but if i want to have an app that makes boobies wooble that is my choice. Apple should choose to make it harder for kids to get those apps and not punish everybody.


Pat   February 23rd, 2010 3:22 pm ET

Personally I believe that we are compromising the rights and freedoms of the many to satisfy the few groups of individuals that find this material objectionable. What will they want to eliminate next? Swimsuit models in scantly, barely there clothing? This is sending the wrong message and we must fight back in order to regain the freedom that we so dearly cherish.


Michael   February 23rd, 2010 3:28 pm ET

I love my iPhone, I use all sorts of apps, for productivity, travel, and even gaming. Two thumbs way up for Schiller for making this smart decision.

It is only practical that a broad-based platform have content that is cross-generationally appropriate. An iPhone is not identical to a computer. Because of its size, it ends up getting parked on dressers, coffee tables, night stands, etc. where small children can get hold of it.

Apple did the right thing. They might lose some app revenue, but this is not about money, but integrity. If some other company wants to put out a "smut phone", they are free to do so. I'm sure they will have a loyal customer base. I am happy, gratified even, with Apple's decision.


tree   February 23rd, 2010 3:29 pm ET

Bad move apple!


Devon   February 23rd, 2010 3:29 pm ET

You people are idiotic, brainless sheep! You honestly want someone else – a company or government – telling you what you can and cannot see on a device that is supposed to be for personal use? Get a life! If you are a parent, don't be LAZY! Implement your own rules! You are just so friggin brainwashed that you don't get that it is YOUR responsibility to make sure your kids can't see content that you don't want them to see. Censorship doesn't have a place in a supposedly FREE country. Geez.


Melissa   February 23rd, 2010 3:30 pm ET

Seriously, if you want to look at half naked women, go get the magazines, go to strip clubs, whatever. Do you really need this stuff on your phone? However, as some have said, these phones access the web like any other desktop, and if you don't want your children accessing this, put a parental control on it or don't get your child a smartphone.

I don't think it should be banned but at the same time, these "sexy" apps shouldn't become a large focus either.


WTF?   February 23rd, 2010 3:30 pm ET

I cannot believe what it has come to. Parents who cannot parent, and people who cannot think for themselves. And the ironic thing is these same people keep talking about "Big Government" and how bad regulations are, but then they advocate this. You really should be worrying about f-in' Wallstreet and Exxon Mobile, the people who are actually robbing and raping us, but noooooooooooo, we don't like Mr. Obama and big government. We worry about dumb crap like a woman in a bathing suit! Here's a tip "concerned" parents, stop breeding!


andyoo   February 23rd, 2010 3:30 pm ET

all the kid has to do is to downing bing.com apps and then turn off
parental filter on bing and search for photo of any sex words...
then your iphone is still full of naked pictures.
the point is as long as there is a browser, there will be porn.


Don   February 23rd, 2010 3:30 pm ET

I agree with Jack. When are we going to get over the idea that parts of the human body are bad or naughty. Our bodies are most wonderfully built. Keeping things in the proverbial "black box" only enhances curiosity.


Sd-   February 23rd, 2010 3:30 pm ET

Sometimes a company has to take these kinda harsh actions. I can say its on to a smoker to not smoke. But by providing smokes in every gas station we are giving the a green signal and accepting it in the society.
Same goes with Adult content. You cant simply blame it to the person watching it. Well if apple is providing the content abviously it means that its socialy acceptable.
And please no teenager has sense of whats right and wrong.
If everyone was so smart then, we wouldn't need leaders or politicians that run our lives with their rules.
Before commenting on small thing like this. Think about how rules made by politicians are used to rule our lives.
Its simple there has to be a NO for something and that what apple did.
THIS COMES FROM A 22 yr old.... Understand and then comment.


Say No To APPLE   February 23rd, 2010 3:30 pm ET

APPLE can bow to puritans for the sake of sales, and if you don't agree return your APPLE iphone and buy a different make. Only then will APPLE get the message that freedom still rules!


Artealia   February 23rd, 2010 3:30 pm ET

I don't agree with Apple's decision – this is an opt-in situation, it's not like the apps come pre-loaded with the phone, and there are parental control settings. Also, Apple could have gone the extra step and created a special section for this type of content and maybe added some warnings or a rating system. It's not Apple's job to control what people can and cannot see, especially if the content is legal. I think Apple should reverse their position on this.


bert   February 23rd, 2010 3:30 pm ET

these comments are interesting, this is simple do not but their products


Max   February 23rd, 2010 3:31 pm ET

Isn't it great how instead of parents being parents, American parents want the corporations to be the moral body of their children for them?


Brad B   February 23rd, 2010 3:31 pm ET

Good move Apple! I'm glad to see some decency.


Dan   February 23rd, 2010 3:31 pm ET

A woman in a bikini is not degrading smut.


jim   February 23rd, 2010 3:31 pm ET

well I will be using google and t-mobile now. Dont need them telling me what to do with my phone


shawn   February 23rd, 2010 3:31 pm ET

Seriously if you bought an iphone to look at porn use it to surf your favorite porn site. Quite whining because Apple has decided to restrict what they will put up on their APP store. If your bookstore chooses not to carry playboy you would not complain about free speech but instead take your business elsewhere. Grow up and make a rational argument!


David Brooks   February 23rd, 2010 3:32 pm ET

Probably it's already been mentioned in these lengthy comments, but if Apple was serious about removing adult content from their products they would have to remove the Safari browser. It should be obvious to everyone how easy this type of content can be searched for on the net. Afterall, the internet is for porn right? ;-) Trying to suppress that is as futile as trying to keep hemp from being grown. But I suppose if a segment of the population is not smart enough to use the parental controls they won't understand these other issues as well. Oh well. At least we still have Safari, Google, and all the skin they enable us to enjoy.


CRA   February 23rd, 2010 3:32 pm ET

Interesting that Playboy and SI's bikini girls are OK. So if you are a multi-million company your smutty stuff is OK but not OK for small businesses. Capitalism the US way!


LostInCupertino   February 23rd, 2010 3:32 pm ET

A search of "bikini" in the app store demonstrates the arbitrary and capricious nature of Apple's action. What's next? Apps that mention alcohol? What about the apps that promote offensive religions? Considering the number of folks in this country that are offended by homosexuality, will they ban anything that smacks of that as well? Come on Apple. Step up. Was this a Steve decision or a Phill decision?


mattmchugh   February 23rd, 2010 3:32 pm ET

SING ALONG WITH ME AND JUSTIN TIMBERLAKE!

I've got a Sexy App
Sent it to iTunes but they sent it back
Yet they still sell tons of R-rated crap
I guess that helps keep them all in the black

Unka Steve
What kind of #bleep!#
you hidin' up your sleeve?
You think you'll fool us with a press release
Tell the stockholders what they should believe

=============================

The bottom line is that with a device that shows movies and surfs the web, you can't really control the content on it. Apple is just making an easy scapegoat of the "bikini" apps - which are numerous and pointless, so it's no financial harm to them to cut them off. Let's see them sell only "clean" versions of music or movies.

No way. That would cut into profits, so the high road there is out.

– mattmchugh


Dan   February 23rd, 2010 3:33 pm ET

Comrade Jobs strikes again telling everyone what is best for them.


BG   February 23rd, 2010 3:33 pm ET

THANKS FOR YOUR DECISION, AND GLAD I BOUGHT AN APPLE. I WISH YOU, IN THE DECISION MAKING DEPARTMENT, THE BEST. I HOPE OUR FREEDOM OF CHOICE CONTINUES IN THIS COUNTRY, EVEN FOR LARGE COMPANIES SUCH AS HUGE COMPUTER COMPANIES. IT'S YOUR COMPANY AND YOUR CHOICE. AND I AS A CONSUMER HAVE THE CHOICE TO BUY FROM THOSE COMPANIES, WHO TRY TO STAY WITH VALUES THAT SUPPORT WHOLESOME LIFESTYLES.


AJ   February 23rd, 2010 3:34 pm ET

I love how parents blame society, video games, everything but themselves for the way their kids are. Everyone needs to stop passing the blame and look at themselves.


James Phillips   February 23rd, 2010 3:34 pm ET

What is it with our society? A few outspoken individuals complaim about bikinis, etc and infringe on the rest of our First Amendment Rights. Oh, and degrading to women? The last I heard no one held a gun to a woman's head and forced to to be paid to take bikini photos. This is insane We are letting a few people in all range of issues control the majority. As an adult I have a choice: I can choose to use an app or not. If content offends me, I choose not. But the point is I have a choice. parents need to be parents instead of someone else policing their childrem. Whatever happenend to freedom of choice and the personal responsibility that comes with it.


drud   February 23rd, 2010 3:34 pm ET

hmmm very scary statement here.. by CJ
"It takes a strong, confident company to stand up against mainstream disintegration of morals!! GOOD JOB APPLE!! I feel that if someone wants porn they should have to buy it the old fashioned black bagged way- IN PUBLIC, no hiding at home becoming more perverse by the day!! I believe accountability and buying publicly makes one accountable!!"
I wonder if Cj feels the same about voting...let's do away with those silly curtains and maybe have some moderators watching to make sure no one casts a obscene vote...


Mike   February 23rd, 2010 3:34 pm ET

Always a sad day when a company or government have to a parents job.


Chris   February 23rd, 2010 3:35 pm ET

Uh, my comments.. they're directed to some of the previous comments;

For all those who think it was a bad move on Apple's part because It's 'the parents responsibility' to monitor what their kids watch is an Idiot !
It's the responsibility of a whole functioning society (Don't you get it ?)
Parents don't raise their kids in a vacuum.
To pass it off and simply say 'they'll just find it somewhere else' is a lame excuse for YOU to justify your own self-serving interests at the expense of these kids and the better community (you should be the ones to just 'find it somewhere else'). The twisted logic that because 'sexy images' are on the internet, they should be allowed 'everywhere' or 'anywhere' without censorship is ludicrous.
It's a lazy, shameful attitude to take.

The other pathetic argument repeated here refers to Religion. Comments like 'keep your religion out my phone' completely misses the point. I, for one, am an atheist AND have no children yet I feel strongly about watching the 'soft porn', prevalent everywhere, debase my society at breakneck speed.

I absolutely applaud Apple for this (and believe me, we'll all live just fine without the 'Sexy Apps' on our iPhone). For those complainers.. I say; get a real life !


matt   February 23rd, 2010 3:35 pm ET

all i'm sayin is
the more boobs i see per day
the happier i am
and shouldn't the world be a happier place to begin with?

go PHILLIES!


matt   February 23rd, 2010 3:35 pm ET

A great man once said be the change that you wish to see in the world. With that said if parents have an issue with the contents that their children have access to, then they should be the ones to police the phones of their kids. There are more damaging content on the internet(free xxx sites), television(reality shows that actually degrade women; jersey shore, bad girls, the bachelor, sex and the city), video games(NFSU, God of War) in which they should be worried and complain about. As one writer wrote, apple should simply label contents as for mature audiences only and ask for true verification of age, which is usually done with setting up an account. It is not fair that people's personal choices are limited because others will not be responsible in being responsible.


Tim   February 23rd, 2010 3:36 pm ET

Parents you need to let go of your children. They will see the outside world eventually, so why hold it back. It's not the apps that should be blamed, it's the parents. If you don't want your kids to see girls in bathing suits then don't buy a device like the I Pod touch then, get something else that can't use these apps.


amused   February 23rd, 2010 3:37 pm ET

This is why capitalism is great. I agree that Apple should be able to make this decision based on their corporate image (even if it is hypocritical ‘Playboy’). As consumers we have the choice to support that decision with our dollars. I don’t want my content to be controlled in that manner so I won’t buy Apple products. If parents agree with this decision they can decide to buy that product for their children. The profitability will determine Apple’s survival or demise. If this is a good decision and enough like minded people support it Apple will do well if not… If you are that angry show Apple by doing business else where. If you are angry and don't switch then it is a much your fault as the "religious right"!


EMAN   February 23rd, 2010 3:37 pm ET

This is outrageos, I'm tired of these parents complaining about what their children are looking at. Why in the hell would you buy your child an Iphone then complain about what he or she is looking at. This has to be a parent that is tech stupid. I'm also fed up with women complaining about women being exploited when in fact its women posing for these images.


cj   February 23rd, 2010 3:37 pm ET

About time, Apple! Wake up people and quit taking your talking points from lawyers. This is not simple censorship. This crap has become epidemic! It is destroying our morality, families, marriages, and causing serious addictions! And worst of all it is being peddled to our children.


Stephen   February 23rd, 2010 3:37 pm ET

Thank you Apple for keeping inappropriate content out of the app world. I'm a father of 5 daughters and we love your products and own many of them. I hope they can continue learning and enjoying in the Apple environment without having to wade through smut. Hats off to you for this principled stand!


NYC user   February 23rd, 2010 3:38 pm ET

I think its BS. Its bad enough i had to jailbreak my iphone to get simple functionality (themes, quick swipe to toggle wifi and bluetooth) but now apple is denying me an essential life need, porn and pornish material. I dont know if apple knows this, but the porn industry is one of the highest grossing industries out there right now. Keeping the app store clean to push their crap tablet onto schools and parents is BS. Come up with a decent device that people will want regardless of what is available on the app store. Or, hey genius idea, create an educational portal in the app store. That way schools can allow children to only go to kid friendly content. Such a-holes at apple. Give me my porn!!!


Sal   February 23rd, 2010 3:38 pm ET

OK. Apple is a private company and it is a free market. The market now is closing in on the iphone with all the androids doing the same things the iphone does. Can they afford to isolate their customers by making such a move? They do use ATT, not the best provider out there.


Brad   February 23rd, 2010 3:38 pm ET

I wonder if playboy had to pay extra to monopolies the apple application world


db3311   February 23rd, 2010 3:38 pm ET

I bet Mr. Apple man hasn't been laid in years. Two words...modifed iphone. I catch ya on the rebound, Wobble ;)


Wen   February 23rd, 2010 3:38 pm ET

How tragic. We only have 2,360,000 porno apps (I did a Google search for "porno apps) instead of 2,360,001


bottomline   February 23rd, 2010 3:39 pm ET

For those that are on the "if people see this stuff – it promtoes to much sexuality....." I have this to say. You can't stop it. Sexuality is part of what makes us humain. Education is the key to success – not banning. You can ban it all you want, people will stiff find a way to get it. The world trend is going in to the more liberal and freedom of choise vs banning what a few do not like. Educate your children on acceptable use is a better and more lasting approach then covering there eyes. Besides, be realistic people, kids see way worse than that in junior high and on the streets. Are you going to keep them in your house for there entire life becuase what he or she may or may not see when they take a peek outside. I have children and I consider it my responsability to control what they see, not someone elses. But the bottom line to this is money. This is eveident that SI and Playbog are still allowed. if Apple wishes to take a stand then they need to either block all of it or none of it. You can selectively block only some of it. A rule is a rule. Something is either ok or not ok. If the line is anythnig that is sexually suggestive then what the heck is Playboy and SI still doing there. Money – pure and simple, they are not by any means doing this for moral reasons becuase you cannot be both. moral and immoral at the same time. Either block the content – (all of it) or allow it.


chris   February 23rd, 2010 3:39 pm ET

This is the stupidest thing I've ever heard.


katie   February 23rd, 2010 3:39 pm ET

As a mom I think this is a step in the right direction. We need even more restrictions for our kids today because of so much garbage out there they can get their hands on .


Danny Boy   February 23rd, 2010 3:39 pm ET

This is why I don't own ANY Apple products. Kids will see what they want to see. I did as a young boy. We found a way regardless of what our parents did.

Parents who don't want their kids to see this type of content I have one suggestion: DON'T BUY THEM AN IPHONE!!! DUH!? Buy the way parents, it's about time you tighten up on your kids and stop blaming everyone else for your lack of parenting skills. How are they buying these apps anyway? Using their milk and lunch money?

As Judge Judy would say to Apple: "You're an IDIOT!" "On my worst day I am better than you on your best day."


Mike   February 23rd, 2010 3:40 pm ET

maybe people should be more concerned with teaching their children right from wrong rather than putting pressure on companies who supply PERSONAL DEVICES to individuals who should be free to use them however they want! parents, don't buy your kids devices that allow them to access content you deem to be inappropriate; i.e. don't buy them smart phones to access the internet where a multitude of controversial material can be found... or are we going to start censoring the internet too?


Sheri   February 23rd, 2010 3:40 pm ET

My husband is now considering an i-phone where before it was not on his short list. Why? Because you made this move. Bravo.


Eagle One   February 23rd, 2010 3:40 pm ET

I'm not sure about such policies. Will Apple read every novel or article for sale or free on the iPad and determine what is acceptable for us to read.

This sets a dangerous precedent. As parents we need to police our own kids.

If they want to do something to protect kids just set up an under 13 (or whatever age you choose) app store for kids and restrict them from the full store.

Cheers,


Jeffrey B.   February 23rd, 2010 3:40 pm ET

The App Store is a store. The store has every right to determine what it will or won't sell. People who want porn on their phone will find a way to get it there without Apple's help. Selling sexually provocative material to any kid with a buck is really uncool.


Christine   February 23rd, 2010 3:41 pm ET

A few should not affect what is available to the masses. If Apple already allows parental control over what their children can access then there is no issue with anything inappropriate being accessible to children. It's a parents choice about what their children view and have access to, not Apple's. All Apple is doing is driving people to their competitor, the Verizon Droid.


daisyfriends   February 23rd, 2010 3:41 pm ET

Apple is certainly within their rights to decide what they deem appropriate for their merchandise. As a woman I am sick and tired of pictures of skimpy, half naked and naked women popping up all over the place. Everything ends up moving towards sex: tv, internet, advertisments, phones...it's ridiculous and it's harder and harder to avoid. Just because there are people out there who either don't really care or who like looking at that material doesn't mean I should have to be subjected to it. I'm a responsible adult and I find it hard enough to avoid...and for the record, I'm neither right-winged, conservative or religious.


thecrew   February 23rd, 2010 3:42 pm ET

2 things... i can understand the need to keep this out of childrens hands but really, why should a child have an iphone, or even a phone regardless? they are KIDS... and many people wonder why children are spoiled these days. Great parenting there parents. I was not allowed a phone until I was in high school and I got a crappy phone for the necessities. Kids these days having iphones in elem. school? come on now there is no need for that at that age. Nudity i can completely understand censoring from everyone but censoring even the slightest sexual appeal? Look at the rest of the world. Stuff like this is common everywhere because they are mature about and if parents deem this as inappropriate for their kids the parents handle it themselves. They dont go to the company to settle their problems. America needs to grow up and parents need to start being PARENTS.

Also, they are going to restrict the mildest apps, yet they are keeping the playboy and sports illustrated ones? Sounds like Apple made some deals with them to keep their apps running. Again, its just big business getting the power of what they can do regardless of what is really TRUE.


Mike   February 23rd, 2010 3:42 pm ET

Verizon , this is your chance to take a big bite out of Apple.


Keith   February 23rd, 2010 3:43 pm ET

I agree with Apple's decisions. Porn, risque games, sexual innuendo, etc can be had from several places on the internet. It is good to have a place that anyone can visit and use without being embarrassed or offended. I applaud Apple for working to maintain a safe environment in which everyone is comfortable buying music, videos, movies, books, apps, etc.


Ryan   February 23rd, 2010 3:44 pm ET

I applaud Apple for this. As an adult male, I was sick of wading through these cheap garbage apps directed at immature boys on my phone when trying to find new and interesting apps, I'd come across these things when looking at Navigation apps... seriously. It's Apple's store, their virtual shelves, they can pick and choose what content they want to carry.

People are flaming about this way too much, it is NOT AN INFRINGEMENT ON CIVIL LIBERTIES OR FREE THOUGHT. Apple is a company, a brand. The apps in their store reflect on their brand, their image, their appeal and when garbage like these apps outnumber actually fun, entertaining or useful apps, I'm glad they stood up and just kicked them out.

Quit your complaining people, if you don't like it, buy something else, your money is your vote of confidence in a product and company. It would do well for people to remember that.


Jeff   February 23rd, 2010 3:44 pm ET

Stupid, lazy, and irresponsible parents are the ones who get upset over Apple offering content like this. These are probably the same parents who buy their kids anything they want without taking an active part in determining what it is that they're buying their kids or exposing them to. If you're planning on having kids, and you're easily offended, then don't have kids. I'm going to make it my goal to have children that are not sheltered and socially awkward so that they can learn when certain things are appropriate, and actually survive and thrive once they make it to adulthood.

I feel sorry for the kids that have such horrible parents. These same kids are the ones that are going to get their genitals pierced and/or get sex changes because their parents made it their life's work to keep their kids from experiencing the finer things in life.


Jake   February 23rd, 2010 3:44 pm ET

Now- allow me to put second party apps on my iPhone and we'll be fine. You can control what I can buy from YOUR app store but don't force me to use that as MY only source for apps. Once I buy your piece of equipment I should be allowed and encouraged to run whatever software I choose on it.


Ace   February 23rd, 2010 3:44 pm ET

Exactly 1984Apple, corporations now have the power of government in our country thanks to lobbying and the new Supreme Court Decision to not put limits on it. It is only a matter of time that Corporations will be going to vote at the Polls and not us citizens...Wake up America we are 2nd citizens and the corporations run this country, hence the back scratching of Sports Illustrated and the othe few corporate powers, see Disney and Nike here


Joe Martin   February 23rd, 2010 3:45 pm ET

To CNN.COM EDITORS: DO WE ASSUME THIS PIECE REPRESENTS YOUR OPINION?

What the heck is this partisan and sarcastic piece from someone chastizing Apple doing on the front page - the home page - of CNN.
CNN EDITORS: One can ony assume that this piece is published as the opinion of CNN, as there is no disclaimer.

When the writer makes the statement "We have to remove the silhouette" (that make boobs bobble), he clearly seems to be speaking as someone other than a customer. That "we" refers to, what? - His company, and the ads they post, perhaps? Very strange. His snide remarks about the guys at Apple being prudes because they get off on women in bikinis (the issue here is not the guys at Apple, but preadolescent kids, and that is the issue here). His snide remark on whether burkhas were okay on line and joy he felt at the anger of the Apple rep he spoke to - we can assume that to be the attitude of CNN on very important "news item."

I think differences on this are valid. But this extended piece of sarcasm by someone with a possible interest in the issue, however, should NOT be placed as home page "news" on CNN.COM–unless this is the position CNN takes. Perhaps this rather snarky advocate of free speech (or free viewng) has a foot in the door at CNN? Or perhaps he is an advertiser? That's the only way a piece with less substance than an amateur blog entry could qualify as front page "news."

CNN - if you think this is important enough to place this as news on a home page next to the dead in the wars, or the debate on health reform, get a real journalist to do it, please.


Zhukov   February 23rd, 2010 3:45 pm ET

Why not use a non-Apple app?


Ryan   February 23rd, 2010 3:45 pm ET

I don't mind the decision, but this is yet another example of someone else playing parent because the parents themselves are too lazy or careless.

I know it may sound ridiculous, but things like "sexy apps" only magnify teenagers' hormones. Just because sex sells doesn't mean it has to. All this trash on TV encourages intercourse at a young age, and the parents accept it, then they complain when become grandparents before the age of 50.

I'm not for censorship, but I am for class and decency.


Get a grib imoral people   February 23rd, 2010 3:45 pm ET

Apple!!!! not only did you do the right thing you have set the a new moral standard for other companies to follow. People if you believe in Freedom that is what this is. Freedom from the dark depths of peoples dark hearts a few people infecting the greater good. Look if you want smut on your IPhone or ITouch you still can get it there jsut not from a reputal company. End of Story your dark freedom you would like to subject unto this world will be kept in the dark where it belongs. Allowing young minds to be tainted during devlopment years to this negative view of women is proven dangorous to these kids in later years and the women they will come to love all to end in some sort of tragic way. All because of your dark tainted selfish ways. Women and children deal with far worse things then this I am glad a coporation will take this tiny small pin brick into a problem raging out of control.


nash   February 23rd, 2010 3:45 pm ET

@smarty06
funny how you have used the word selfish to describe those who have argued against the removal of content deemed legal in many, if not, most of the countries the content is provided.
your opinion of a civilized world is just that. a narrow view from one's own perspective.
furthermore, the fact that you should feel your ideals are the ones i should carry with me is much more selfish than the the remarks of those who wish to purchase content lawful in their respective countries.
engaging in acts of legal entertainment does not make one uncivilized. ignorance does that.
apple's outright ban reflects a lack of desire to address the issue, which is when such content falls into the hands of those not of legal age to own such content. people who find the content objectionable will simply not buy it. apple should focus it's efforts on controlling the distribution of all apps by pairing parental controls with a rating system similar to that used by content rating industries, or some similar form of check and balance. no such system would be without some level of failure, but the alternative sounds a lot like the workings of radical extremism.


SJ   February 23rd, 2010 3:45 pm ET

I cannot believe how many of you are willing to give up your rights. The iPod and iPhone are not toys for your 10 year olds. They are communication tools for everyone.

Let's ban going to the beach while we're at it. You people make me sick. Put down the diet soda, the remote control, and start parenting.

What's next, Apple determines when you should go to the bathroom, and which one to use? Their app store policies are discriminating.


Joan   February 23rd, 2010 3:45 pm ET

I was pretty surprised on my recent App visit to see so many with overt sexual content. I mean c'mon, who really needs 100 new sex positions on their phone? Just get the DVD and watch it in the privacy of your own bedroom. Glad to hear of Apple's decision.


M Lisa   February 23rd, 2010 3:46 pm ET

Thank you, thank you, thank you Apple! There are plenty of porn sites for those that want that. At last there is somewhere for those of us who consider porn trash & do not want it in our lives! There are not few, but MANY of us! Usually we choose to just ignore the garbage rather than speak out.


Brock   February 23rd, 2010 3:46 pm ET

I find the Apple logo arousing.


deadlenin   February 23rd, 2010 3:46 pm ET

What about those with bizarre or obscure fetishes, like people who are aroused by pictures of farm equipment? Apple going to block that? What about furries? I don't see any active campaigning against that wierdness.


Darion   February 23rd, 2010 3:46 pm ET

If teenagers want porn or nudity they will get it elsewhere, infact, google without safe search is a place where kids will get it, want to remove google? Want to remove your entire web browser since its "unsafe" for kids? Apple is fooling themselves thinking that removing non-nude apps is going to stop teenagers from getting what they want. And women getting degraded? Thats a good joke, because i'm sure most "Beauty Pageants" have a swimsuit round do they not? Shut the hell up feminists and bad parents. Apple censorship all around!


Alexin2501   February 23rd, 2010 3:46 pm ET

Considering to download an app, you have to choose it and insert your password before it starts downloading, the idea of removing "adult content" apps from the store is micromanaging the format. Many of these apps are obviously not geared toward children (some even state it on the download page), and many of these "suggestive" apps only become so when a dirty mindset is applied.

Besides, if you are a parent and disapprove the app, there is a delete option. Or, hell, take away the $300 smartphone that is more for an adult, anyway.


Surya   February 23rd, 2010 3:46 pm ET

Its good move by apple. Else all the top 25 apps would have been all the sexual applications.


Chris   February 23rd, 2010 6:35 pm ET

apple can go ahead and ban all of the Romance movies in it's movie portion of the store as well. And to those that say these apps objectify women, newsflash... you objectify yourselves. Are you trying to tell me a mini skirt isn't supposed to show off your legs, or that a shirt that comes down to your belly button isn't to show your boobs? give me a break.


Crass App Developers   February 23rd, 2010 6:35 pm ET

Its evident there's this bad, crass element in the developer world. I don't think we've seen this before in Apple software developers. I don't want to bring John Mayer into this, but it may be the same sort of mentality. Mayer's racist beliefs he explained as clever humor, he apparently saw nothing wrong with what he said and proceeded to make some of the stupidest racist remarks ever. So how does it tie into iPhone OS app developers?

Simple. The age group, gender that's developing these crass apps grew up with the same influences and things Mayer did, they are basically the same generation of idiots that think its funny to DEGRADE women. That use women to sell cheap apps. That mentality should not be in computer devices KIDS use. Because then it encourages THEM to also look at SEXISM and racism as something to joke and laugh about. You see what I'm getting at?

So yes – great that Apple is cracking down on these idiots.


jmac   February 23rd, 2010 6:36 pm ET

If they don't want racy material, good for them. Walmart supposedly doesn't sell music with crude language, I don't see them wasting away. it's not about the subscribers' rights , it's about them selling their patented product to do what they want it to do. They don't want to be associated with pornographic or racy material. You want it, buy it. You want to peruse porn on your phone, pick a different product. I don't see why this is a big deal.


Bill   February 23rd, 2010 6:37 pm ET

Really, all of this "violation of free speech" talk is BS. Apple owns the store and therefore has the right to sell the products that they choose to sell. There is nothing in the constitution that says they have to sell any garbage that people want to post. If you ran a store and the government forced you to sell any product that people wanted to sell, you would have a mess.


Denizen Kate   February 23rd, 2010 6:38 pm ET

It is censorship, pure and simple. If you object to the content, don't view it. If you don't want your children to see it, spend time doing some actual parenting (I've been there and done that). If you object to the content Apple sells, don't buy it. Go further, don't buy Apple products at all. Otherwise, shut up and let the rest of us decide for ourselves what is appropriate for us.


Steve   February 23rd, 2010 6:38 pm ET

I don't agree with this decision. I can understand Apple wanting to keep kids away from porn, but that's up to the parents, not Apple. If your kid is that young, he or she does not need an iPhone in the first place.

I would also have more respect for the decision if they were not keeping Playboy and Sport Ill. By keeping these apps, Apple is saying "We want to clean up the app, but it's not REALLY about cleaning up our Apps, it's about money because Playboy and Sports Illustrated have a crapload of cash.".

I don't get why so many women commenting think this is a good thing when they are still keeping the biggest adult content companies in the world (Playboy). This means they don't give a crap about keeping kids safe from porn or objectifying women. They care about the money.

So ladies, don't get too happy with Apple as they are still showing flesh pics. As long as the provider of the App has enough cash.


Steve   February 23rd, 2010 6:39 pm ET

I have teenagers, and I do NOT want them to have easy access to this kind of soft-porn – at all. BUT I do want them to use their iPhones and app store. So don't give me or anyone else here the old/moronic line of "parents need to control what their children have access to...". Worked in a non-wired world, but not these days. Get a clue to those whom spout this line.

Apple – thank you!!!!


Scott551   February 23rd, 2010 6:40 pm ET

So many comments from people who just don't get it. Kudos to Apple for taking the high road toward being a socially responsible company.


Aaron   February 23rd, 2010 6:40 pm ET

App should not have to censor apps in it's store. The answer is very simple and already noted in the article, "Parents can enable the app store's parental controls and adults can simply choose not to download content they do not approve of."
If parents are to lazy to take these steps when they purchase an iPhone or iTouch, then they should not complain.


Anon   February 23rd, 2010 6:40 pm ET

Seeing a woman in a bikini ruined my life. Thank you Apple for preventing this tragedy from happening to others.


Mike   February 23rd, 2010 6:42 pm ET

Since when did corporate America and censorship go hand in hand?

First we see Google blocking sites that might look bad on the Chinese government from their citizens, and now this?

Apple should place restrictions on WHO gets to access this content based on age. This way they can enforce previously existing content laws without playing the 'Big Brother' role and following in the footsteps of Google.

This ridiculous measure is just another infringement on freedom of speech and a violation of personal rights. What's next? Safari not letting you access certain sites on your macbook because someone got offended by a site. Apple, and Corporate America it seems, is going down a slippery slope.


Sue   February 23rd, 2010 6:42 pm ET

Great job Apple! You have my 100% support .


J Score   February 23rd, 2010 6:42 pm ET

If these apps and photos show disrespect to women, then we need to also ban 75% of rap music as well. All this junk about "Slap a Ho"; "Wheres my money bitch"; "I'm gonna shoot you N*#*#*$#*#"
Ban it al! Then we can all skip off to church holding hands while your clergymen are screwing alter boys. Get over it. If you don't like the apps it don't use them.


aron   February 23rd, 2010 6:43 pm ET

Good thing I dont own a Iphone, htc hero and the FREE APPS they offer are much better appe is overpriced andno good, so ya apple sux


Gdog   February 23rd, 2010 6:44 pm ET

Typical draconian BS. Because someone's kid saw a naked person, I miss out on something. Ever wonder why gun magazines are on the bottom shelf and open, while nude mags are in plastic bags where kids can't reach them? Stupid. I'm losing my love of the iPhone. "This stuff objectifies women" blah blah blah...yet women get paid tons of money to put on a bikini (or take a bikini off)–probably get more money than I make in a year for one photo shoot. Give me a break.


Ron   February 23rd, 2010 6:45 pm ET

As a European citizen i tend to laugh about this..... You americans really have a problem with (public) sexuality and everything that's in someway related to that. It seems everything has to be done sneaky and out of sight. Come on. You are the biggest producer of porn movies of the world. Be liberal.... be free. Sex is normal, anyone who doesn't want sex should get his head examined. Shame on you, Apple.


Parent   February 23rd, 2010 6:45 pm ET

Both the iTunes software and the devices themselves have parental controls secured by a password the parent can set on the iTunes account and the physical device detailing what a child can or cannot download or view, including what types of content is viewable in the intrinsic apps such as YouTube. Parents should take responsibility for learning how to use the software and devices instead of trying to make Apple parent for them at the cost of freedom of choice for the developers AND the consumers. If my 9 year old son runs across some jiggly boobies in an app, what do I care? He sees more at the local beach and even more on regular over-the-air television. Ever seen a Victoria Secret's commercial? Parents need to be parents and stop relying on companies to parent for them.


Lisa   February 23rd, 2010 6:47 pm ET

I have my kids iPods parental controls activated at the 12+ (they are 15 and 16), and I can still see inappropriate content available on the apps, and often for free so it makes it much more difficult for parents to be able to do their job. I'm not necessarily saying the apps should all be removed, but Apple should make the parental controls so they actually work or improve the rating system. They should also make parental controls on the iPod Safari browser similar to what they have on Mac computers. I have Open DNS in my home which takes care of most garbage, but when the are at a friend's home, that is not the case.


It's about business not morality...   February 23rd, 2010 6:47 pm ET

I don't get it... Not degrading women (or anyone else for that matter), and protecting children, all good and appropriate things to do... but this issue is not about those...

Apple sells a product. That product has features, in this case, the Product (the iPhone), has Features (the Apps), and Services (AT&T). Apple can choose to do what ever they want with their product / features / services. They are a business, they provide what they think will make them and their shareholders profit.

So, if you don't like the product / features / services DON'T BUY AN iPhone / iPad!!! There are lots of other options out there.

If you think Apple "lied" to you about the features you would be able to access, then you didn't really read the contract. (just clicked ok didn't you..)

The consumers speak with their wallets... time for us all to talk....


Jamie   February 23rd, 2010 6:48 pm ET

Thank you Apple! Shows a great company! For those of you that want to look at porn...you still have the internet and many other options. For those of us that don't care to see it thrown at us/our kids as we check out the top 50 user apps etc., I do appreciate the decision. I actually noticed that yesterday as my son and I were searching for a cool new game to download...Totally appreciated!!!


Mojokabobo   February 23rd, 2010 6:49 pm ET

Yet another reason why I refuse to buy Apple, and will never get an iPhone.


david   February 23rd, 2010 6:49 pm ET

Just another reason i wont buy anything from apple.


Guest   February 23rd, 2010 6:49 pm ET

The "massager" known as Remote Masseuse is still available. Should that qualify even though it has no suggestive imagery?


Becky   February 23rd, 2010 6:49 pm ET

This is not censorship!

Nothing near censorship.

No one is stopping you from conventional media on your iphone/touch ...sexting, surfing porn or anything else on the web, sending or recieveing nudie pics, taking nudie video, buying unsencored music from Itunes or rated R movies.....whatever you are into YOU CAN STILL DO.

The APP store is an idea UNIQUE to Apple. It is basically an online store. I think it is WELL within their rights to decide what they will sell and what they think is inappropriate (for children or for whatever reason). Any store you walk into in the mall makes the same choices in terms of what they will or won't sell. Just because people have developed sexy applications does not make Apple obligated to sell them.

If you are bummed you can't purchase these applications- that is a different conversation. ... But to call it censorship is just ridiculous.


Mike   February 23rd, 2010 6:50 pm ET

When are parents going to get involved in their kids lives? Pretty soon our lives will be like the Family Guy Episode where the FCC starts censoring real life. This is why America is so messed up. Let's just give up all our rights, it has already started with the Freedom of Information act.


David   February 23rd, 2010 6:50 pm ET

What are kids doing with an iPhone/iPad in the first place. Parents should learn to say no. If its sold to schools, there should be parental controls set in place anyways.


Todd   February 23rd, 2010 6:50 pm ET

I applaud Apple for having the courage to listen to the women and parents who still have a thread of decency and common sense about them on this matter. Just because someone happens to like the taste of crap, doesn't mean we need to make it available for all to order and see in fill color on the menu of the only restaurant in town.


rgrossicone   February 23rd, 2010 6:51 pm ET

Apple should be ashamed. Now I, and millions of others who could care less either way, but enjoy our freedom of choice, will look for the next best thing. So much for getting an iPad...first its "suggestive" apps, whats next? I'll go with a company that trusts its customers over a puritanical one who relieves parents from doing their jobs. Adios apple.


Torando   February 23rd, 2010 6:52 pm ET

There was waaay too much semi-soft-porn in the App store, specially under questionable categories. A quick search of Photography Apps, yielded some great and innovative tools, along with lots of nice boobs in small bikinis. If I wanted to look at boobs I would just surf the Internet like everyone else.....

Hooray Apple! ......this makes the App store a safe place for everyone and leaves PORN where it belongs, on the Internet right after the http://www......


Kellyanne   February 23rd, 2010 6:53 pm ET

Two points:

1) It's Apple's store, and they can sell whatever apps they want. But you have a right to question their decisions.

2) IPHONES ARE NOT FOR KIDS! A basic cell phone (and for the love of God people, without a camera!) will suffice for the under-18 crowd.

Not brain surgery. Really.


Patric   February 23rd, 2010 6:54 pm ET

No one's rights have been violated.

It's called "Free enterprise". That is what's so great about America. The App Store belongs to Apple, and they get to choose what products they want to sell or not. I'm sure they know their customer base well enough to make those decisions, and know which direction they want to go in for the future.

Wal-mart is no different with their censored CDs, but if you want the uncensored version, you go somewhere else to shop. It's as simple as that...it's free enterprise.


Jeffrey   February 23rd, 2010 6:54 pm ET

Why should everyone pay the price to have something "pro kid"? How about parents actually being parents for a change and not leave it up to the rest of the world to have to do their job for them. Is someone puts out the money for one of these devices it should be up to them what they do or do not have on them and not for everyone elses choices to be limited because parents can't actually be parents and look after their own kids.


Todd   February 23rd, 2010 6:56 pm ET

I applaud Apple for having the courage to listen to the women and parents who still have a thread of decency and common sense about them on this matter. Just because someone happens to like the taste of crap, doesn't mean we need to make it available for all to order and see in full color on the menu of the only restaurant in town.


Seriously?   February 23rd, 2010 6:57 pm ET

That some of you idiots think this somehow involves your first amendment rights makes me wish there was a Basic Civics app for that. Fifth grade fail...


exAppleFan   February 23rd, 2010 6:58 pm ET

Apple launched the Mac with the iconic "1984" commercial, attacking the thought-police, and featuring a woman throwing a hammer at a TV screen image of Orwell's "big brother". Apple have turned into the big brother they despised. I wonder when thy'll start censoring text messages?


Jay Jennings   February 23rd, 2010 6:59 pm ET

I like the new policy except for the hypocritical stance on Sports Illustrated and Playboy. I wouldn't want my kids picking up the SI swimsuit issue and looking through it - it's porn just like Playboy.

So if Apple is going to ban porn - then freakin' ban porn, Apple. Don't just play games.

Jay Jennings


Kyle   February 23rd, 2010 6:59 pm ET

Apple is big on controlling its users through their choice of hardware. Wasn't it just last year that they allowed software other than I tunes to be loaded on their machines. Everything I want to listen to is not always available on I tunes and that turned me off to their whole line of products.

I phones are way overrated in my opinion but if you want to play with them you should be allowed to view anything that doesn't break the law. If Apple wants to be squeaky clean then they should give back all the money they have earned from the internet porn industry. The Macbook is the industry standard for making small format dirty movies and posting them on the internet. This is a demonstration of concern for the benefit of media and nothing else. Within the year there will be 10 times the amount of dirty phone apps, they will be more expensive and Apple will make more money while appeasing censors. Who takes the time to be a smartphone watchdog anyway? There are far more serious issues than APP- PORN that face mankind in my humble opinion.


saylorscreek   February 23rd, 2010 7:00 pm ET

Where is it written that a kid needs an I-Phone? My kid gets a Jitterbug with three buttons set–Mom, Dad, 911. They don't need it for anything else.

Let an I Phone be their first reward for themselves for moving out, supporting themselves and getting a J-O-B. Till then, they can do their long calls on the house phone. And the cable is blocked, the cameras are monitored as is the internet...and EVERYTHING that gets abused gets taken away.

These are privileges here, folks, not rights.


Steve   February 23rd, 2010 7:00 pm ET

"Won't someone please think of the children?"


Cory   February 23rd, 2010 7:01 pm ET

"Many of these apps are just soft porn that objectifies women. I find that offensive and I am far from alone. If you want porn, go elsewhere."

I believe the last sentence should have read, 'If you want porn, flip over to the Safari App and hit up the internet'. As with any censorship rule designed to keep children safe... fact is thats a job for the parents. And just because you censor one source for nudity or bad language, typically doesn't stop children from encountering it. That kind of effective censoship is reserved for cults and religious fanactics.


Trigger   February 23rd, 2010 7:01 pm ET

I love my iPhone, but I'm WAY sick and tired of the puritanical attitude that the app store has adopted. I've decided to jailbreak the phone. Didn't want to, but its time. If apple thinks CHILDREN have the real purchasing power, tell it to the 3rd party, non-app store developers I'm about to patronize. I'm SICK of the Victorian prudes who deny human sexuality exists and strive to remove it from my (adult) eyes to suit their right-wing world view. There's a reason why sex is the most popular topic on the internet and it ISN'T because everyone looking for it is a pervert. Its a part of being human. Its part of your husbands, your wives, your KIDS, ALL of you. You can say it isn't, but truth is, it IS. And want to know something else? YOU CAN'T CONTROL IT.


interactive   February 23rd, 2010 7:02 pm ET

I think some parents need to grow up. Sex, violence, crime, etc. are part of the world and children will inevitably be exposed to it, one form or another. There is nothing magical happening suddenly at age of 18 or 21 that will make them more ready – the more gradual the introduction, the better it is. In the rest of the developed world for example, children taste the alcohol and the there are fewer accidents related to binge drinking when someone turns 21. Also, sex is viewed as something normal, part of life rather than taboo. US is becoming too much puritan – we should not forget that religion is a personal matter and should not be used in making government decisions. In this particular case, explaining to the kid what is what will work much better than banning it. I work hard to establish built-in controls in my kids rather than to rely on somebody else to decide what is acceptable and what is not – it works very well so far.
As for Apple – unfortunately, they created this themselves. By restricting the apps community they took ownership and I can easily see how someone may sue them for objectionable material. Gone are the days of the Apple II when everyone could create wonderful apps. They had their lesson with VisiCalc – obviously, they did not learn.


Jonnyw   February 23rd, 2010 7:03 pm ET

Good for Apple. This isn't censorship this is a Privately held store in control by the company that built it. They can choose what they want in the store. GOOD FOR APPLE If they have made the decision to NOT appeal to all the sexually deprived adolescent losers.

Do you really need more sex thrown at our children or easily accessible? As a society do we really need that? I still sit in awe at most of the comments above. It's no wonder our society is failing our children are falling behind. Intelligence is falling by the wayside and we get more bikini applications than good usable apps for the Appstore.

To all you Losers YES LOSERS crying censorship, What does a scantaly clad pictures or virtual girlfriends do to improve our iPhone experience. The net already has a wealth of smut available do you really need to see it on your phone too? Are you that deprived and immature? The iPhone is a luxury that apple has provided and the AppStore is a luxury for the iPhone. Get a life , get a girlfriend thats real. Start living and being responsible for the world we are living in people.

It's about time companies are socially responsible for the type of content their equipment displays.

We do not need this crap on our iPhones and good for Apple for standing behind this.


Jon   February 23rd, 2010 7:04 pm ET

Less judgment, more curiosity..........


C   February 23rd, 2010 7:06 pm ET

I don't see the usefulness in maintaining victorian values in the 21st century. We're organisms with sexual desires that exist whether certain groups are unable to accept this fact or not. It's clear that as these instincts are increasingly suppressed, they are first strengthened, and then moved into a sub-social or fringe area of behavior where real psychoses can start. I'll cite people who engage in forced celibacy as an example.

We were all born naked and we're all naked underneath our clothes. If we all walked around naked, it wouldn't change our ability to engage in restraint or good parental behavior.

I think it's very likely that many groups and individuals that speak out in protest about all forms of erotica in the media are very uncomfortable with the idea of other people having sex or enjoying sexual stimulation. Of course, It's ok behind their own closed doors. Hypocrisy. Is this what we want? A sexually schizophrenic society, where sex is closeted and wrapped in tinfoil in the basement, while we all walk around in veils? (Kudos to the journalist that proffered the Burkha comment).

So what will these kids do when they grow up? Oh, I see now, they will enforce the same anxiety-driven ideals on their own children and everybody else. Break the cycle. Learn to think for yourself.

Censorship silences dissent and limits your perspective. We should never have allowed it to happen in this country.


billy   February 23rd, 2010 7:09 pm ET

You arent guaranteed first amendment rights when you are dealing with a private company. You can say all you want about how you dislike a president or someone in office, but if you bad mouth an owner of a store, or your own boss, chances are you'll be kicked out of the premises.

By agreeing to that large document you signed without reading, when you bought your iPhone, you agreed to do things AT&T/Apples way and like it.

This is just yet another way for irresponsible complaining parents wanting everyone else to do their jobs for them. This isnt Apple doing it for their own sake. Its Apple doing it because the Christian and Catholic lobbyists flexed their muscle and launched a complaining campaign on behalf of their congregates that shouldn't have procreated in the first place.

Besides, your child can just use Safari to browse to any porn site he or she feels like.


sfhmlh   February 23rd, 2010 7:09 pm ET

It is terrible move by apple and society as a whole. As I read through the comments what is more alarming is that parents what Apple to be the parent – Shame on YOU! I have a teenage son with a iPhone/Laptop and at any time I can check where and what he is doing. These people complaining saying it's offending, although i agree the material is potentially offense, fail to realize that they have a responsibility for their children and that is to be the parent. Shunning your responsibility and say Apple you do it for me is a pathetic excuse. If you don't like it then don't watch it, block it, pay attention to your kids, prevent them access and quit asking companies and the government to be the parent. Grow up!


Steve   February 23rd, 2010 7:14 pm ET

For me, it's not an issue of whether sexually suggestive apps are ethical or appropriate. People can argue til they're blue in the face on the issue and still leave with their opinions intact.

But, what I can't stand is Apple blatantly treating of the public as morons. I couldn't care less if they allowed all sexually suggestive apps or got rid of all of them, but to put up their "7 commandments" and still keep Sports Illustrated and Playboy, truly shows the hypocrisy with Apple. Let all the sexual apps stay, or get rid of all of them, but don't give me BS that it's okay for a select few because they are "well known companies." I'd prefer they said, "Hey, we'd lose a ton of money if we got rid of these apps," than give this joke of an excuse why they're allowed to stay. Everyone is full of contradictions and that's fine, but don't try to rationalize them. Just tell it to us like it is.


John   February 23rd, 2010 7:17 pm ET

If a kid / teenager has an iPhone or iTouch, then we have bigger issues to deal with (as in SPOILED kids)...


Alan   February 23rd, 2010 7:18 pm ET

Goes to show you that social conservatives should never have any say or place in our media.


Marty   February 23rd, 2010 7:21 pm ET

Dysfunctional & downright lazy parents seek to have society at large raise their children for them. How about taking some responsibility for your kids and spend time with them! Not using schools, TV, and companies to be silly baby sitters. If you don't bond with your children so that they learn by a parental example, it's no wonder they have no morals, ethics, or scruples. They aren’t likely to get these important life lessons from Apple either. Despite the fact that Apple had already addressed any potential pitfall by developing the app store's parental controls, you irresponsible losers keep unrealistically demanding more?! And for what? Bikini's that women can wear on a public beach. It's not objectionable material! Get a life! And for all it's misplaced censorship, Apple still kept the Playboy app? Great! Way to go Apple!!


Janlyn   February 23rd, 2010 7:31 pm ET

I agree that Apple needed to do something about the availability of soft core porn images to children. Both my pre-teens have iPod Touches because they have great games at a reasonable prices as well the ability to store and listen to music. Many apps are specifically geared to children, some for very young children.. If Apple had set aside a category in the apps for adult content accessed by password or some other method, this would have fixed the problem. As it was, just browsing through some categories exposed children to inappropriate material. I do monitor what my children have on their devices, they do not know the password to purchase apps, but I can't be with them 24 hours a day and just by browsing they saw enough. Thank you Apple.


Katie   February 23rd, 2010 7:38 pm ET

Whether or not I approve of this decision, Apple certainly has the right to block whichever apps they choose. If you don't like it – don't use their stuff. This is ABSOLUTELY not a violation of our rights. Because nowhere is it stated that a company must provide people with whatever they want. Get a new phone! You can complain...of course! Just the same way that parents and concerned citizens complained about the availability of apps, you can voice your opinion about the removal of those apps. If Apple reinstates them – that's up to them. It's their decision.


dajackg   February 23rd, 2010 7:39 pm ET

This is not a First Amendment issue. Apple provides a service in the form of the App Store, and they have to right to regulate it as they see fit. Just because people can't access raunchy content 100% of the time in every arena doesn't mean their First Amendment rights are being violated. Sheesh.

This is also not a case of Apple trying to control what content people put onto their devices. As if they could! People who want sexy apps for their iPhones and iPod Touches will still be able to get them – just not in the App Store. (Kids will be the first to figure this out; trust me.) And as another poster noted, you can load any content you want onto your device through iTunes.

In short, this is not a political issue in any way. And to all those who are complaining about young people owning iPhones in the first place: I don't see much sense in it either, but unless we're talking about our own children it's not our decision, is it?

In a moral sense, I agree that Apple's choice to keep Playboy and SI Swimsuit content is bewildering. And in a business sense, I'm confused as to why Apple wouldn't simply implement some form of parental controls in the iPhone OS. Anyone who's done any application development for the iPhone, especially for the App Store, can tell you that Apple keeps a VERY tight lid on such things. So why just ban content across the board? Why not take the compartmentalization route?

Doesn't make a lot of sense to me as a business decision, but it's not some sort of vast right-wing conspiracy either. The quantity and availability of porn on the internet will be undiminished, folks.


Michael   February 23rd, 2010 7:43 pm ET

Ridiculous; If a parent objects to materials available on the iphone then they should take advantage of the parental controls, of course most are just too lazy or too moronic to figure out how to do so.

Also I don't know if you realize but iphones have access to the internet which has much more explicit material on it than any app out there.

And finally, whats a d*nm teen or tween doing with an iphone anyway?


MaKettle   February 23rd, 2010 7:49 pm ET

Thank you apple! My kids don't have them yet but will in the future. My concern is not what my kids or myself will have on it but rather what OTHER people have on it that are in our view. Recently at the laundromat my kids were sitting when a woman came in and sat down beside them then proceeded to make use of her own right in front of the children. The picture on the screen was a man with a cartoon penis wobbling all round and playing a filthy song. My 5 yr olds didn't need to see and hear that while sitting in a chair with their child appropriate books. If the woman's parents never taught HER respect for other people the only option for immoral idiots is to restrict access to 'private' forums rather than mobile. Go home for that trash!


SPia   February 23rd, 2010 7:50 pm ET

People shouldn't get so worked up over this. So you can't download some silly apps thru itunes. They didn't cripple Safari so if you want pr0n you and your kiddies can still find it on the net.


troy   February 23rd, 2010 7:57 pm ET

Apple products begin with the letter i to indicate that they are to be used only by idiots.


Ney Mello   February 23rd, 2010 7:57 pm ET

The Apple stance is anti-women and anti-men. Apple is of course free to be as misogynistic and as pro human body hate as it pleases.

But is it good business?

Americans -as young culture wet behind the ears-have a history of self- loathing when it comes to their physical bodies to the point of deeming a woman's body as "objectionable" or 'offensive". That of course makes them "despicable beings in their own eyes, born of impure and objectionable mothers with bodies that are immoral to watch"

The human body is sacred and beautiful naked or clothed, God made it beautiful and human beings in american culture are egocentric lunatics for considering immoral.


troy   February 23rd, 2010 7:58 pm ET

I do agree with many of those who are complaining.....the female body is very degrading to women.


Knowitall   February 23rd, 2010 8:03 pm ET

Sensorship??? Communisim??? Hello people where do you live????
here is a flat out fact... Porn made the internet possible!!!! true fact... Porn makes the most money on the net. Without porn there would be no internet because the revenew paid for the internet. To all the prudes out there, you would not be alive if your parents didn't do the wild tango... Sex happens quite often... Lets bring Porn out in the open so the Child molesters wouldn't get away with it any more!!!!!! Child molesters like having SEX a hush hush subject so they can get away with it.
ONLY CHILD MOLESTERS WANT OPEN SEX TALK TO BE SILENTCED. WHAT ARE YOU?????


Porkins   February 23rd, 2010 8:03 pm ET

i am an atheist and my values are very logical and well thought out. i based my opinions on tangible evidence, reality if you will. i feel that many peoples perceptions of this issue are not based on a relatively complete picture. it is as if you are taking a feeling that you learned while YOU were young and accepted it as FACT without choosing to delve any deeper as you matured. You are now IMPOSING this half-baked OPINION on others, refusing to re-evaluate or at least meet us scientific types half way. Parental controls could be the extent of apple's policy. They can improve upon the protection technology as much as they like. It would be nice to know that the parents have the final say and not the corporation. It is not a big deal if children understand the human figure and how they were made at a young age. As for content that "objectifies". I feel that it is important for the people that teach children to ensure that they know the difference between fiction and reality as well as what activities might be imprudent at their age. If a child shows content on their device that is objectionable to the parents of onlookers then the parents of the onlooker should not have let them hang out in the first place. If content deemed inappropriate is shown in school, it is the discretion of the teachers what to do. Not Apple.


Twinko   February 23rd, 2010 8:11 pm ET

Hey, who took my Twinkies??


Splitmind   February 23rd, 2010 8:31 pm ET

First off i'm going to mention that i am male and well over the age of drinking. Second if i wanted a baby sitter i would hire one. Thirdly I paid $200 and signed a 2 year contract to have the stupid thing.

I understand that people would not like their children viewing sexually explicit apps, but to remove anything sexually suggestive is just insulting. When was the last time you saw a comercial that had nothing to do with anything sexually suggestive? How about a movie? Magazine? Since they are removing anything "Sexually arousing" i would like to request that they also censor their web brower. Obviously we are incapable of avoiding content that we dislike so we should not have anything viewable on the internet with the words like "boobs, babes, booty, sex" or any possible innuendo or any woman in a bikini. Please note this include "Miss Universe" or any other pagent due to the suggestive nature of their binikis.

In the end i would think that parents should be expected to be parents. I am constantly in what my children is viewing on the web. I always review what they are looking at and i make sure that they are not viewing content that i find objectionable. If you don't care enough about your children to talk to them about what to avoid on the internet, or set the parental controls on their technology, or deleting these "objectionable apps" when you find them, then you have no right to complain to a company that provides content based on the fact that it has a wide demographic of users.


Lee   February 23rd, 2010 8:32 pm ET

Great move Phil, app developers just spoil the whole apps with these so called sexy pics, I certainly don't want my kids asking me questions both 7 and 12 years old have an ipod touch each.


Karen   February 23rd, 2010 8:33 pm ET

Double-plus ungood.


Eli   February 23rd, 2010 8:53 pm ET

Everytime someone saids I got an apple I reply with okay do you want a cookie because pretty soon thats all you'll get, Apple reminds me of the Republicans in congress and these other two face people that object to public health care, sure its okay to provide health care as long as you pay for it and the prices keep going up so and then only the rich can afford it, I wonder how these senators and dick felt when they got a heart attack, must be nice to be able to go to the hospital with no worries about the bill later, nothing but a bunch of Bull $h^%...Just like the elite that invented the monetary system its just meant to control people and gain wealth and leave the little people behind and trying to run rat race that never ends because you'll always be last and exhaust all your energy time and money trying to get to the top...The only good thing about apple is the idea in its new technology with its accelerator and memory storage/usage everything else sucks, nothing but restrictions, everything has be to owned and approved buy apple, John Doe cant make come up with something new and cheaper to personalize things unless Apple okays it, it kinda reminds me of dictator.


Barry   February 23rd, 2010 8:54 pm ET

How about just make sure that if you've turned on your child's parental controls on an iphone/ipod touch that the apps don't show.


nireyaj   February 23rd, 2010 8:58 pm ET

Wake up, and smell the copy toner, wimdits. Besides being a PR stunt to gain Apple free advertising via favorable,and unfavorable, publicity over this, the thing also sells more computers, ipods, etc to the feminists, and soccer Moms. It also tests the waters...to see how many people would tolerate-or even welcome-a ratings system, adults only corner of the apps store, etc. This is market research. If enough people still want the naughty images, and are willing to tolerate-and maybe even pay extra for-implementation of an adults only area, and/or content ratings system, then you can expect Apple to offer such before too long. Before doing so, however, Apple wants to be sure there is enough of a market for such...and this is how they find out.; by gauging reactions to their ban of naughty images.


JoeBob   February 23rd, 2010 9:00 pm ET

They should change the iPhone name to iPrude!!!!


Martin Clem   February 23rd, 2010 9:02 pm ET

I searched for content on "Catholic" and received responses that were semi hard core. Objectionable to me? Yes. To many others? Maybe not. The point is that I did not want that info and it was being returned because the developer specifically manipulated the system to give it to me. I think that we should all find that objectionable. This was how spam started and the iTunes store was becomming just cluttered with everyone trying to get unwanted information in front of viewers who specifically had no no stated interest in viewing it. I see this as a move in the right direction. You can still market applications through the internet, and can use the internet to browse whatever you desire. It is simply saying that we will not allow this information to be shown or sold in our store. I don't have a problem with this.


sameoldsame   February 23rd, 2010 9:03 pm ET

Ok I can understand apple's point of view on this. But as someone who lives in Europe and is from America; I ask why is it only America that has a problem with this? It could quite possibly be that Europe has moved away from this "closed mindedness" a long time ago. America needs to do the same. I mean seriously if you don't like it then don't download it to your ipod. Or if you don't want your kids to download it then use the parental controls. But to all of the parents out there who think that their kids are "different" than most people's kids. Do you really think that they haven't seen a naked girl/guy? Perhaps you never heard of the internet....EVERYTHING is on the internet now. I will bet you that they even have friends who have access to it, or they know where to find it. All I am saying is if you really think you are helping your kids out....you're not. I am not saying to let them run wild on the internet, but don't completely shut them off from everything until they're 18 and then release them into the world. Because then you have people who have never experienced anything and goes just wild and does something stupid. Then you only have to blame is yourself.


slozomby   February 23rd, 2010 9:06 pm ET

its ok for playboy and SI boobies but not anyone elses? i guess apple was afraid to lose the 30% from those sales. or maybe its just those companies have lawyers.

whats the problem with anyone installing a "naughty" application. is my iphone corrupting your moral fiber? content ratings and parental controls already exist in the app store. heaven forbid people actually look at what thier kids are buying and installing.

next they'll block the bbc news app because they had an unfavorable opinion of something apple did.

cant install certain apps because they can potentially confuse users. thanks apple but im not an idiot.

cant install certain apps because they take away business from apples partners. hmmmm that sounds like an antitrust lawsuit in the making.

cant install certain apps because the content may be objectionable. thanks apple but i perfer to make that decision for myself.

Cant use any other software to controll the device. thanks apple for making things more difficult.

cant find me in line for the next Iwhatever. thanks apple. you only have yourselves to blame. .


Big Mike   February 23rd, 2010 9:09 pm ET

Cencorship much? Let the people decide I say and since the story reports these are some of the most popular apps... Maybe if apple didn't make such a crappy tablet it wouldn't be an issue...


Mike   February 23rd, 2010 9:29 pm ET

I applaud Apple is so many ways and especially as a 21 year old male. Our culture is really messed up and yeah the apps are softcore, but it will lead to pornography. It's like saying i'll only smoke once a day for awhile and never smoke any more than one cigarette a day. Pornography is addicting JUST LIKE cigarettes and if you try and quit you will go through withdrawal. Our culture has accepted pornography and most people who are opposed to this decision probably also accept it.

-I went into Best Buy to buy a computer and I'm 20 at the time... I tell him which one I want and he says ohhh that will hold a lot of your porn. I'm not saying everyone is like this, but it's a sad indication when someone talks about porn in an electronic store and he was the general manager of the store at that.....

GO APPLE

THIS HAS NOTHING TO DO WITH FREEDOM OF SPEECH OR EXPRESSION BECAUSE APPLE HAS NOTHING TO DO WITH THE GOVERNMENT.


X   February 23rd, 2010 9:41 pm ET

Yep they got iBoobOrButt also? This about being an exert in the femail anatomy not sexual...


JUMPOFF   February 23rd, 2010 10:10 pm ET

EVEN MORE REASON TO JAILBREAK.


haroun   February 23rd, 2010 10:12 pm ET

well i think that apple did the right thing and i cant blame them i have seen them and they are pretty bad but i also have to say that i shouldn't be bad people com on it is not your body's it is theirs so if they choose to do that then let then it is their life and also another thing against apple what are you going to de about all the people who actually spent money on these app's they paid for them now suddenly your taking them away and you ripped them off their money you have done it before they paid for it and you took i away and once again on apple come on no skin then what are you going to do about all of the other apps be more specific because you wiped out almost all the games on the app store and all the parents who are getting ticked the you need to realize that you might be paying for it and i know that you can set parental blocks on them so instead of ripping on apple how about you go to settings on the kids i phone and change it up a little that might help so how about instead of blaming apple you take some responsibility for your kids


Jim   February 23rd, 2010 10:15 pm ET

Hooray for decency in America.

Thank you to Apple for discontinuing the on slought of filth in society, media etc. For providing parents with a safer environment for our children. Yes, parents are responsible to supervise their children. But this can not be done 24/7. There are horrible parents who allow their kids to have this type of tech and material and pass it around. This now makes it a little easier to rest at ease.

Thank you for taking away the 5000+ tools that pedophiles and sex offenders were able to Groom their victims with.
Finally a blow to those trying to legitimize porn, filth and general indecency. And it appears those upset by this move are the people who lost their junk and need to find it elsewhere.


Doug22311   February 23rd, 2010 10:33 pm ET

I suppose they will acquire netnanny and merge it into safari, next.


Kelly   February 23rd, 2010 10:40 pm ET

I love Apple but they are totally off the mark here. It's not the responsibility of Apple to play babysitter, that's the parents job! If you don't like the content of the App don't download it! Mom, Dad if you don't want your kids accessing that type of content, set the parental controls, and....horrors.... be the PARENT! Monitor what your kids are doing! (oh and PS what the heck is a young child doing with a $200 – $400 electronic? Man talk about some spoiled kids!)


Siily Me   February 23rd, 2010 10:45 pm ET

The dudes at Apple must have wifes and daughters they respect. Actual good and healthy families. Porn is all too ubiquitious and much too available. It is a drug and leads to disfunctional real life relaitionships. It should not be my responsibility to block it. Just as u get a drivers license you should also have a porn license. Or better yet get a life.


Robo-Knight   February 23rd, 2010 10:52 pm ET

Granted kids do not need to be looking at porn, but that is where you the parent need to do some actual parenting, punish the kid, don't punish everyone else.

I mean, if you don't like something on TV, change the channel.

Plus, "think of the children", that's been used so many times that it's lost all meaning!

Why should everyone have to be affected by political correctness, it's an IPhone, heck, how kids even have an IPhone is beyond, but still.

There are parental controls on the IPhone, use them!

Oh and for the record, I don't even own an IPhone and I know that!

Also, Patricia Di Lorenzo, what those women are doing is there own personal choice, it's not like there forcing you to do the same thing.

This is just like that news report on Fox News when everyone got into an uproar over the sex scene in Mass Effect 1, the so called expert wasn't even shown the sex scene and didn't even know anything about the game. After rambling like an idiot and shown the error of her ways, she actually saw the so called sex scene and she even said that it's like something that she would see on Lost. She even admitted that Fox didn't tell her anything about the game or show it too her!


MR Grump   February 23rd, 2010 10:56 pm ET

This is why I don't buy Apple.


MDNMC   February 23rd, 2010 10:57 pm ET

Congratulations Apple. I applaud your ability to help those who refuse to help themselves. Screw em' gotta problem with it? buy a shoddy piece of equipment made by SanDisk or Motorola. And for crying out loud... STOP CRYING OUT LOUD!


Alice Pence   February 23rd, 2010 11:00 pm ET

Good for them to take a stand!!!
We need more to follow these brave onsetters.
Absolutely to much garbage in the media these days.


Erik   February 23rd, 2010 11:03 pm ET

Don't drink the Apple koolaid!! Big brother is watching.


Green@បៃតង   February 23rd, 2010 11:08 pm ET

really support what apple doing with this matter, but need to define it sometime.


John O   February 23rd, 2010 11:15 pm ET

THANK YOU APPLE!


Vignesh   February 23rd, 2010 11:42 pm ET

Fact of the matter is I can bypass any home made security system, and I'm only 18 years old. Its not very hard to crack the Iphone and/or Itouch.

I would be a lot angrier if they banned violent games, I don't care about this as much. Violent games are a form of art, look at BioShock (based on Ayn Rand's book Atlas Shrugged).

Real parenting is about teaching your kid ideas, not about putting up blocks. Truth is, even if your kid isn't good with computers he knows some kid who will crack his Iphone for fifty dollars, and he can get these applications anyways. He can probably also teach him how to make his Iphone look normal (with the parental codes in place and everything), but with the parental codes doing absolutely nothing. Or just figure out what your parental code is, the Phone has that file hidden in it somewhere. I don't own an Iphone, but I know with Ubuntu you have access to all critical Windows system password files. I'm sure it isn't too hard to crack the iphone and find that password with a cracked app.

Apple really shouldn't take censoring into their own hands. I don't use these apps, but that doesn't mean they shouldn't exist. If you think pornography objectifies women, then it also objectifies men for that matter. You can't have a double standard there.


AM   February 23rd, 2010 11:51 pm ET

The iPhone and iTouch are capable of viewing mobile porn website
And last time I check users have to agree to download the apps. Why are the parents giving the children these 300$ smartphones that can EASILY view this stuff if they want to shadow them from the internet? What?

Screw censorship, hell lets have more companies and organizations control more and more of our life!

@feminists and bad parents please migrate and cause problems in another country.


tim   February 24th, 2010 12:19 am ET

sounds alittle talibanish


Rob   February 24th, 2010 12:24 am ET

I support Apple's decision 100%. Why don't all the perverted losers take a look at themselves, make some changes, and get a girlfriend (and a life). Earth to losers – the iTouch is primarily aimed at kids. If you don't like it, get a different device.


nick Jac.   February 24th, 2010 12:28 am ET

Luckily my iPhone is already loaded with a ton of boob apps.

I should be able to look at what I want. And buy what I want.


Truth be told   February 24th, 2010 12:44 am ET

Apple is a leader and it's great that they don't want to participate in the 'race to the bottom' mentality and morality.


Tammy   February 24th, 2010 12:48 am ET

I understand getting rid of the porn but women/men in bikinis is hardly porn. So does this mean that I, as a consenting adult, will lose my Cosmo sex position of the day app? I have a 14 yr old son with an ipod touch. I also have access to his itunes store so I know what he is downloading. Parents need to be responsible for there own kids and quit letting technology raise them.


David   February 24th, 2010 1:01 am ET

Why doesn't Apple just use their Parental Control setting like they do in the iTunes store? I'm sure there are many listings in the iTunes store many would find offensive as well. Are they going to remove these too? So much for freedom in America. Welcome to Granny Apple.


Big Red   February 24th, 2010 1:05 am ET

The ignorance of most cnn readers is astounding. Darion, who posted at 3:46pm, is a good example. He states that women in general aren't degraded by some women participating in adult content apps because some other women participate in the swimsuit rounds of 'Beauty Pageants'.

I wish I could meet the people who post here – what a freakshow it must be...


Kevin   February 24th, 2010 1:15 am ET

I applaud Apple for their decision. I don't think Apple is trying to be a "parent" to anyone. I simply think they want to maintain an image with the consumer. Does your iPhone have the internet? If so, you can access porn. It is one thing to endorse material by offering their applications, and another to provide the basic functions we paid for. I don't want the App Store cluttered with crap- there is enough of that on there already. If you want apps with sexual content, get another phone. Thanks Apple!


Davide   February 24th, 2010 1:28 am ET

Ladies and gentlemen,

There always were easy to use parental guidance restrictions on the iPhone.
http://www.apple.com/iphone/how-to/#settings.restrictions
With those, you can hide apps and iTunes Music Store content that you might find offensive.

People also need to realize that the Apps aren't the easiest way to access offensive content. The king is still the web.

Pointless abuse of power by Apple. Pointless double standard.


Gautham   February 24th, 2010 1:40 am ET

I am surprised to see so many people upset about this. Kudos to Apple for taking this stance. Parents do monitor kids but how much can one monitor given the number of devices and access that is available today. Do we just keep the kids in the stone age? Its so frustrating that every time something new comes out, porn somehow makes its way in. There are tons of informative/ educative apps in iPhone that really helps kids, but I am sure that porn lovers won't understand that!


Who'sWhosParents?   February 24th, 2010 2:10 am ET

Heaven forbid we teach our own children right from wrong.

Apple did itself NO favors by removing these Apps, if they were going to keep Playboy and Sports Illustrated Apps. They obviously could care less about what your children see, and more about how they will profit. Obviously they decided playboy and Sports illustrated would make them more money then if they were to censor their content as well.

You're fooling yourself if you think apple cares about anything besides their public image.
I'd be on apples side, except they selectively censored content that directly violated the (Very, very clear) rules they set down. Now, you have to question what their motive was for making an exception for them.

How is the girl from playboy with little left to the imagination any more acceptable then the girl from a lesser known app whos shirt may be cut a little too low? Think about it.


dk   February 24th, 2010 2:18 am ET

don't worry-the kids can still go out to Itunes audiobooks and download de Sade's Justine or von Sacher Masoch' s Venus in Furs plus many other items that will seriously terrify the uptight – parents should spend less time covering their children's eyes and more time educating them about the world they live in – maybe Apple could open a mature audience section for grownups


Wermet   February 24th, 2010 2:24 am ET

This is what you get when you let one small group of individuals decide what everyone should do and think. Did you all really buy the iPhone or other iDevice to be told by Steve Jobs how to use it? At what point will Apple decide that your "little black book" list of contacts is too scintillating and have that removed also?

This is why I will NEVER use an Apple product. I happen to like freedom of thought and respect that others may want to "think differently". I will continue to think different and support products that will not handcuff me into having to work within their narrowly defined mindset!

As for those who said "why not use non-Apple apps", What non-Apple apps? If you want to honor the iPhone contract, you are not allowed to jail-break your phone.

As for those who want to "thank Apple, for protecting the children", where are their parents? Who in their right mind gives a $300 phone to a kid? And if you do, why not use the parental controls? Why shift your parental responsibilities on to the general public? And if you are going to shift part of that responsibility to me, then why can't I correct your kid when I see them doing something wrong in public? Last time I tried that I had some slob of a mother screaming at me telling me to mind my own business. Make up your minds, you cannot have it both ways. Either you want others working to protect your kid or you don't.

I pity people who won't live up to their own responsibilities and expect others to protect them from all harms. They will get neither security nor freedom.


Mack   February 24th, 2010 2:30 am ET

Good bye Iphone... hello Android!


Wermet   February 24th, 2010 2:49 am ET

Let's say that I run a lingerie shop. I want to allow people to purchase my products via a free iPhone app. This would be a perfectly legitimate business tool for my perfectly legitimate business. How do I present my wares (bras & panties) without someone thinking they're sexually arousing? (BTW, they're supposed to be sexy. Do you really want to wear non-sexy undergarments?)

"There's an app for that." Well, maybe not....


Jesse   February 24th, 2010 3:17 am ET

@ Patricia Di Lorenzo

With that logic, you have missed their argument. As has been said, "It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see."

As Norm pointed out, "If your child has an iPhone or iTouch they have access to pretty much anything the internet has to offer anway." While you and others may find it insulting, at least twice as many find it appealing. That shows from the amount of free porn sites on the internet as well the many men and women out there that you might call "exabitionists." The point is, these apps are for personal use on a personal device. I personally only have a blackberry and I can access most sites that aren't driven by flash includeing porn sites. This is no different for kids. If you don't want your kids useing their phones in that way, don't get them smart phones that can be used that way. As for the argument that it's degradeing to women, I agree, but it doesn't justify takeing out the option for perfectly willing and competent adults.


WestCoastGuy   February 24th, 2010 3:23 am ET

It's Apple's store. They can allow or disallow what ever they want. Live with it or jailbreak your iPhone and get it elsewhere.


Mike H.   February 24th, 2010 4:06 am ET

Apple can do what it chooses. Consumers can either accept it, or take their business elsewhere. Given that I support freedom, I doubt I will ever purchase an Apple product.


ND   February 24th, 2010 4:10 am ET

At least Apple is cleaning up their house. This shows Apple is a serious comopany who puts Ethics before profits. Good work Apple.


Yulester   February 24th, 2010 4:46 am ET

Parents don't want to be parents – - Too bad.

But I have to wonder – Why does your kid need an IPhone.


Prasad   February 24th, 2010 5:27 am ET

I really appreciate the action of Apple. There is a limit for everything and Apple has shown that money may be important for a company but not at the cost of public morality.


Glenn   February 24th, 2010 7:14 am ET

I am one of the adults that complained to Apple. My two 11 year old girls just received Ipod Touch's for their birthday, I have not problem with the apps being available to others. Apple just needs a more effective way to make certain these apps are not listed on the store for children. Even being subjected to viewing the app store listings is inappropriate for children. Also, I believe iTunes will prevent purchases but I don't believe purchases made directly on the iPod Touch are prevented.

If you tell me that I shouldn't have bought this for my 11 year olds, I would tell you that I tended to agree before Apple came out with the new policy. However, now I am happy and my girls are happy because I am not getting rid of their iPod Touches. Apple is happy as well because they will be selling millions more of these. I am certain they will come up with a technical solution that makes all parties happy.


Shelby   February 24th, 2010 7:20 am ET

Where do they draw the line? I am an app developer and have one called Should I Have Sex, which helps teens determine if they are prepared for having sex. Would they delete this?


Chris   February 24th, 2010 7:35 am ET

At the rate they are going, pretty soon everything that is not just kitty cats and rainbows is going to get the axe.


Josh   February 24th, 2010 8:10 am ET

Bad parenting by people who are better at complaining at apple than watching their kids is no reason to censor what adults choose to have on their iPhones.


Julie   February 24th, 2010 8:16 am ET

It’s a start but does my 9 y/o still have to see an app called “Sex Positions Game” or “Sex Postitions” “or Sexy fun dating” ? Maybe an Adult category that can be totally blocked if desired would be better.


Shelby   February 24th, 2010 8:27 am ET

Once again the parents of America don't want to take responsibility to POLICE their own children and want everyone else, including corporate America, i.e., APPLE, to do it for them. An adult should be able to have ANYTHING they want on something which is owned by them. If the lazy ass parents in this country would step up and patrol their own children and what they are watching and doing we wouldn't even be talking about this.


Citizen_J   February 24th, 2010 8:44 am ET

I applaud Apple for doing this! To the people that suggest it's the parent's job not Apple's job to censor what our children see, just imagine this. My 12 year old daughter says "mom can I use your iphone to look for some game apps?". Instead of saying "sure but don't spend more than $10" – I said "NO! the app store is full of inappropriate images". Right now it seems like half of the top apps do nothing but show pictures of boobs. It's getting sleazy and if I chose to not use the app store on my iphone and keep it away from my kids Apple loses money!


Cameron   February 24th, 2010 8:47 am ET

Yes looking out for the kids.....there is a web browser you know if we wanted to look at porn id just go there not to some stupid iphone app. You people appluading apple are such morons they do it for more sales not becasue they care. And your a retarded parent if you think your kid doesnt look at porn if he wants to. Its very easy.


JIm   February 24th, 2010 9:31 am ET

Does this mean that Apple turned off the vibrate function?


Ma   February 24th, 2010 9:38 am ET

I supervise my own children on the internet and their own devices. It's the mobility of these apps that is harmful and gives OTHER PEOPLE the ability put such content in front of my children that I object to. If people had kept their personal content personal there wouldn't be a problem.

The sexual content in public areas is what needs to be addressed. Not parents who have no control over what others do in public. Keeping our children in padded rooms is not acceptable, limiting sexual content to non-mobile devices and designated areas IS.

I don't want to see and hear your smut everywhere I turn. Freedom of expression only goes as far as yourself. When you force it on others by wearing disgusting clothing and displaying wobbling boobs and dingdongs in public you cross the line into encroaching on OTHERS rights. If you can't take a public bus without opening up your porn then you should seek help because it's an addiction when it controls your actions in inappropriate locations and times.


Ang   February 24th, 2010 9:45 am ET

The problem for those of you who feel that we should live with it is that we already signed a contract for 2 years and purchased a $300 phone and then added accessories, in my house there are 2, we happened to like the apps, now 6 months after our purchase it's gone. Are my dice and whip apps next? Again we're adults and the apps were available prior to purchase and access to a wide range of apps were one of the buying decisions. It's all in good fun as adults. There are also a lot of women that have no issues with it, even mother's. I bet there's even a lot of women and parents who think nothing about living an alternative lifestyle behind closed doors. It's an app, meant for fun, adult consumers who purchased the phone when the app was available shouldn't be penalized now. People should only be concerned with policing what happens in their own home, not mine or others.


Harry   February 24th, 2010 9:50 am ET

It is the right to choose that is being lost here. Again prudeness against the beautiful human form is being imposed. As for protecting our children I echo a few others...don't give your kid an IPHONE !!! These apps are just the tip of the iceberg of what the internet offers.

Lets also stop even trying to say women are being taken advantage of for being turned into sexual objects. They ALL are doing it for money and Many of us accept the reality we are animals who procreate because a pleasurable reward.

Unless its paparazzi photos or personal photos that have been stolen, these photos and apps are created to make people feel good and the models and artists KNOW THIS. They love it.

SO GET A GRIP apple on humanity...we are sexual beings. Isn't there some sexual civil rights revolution going on right now? How about banning all GAY/Homosexual supportive apps and see where that lands you financially and politically.


S9   February 24th, 2010 9:59 am ET

Don't you need a credit card to purchase these applications? How many kids have a credit card? If parents are so concerned they should monitor what their child purchases. If a child wants this bad enough there is a little thing called the internet. I understand the concern but I parent my children so this isn't an issue. There are apps that objectify men as well as women but that's never an issue, it was only mentioned here so we can appear equal. I don’t have any of these “sexy” apps on my phone and I don’t want any but I think this whole thing is foolish. Some of the posts here regarding “objectifying” women would lead you to believe that these women are sex slaves and have been forced to cooperate . . . people have a choice, if you don’t like it move to Korea.


Tyler   February 24th, 2010 10:03 am ET

I agree with some of the previous comments that it's the parents job to make sure their kids aren't going after this 'soft porn' (gross overstatment). Apple has provided the tools to protect your kids via a password needed to download any app. Kid doesn't get a password without a credit card, or his parents permission.

I also miss why the apps are taking all the punishment when there is a limitless amount of REAL pornography available through the internet app that comes on every iTouch and iPhone...are we going to ban the internet too?


S9   February 24th, 2010 10:08 am ET

For people complaining about having to see this stuff on the app store, I suggest you stop searching for "sex". That might limit your exposure. On the flip side, I think we could definilty throw you a bone and at least NOT show sexual content on the "Top" lists, or at least put it in its own section. I don't think you should see it in a generic search.


LARD OF THE DANCE   February 24th, 2010 10:08 am ET

To those who say "If you don't like this kind of content, just avoid it, stop trying to change other people."

I say to YOU, "if you don't like Apples rules, just avoid apple. Get a different phone".

That rule works both ways. Apple has a right to do whatever the heck they want – so do you.


Big Red   February 24th, 2010 10:09 am ET

Just to clear up confusion, the iTouch is primarily aimed at kids. You can turn off Safari, so they can't access the Internet and there are even some 3rd-party browsers that block adult/mature content. However, the device only allows you to stop app store purchases, you can't stop a user of the iTouch from looking at the Apps store.

Apple's objective is appropriate, which is to change the app store so it's not a gutter for porn and perversion. It's true that apple could (and probably should) implement finer grained controls which allow parents to block their children from seeing objectionable content but, until they do that, it's far better to protect our children than to continue to sell masturbation material to a bunch of perverts.

To all you freaks – there is no first amendment issue here. Apple is under no requirement to authorize any type of content.


tre   February 24th, 2010 10:10 am ET

appl u suck


Joe Parent   February 24th, 2010 10:13 am ET

So many kids down load apps. The tastless apps were on the rise. Skin does sell and it's a cheap sell making the app store look bad. Thanks Apple. I'm glad many parents feel the same way. I do try to teach my kids not to download that stuff but every boy wants to see it once to see how bad it really is. So it's nice not to have that. Playboy and such people know before downloading what they are going for so it's not as bad??


Scott   February 24th, 2010 10:22 am ET

This is why i would stomp on a i phone if given one. I pay money for a product i want to be able to use the Apps. Not be sensored. Degrading woman? Get over it those women get payed well not a gun put to there head. Backwood religious freaks go join the Taliban they need to fill the ranks. The only ones that cry over bikinis are the ones who couldnt fit into one.


Matt   February 24th, 2010 10:28 am ET

Just another reason to jailbreak your apple stuff. Double stanards cause a small group that cried like a little....


nelco   February 24th, 2010 10:51 am ET

Because it is widely accepted does not mean it's right! And you say it is "objectionable to a relative few"? No kidding! Guess what? Those "relat ive few" are a hell of a lot!! The thing is that when it's question of money every thing is "accepted" everything is "fine" as far as the money keeps on moving. Well, we must say BRAVO, Apple, because it takes a lot of guts nowadays to take such a stand. It's SO refreshing like some nice juicy healthy Apple, to be able to change the "menu" from the usual daily rotted fruits we are forced to swallow in the name of pseudo-freedom.
I'm a 20 years old good-looking guy with a beautiful girlfriend so don't
start thinking I'm some kind of freak because of what I say. It's just that
fortunately not everybody is for sale and there's still a LOT of us for
whom sex is just a part of life but not all.


James Jestes   February 24th, 2010 10:58 am ET

Apple would have been far less intrusive and still able to limit what children have access to if they just created an "adults only 18 and up" category and restricted it by the age of the user that owns the account.

Far to many people enjoy their adult orientated Apps. I know one company that has over 10 million app downloads and all there app is, is a girl in a bikini wrapped in a sundress and when you blow on your microphone it blows her dress and you see her in her bikini.

So yes there is a lot of interest from there are lots of people out there that are looking for fun adult orientated apps

For those parents that let their children surf the internet by themselves without a parental tool to assist blocking children from Adult orientated sites should be punished in court for child endangerment. Its no different then letting your child wander around NY City at night.

Adult entertainment Apps and Sites don't want the kids around them anymore then parents do. The pay for each and every visitor that lands on their websites. And there is no benefit to any Adult orientated website to have children surfing them.

Block your children and what they can view online. Don't harass the rest of the population because you cant take the time in your day to be a part of your child's life and take interest in what they are doing.

There are predators out there looking for children online and I promise you it isn't the people producing adult entertainment sites and Apps.


Lori   February 24th, 2010 11:02 am ET

HOLY BIKINI BATMAN.....What next? Banning Beatle Boots and Elvis haircuts? Once again we are being told that our bodies are something to be ashamed of. How petty.


Brian   February 24th, 2010 11:10 am ET

Why would I want to buy an app with scantily clad women in it when I can download real porn on the internet for free?


Berka Babe   February 24th, 2010 11:12 am ET

Well the Christian Al Qaeda is at it again. We even have some nut wanting to rename Mount Diablo (for those who do not know Diable is devil in Spanish) to Mount Reagan because he feels the devil should not have a small mountain named after him in this Christian country.

The Al Qaeda may not be winning the war but their influence is directing the Christian Right. Someday the two will merge because their beliefs about women is the same.

Berka Babes for Steve Jobs and the Christian Right


Some Guy   February 24th, 2010 11:18 am ET

Now, I am not the most technologically privy person in the world, but I would think there are ways for parents to impose Administrator rights on these phones (since they are basically computers anyways), thus giving and restricting rights to whoever they want.

If not, then perhaps people should hammer these companies who make the phones to include this option on the Operating System. People also have to make the time to research these things if they don't know, search engines are a great tool for this.

If you are saying to yourself that you do not have the time to do these things, then you are going to either have to make the time, or do not buy your children smartphones. You would also have to monitor your children to make sure they do not get smartphones from any other external source (i.e. jobs performed after school, beating kids up and taking their lunch money, etc.).

People, however, will do whatever it is they do because they can. I am just laying down possible solutions for people so that people can learn from a third-party perspective. Good day.


Steve   February 24th, 2010 11:23 am ET

First of all, if your kid has an iphone, shame on you!! What kid needs and iphone?? It's the self indulgent idiots who lavish their kids with all this technology and then freak out if they see these sorts of things on it that are the probem. If you don't like it then don't look at it and don't buy your did an internet phone and there you go. There is no good reason for a kid to have a smartphone anyways. We all grew up without a phone in our pockets and we survived. We didn't have to have personal music players that were the size of a pack of gum. Our whole nation was founded without the internet so maybe some people need to rethink what are nexessities and what are luxuries...


moe smith   February 24th, 2010 11:26 am ET

So now Apple is responsible for PARENTING. Apple is now the new baby sitter because kids these days quite obviously have either no adult figure in their life telling them right and wrong or DOING THEIR JOB OF POLICING THEIR OWN GAWDDAMM CHILDREN... it takes Apple to do the job of those wastes of human flesh that cannot be held accountable of their own spawn.

great.


DAISHI   February 24th, 2010 11:28 am ET

I just have to comment on the 1st amendment criticisms. That is hilarious. Private companies have the right to filter material. They can choose what to sell or not, it's their store.

As to the issue of parenting, you can't parent 100% of the time, simple as that. It may not be your child's phone, it may be their friend's phone, and their parents didn't police properly. Don't simplify this to blaming the parents, life is far more complicated to use such simplistic arguments.


moe smith   February 24th, 2010 11:29 am ET

Women that find "Bikini apps" degrading are women that are either butt ugly or too fat to look good in said bikini.

Bunch of self-righteous, mouth-breathing, religous hypocritical wastes of human flesh. go die screaming in a fire and stop consuming oxygen that common sense people need.


DAISHI   February 24th, 2010 11:31 am ET

Another comment on the big brother thing.

Apple does not control what you watch or the media you consume. It can't go into your house and home and determine what is appropriate for you. The entire idea behind a marketplace of ideas is that you can take your business elsewhere if you don't enjoy it.


Ben   February 24th, 2010 11:34 am ET

Objectionable is not the same as offensive. BOOBIES FOR LIFE.


Thomas Peterson   February 24th, 2010 11:35 am ET

Will the Apple itunes store now remove all songs with sexually suggestive lyrics? There is a rating system on songs, video games, movies.. perhaps they should adopt one for apps.


nelco   February 24th, 2010 11:40 am ET

Thanks APPLE!!! It shows not everybody has a WOBBLY brain!


James   February 24th, 2010 11:40 am ET

Like at least one other person has said, With apple playing mommy and daddy, this will push more developers to move over to Android and make my phone experience even better. Now before anyone jumps the gun. I really didn't care for the sexy apps on my Touch, but it's up to us as parents to monitor our kids, not apple.

Thank You apple for being prudish.


Patrick JP.Tan   February 24th, 2010 11:51 am ET

It's a good action taken by Apple. Sexy Apps give only negative impact to everyone, including both Children and Adult.


Tyler   February 24th, 2010 11:58 am ET

My Nexus one barely turns on because of all the sexy adult apps.


SaraB!   February 24th, 2010 11:58 am ET

I'm a woman, a fattie, even, and I don't find bikini clad women, or the "wobble" app degrading in the least.

Keep your crap parenting out of everyone else's phone, and if you don't like what your kids are seeing, then just don't buy them an Iphone! I survived my teen years with a phone that did nothing but CALL people (perish the thought) and I turned out just fine. Trust me, your special snowflake can survive without being able to facebook from the back of Algebra class.


bottomline   February 24th, 2010 11:59 am ET

Why are people on this wagon of "Bravo Apple for removing pron?" They did not, in fact they left the 2 biggest source sof it – Playboy and SI on the app. So all those who commented saying Apple is doing a great job....what are you talking about. There is no use in doing something halfway. Either block it all or non of it. Some of the comments on here make no sense at all. How can anyone say they did a great job by doing this. What exactly did they do? They blocked a few small time apps that few people used – a very small percentage of the so called porn available on the iPhone and left the vast majority there. SO I ask again to someone who posted that they did a good thing to please explain to me what exactly they are doing that us good. And please dont say that its a good start. It is not a good start. A good start would be to remove all of it if that is what they watned to do. How can you congtratulate someone for a a job half done.....


Mr. Autism   February 24th, 2010 11:59 am ET

i dont see why apple has to be stupid like this......everyone is spouting that someone else has to watch out for the children.....parents need to get off the chairs and start raising there kids......i was raised with only a mother.......in a dysfunctional home .....while dealing with autism.....and i have the common sense that adults today lack........if apple wants to be Nazi's about what they think is right let them.............ill just take my business else where........but its the parents jobs to make sure that the children are ready for the world......not the company......and besides unless your iphones and such work by magic........u can look at far worse stuff online ..........guess i just pointed out the lazies next crusade....


coldsteel   February 24th, 2010 12:01 pm ET

Attention parents of kids with iPhones. You realize they have a fully functional web browser that can go anywhere on the internet including the hardest core porn sites. Instead of relying on Steve Jobs to babysit your kids, how about taking their technocrack away where they can't do any surfing at all. If you had to pay for iBoobs, you wouldn't see it being downloaded except by people capable of making the decision of appropriate vs inappropriate themselves. Censorship is never a good thing and those applauding the decision really need to get their heads out of their iButts and get a clue.


Carlos   February 24th, 2010 12:02 pm ET

I hope the Abercrombie & Fitch app is not affected then...


RW   February 24th, 2010 12:14 pm ET

To those who say these apps cause society to be worse (for whatever reason) consider this:

When I grew up (had this phone existed), I would have been laughed at in my face for requesting it. My parents favorite response was 'you will get what you need, and not everything you want'.

That taught me to grow up, work for what I have, and be proud of it. Well, that is what I did.

Nowadays kids get whatEVER they want. Talk about making society worse! In a few years these kids will be adults who NEVER learned that you can't always get your way – meaning there will be alot of angry, bratty adults sharing space with me simply because life isn't giving them what they want. I grew up, worked, and earned my right to have this phone and ANYTHING I wish to purchase/use with it, and have a great understanding that I cannot always have my way – thankfully.

Furtheremore, technology exists to make this a non-issue (filters for real adults) ... and to those who say 'you can't be around your children 100% of the time' ... I agree, but why the HELL are you not at least checking out their phone ever so often to make sure they are staying in line, if you choose to let them have a $600, wi-fi enabled smart-phone? My mom checked my phone at least 2 times a week...and I didn't feel it was an invasion because she is my MOM, not best friend with whom I share my deepest secrets.

I personally do not use these apps so I have no personal issue with this, but my issue does lie squarely with the decision Apple made – mostly because people are offended. Grow up! God wouldn't be offended – he has a sense of humor, and if you do not believe that, just pay closer attention to your everyday life.


James   February 24th, 2010 12:15 pm ET

As a parent of 3 young boys beginning to use my iPod and beginning to want their own, I checked out the parental control features on the iPod yesterday. They are okay, but my experience with the Mac OSX parental controls also leads me to anticipate problems in letting them access some items that should be okay. So I greatly applaud Apple's action.


Gert Vogelaar   February 24th, 2010 12:17 pm ET

The noise that some people make about the possibility that an app just might be used to show wiggling breasts is most probably due to their cultural/religious background. However there are many others who have no problem with this and banning the apps will also deny them from using these apps. I believe that it is the responsibility of the parents to apply censorship for their children or even to themselves. More in general I noticed while living in the States for some time, that anything that has to do with sex in public media is met met with hyper sensitivity, while violence is generally OK and considered entertainment when used in films and games.

APPLE designes wonderful products that enable productivity and fun, why messing it up with this kind of unhealthy censorship. If you don't like the app, don't install it, period!


Ryan   February 24th, 2010 12:20 pm ET

Two words. Google Android.


nelco   February 24th, 2010 12:22 pm ET

Lory, is not that our bodies are something to be ashamed of, is just that it's way too much! This is just making a lot of people sex-sick. Too much of whatever ends upby making you sick,it doesn't matter how delicious it may be, be it cake, caviar sex, whatever. You guys are just ruining something that can be wonderful. Why is it that you just want sex to be dirty or nothing? And you, Moe Smith, You know what? The way you express yourself make adults sound scary and dangerous and not exactly in capacity of educating and guiding children to make the difference between right and wrong. It seems for you everything is right, specially when it comes to sex. I hope you don't have children of your own as I would feel really sorry, not to mention worry for them. Take a break from your delirium, see a psy.


Dave   February 24th, 2010 12:27 pm ET

I'm amazed at how many adults seriously believe they can control themselves and that they can do it simply through choice. When are people really going to grow up?
Yes, watching degrading pictures are bad for you.
And no, you don't really have the power to stop looking.

And so if apple wants to help a guy out then thank goodness and good riddence to bad content.


Frank   February 24th, 2010 12:31 pm ET

I think they should take any Christian apps off also, because other religions find them objectionable. Lets ban the Bible, Quran. Come on stop whining. If you find something you don't like don't look at it. I am smart enough to watch what my kids do. Be a parent to your children, don't let Apple do it for you.


mcai   February 24th, 2010 12:31 pm ET

In a free market enterprise, Apple is entitled to do what ever it pleases. The company has a high quality image and I like the fact that they maintain a classy stance. The app store is commerce. People who sell apps at the app store are engaging in commerce via Apple. So there is no rights to make money from Apple.

This is the second time CNN has brought up this discussion in the last six months. So I have to wonder if there are a bunch of porn addicts floating around complaining that they don't have another platform from which to access it. So they are bashing Apple for closing its doors to smut.


Dan   February 24th, 2010 12:48 pm ET

Crappy parents who expect the raising of their children to be done by someone/something other than themselves would applaud this. What about the rest of us? Screw your kids...


vin   February 24th, 2010 12:56 pm ET

Thankyou Apple for making this wonderful decision!

All of us parants too stupid to figure out how parantal controls work or just too lazy to really have the interest in our childs lives that we like to claim we have really appreciate you stepping up to do our job for us.

Now only if cable TV would change their programming my little Timmy might be able to stay out of prison


Mathew   February 24th, 2010 1:01 pm ET

Not everyone is going to like everything. Heck, some people hate the iPod. Why take away something that a lot of people might like, because of a few people that dislike it. It just doesn't make sense. Maybe put down that only 18 year olds can watch those "sexy" type games and stuff, not ban them. Come on Apple, your advanced enough to do that at least.


Nathan   February 24th, 2010 1:06 pm ET

you know what's awesome? There are a ton of similar apps in the Android market.

FTW!


Andy   February 24th, 2010 1:11 pm ET

If the days when kids actually feared their parents and knew the difference from right and wrong never disappeared, we wouldn't be having this conversation. Parental control: I excercise it with my children. You should too. I do not and will not charge the community at large with that responsibility. You shouldn't either. Way to buckle Apple.


james   February 24th, 2010 1:11 pm ET

i couldn't agree more norm I have and iPod touch and it is a little nieve
and ignorant i go on safari all the time and look at stuff that would make apps look like play-doh this is stupid completly stupid (not a great speller )


Greg   February 24th, 2010 1:13 pm ET

Its like censoring the internet. A simple concept that others have already mentioned is to have an adult section or a way to verify that you are 18 years old before utilizing some apps. Get smart! We have the technology.


SoulardGuy   February 24th, 2010 1:15 pm ET

Apple's censorship of its app store will ultimately give rise to its own demise. Every player in the smart phone market is feverishly developing open source app stores for their smart phone / device. Once again, Apple is cutting for its foot all in the name of “image”.


D. Taylor   February 24th, 2010 1:17 pm ET

It is up to Apple or any other company to make and sell a product, not to dictate how it is to be used.


JD in Austin   February 24th, 2010 1:21 pm ET

C'mon, Apple. I love your products. I have three Macs and an iPhone. But I'm an adult. None of the apps you pulled were in the least bit obscene. And believe me – if I wanted to find obscene, all I have to do is open my Google browser. Or the Yahoo app. Loosen your collar a bit, guys. Heck, even my wife likes to look at gals in bikinis.


RW   February 24th, 2010 1:23 pm ET

I agree with whomever said to remove the Bible Apps, Quaran Apps, and anything related to religion. I myself find that to be offensive and degrading to society.

Afterall, more people have been killed in the name of religion that have ever been killed by an app.

And I can't help but wonder if these people who are offended by this, either for themselves or their children, purchase violent games for their children or themselves? How is it acceptable to allow your child to go on shooting/killing sprees electronically?

And to the gentleman that said

"So I have to wonder if there are a bunch of porn addicts floating around complaining that they don't have another platform from which to access it. "

Well, porn is one of the RICHEST industries, and I would venture to say could be in the top 5 industries for financial volume. Regardless, addict or not, it is something that exists.

I grew up VERY religious, and from experience I can tell you...we were some of the most sheltered kids, and due to that were also some of the most deviant.

Why not communicate realistically to your children of the things they WILL encounter and how to or not to deal with it? I mean these things ARE out there and ALWAYS will be...so it seems you could be a bad parent by trying to hide things that eventually will be discovered.

How? Because your kids will have to figure it out on their own once they encounter it, and this figuring out could lead them to liking it more than objecting to it.


Brendan   February 24th, 2010 1:24 pm ET

Thanks for thinking for me Apple! I like it when I buy something and the company tells me what I can do with it.


Fred Evil   February 24th, 2010 1:25 pm ET

Funny, I thought Microsoft was supposed to be Big Brother...?


jimmy   February 24th, 2010 1:37 pm ET

Guess I want by the IPAD now.


IT GUY   February 24th, 2010 1:39 pm ET

I think this sensorship is very ignorant. Not only can you get any porn you wanted from the built in web browser for free, but the content in the store requires your username, password and credit card info. unless you people are giving your children your passwords and card info they cant buy anything at all without your help....


ann   February 24th, 2010 1:42 pm ET

I appreciate this move on Apple's part; however, I feel they should also remove Playboy and SI Swimsuit apps. They are no different than any of the other apps they are removing. As a parent I don't see any difference – so what if they are a well-known name, yada yada. As parents we can purchase filtering programs, but they are not evolved enough to pick and choose what is viewable within iTunes or YouTube (which are both popular sites for kids and teens). I thank Apple for hearing and acting on what we as parents are asking for and again, I ask that they also remove Playboy and SI Swimsuit.


a teen   February 24th, 2010 1:43 pm ET

ok...this is completely stupid, parents who said rap was bad and that " showing girls in bikinis is to explicit." they were prob the ones who never had the guts to wear one lol and are afraid to see their children turn into an era where u can seriously do anything, the more stuff you ban the more teens will want to do it. apple should not have to do this, parents should take responsibility for their own children and stop blaming others for their problems. take responsibility people, and norm u are completely right. and who ever said that you should have 2 sections you completely solved this problem single handed!


shawn   February 24th, 2010 1:49 pm ET

You have got to be kidding me with this. The iPhone and the iPod Touch both can access the internet wich gives access to much pore perverse things than a picture of a woman in a Bikini. There is nothing in the APP Store that promotes nudity just pictures. There are pictures of women in Bikinis in just about EVERY Magazine sold in this country :People, Star, US, Time, need I go on and on. This is just a simple example of the sheer fact that we as a nation have gotten so stuck up and sensitive that they target things like this to make themselves feel better. Probably why other countries laugh about how up tight and easily offended we are. Apple Apps being as bad as "Soft Porn"? thats like saying the Spanish Inquisition was just a fad. Grow up people. either that or have all your daughters put on a burka so no one can look at them.


Jason   February 24th, 2010 1:51 pm ET

The last paragraph from the article reads:

"How do you feel about Apple's decision? Should material that is so widely accepted be banned because it is objectionable to a relative few?"

The last question is such a leading question. Shame on you. How do you know that the content is objectionable ONLY to a relative few? Maybe there are far more people that find the content objectionable but they aren't loudly voicing their opinion.

To those who feel they need to egregiously flog Apple, I say if you don't like Apple's sandbox, go find another one—don't throw sand.


Harry   February 24th, 2010 1:56 pm ET

This attack on our sensibilities sustains the idea that "politically incorrect SHOULD BE politically incorrect". I'm sure that our European and Asian counterparts are now laughing at Americans as a society of Puritanical recluses that won't take responsibility for their actions. We've put into place filters, rules, parental controls, etc., but people refuse to use them because, basically, they're lazy. At this point in our great American history, do we really need yet another "Big Brother" computer company telling us what we can buy or not?


James   February 24th, 2010 2:07 pm ET

Glad I don't own any Apple products. "I'm a PC and I use my own brain" sums it up pretty good. So go plug your ipad into your itunes and do not let the icensor control your ibrain. There...now the Apple fanboys and girls know what I'm talking about. Who would have thought that revamping an mp3 player would have taken this BS company this far? They are selling you guys stuff that costs next to NOTHING in the PC world! The idiots even started a new hacking trend on Macs because of their cocky commercials saying they do not have viruses. Nice way to paint a target...retards. If your dumb enough to buy this crap, then live with your new "hivemind".


Kettle   February 24th, 2010 2:14 pm ET

This worked really well with prohibition so I'm sure it will be successful here.
Trying to control alcohol promoted the Mafai.
Trying to control drugs promoted the street gangs.
I wonder what new "business entity" this will create?
People will not be moral unless they choose to be.


Nate   February 24th, 2010 2:15 pm ET

Good they told him to remove the silhouette from that advertisement and remove the sexually suggestive verbiage. The intent of the ad is quite clear and quite demeaning toward women. The app owner is being quite disingenuous to pretend that intent is being read into that advertisement that was there. The intent is very clear from the add that they are suggesting a use of the app is to make breast wobble on pictures of women. Why the hell anyone would get their rocks off doing that is a little beyond me...(just watch actual videos of breasts wobbling). The ad, nonetheless, promotes it, and it is easy to see why many women would find this offensive, and parents prefer it not be readily available to fire the imaginations of their horny teenagers.


Steve   February 24th, 2010 2:17 pm ET

My opinion is that the concern is less about censorship, but about access to materials that are considered salacious. As a company Apple has no responsibility to carry these apps. And I have no issue with Apple not wanting to being associated with the apps discussed.

I believe that the parent issue is a mute point. No matter what standards we try to instill in our children, they are free to make their own choices, and will do as they wish. This is not an issue of parents being unwilling to govern their children, but an issue of access to materials that are contributing to the degradation of women.

In response to comments saying that Apple should remove all ‘offensive’ material if they are removing these apps I must say that the claims are amusing in their false front of equality. Again, I say that Apple has no responsibility to provide any material it does not want to associate with itself. Therefore no responsibility to remove any materials, outside of governmental controls, that are unpopular. Apple is a business, and therefore will act as it deems best for it’s ‘pocket’.

Apple has made many efforts that lead me and others to believe that they do not want their devices to become the leading devices in distributing salacious, and in my opinion classless, material to the world (I cannot take credit for this, but I am unable to remember the blogger that introduced this idea to me). Removing these apps from the store is a classy move that backs up this conclusion. It may not make the most financial sense, and so therefore I commend Apple for taking an sometimes unpopular stand on the issue.

In conclusion, this is a matter of personal opinions and values. Apple has taken a 'political' stance and their will always be those that will either agree or disagree with ANY political issue and the stances taken on them.


Tom   February 24th, 2010 2:21 pm ET

My nephew is a professional photographer specializing in surfing and beach wear. His app has been removed.
I think Apple screwed this one up because they left in Playboy and SI swimsuit issue.
There must be a large cash stream from those app's.


winnilaker   February 24th, 2010 2:22 pm ET

Answer is simple folks. You agree, you buy Apple products, you disagree you buy the other guys product. There is a freedom of choice!


bdog   February 24th, 2010 2:25 pm ET

LOL...

85 percent of teh intrawebz is pr0n and apple thinks they make a difference banning the wobble app... what an effin bunch of smacktardz


Mark   February 24th, 2010 2:32 pm ET

I'm glad that Apple is taking this stance. Keep up the good work Apple !


CaballeroKid   February 24th, 2010 2:33 pm ET

Way to go, Apple for erring on the safe side of prurient interests! Funny how so many of these comments are geared around protecting children – as though pruriently interesting things only hurt children. Do you adults really think that porn is good for you too??? Get a life, man...meet a woman. Only a few comments as to how women are offended by being subjected and debased to a sexual object.

So many comments are about parents not taking responsibility. BULL... These parents contacted Apple Because they're responsible!

Then you have the "let's be real's" of the world who try to convince us that we're behind the rest of the world. Where do we get these Americans from??? Death is inevitable for humans as well real-ster, does that mean we should stop wearing seat belts and play russian roulette? Realster would have you believe that porn's a good thing so we should encourage our kids to view it. After all "norm" is right. Tell me 'let's get real'...what is normal by the global standard? In your own words, "regardless of reasoning"...correct. Your claims violate the common sense test and come as empty as Al Capone's vault.


f0rbidden   February 24th, 2010 2:35 pm ET

Parents of teenagers everywhere do NOT applaud this decision and I believe this is censorship in it's basest form.

As an adult, it is MY decision what I view and what I don't – and as a parent, it's MY call what my teen sees and what she doesn't.

If Apple choses to not release certain apps for iPhone and iTouch users, then they should allow those apps to be downloaded by those who wish to have them from other sites – so, remove the restrictions on the products so we can download from whereever we choose.

Bad call, Apple. I don't need you to be my mom, and I don't want you to make these decisions for me or my child.


Lovelymiz   February 24th, 2010 2:39 pm ET

"Should material that is so widely accepted be banned because it is objectionable to a relative few?"

WTH?!! What's wrong with the author of this article??!! When did the parents of CHILDREN become "a relative few"?

For parents, this is a moral/spiritual/religious issue. Good parents (quite a huge constituency of the American population) would never want their children exposed to this mess!

You go Apple!


Guigo   February 24th, 2010 2:39 pm ET

It is not about children only, it is about female degradation, insult and objectification. Why are there not applications exploiting men? Because men are not exploitable, for they are in power. Women, on the contrary, have to accept this type of money because they are already brainwashed by a society that makes them feel as less. Thus, their bodies are up for sale, just like a car. It is insulting to hear people mostly focus about children. Yes, but what about women? If it were your daughter, your mom, your sister, how would you feel about the freedom to be able to download such applications? I bet it would be very different then. This form of female exploitation should not happen in this country. It is as simple as that.


david   February 24th, 2010 2:42 pm ET

Hey everyone, Apples new Madonna app allows you to see sexy images of Madonna. Lots of revealing, sexual images.

What a bunch of hipocrits at Apple.


Julius   February 24th, 2010 3:02 pm ET

Good job. Now when will you remove Safari from the apps? Because you can use Safari to browse websites (including ones with porn)

*end sarcasm*


Carlos   February 24th, 2010 3:03 pm ET

Wow @ the dumb comment by Guigo. Women are better to look at then men, even some women would agree. That's why these kinds of apps thrive. And how is a woman in a bikini degrading? No one pulled a gun to their head at the photo shoot. They got paid money to pose nude/semi nude yet it's mens fault? Get over yourself. Other counties have no problem with nudity or a person's body, America is the worse. Not counting Middle Eastern countries. That's a whole other story.


Erick   February 24th, 2010 3:30 pm ET

Clearly, The parents are mostly Christians. No wonder they are complaining about their kids seeing the women bikinis. I don't see nothing wrong with that. I think they are beautiful and proud who they are. That does not make sense. They are worried too much.


Children should not have sophisticated cell phones!!   February 24th, 2010 3:30 pm ET

So sick of this. I could care less which apps have women and how they are used. It's not my phone and I don't have to look at it. If my husband wanted a babe in a bikini on his phone and made it 'jiggle' I don't care. It's a harmless photo people. Political correctness is crippling this nation.
As for the kids... a child has no business having an advanced phone with access to the internet in the first place. Sorry but horrible parenting!!! The only type of phone a CHILD should have would be one of those three button deals Home, Fire, Police. Children have no business having cell phones!!! How about trying to be a responsible parent instead of changing the system around to suit your bad parenting skills and lack of common sense. Quit spitting out spoiled brats with entirely too much crap handed to them, them telling everyone else to help you raise them.


Griff   February 24th, 2010 3:35 pm ET

Will the I-pad have the ability to digitally burn books too?


Openminded   February 24th, 2010 4:00 pm ET

Let's be honest. The biggest and most functional iphone app for sexual content is called SAFARI. Why don't you remove that, Apple?


Scott   February 24th, 2010 4:00 pm ET

I am looking at getting an I-Phone, but this makes me rethink my choices. While I would not be getting one to look at this type of material, I would like the option if I so chose. For all of you that are applaud Apple for standing up for your clildren, how about NOT BUYING THEM AN IPHONE!!!! The Apple App Store will not keep your children from downloading and viewing pron, as a parent THAT IS YOUR JOB, not Apple's.


lag   February 24th, 2010 4:24 pm ET

Seriously - "Seek to improve yourself... not someone else" - perhaps we should just let kids raise themselves.


Bruce   February 24th, 2010 4:26 pm ET

This has to be the some of the most hypocritical BS I’ve ever heard of in my life. This again just proves the controlling and Orwellian mantra of Apple and Steve Jobs.

Steve Jobs needs to take a look at his own “house”. Each time my son’s iPod touch boots up, there is a big graphic of an apple with a bite taken out of it. Anybody who knows anything about world history and world religion would recognize the sexual connotations’ of a bitten apple as a symbol of original sin as Eve seduced Adam in the Garden of Eden.


RW   February 24th, 2010 4:35 pm ET

You can only be degraded if you allows yourself to be. It is personal, and on the inside. If you allow another woman's image (who consented to it being taken) to degrade you then I sense you should look deeper inside to find any lurking issues.

Look at the Twilight phenonenon: there are 'Twilight Moms' who drool over the young (and I think STILL underage) Taylor. There are women who throw money at Chip-en-Dales (sp?) dancers, who hire strippers for bachelorette parties, and even host sex parties. I do not let that degrade me nor do I even care.

So again, you are degraded because you believe / allow yourself to be, but whether women admit it or not, they 'objectify' men too. I mean seriously, they have 'personal massagers' that are nothing more than an object modeled after a man. Do I think I am objectified? Possibly, do I care? Absolutely not.


nireyaj   February 24th, 2010 4:56 pm ET

Wow!! What an awful large number of angry perverts we have here...and lazy, stupid, ones at that!

There is nothing at all: Nazi, Commie, Talibanish, Al-Queda like, or 700 Club-ish, about this. If there were, Apple would not let you access banned images anywhere. It is not doing so. You can still see all the racey images you want...elswhere. You can even use your iphone to do so...by going to internet sites other than the Apple apps store. All it takes is a few extra clicks. Are you so stupid that you don't know this, or so lazy that you can't make those extra clicks? Is it that your poor hand is too tired-from constant masturbation-to be able to make those extra clicks?

Did you really get a smart phone JUST so that you could download soft porn from just one site, and now you feel deprived because that one site no longer offers such porn...even though a billion other sites still do? Grow up, and get a life. This is NOT censorship. Apple is not stopping you from seeing porn elsewhere, or even from making/ publishing it yourself. It is just refusing-for the time being-to offer such in it's store. This gets Apple some good press, lots of free publicity, and makes them family friendly. Now your 8 year old kid won't be seeing things you don't want him/her to...at least not on the Apple site. Playboy, and SI, are well enough known for their images, that parents know about them, and can block them. This latest move by Apple keeps lesser known brands the parents may not be familiar with from imposing themselves on unsuspecting kids/parents.

In time, your soft porn will be back in an adults only section of the apps store,and you will pay extra to get there. There will also be a rating system to let parents know what they should block. Then all will be happy, but it will cost extra.

BTW,anyone who is so sexually disfunctional, and desperate, that they pay $300.00 + to get a smart phone just for the ability to download porn, and then remain so tech challenged that they only learn how to find one site to download from-deserves to have that site removed from their venue. Get a life, people.


paul   February 24th, 2010 4:57 pm ET

More evidence that the thought police are getting ever stornger.


Kate   February 24th, 2010 5:21 pm ET

"The relative few?" Since when are women and parents "the relative few?"


Big Al   February 24th, 2010 5:26 pm ET

Stay out of my shopping cart.


David   February 24th, 2010 5:34 pm ET

Apple made this decision because they know their end users are mindless brand zombies. If you don't support Apple dictating what software their end users can use, buy something else.


drud   February 24th, 2010 5:35 pm ET

I think this is silly. I can understand why Apple wants to protect its customers. The sight of a scantily clad woman is something most Apple users have never seen so it would be quite a shock to them. Not to mention distracting them from their work of creating this month's X-Men comic...


Kay   February 24th, 2010 5:37 pm ET

What about the gun aps that allow people to produce the realistic sounds of guns? How long before someone pulling out a silver ipod and making a gun sound gets shot? My daughter says lots of kids have this ap on their ipods. It prompted me to investigate and set the parental controls on her ipod touch which she bought with her own money. I appreciate Apple making these changes.


Mike   February 24th, 2010 5:40 pm ET

This is the worst thing for apple to do.

If they are going to restrict content that is objectionable, lets get rid of all apps that have religious, political, raciest, historical, anyone with a weapon, animals, pollution, and all other things that can cause people to object to them.

This includes all music, video's, and other content. Leaving 0 content for people.


I-Touch User   February 24th, 2010 6:01 pm ET

I can't believe the stupidity of people today. If I dno't want my kid to see something in my home I don't let them. The rest of the time you educate them and help them grow and learn. Parents need to be parents not the state, not the companies and not some moron who can't get laid at apple.


I-Touch User   February 24th, 2010 6:08 pm ET

For those who thing apple did the "right" thing. Riddle me this.. SI Swimsuit and Playboy are both still there. So you remove the soft porn but allow the full nudity to stay. Why? FYI look closer at this years swimsuit app. There ALL NUDE its body paint and nothing more.

This is not about treating women as a object, sorry feminists its not about you or your messed up head, its about Apple being selective and controlling. Who can pay them the most.


Bruno   February 24th, 2010 6:55 pm ET

It's funny that it's ok to blow someone's brain up in a game but heaven forbids that we show a nipple...

this reminds me of the Grand Theft Auto deal, when an IRRESPONSIBLE parent bought a mature game for her 14 years old grandson but still proceeded to have the the game's rating reviewed to "Adults Only"

And here is a message to you, unfit parents: your child is not the perfect angel you think he is, and no, you can't shield him forever from life.


John   February 24th, 2010 7:18 pm ET

Not that this effects me but I find this change tyrannical. Apple may as well have all women wear burqa or chadri.


Matt   February 24th, 2010 7:33 pm ET

@ Guigo: ever heard of Playgirl?


mtnscubagirl   February 24th, 2010 7:48 pm ET

I am a mother of two and sent a complaint to iTunes for the racy content. I did not ask them to remove the content, I simply asked them to create a separate space for them so when my kids are downloading games they don't have to look at a naked woman with her boobs hanging out mixed in with everything else.


Jason   February 24th, 2010 8:00 pm ET

Can you say George Orwell and 1984?

Maybe these parents should watch what their teens are downloading instead of expecting everyone to obide by their teenagers rules.

I guess these people don't allow their children/ teens on a public beach... they might actually see a woman in a bikini!!! It might ruin their bright futures.

Step up, be a parent and let everyone else look at women in bikinis.


Karl Blessing   February 24th, 2010 8:00 pm ET

This is too much over the top, and I frankly think that Apple is shooting themselves in the foot (possibly a bit brain damaged too).

Why can't they enable parental controls on iTunes for the apps the same way they already do for the music and videos? Is it perhaps because their approval process is so messed up that they can't be bothered to sort apps into their appropriate rating?

Also I find it funny that they will remove women in swimsuits, but will keep apps that let you burn little people of third world countries in molten lava or drown them with a tsunami.


Matt   February 24th, 2010 8:30 pm ET

Where, China?


Michael   February 24th, 2010 9:43 pm ET

I had this fantastic idea for an app that would display famous works of art like Botticelli's The Birth of Venus & Michelangelo's The Creation of Adam but I see now that really would be quite inappropriate for a reasonable person to view. I feel shame. Perhaps we should just rid ourselves of inappropriate paintings, books and other such vanities in a great bonfire. Or, has that already been tried before?

Sincerely,
G. Savonarola


Kevin Cassidy   February 24th, 2010 11:05 pm ET

Although I oppose censorship, I personally prefer to view adult content on non-mobile devices so I can free up both hands.


Salim   February 24th, 2010 11:35 pm ET

Applications that allow everyday people to be viewed in an objectionable manner? That would be against all morality, all women should be covered head to toe in clothing so that they can never be objectified and can never subject men to feelings of desire. It works so well for some countries, look at how happy and non-objectified they are.

Only the true professional paid women of sports illustrated and playboy have the qualifications needed to present themselves in a non objectionable way. All other women are mere succubus, spawned to control men and Apple. Shun them...


Derrick   February 25th, 2010 12:02 am ET

Apple developers of this content can always switch to Android. Parents, it doesn't matter what you do. Kids are always gonna be able to find a way to get this stuff. Women, get offended if you want, but women are the ones showing off their bodies. Its human nature. Women are to be visual or appealing to a man. Man goes after her. Get over it. Thats just how it is. Thats why we as a people are so messed up. Everybody wants people to go against their nature. Humans walk on 2s and felines on 4s. What will happen if we try to change that? A man can still respect a woman if she's showing off herself. Nowadays, whats it really matter to you if he's respectful? Your not gonna respect him. Women tend to be worst than a man in this aspect. Men just don't complain as much because society doesn't allow them to. Its human nature.


Christina   February 25th, 2010 12:20 am ET

aw...i want porn apps on my itouch!!! :(


may   February 25th, 2010 1:34 am ET

I think a lot of you here are missing the point.

I am a woman. I own an iPod Touch. Do I want to see oodles and oodles of porn everytime I log into the App store, images that objectify women and make me feel like crap about my physical appearance?

No, I do not.

We live in a society right now that thinks it's OK to view women as sex toys, which is wrong.

Apple did the right thing – those apps should have not been there in the first place. You guys are just upset that you can't get porn through the app store anymore.

We're all adults here, just grow up and deal, and stop blaming it on the teenagers.


Robert   February 25th, 2010 1:43 am ET

The lesson here is pretty clear:

If you believe in freedom, don't buy Apple products.
Ask your friends not to buy Apple products.
And most important, tell Apple that you are not buying their products.


Joe   February 25th, 2010 1:48 am ET

And maybe someday if you are really good Apple (or whom ever, but not you) will make all the decisions of what you see, watch and hear so you will be totally "PROTECTED" from accidentally seeing something that disturbs you! Perhaps Apple should try to have CNN or radio and your local news removed. When are YOU going to take personal responsibility for the content in your life?


Danny   February 25th, 2010 7:07 am ET

I Like that Apple did this. I got an Ipod Touch about 1 year ago and it was super clean. Then I put it away for awhile, but when I started downloading stuff for it, the sexual apps were becoming overabundent. I don't mind that people look at these or things, but I am glad that I don't have to sort through them to find apps.

Good Job Apple


hal   February 25th, 2010 7:24 am ET

Grownups buy Android devices. Kids, go buy Apples.


Common Sense   February 25th, 2010 7:44 am ET

Apple should have stayed with making computers and MP3 players and stayed away from phones.

Next they will say they won't sell music with swear words and you won't be able to go to porn sites on any Apple electronics that can recieve internet.

How about selling Omish trading cards, that way you won't have to see any part of the human body except a head and hands.


David   February 25th, 2010 9:48 am ET

I can see it now... Apple bans the internet due to excessive porn. lol The wii can display porn for crying out loud! Parents need to catch up with the times and learn how to restrict their kids from the content using the parental controls. Company's should not have to be the baby sitters.


Rican_Struction   February 25th, 2010 9:59 am ET

All of you opposed to this need to give it a break! Especially all you women playing victim! Your kids are going to do what they want regardless of what you say. Hopefully you raised them good and they'll listen, but if they have access to the internet and an iphone the parents should be responsible, not apple! The whole point of having a device like that is to be able to personalize it the way you want.


joke   February 25th, 2010 10:02 am ET

This is a joke, Apple is a joke, their phones and gadgets are for a bunch of %$^. They are trying to police a device that an individual purchases for way to much money and not taking into account an individuals rights. Be a parent and monitor your kids and stop blaming everyone else. While I believe some things are objectionable, it is still someones right to view these items.


jrf   February 25th, 2010 10:58 am ET

A couple of thoughts.

Apple is a private company and absolutely has a right to control what service/apps it offers.

Parent definitley should be aware of what their children are looking at and downloading, that being said it would be really nice not to have to worry as much about that. Thank You Apple for helping with that.

For those who say the human body is beautiful, I could not agree more. I also believe the human body is sacred and not something to be jiggled. Our society objectifies the human body in ways that are sad and very degrading to the human soul within us all. Thank You Apple for taking a stand against that.

I will still never buy and Ipod or Ipad they cost way too much for what you get and I do not agree with their closed platform approach.


John W`   February 25th, 2010 11:31 am ET

Apple could care about any children. They just want to make sure parents are not upset. Kids buy most stuff on their store if parents get upset they remove their credit card and all of the sudden children can't buy fart apps anymore. Remember children don't have credit cards to buy stuff. They'll leave there partners that pay them like Playboy, SI, etc... Still is silly since children with an IPhone/ITouch can get on any porn web site and see picture and even videos. They're not helping parents they're just making sure parents don't stop their children from getting alone in the App Store and waste money. If you're a parent and really care about your children don't buy him an gadget that let them get in the internet without controls.


John   February 25th, 2010 12:03 pm ET

Way to go Apple!


rcr   February 25th, 2010 12:07 pm ET

I guess Apple is failing to realize that the internet porn industry is one of the most profiting industries on the internet. Don't you need a credit card or paypal account to purchase items on iTunes anyways? Never mind all that - if they have access to the internet, they have access to anything they want to see anyways. Even the best child safety software will not block it all. Think I'm wrong? Hit google image search and type in a few adult searches. I bet you come up with hundreds~


Chilli   February 25th, 2010 12:37 pm ET

Is Al Gore still on Al Gore's board? Apple has long made hay of their far-Left political associations and almost uniformly contribute Democrat. So is it ironic that they would set themselves up as moral arbitrators for the nation? Not really. They are a corporation, a creature of the state - and when Germany and Italy's corporations started acquiring political power they too started to demand behaviors that supported their goals of corporate efficiency. Of course, back then, it was called national socialism. Today we call it politically correct progressivism.


Matt   February 25th, 2010 1:18 pm ET

Apple is so stupid 4 doing this if u own a iphone or a ipod touch u have access 2 the internet so y would any1 care bout a stupid app like that im a teenager and there is nothing on those apps that cant get u aroused


droid   February 25th, 2010 2:04 pm ET

this is why i own a droid


Zane   February 25th, 2010 2:09 pm ET

Scott is right on the dot, this shouldnt be up to appl,e aplle shouldnt HAVE to do this, teach kids right from wrong...and dont allow them technology that they obviously cant use maturely...im 18 about to graduate high school, and its not like im gonna download apps solely to see women naked(or near naked) we dont need to let this become a democrat-siding issue.


davis   February 25th, 2010 2:16 pm ET

I can't help thinking of Apple's "1984" commercial, and how this reeks of hypocrisy. 1984 wasn't supposed to be like 1984 according to Apple.

My only 2 cents would be to tighten parental controls, and force apps that want nudity to identify themselves to said controls in order to be blocked properly, with a zero tolerance policy for developers who try to bypass this.


Tony   February 25th, 2010 2:21 pm ET

I am sick to death of being penalized because some stranger had a kid! Nothing against children but when are we going to finally say to parents "Look this child is YOUR responsibility, not Apple's, not the FCC's, but your responsibility!" There are rating systems for TV, games, and yes even the App store and somehow that still isn't enough? I can tell you what will be next now that this has been successful. A bunch of whining over violent games. What was the point of the maturity rating system in the App store if the parents are just going to cry foul regardless? Put the "Questionable" apps in an adult section. I think that's fair enough. But to ban it completely because someone doesn't like it?

Start monitoring what your kids are up to. If its something you don't want them to have then be a parent and say NO! Don't you pay the bills? Didn't you buy that phone or touch for them? I get so sick of having what I see and do censored because some lazy parent doesn't want to roll up their sleeves and take an active role in their kids lives. "I don't want to have an honest conversation with my teen about sex, so ban anything sexual on TV and on the computer, and on the iphone, itouch and everywhere else so I don't have to."

I'm over it, and its about time people started telling the truth and quit candy coating things for these people. There is a real world out there and if you think you are doing your young adult some big favor by hiding it from them then just look around at the world today. Its full of people who are clueless idiots without a single shred of common sense and I'm sorry to say its lazy parents like this who plant the seeds!


Tim   February 25th, 2010 2:31 pm ET

Parents need to pay attention to what their kids do, stop making excuses and spend time with them and take and interest. Women in the workplace is great, but you need to be at home too!


WHaaaa WHaaaa   March 3rd, 2010 9:05 am ET

OMG all u hear is someone complaining about how this and that objectifies women, but does anyone every think about the women that volunteer doe do these things? If they dont have a problem with it then neither should you! Stop tryna defend someone that doesnt need defending! And if u dont want your kids to look at porn or anything "mature",how about u be a PARENT and stop them from watching it, or maybe you child shouldnt be on the internet. We are never going to be able to enjoy our freedoms when there is someone complaining about something, when all the have to do is not pay attention to it.


double d   March 3rd, 2010 11:21 am ET

Simple Soultion...Get the kids a jitterbug phone till they are of age IF they MUST HAVE a phone!


Greg in Boulder Creek   March 3rd, 2010 12:14 pm ET

Apple has shot off both big toes, first toe because of not allowing flash and now this. And they have a problem with Microsoft? Lets get real here, they have a million users out there who bought these machines just so they could have fun and now Apple is calling them "Low Life Scum". OK low life scum, time to throw the over priced piece of apple junk away.


Is Apple owned by FOX?   March 3rd, 2010 1:20 pm ET

Just thinking about who else is into taking freedoms away, like the Right to Choose, sounds like Apple and the Republicans deserve each other.


onceaddicted   March 3rd, 2010 2:53 pm ET

funny thing is, when this was a God fearing country, this stuff would not have been acceptable, but since all the libs have gotten their way starting in the 60's, violence has gone up, sexual promiscuity has gone up, indecency has gone out of control, rape has gone up and the only thing that has gotten less is Morality, Respect for authority and people going to Church. My kids do not and will not have a cell phone or IPOD or any of these things. I grew up enjoying my life outside playing and that is what I expect of my kids. The information age is doing nothing more than making the future generations completely reliant on technology – Cell phones/Ipods/GPS'/etc..... I am a computer geek for a living, but it stays at work, I have laptops and a PCat home, but only used by me when needed. We do not even have Cable, just a 47" 1080p hanging on the wall for the WII and movies. We monitor all things that come into our house and if not appropriate, it is removed. I probably sound like a horrible dad to alot of you, but my children are very well balanced and enjoy life and their friends without having to have the latest technology !!


CalgarySandy   March 3rd, 2010 8:27 pm ET

Children have to live in the world we have created when parents let them go. They do not learn how to live safely in this world if they are not taught how to do so. You cannot teach this in isolation. A time will come when they are on their own and the parents are not there with the blinkers to help.

A couple friend of mine tried to protect their children from popular and vulgar culture. They had no TV not even for movies and documentaries. As teachers, they felt this was the way to go to keep their kids from degenerating into low lifes. The children became obsessed with TV and pure pablum. When visiting other people you could not tear them off the TV. The upshot was, the boy became a drug mule by the time he was 11. He was academically smart and spoke many languages. Of course, a naive, multi-lingual child is the perfect target. His family ended up having to flee to save him from prison and put him in a military school. God knows how that turned out. The whole family was torn apart by this outcome of building "Innocent" people.

I sat with my son, talked to him about what we saw and heard. I encouraged him to use a computer so he would not be unemployable. We talked about porn and drugs and everything else. As porn was not forbidden and was deconstructed, he became bored with it and saw it as exploitive of some women. My son has no stomach for anything that puts women down as he has a wonderful female role model in me.

If you want to put kids off porn, provide them with strong female role models in their own lives, not some super star they will never meet. Treat the women in your lives with respect and dignity and the boys will follow. Kids learn their attitudes to men and women before they go to school. If your son is addicted to porn, you should have done a better job teaching gender equality or he is mentally ill and needs help.


vix   March 3rd, 2010 9:47 pm ET

Apple is going to open a new store iPorn. All the content will be moved there. And wait, your going to see Hustler and Playboy on the iPad!


David A   March 3rd, 2010 10:20 pm ET

Most apple products are made in China, guess they get their idea of an open world from them.


David A   March 3rd, 2010 10:24 pm ET

I see a lot of people who think it is a good business move, I remind them that betamax lost to VHS because Sony wouldn't allow porn on betamax. Funny, they learned and blueray has no such restriction. Business is giving people what they want, if no one wants the apps then they wouldn't be some of the most popular.


Realllyniceguy   March 4th, 2010 3:43 am ET

Android market FYW that wobble app is really nice!!


Mikey T   March 4th, 2010 7:19 am ET

Ohhh....... that`s sarcasm. Are you kidding me. I couldn`t have been more. W.T.F. reading this article. First off, .... I love cartoon boobs. I used to draw them on every surface I could find when I was a kid. Second,....... I can`t stand the P.C. don`t offend anyone Republic. This Country has become. Our founding fathers are rolling in thier graves.( i.e.) Ben Franklin. Check out some of the materials he would release just to offend, creat controversy. And excersize his freedom of speech. What`s next?


Jeff   March 4th, 2010 11:30 am ET

All those that don't like it, it is simple.

Quit the whining and LEAVE. Go give your business to the Android. You will not be missed.

If I sat down to dinner at a restaurant that allowed people to eat with no shirts and I found that disgusting should I sit and WHINE to everyone in the place including management or just get up and never return.

Why must you complain about how Apple chooses to run their business? Are you really going to try and lecture them on how to build a great company? REALLY?

So see you all, don't come back and we will see if this impacts the business. It will, for the better.


Sam   March 4th, 2010 1:46 pm ET

yet again the government is trying to limit our freedom of speech by censoring out lives. people need to stop putting all the responibility on our teachers and companies become a real parent


blockhead   March 4th, 2010 9:23 pm ET

the blockheads, porn doesn't even look good on an i-pod. everyone will just find some other way to get it, such as browsing on the i-pod, then saving the naughty files in an encrypted app, such as My Eyes Only Photo. that'll keep those pesky parents and wives out.


Scott   March 5th, 2010 1:15 pm ET

Parents who applaud this decision clearly have no interest in teaching their children to make good choices for themselves. Lazy America – there is always someone to blame for why your children are so awful, right?


Joshua   March 13th, 2010 3:19 pm ET

Nice postg. scitech.blogs.cnn.com is my favorite site.

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Nice post. scitech.blogs.cnn.com is great.

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mross   April 3rd, 2010 4:43 pm ET

what i really can't stand is all the humanization of objects in these apps.

women are nothing but breasts and orifices, we'd appreciate it if the media would stop trying to force down our throats depictions of them that make them out to have thoughts and feelings or whatever, as if they're "human" or something


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TLB   October 31st, 2010 10:34 pm ET

Too much censorship could cause kids to rebel and do something worse than putting jiggly pictures on their phone. Parents should be responsible for their own kids and not expect big company's like Apple to protect their kids for them. Anyway, wasn't it the apple that started all the sexy stuff in the first place? That's what Adam and Eve told me.


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