At a keynote address on Monday, Twitter CEO Evan Williams said the aim of his company is this:
"Be a force for good."
TechCrunch writer Michael Arrington, who reported this quote from the South By Southwest Interactive festival in Austin, Texas, said the statement made him cringe.
Any company that's out for profit cannot claim simply to "be a force for good," he writes:
... it’s basically impossible to balance a profit motive with a goodness motive. And in fact the nice thing about capitalism is that everyone acting in their own self interest tends to be good for everyone else, too, if appropriate government forces are put in place to stop monopolies, pollution, etc. Being a socialist is a great way to get laid in college but it’s no way to run a society.
With that in mind, here's our list of the five cheesiest - or otherwise bizarre - tech company mottos, slogans, mission statements and unofficial tags. Can any profit-seeking company claim to be in it for the betterment of humanity? (Ben & Jerry's ice cream tried until investors stepped in, as NPR explains). And do they have to wear their ideals on their sleeve in such bumper-sticker fashion?
Let us know what you think in the comments section. And, without further ado, here's the list:
Google: "Don't be evil." ("Star Wars," anyone?)
Apple: "Think different." (Like the rest of us? Part of an older ad campaign.)
Microsoft: "Your potential. Our passion." (Well, at least they're passionate).
Facebook: "To give people the power to share and make the world more open and connected." (A little long-winded for a mission statement, and doesn't include any money-making goals).
And, of course, Twitter: "Be a force for good." (See above).