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April 19, 2010

Next-generation iPhone found in a bar, blog says

Posted: 03:11 PM ET

It looks like Apple employees should be keeping their top-secret, next-generation iPhones out of bars.

In a post simply titled "This is Apple's next iPhone," tech blog Gizmodo on Monday showed video of a phone they say is almost certainly a version of the smartphone due to be released this summer.

The phone was found in a bar in Redwood City, California, about 20 miles from Apple's headquarters in Cupertino, according to the post by Gizmodo's Jason Chen with reporting help from several other staffers.

"We're as skeptical - if not more - than all of you. We get false tips all the time," the post read. "But after playing with it for about a week - the overall quality feels exactly like a finished final Apple phone - and disassembling this unit, there is so much evidence stacked in its favor, that there's very little possibility that it's a fake."

According to the post, the phone had been camouflaged to look like a currently available iPhone.

The Gizmodo post says the phone they found has the following features:

_ flash for its camera
_ a front-facing camera for video chatting
_ higher-resolution display
_ a metallic band wrapping around the outside, with metallic volume buttons
_ a flat back, with a glass-like clear panel and thinner body than the current iPhone
_ a bigger battery

Gizmodo obviously wasn't offering too many details about how they got their hands on the phone.

But in the post, Chen wrote that the person who found it was able to run Apple's new iPhone 4.0 operating system before that system was officially announced last week.

Apple remotely killed the phone's operating system before Gizmodo got their hands on it, he wrote.

The find was being widely considered the real deal in the tech world.

"At this point we’re pretty much certain it is this summer’s new model," wrote Wired magazine. "Somebody at Apple is in big trouble."

Tech blog Engadget posted photos Saturday from a tipster showing a phone similar to the one Gizmodo displayed.

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Filed under: iPhone • smartphones

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Adel   April 19th, 2010 3:43 pm ET

Whoever lost this phone has probably been fired already.

webuddha   April 19th, 2010 3:43 pm ET

the story seems kinda odd. it could be a cloned version of the iphone.

northkorea   April 19th, 2010 3:46 pm ET

they found it! oh no!

mattster   April 19th, 2010 3:50 pm ET

ya. i would say someone is in deep doo-doo at apple.

AppleGuy   April 19th, 2010 3:59 pm ET

Somebody at Apple did their job well, I'd say. If Apple is anything, it's that they are fantastic marketing geniuses. Nothing gets fans excited about a new product than a sneak peek. And how much more exciting than to think you're peeking at a product you're not supposed to be seeing yet. Trust me, any Apple employee who would have this in their possession is not about to leave it unattended. Kudos, Apple.

Winter   April 19th, 2010 4:05 pm ET

Its kind of scary that Apple "remotely killed" the phone. What else can they "remotely kill"???

Pharris   April 19th, 2010 4:11 pm ET

Winter, one of the very best features of the iPhone is the ability to wipe all of your information from it remotely should it get lost or stolen. That way your information doesn't wind up in the wrong hands.

Woody   April 19th, 2010 4:11 pm ET

I would agree......I know that apple never lets their new products out by accident. When the iPads were launched they were only given out before hand to people that were pushing the iPads, like "CNN".

Woody   April 19th, 2010 4:13 pm ET

Just so you know....If you have an iPhone and you are an apple mobileme subscriber you can remotely kill your own iphone and remotely lock it etc.... and track it through gps....etc.

bolder2   April 19th, 2010 4:13 pm ET

agree with appleguy – apple marketing at its best. the person who left it wasn't fired...they got a raise.

Nathan   April 19th, 2010 4:14 pm ET

It's not that scary. Smart phones, including the current 3G iPhones, can be remotely disabled by their owners if they're lost or stolen. The feature protects confidential information that may be in the phone and prevents its unauthorized use. Sounds like it worked exactly as intended in this case.

Robert Wright   April 19th, 2010 4:14 pm ET

In answer to your question, they can remotely kill me.

But they probably won't.

We iPeople serve them.

wasp   April 19th, 2010 4:15 pm ET

So was it using CDMA, or GSM...?

William   April 19th, 2010 4:16 pm ET

Well, in addition to the person who lost it being fired, the individual who "recovered it" is guilty of what is called "criminal conversion". In this case they could and should be facing charges. I appreciate a peek into the tech future as much as the next person, but retaining someone else's property knowingly and then trying to "cash in" on it by publishing articles about it? criminal.

Smart   April 19th, 2010 4:16 pm ET

Everyone who believes that this model shown is the "NEW iPhone" must be extremely gullible. It is apparent from the picture that it is just a knock off. How many knock offs are there in China and how many were there before the first iPhone release in China? Someone stupid made this post....Not to be a downer tho, I like the features =)

adam   April 19th, 2010 4:16 pm ET

it's a trap!

Loren   April 19th, 2010 4:17 pm ET

good hype move by Apple.

Niklas   April 19th, 2010 4:17 pm ET

So, are the guys from Gizmodo going to be arrested for theft? What they did was illegal.   April 19th, 2010 4:20 pm ET

Brilliant marketing strategy that Steve Jobs is 100% in on...

Aaron   April 19th, 2010 4:22 pm ET

My money goes that Apple planted the phone as a marketing strategy....prolly timed to coincide with being available on other networks

Jmac   April 19th, 2010 4:24 pm ET

@Appleguy – this is not Apple's way, nor is this genius. This ploy is very common when companies want to get their newest and greatest product name/version out there. However, this would be really stupid of Apple to do 6 MONTHS prior to the release of a new version?? All their potential sales between now and the new release have just been put on hold due to this "marketing ploy".

MoeSquared   April 19th, 2010 4:24 pm ET

This wasn't "lost". it's simply a poor attempt at "Stealth Marketing" to create buzz for the newest version due out soon. nothing more... nothing less... anyone who believes otherwise, i have your reality check waiting for you at the counter. Please redeem as soon as possible because you desparately need the currency.

jeremy   April 19th, 2010 4:25 pm ET

It has a camera! That is so cool.

AK   April 19th, 2010 4:25 pm ET

If this was really a mistake, Apple probably would have issued a cease and desist notice by now (see:

Here we go again   April 19th, 2010 4:26 pm ET

Step 1) "Accidentally" leave a phone in a bar for someone to find
Step 2) Wait for it to hit the blogs
Step 3) Wait for the media to shower you with free advertising
Step 4) ???
Step 5) Profit

CNN wet themselves by gushing constantly over the iPad. I suppose we have a few more weeks left for them to gush over the iPhone now.

Aaron   April 19th, 2010 4:26 pm ET

William & others, this is a type of property where finders keepers would apply...besides, since Apple 'lost' the property and someone 'found' it, the finders are not guilty of theft until they refuse to give it could you be expected to return property if you do not know where to return it to....

Mark   April 19th, 2010 4:29 pm ET

The last guy that lost an pre-production IPhone in
China jumped (?) off of a roof in China. The Chinese company claimed he wasnt pushed.

Bug   April 19th, 2010 4:30 pm ET

Remotely killing a phone has been an option for almost a year now. If your phone is stolen you can log in and brick it.

I'm_a_PC   April 19th, 2010 4:37 pm ET

C'mon this phone looks worse than the 3G. I dont buy this story.

JM   April 19th, 2010 4:37 pm ET

How did they see it had a bigger battery....if the battery is INSIDE !
Did the person who supposedly spot this bogus phone ask the owner, hey let me take your phone apart to see the battery...nevermind these phones can't be opened like most phones to see the battery.

This is NOT a new iPhone !

Jake   April 19th, 2010 4:38 pm ET

@ Winter – I doubt that Apple can do to much to anyone's personal phone. This phone was probably connected into their corporate network and managed remotely. The same can be done for blackberries and win mobile devices and other smart phones. Common IT stuff really.

Danny   April 19th, 2010 4:40 pm ET


Would and should they? I think the facts should be considered in terms of whether the phone was legally lost or mislaid, and depending on which, whether it should have been given to the bar or whether the finder was in his legal right to hang on to it.

If lost, the phone could not have been converted unless the original owner had already requested to have it back. The facts don't suggest this at all.

Jason Nesmith   April 19th, 2010 4:40 pm ET

anyway Jonathon Ive (Apple's chief designer) just twittered, "This isn't good".

Maybe you should be a little more careful with your prototype Phone, Jon.

Simon Bang Ganger   April 19th, 2010 4:43 pm ET

You really think Apple is going to plant a phone in a bar, for the right person to stumble upon, that would go ahead and contact Gizmodo?

The odds...oh...they are so so so ridiculously slim.

You people need to put down your conspiracy theory manuals.

Harvey Wallbanger   April 19th, 2010 4:43 pm ET

I bet someone's hide is flapping in the breeze from a flagpole in front of Apple headquarters.

Bill   April 19th, 2010 4:44 pm ET

Maybe it was done on purpose? Who knows, but I think it would be a marketing stroke of genius! I own an iPhone but never follow these tech announcements or anything about new products, so this is really the only way I would have known about it beforehand. The national media has picked up on this in a big way. This person should be promoted!

Chris   April 19th, 2010 4:44 pm ET

There's one of two things that happened because of this story. Either a nameless Apple employee had a VERY BAD day at work on Monday..."You lost WHAT?????"...or Steve Jobs & Co. are jumping up and down like Flounder at the end of Animal House yelliing, "I can't BELIEVE they fell for it!"

cseeman   April 19th, 2010 4:44 pm ET

Lots of misinformation in these posts.

They've taken it apart and confirmed that it's Apple components (Apple uses their own processor). It's not a counterfeit.

It's not 6 months but more like 6-10 weeks ahead of the official announcement. Likely the end of June with sales in July.

Given Apple's history with law suits they'd be suing for it's return. But that would obviously make it genuine. They'd rather keep people buzzing.

Steve Jobs has started answering a select number of emails directly. He knows his answers will spread like wild fire.

Apple has been battling rumor sites and living in a veil of secrecy. By doing this, they've converted them into a valuable marketing tool

BTW imagine some people who were considering buying HTC Android phones are now reconsidering given the feature specs. What a brilliant way for Apple to get to HTC (they've been suing) and Google (they've been battling)!

Of course maybe an employee lost it but given the changes in Jobs answering emails, advance marketing they did with iPad, I think this is one more step in Apple's marketing strategy.

Bill   April 19th, 2010 4:46 pm ET


How would this negatively affect pre-orders? Am I missing something? Everything they talk about is a solution to everything I don't like about my 3G.

JMcTigue   April 19th, 2010 4:47 pm ET

This is obviously part of Apple's marketing scheme. Releasing information this way will make this information go virial online and save Apple millions in marketing expenses. So, all Apple needs to do now, is wait for the anticipation to grow and "Ta-daaa", present their new phone. Clever Apple, but not genious.

Sicko   April 19th, 2010 4:50 pm ET

why is it that every little story from Apple has to be on cnn? Is cnn their marketing firm or something I mean talk about free advertising.

Jmac   April 19th, 2010 4:50 pm ET

@bill. I never said anything about preorders. I'm speaking about current 3gs purchases.

@cseeman. I never mentioned anything about announcements. I'm speaking about availability. It may be less than 6 months, but you get my point. Sales now are sales.

David   April 19th, 2010 4:52 pm ET

Ughhh, first off that isn't Jonathon Ive's twitter it is a imposter. Also Gizmodo has had this phone in their possesion for over a week. It was found the weekend before the iPhone OS 4.0 announcement. It was running the then unreleased iPhone OS 4.0 before the announcement but before gizmodo got their hands on it, apple remotely bricked it. This same phone was also reportedly offered to engadget for $10K last week. We don't know if Gizmodo paid $10K or anything but they did not find it directly. A person someone found it and shopped it around to different tech blogs.

Heavy   April 19th, 2010 4:52 pm ET

I bet they planted it there on purpose, Crazy as a fox i say, it got all of you talking...

Matt   April 19th, 2010 4:57 pm ET

@Jmac – the iPhone 3G was available for sale on July 11th, 2008, and the 3GS was available the following June. At the latest, the new version of the iPhone due this summer will be available for sale in THREE months, not six.

@JM and Smart – please go look at the article on Gizmodo. There are upwards of 15 pictures (including pictures of them taking apart the phone) and three videos of the phone they found to go along with their full-length written review. That's a bonafide Apple product.

muameen   April 19th, 2010 4:57 pm ET

can't be the new iPhone...the materials look so cheap

Waterworks   April 19th, 2010 4:58 pm ET

Totally agree with AppleGuy, it was strategically placed to create hype!!

Augure   April 19th, 2010 5:01 pm ET

Tell me how is it possible for a company as bis as Apple to:

1° Accidentaly get an iPhone prototype out of the most secured company of the world, forget it in a bar to be randomly find by someone from one of the biggest techies blog

2° Regress on design on the most important upcoming Apple product, when amongst the main complaints from casual user is the toy/not-classy look


David   April 19th, 2010 5:04 pm ET

Does it work on Verizon's network???

Mistaplayitright   April 19th, 2010 5:04 pm ET


SBeck   April 19th, 2010 5:06 pm ET

Is everyone so sure that this was an accident (to leave it in a bar). Seems to me that this may be guerilla marketing.

WDCinLA   April 19th, 2010 5:07 pm ET

I agree with everything cseeman said.

The information on the Gizmodo website is pretty compelling. I don't believe it was "accidentally" left in a bar and just happened to make it to Gizmodo though. As is typical Apple, they are able to generate amazing buzz about a product without spending any real money doing it.

I liked what I saw very much and hope it's the new iPhone. I'm itching to replace my 20 month old iPhone 3G. If it comes out on Verizon I'll be sold for sure.

As far as it being a clone from China, I don't think it would be a very good clone because it's significantly different than the 3G/3GS and wouldn't someone actually have a clone they could compare it to?

Rick   April 19th, 2010 5:09 pm ET

I would like to believe that this was just a marketing ploy, but it doesn't make good sense.

What guarantee did Apple have that leaving the phone in this particular bar would result in someone from a tech blog getting a hold of it? For that matter, what guaranteed that information about the phone's discovery would make it to the press?

It seems like most people who would find something like this would either keep it or try to sell it. They wouldn't get it straight into the hands of someone who would analyze its every nook and cranny.

chris   April 19th, 2010 5:13 pm ET

Sad to think someone lost their job because they lost this phone.

Tony   April 19th, 2010 5:13 pm ET

I'm with others who say it was probably intentionally leaked. I find it interesting that the features listed are amongs the exciting features of the HTC EVO due out on sprints network this summer. Seems to me like Apple's way of saying hold on we got all that on the way too.

Terry   April 19th, 2010 5:15 pm ET

If there were plans for a new phone, not just a new OS, don't you think they would have mentioned it at the keynote presentation a couple weeks ago? Viral marketing aside, Apple would never pass an opportunity to hype new hardware when all eyes are on them.

I don't buy this for a second.

Mistaplayitright   April 19th, 2010 5:17 pm ET

No chance this comes to Verizon, so get it out of your head. Apple and AT&T are in this together so you either accept the best smartphone at this point – (until Early summer for the HTC EVO from Sprint) – and deal with the crappy service or get with a company that has revamped their online and are coming with the fastest netork – 4G (expanding heavily in major markets) – SPRINT! Their wont be less useless apps for the EVO , with its 4.3 display – and it will have FLASH.

BeauxMc   April 19th, 2010 5:18 pm ET

Shhhh. If you are really quiet. You can actualy hear someone cleaning out their desk in CA.

tcalexander   April 19th, 2010 5:18 pm ET

In response to what else can they remotely kill –

President Obama has already commission a line of "iPaceMakers" which Apple will release in 2011. They will monitor your overall health and report directly to the federal government. The death panels will then evaluate this data and make final decisions regarding your health going forward.

Ashwin   April 19th, 2010 5:18 pm ET

I wouldn't be surprised if someone planted this phone. Kinda feeds into Apples marketing strategy: build up the hype, then get the fanboys to line up.

Mistaplayitright   April 19th, 2010 5:20 pm ET

correction : Their will be less useless apps for the HTC EVO

John Yoo   April 19th, 2010 5:22 pm ET

it's a marketing stunt by apple, duh.... so transparent

Mark   April 19th, 2010 5:23 pm ET

@JM – Don't confuse "can" and "should". Every iPhone to date has been purchased on opening day, and gutted step by step with photos for the benefit of interested netizens. This one just got it's "physical" a few months early. Opening the case voids your warranty, but someohw, I don't think these people care. :)

@Jmac – iPhone sales ALWAYS drop off this time of year. People pretty much know that the release cycle for the new phone will be in June or July. If they're "bleeding edgers" or trend-ites, they'll hold out for the new phone. If they were maybe looking for a clear out deal on a current phone, this likely will have no effect on them waiting.

Craig   April 19th, 2010 5:25 pm ET


fRIEDmeGG   April 19th, 2010 5:28 pm ET

I want to know when they will start requiring reading comprehension test for people before they post comments. It is pretty sad to see how few people actually either A. Read the Article and understands it or B. Read other people's comments and understand them. I am not even referring to people blowing up at some false data. The article says they took the phone apart, someone asks how did they know what the battery looks like. The article says Apple bricked the phone, someone writes, how is the operating system not working. This is what kills me on all of these articles.
Please people, even if you have to read it out loud, or at least move your lips as you read, understand the articles before you reply.

dan   April 19th, 2010 5:29 pm ET

the worker who lost it committed suicide a week ago

Denise   April 19th, 2010 5:33 pm ET

If somebody did find a phone in a bar and turn it over to Gizmodo (probably for compensation) rather than try to find the owner (or at least turn it in to an employee at the establishment to be held in their "lost and found" in case the owner called in asking about it), it is definitely a sad commentary on our society and the lack of respect people have for the property and privacy of others. How unbelievably selfish. You'd expect it of some sociopath but not out of even moderately ethical members of society.

Pete   April 19th, 2010 5:37 pm ET

Or was it a great publicity stunt on Apple's part?

James M.   April 19th, 2010 5:41 pm ET

If this is true, I'm just glad that the iPhone will be the first modern cell phone to have video chat. After all, AT&T did make the first one back in the 60s. They should be the ones to get cerdit for it.

Johan S   April 19th, 2010 5:44 pm ET

I have a feeling the next iPhone prototype will have not only remote wipe, but also remote detonation.

Fred C   April 19th, 2010 5:45 pm ET

I think this is great marketing....they got it on do give them FREE ADVERTISING! Apple guards its secrets closely, its not about to let an employee go to the bar with a prototype. This was planted and the media has taken the bait!!!

Michael James Eza   April 19th, 2010 5:45 pm ET

Awesome marketing stunt. For $400 (my estimated cost of the next Iphone) Apple is able to generate millions of dollars in free advertising. Bravo, Hats off, really Apple! They won't even need a commercial... my guess as to how the phone got into the hands of the media is this.

Bob has just finished testing out the OS4 for the Iphone on the latest version of the Iphone when Jeff walks in.

Jeff: "Hey Bob, ATT can't afford our marketing this year, so were going to license the product non-exclusively this summer, but don't let anyone know ok?"

Bob: "That sounds great, but whose going to pick-up the marketing?"

Jeff: "Right about that.. well you see.. um you know how we said you could keep that Iphone when we were done testing it?"

Bob: "Yeah, of course."

Jeff: "Well, about that you see... the good news is you can take it home today...

Bob: "What, really?... wait but were not done testing it yet.."

Jeff: " And the bad news is you have to leave it on the seat of a bar stool on your way home... Maloney's will do, ok I'll be in my office."

Bob: "Wait. What nooo... Whyyyyyyyyyyyyyyyyyyyyyyyyyy! and also Not Maloneyyyy'sssssssssssssssssssssssssssss!

jerbo49   April 19th, 2010 5:47 pm ET

OMG it is a phone from the future or was left by aliens?

jadkins17   April 19th, 2010 5:47 pm ET

I heard a rumor that it was left in a specific "area" on purpose. This is marketing nothing more. Instead of someone getting fired, I'm sure they got a raise!

Sunny   April 19th, 2010 5:51 pm ET

I don't think soo..... It doesn't look like a apple product. The design and the body is not like something apple would make. Its not real... I've had all the products of apple till date, but its jus not apple's product. Features could be the same but not the design and body.

Mike   April 19th, 2010 5:52 pm ET

Hey, if anyone finds an iphone in a bar in Redwood City (about 20 miles from Apple's headquarters in Cupertino), could you send it to me? I'll give you $100 reward. Thank you in advance. Mike

cccc   April 19th, 2010 5:53 pm ET

I get orgasm now.

J   April 19th, 2010 5:53 pm ET

Hey! Its Mine!!! But you can have it :-)

mileaminute   April 19th, 2010 5:56 pm ET

Who gives a crap!
This story is pathetic and so are all the posters having orgasms over this.
Post some real news in the "Latest News" section CNN.

Kevin   April 19th, 2010 5:59 pm ET

who give a s..t about the latest apple phone!!

knucklepin   April 19th, 2010 6:02 pm ET

Found in a bar huh? Sounds like a perfect place to "plant" the new phone!!! It made the media didnt it? Good job APPLE!

Jon O   April 19th, 2010 6:07 pm ET

Phone was "lost" and happened to be found by someone tech-savvy enough to install an operating system that isn't released yet and somehow made it into the hands of a decently recognizable tech blog?

I realize there are a lot of pretty tech-savvy folks out there, I'm one of them, but this seems like a publicity stunt to me.

Partymonster   April 19th, 2010 6:08 pm ET

How about a USER replaceable battery, Apple???!!! One of the main reasons I havew avoided this toy.

cros   April 19th, 2010 6:09 pm ET

hey has anyone seen a phone I left behind at a bar? Also, does anyone know where I can find a new job?

Lance   April 19th, 2010 6:22 pm ET

Advertising gimmick. Nice one Apple!

Mac   April 19th, 2010 6:27 pm ET

can I have my phone back please?

Mac   April 19th, 2010 6:27 pm ET

thats mine really, kindlt return it

Marie   April 19th, 2010 6:29 pm ET

Right, they "accidentally" leaked it.....I wouldn't be surprised if Apple did this on purpose as part of their marketing strategy to create even more hype and buzz. :)

Michael   April 19th, 2010 6:30 pm ET

I've found a few cell phones in my time, and you know what I do?
FIGURE OUT HOW TO RETURN THEM TO THEIR OWNER! You can also just turn them in at a company store – say ATT or Apple in the case of an iphone, and they'll return the phone to it's rightful owner.
It has never occurred to me to keep it, let alone take it apart.

Dishonest jerks.

steve   April 19th, 2010 6:32 pm ET

It's a phone for pete's's not the answer to life, the universe and's just another gadget.

jeff   April 19th, 2010 6:34 pm ET

For those who think this is a fake phone, read the blog, they took it apart, it had apple components inside. The fake chinese phones use regular sim cards. This phone was using a micro-sim card, same as the IPad (Sorry verizon users)

robert   April 19th, 2010 6:35 pm ET

i think this is legit and i think it is going to be on verizon a camera in front for video confernce what other wireless carrier has skype only verizon.

TedLogan   April 19th, 2010 6:36 pm ET

Bill! Don't forget to leave your old phone in that bar. April 19, 2010 dude!

Andy   April 19th, 2010 6:36 pm ET

To music . .

I left my Smart, in San Francisco. . .

robert   April 19th, 2010 6:37 pm ET

fyi verizon blackberry storm has a sim card

Dave   April 19th, 2010 6:39 pm ET

Maybe Apple left it at the bar on purpose?????

jeff   April 19th, 2010 6:42 pm ET

It wasn't a CDMA phone. Don't get you hopes up Verizon users. There is already a IChat mobile in the works. It's staying on ATT

Next-generation iPhone found in a bar……DANG! | 2010 DECADE   April 19th, 2010 6:45 pm ET

[...] Next-generation iPhone found in a bar, blog says Posted: 03:11 PM ET It looks like Apple employees should be keeping their top-secret, next-generation iPhones out of bars. [...]

Nikki   April 19th, 2010 6:46 pm ET

Summer is 6 months? This summer is 3-4 months away! apple could have had it left there purposefully, or its a fake.

dunda   April 19th, 2010 6:48 pm ET

Wowee! More free marketing for Apple! Does it ever cease? I smell "viral" marketing...

Jhon898   April 19th, 2010 6:51 pm ET

Ok this is SO FAKE!
I looked at the pictures on GIZMODO and for one there are SCREWS int he bottom of the phone. FYI apple iphones DO NOT have screws in them!
so obviously these pictures are just fake and made up!
another reason it is fake. logo/text on the back on the back of the phone are slightly off on angle and the size of the iphone says XXGB so fake!
Obviously this was done to just stir up some media about apple and get them some free advertising!
I can't wait till the phone comes out in June/July

oh also if the Iphone had a front facing camera on it dont you think it would have been one of the "tentPoles" that Steve Jobs talked about!!
why would they not talk about it!

I see FAKE all over this!

dunda   April 19th, 2010 6:55 pm ET


Robert   April 19th, 2010 7:04 pm ET

or simply viral advertising........

Jason   April 19th, 2010 7:12 pm ET

Hey Winter

Ask Bush what he remotely killed on 9-11!

This is straight out of the apple playbook.. Leak and deny!

Kinda like Cheney & Valerie Plame.. Leak & Deny!

PA-Pilot   April 19th, 2010 7:14 pm ET

It's Apple. Who cares? Toys for kids. Nothing useful, and nothing to see here. Move along.

Cwoody   April 19th, 2010 7:14 pm ET

Fired...ha..I doubt it. Great marketing strategy. Even if it was an accident I'm thinking the damage control unit at Apple are thinking "hmmm...maybe not such a bad idea".

A Davis   April 19th, 2010 7:23 pm ET

If Apple doesn't press criminal charges for failure to return a lost phone and then tampering with someone else's property, then you'll know the whoole thing is just phony marketing. Given that a new phone ought to be easy to track, I all ready doubt the veracity of this story. I also question why CNN hasn't bothered to do any real journalistic investigation on this–oh, I see, it's what is known as "advertising."

Tnette   April 19th, 2010 7:23 pm ET

I agree with those who are suggesting that Apple may have done this on PURPOSE. The new models probably are not even allowed to leave the Apple sites.


Tnette   April 19th, 2010 7:24 pm ET

"I agree with those who are suggesting that Apple may have done this on PURPOSE. The new models probably are not even allowed to leave the Apple sites."

In addition,
We are nearing the end of April and these phones are typically released in July right? What better way to advanced buzz. Free publicity. Simple.

Patrick Small   April 19th, 2010 7:26 pm ET

Who cares? Yawn...

Sarah Palin   April 19th, 2010 7:29 pm ET

wats a iphone?

reality   April 19th, 2010 7:35 pm ET


OH really   April 19th, 2010 7:39 pm ET

so somebody magically leaves said iphone in bar then said nerd magically appears in said bar and takes said phone. YET, apple didnt call cops on this person or asked for it back or offered money to shut them up.!!!

drunkenappleguy   April 19th, 2010 7:40 pm ET

dude, i would lose it too if I was that drunk at a bar!!!

doug   April 19th, 2010 7:51 pm ET

Either the person was fired for losing it or they just planted the best marketing ploy you could have. It's gotten interntaional attention already and they left it on long enough for whoever found it to test the OS and see all the new features.

Apple just saved millions on advertising...millions more if this story goes big time viral.

Jimmyda G   April 19th, 2010 7:53 pm ET

I'd lose it too. It's an iPhone.

AcE   April 19th, 2010 7:55 pm ET

LOL nice specs. Too bad the HTC EVO is superior and will be out before this iphone comes along. Again, apple playing catch up. But I will bet anything Apple will claim they were the first at the best. Typical propaganda.

Can't wait for the EVO!

BillyL1234   April 19th, 2010 7:57 pm ET

I'm with OH really. This phone, camouflaged to look like a current version of the iPhone, happens to be lost in a bar where anyone could've found it, but it just happened to be found by a tech savvy blogger who knew exactly what it was and what to do with it?

Sounds like the start of a really bad TV movie. Only here the company doesn't want its stolen classified property back.

lawman   April 19th, 2010 7:58 pm ET

1) slow news day, eh?
2)nice guerilla marketing
3) in a few months nobody will care about this anymore because there will be the next big thing by whichever company just in time for the xmas sales and it can do all of that and a dozen other things of which most users will not need half for just twice the price – there are real stories out there, also your tech people should be able to find something more interesting which actually has an impact on people.

SC   April 19th, 2010 7:59 pm ET

@reality – you might need the life since your are not a geek and post here to tell "geeks to get a life." LOL

All the other touch screens are pretenders. Even if you do prefer a noniPhone you must thank Apple as they blazed the trail and are responsible for the options we have today. The iPad will do the same and that is good for everyone.

Kyle   April 19th, 2010 8:10 pm ET

FAKEEEEEEE, Apple doesn't let people take products off the Apple campus. This is just another person trying to get attention

Adel   April 19th, 2010 8:16 pm ET

I know Apple field tests their gadgets. But in a bar? Maybe they're trying to test how it holds up when it's used by a drunk?

Elb   April 19th, 2010 8:20 pm ET

Obviously its a "mistake" by Apple employee. Its just a way for people to be even more excited for it. Apple is just doing this to make sure Recession is not hitting any Iphone Phans.

I bet you the same marketing guy who came up with Tiger Woods' cheating problem to promote Nike came up with this.

Josh   April 19th, 2010 8:21 pm ET

and the marketing for the next iphone begins...

Cody   April 19th, 2010 8:23 pm ET

Great marketing ploy, Apple. Free publicity galore!

Brandon   April 19th, 2010 8:25 pm ET

Maybe leaving an upcoming product in a bar was a marketing stunt lol

nanoben   April 19th, 2010 8:31 pm ET

just another piece of e-waste...

1justme   April 19th, 2010 8:39 pm ET

OF course this was on purpose...

Josh   April 19th, 2010 8:40 pm ET

How do we know that this wasn't intentional MISINFORMATION by Apple? A prototype of an iPhone variation, that Apple has designed to NOT go with? Basically, to get HTC and Google, to head in the wrong direction.

syam   April 19th, 2010 8:41 pm ET

could be a fake phone made in china

Josh   April 19th, 2010 8:50 pm ET

They soooooo planted the phone to generate buzz. VERY smart.

D   April 19th, 2010 8:50 pm ET

What? I thought it was gonna be the ipad :(

pb   April 19th, 2010 9:00 pm ET

Its fairly obvious to me that this is an outright leak, not a "bad employee" problem. What harm does it do to Apple to have the smartphone buying public know that a new iphone is coming out in 4 months? It does nothing but good for them. And, gee.. it happened to fall into the hands of the most credible "3rd party" reviewers. What a coincidence!!!!

Apple, via these channels, including cnn, has the media wrapped around their little finger

John   April 19th, 2010 9:09 pm ET

They're feeling the pressure from HTC EVO. Sorry, next years iPhone may catch up to the HTC EVO.

William Spendlove   April 19th, 2010 9:10 pm ET

Finders Keepers.. and you know the rest. And imo, Apple did this on purpose.

weeblie   April 19th, 2010 9:11 pm ET

i wonder if this will show up on now?

cseeman   April 19th, 2010 9:14 pm ET

Gizmodo apparently outed the Apple employee who lost the phone. They confirmed it by calling the individual. The person is still employed by Apple. The story posted at Gizmodo looks like a phony back story written by an Apple PR person. It's looking more and more like a deliberate leak by Apple IMHO as some of use already believe.

bill   April 19th, 2010 9:14 pm ET

marketing ploy

cseeman   April 19th, 2010 9:14 pm ET

Here's the link

Samuel Lau   April 19th, 2010 9:16 pm ET

ho no, i left it at the bar, don't let steve job know it.

Massive Fireball Reported Across Midwestern Sky - Page 2 - SailNet Community   April 19th, 2010 9:17 pm ET

[...] it turns out they did recover some new technology from the UFO. Read all about the cover-up here: Next-generation iPhone found in a bar, blog says – SciTechBlog – Blogs __________________ Pacific Seacraft Crealock 31 [...]

DirtyBob   April 19th, 2010 9:17 pm ET

Yay, we finally got a sneak peek at the next item people will spend too much money on!

Bob Slob   April 19th, 2010 9:18 pm ET

WooHoo another iPhone. i'm so excited.......NOT!!!!!!!

palemud blog » If the new 4G iPhone story couldn’t get any weirder   April 19th, 2010 9:20 pm ET

[...] Tonight, Gizmondo released just how the test iPhone got lost and came into their possession – although leaving out exactly HOW much it cost them. (some sites think it was as much as $10k.) Not only that, but this whole ordeal made it from the Apple fanboi blog-o-sphere to real news sites. [...]

ryanap3   April 19th, 2010 9:20 pm ET

How about if they release it they make it cheap enough where the majority of people can afford it? No, thats not what apple would do.

Uh   April 19th, 2010 9:21 pm ET

...we found a new iPhone – AND IT STILL SUCKS.

Tom   April 19th, 2010 9:22 pm ET

Honestly, who cares?

Trish   April 19th, 2010 9:29 pm ET

I agree with Winter. My first thought when I read "remotely killed" was, "Is that ability unique to their prototypes? I will never buy another iPhone if Apple harbors this ability with these new phones.

Someone needs to raise that question in earnest before these phones are released to the public (sans bars).

DANTHEMAAN   April 19th, 2010 9:37 pm ET

I wonder if Apple is going to press charges.....NOT!!!!

lolwot   April 19th, 2010 9:38 pm ET

If Apple had legitimately lost this phone, their legal army would have been all over these blogs with at least three levels of Hell days ago. After all, this _is_ industrial sabotage. With the potential for sale of the device to a Chinese outfit leading to reverse engineering and mass-production of a clone _before_ Apple's release of the device there is NO WAY IN HELL that this is anything but a very carefully choreographed marketing campaign that will, in the end, destroy any credibility Gizmodo and its ilk had as being anything other than Apple corporate tools.

Epic phoney leak fail.

Sean   April 19th, 2010 9:42 pm ET

Why not return the lost property to it's owner, as clearly we all know who the owner is! If they love Apple so much, why not help Apple do what they want, which is to keep it under wraps until it's ready.

Sean   April 19th, 2010 9:43 pm ET

Although, I kinda agree with lolwot...

somebody   April 19th, 2010 9:47 pm ET


deepwater805   April 19th, 2010 9:52 pm ET

This reminds me of the time I left my cell phone in a bar where most of the employees hang out near a shiny metal pole, if you know what I mean. Anyway, the next day I went in and asked them if they had found a cell phone from the night before. The young lady at the front desk rolled her eyes, and opened a drawer that had a pile of at least 100 cells phones inside. She said: "Take your pick". Thankfully mine was the one on top. I'm not 100% certain, but I think that alcohol might have been involved....

TJ   April 19th, 2010 9:52 pm ET

I hope they cannot 'remotely' kill my pet.

Kien Tran   April 19th, 2010 9:54 pm ET

just another marketing of Apple!

Mike   April 19th, 2010 9:55 pm ET

I think its dumb to think this is a marketing ploy by apple. Apple raises hype by keeping their products completely secret. Then Stevie comes out and unveils it with the whole world watching. Everyone wants to see what they came up with and takes note. Every news organization covers it and its all over the internet. Apple geeks eat up every piece of information they can get and forums light up with activity close to the release. So people are saying apple would give up that huge hype machine that worked so well in the past. The one that has made their stock prices raise higher and higher. And instead Steve Jobs decided to just let gizmodo have this one. Thats insane....

This is either a hoax or a huge mistake by an employee of apple. I know its tough to believe apple wouldve made a mistake like this. But apple is just another company, they make mistakes apple tv =)

Dave Johnson   April 19th, 2010 10:03 pm ET

Has anyone asked Apple to comment? I haven't heard anyone reaching out to them on this one. Whether it was a leak, a ploy, or lost property, it makes for good drama.

Roy   April 19th, 2010 10:08 pm ET

This is Apple's new marketing technique...

Ella Jay   April 19th, 2010 10:15 pm ET

gee whillikers. i found two USB flash drives the other day. i took them home, booted them up, discovered who they belonged to, phoned the person that i had their property, and dropped them off at Security so they could get their property back.

yes, it is possible to return lost goods even if you don't know who lost them. all you have to do is try. this is not a finders/keepers type of deal and if one of those phones is worth $500 (and probabl is worth more since it is unreleased and thus "rare"), i do believe that would make it a felony.

or else it's a marketing ploy.

MrsJ2U   April 19th, 2010 10:16 pm ET

Well AT&T is on board and Apple, Blackberry will soon have the application too. This will not just be for video chat it will involve video phone calls from business to residential as well.
I work for one of the largest communications companies in the world, if you like cutting edge technology we have got it.
Technology is making a huge shift, land lines will be obsolete at some point in the near future. The new wave is business and residential video phones VOIP with a low plan of 30.00 a month. Video messaging as well.
These phones are able to make and receive phone call from and and to cell phones.
You can be a part of the communications boom. Will you be ahead of the shift or behind it?
Always need people to represent this shift is making big residual income. if you are interested.

Obi Wan   April 19th, 2010 10:40 pm ET

Obi – That's no moon...that's a SPACE STATION!

Han – I've got a real bad feeling about this...

It's a trap!


dbacchus   April 19th, 2010 10:44 pm ET

Who cares!

AAA   April 19th, 2010 10:50 pm ET

Apple is a kingdom that will have you eating out of its hand if they get things their way. I personally boycott these overpriced, constant-update-irritating devices. I Mac, I Pod, I Phone, I Pad, I broke! Glad to see the little thing was lost or leaked.

Ilik   April 19th, 2010 10:55 pm ET

Ooooops, someone will get fired!

Lou   April 19th, 2010 11:04 pm ET

Someone probably lost their job which they probably needed to live over a simple mistake anyone could have made. We all would have found out about the new iphone soon enough without someone losing their job over it. maybe the right thing to do – the human thing to have done would have been to try and contact the owner and return to them quietly.

really sad.

Will S   April 19th, 2010 11:10 pm ET

What is an iPhone? It sounds a bit self-centered, whatever it is.

Dr. Jekyll   April 19th, 2010 11:13 pm ET

LOST: iPhone
I was out late partying the other night and lost my phone. If found, please call me at, wait. Never mind, it seems I just lost my job!

melikey   April 19th, 2010 11:27 pm ET

Can I has apple?

joe   April 19th, 2010 11:34 pm ET

Hey Moe Squared...what makes it a poor attempt at marketing? Looks like the "accident" has created a hot story that's spreading all over the internet such as You Tube, Fox News, Drudge, and CNN. Good job on Apple's part.

Steve   April 19th, 2010 11:41 pm ET

Was it really lost? Or was it intentionally left there for a ton of free publicity to follow later. I bet all of you 1,000 apple shares that I am correct.

Suhan   April 19th, 2010 11:51 pm ET

This is all just a drama set up by Steve Jobs, u all know who Apple's CEO is !!

Terry   April 19th, 2010 11:56 pm ET

WHO CARES!!! Have a iPhone now and absolutly hate it and can't what for trade in time to get rid of it and the next one will NOT be an Apple

Karthik   April 20th, 2010 12:00 am ET

The person has been found. Story explained here.

I pity him...

Wemmer   April 20th, 2010 12:11 am ET

Who would have thought the Tattoo from Fantasy Island would make suck a stellar comeback so late in his career...

Wemmer   April 20th, 2010 12:16 am ET

Didn't know he passed away. RIP Villechaize.

BTW, he was much more entertaining than a Gidzmo, and worked compact correctly my friends. Dude was cool then, and his legacy lives on.

Adel   April 20th, 2010 12:27 am ET


You cared enough to post a comment.. I find it funny how people who make "who cares" "I dont care" comments yet they're on forums like this commenting.

Winter   April 20th, 2010 12:30 am ET

It is as long as the average small penis.

Read before posting   April 20th, 2010 12:35 am ET

I only wish people would read each other's post....

applebelows   April 20th, 2010 12:55 am ET

Yeah, read the first couple paragraphs and said to myself this was no accident. But then again what apple fanboy isn't gullible as hell?

Shawn   April 20th, 2010 1:02 am ET

Where is the "yawn" button?

danywin   April 20th, 2010 1:15 am ET

Go to! Market your business to one of the largest international trade marketplace. ! FR-E-E!

Brian B   April 20th, 2010 1:18 am ET

It's a standard feature to be able to remote kill or wipe a smartphone.

midwest   April 20th, 2010 1:32 am ET

Please get out of the deal with AT&T and let Verizon have a shot a the iPhones. PLEASE....

J.S.   April 20th, 2010 1:38 am ET

Doubtful they'll get fired..... At least I wouldn't, thats great PR, if apple was smart(because they're not) they would listen to what people are saying about this....

okokbye   April 20th, 2010 1:48 am ET

ooh, and it even has a silver band..!

mike   April 20th, 2010 1:48 am ET

really!....who is just a phone. what is the big deal...does someone need a life or what

Nick Y   April 20th, 2010 1:51 am ET

Beat that Google.

victor   April 20th, 2010 1:59 am ET

To be able to carry out a developing product at apple, you must a top executives, and a person with an important status at apple is not going to go to your local bar to get a beer after work with the next generation device in his pocket, yet alone loose it. And those types of next generation technology does not get "checked out" by employees, they stay inside apple's four walls.

Alex S   April 20th, 2010 2:00 am ET

I'm willing to bet this is the final product, but the outer silver part that is in multiple sections will be one aluminum piece kind of like the unibody Macbook Pros. Seeing as how this is a prototype, it's no use spending all the money on a unibody type enclosure.

Also, I'm going to agree with others that this was a marketing ploy created by Apple. Man this whole story is kind of 9/11-ish in terms of conspiracy theories and what not.... It's just a freakin' phone people!!!!

jungle monkey   April 20th, 2010 2:49 am ET

also, why is this headline news. people ARE DYING in earthquakes & our economy still sucks! that's real news. cmon cnn...

Saintmoks   April 20th, 2010 3:00 am ET

Rily think sum1 is in trouble for letting out a phone which is not up for sale. 4 d security level kudos 2 Apple for being able to kill d phone be4 getting 2 d wrong hands

David   April 20th, 2010 3:07 am ET

Marketing ploy. Still... I want one.

Sency   April 20th, 2010 3:09 am ET

this is a story that could be made into a movie...

this is a wild one

Erick   April 20th, 2010 3:09 am ET

There's a new iPhone already?, damm, I can't even buy an old one!.

Gary X   April 20th, 2010 3:12 am ET

The last time Apple lost a couple of prototype iPhones (in China), the poor guy who lost them committed suicide. Let's see what's going to happen to the Apple employee who did it this time.

Francisco   April 20th, 2010 3:27 am ET

Damn is that where i lost it ;)

jimmy   April 20th, 2010 4:27 am ET

Apply employee lost that new phone on purpose. It is a new way to promote a new phone.

hellmundo   April 20th, 2010 4:30 am ET

Its a viral marketing story made by Apple PR. Instead of spending billions to advertise new phone it took 24h to inform everyone on this planet abou iPhone 4.0. Thats the power of gossip!

edmagic   April 20th, 2010 4:41 am ET

anyone who believes these "Mistakes" is a moron. this is the cheapest method to advertise your wares today. welcome to the 21st century advertising. "Extreme hyping" Apple's dirty strategy.

Oriel   April 20th, 2010 5:03 am ET

Most Apple users like apple because they think it is special. that works well already for the company.while the need to stay revelant is undestood, These now common, blatant and cheap stunts that insults the intellligence of apple's hard working and loyal customers calls for a backlash.These tactics are not new to PR ,yet it is wrong,offensive and unneccesary and to deserve a news space in a world where real issues ( Trust me, issues that are liitle more serious than if the new iphone has a higher resolution display) have real consequences for real people.
Then again the more of us that comment on this shameless report, the more these guys have their products talked about.
shame though!

Manzana Man   April 20th, 2010 5:34 am ET

Can anyone say...."Industrial Leak". Not the first time industry has used the term "oops" to market their product in advance! :-)

Leo   April 20th, 2010 6:10 am ET

Still no keyboard. Not interested.

dice   April 20th, 2010 7:42 am ET


rabadan   April 20th, 2010 7:53 am ET

this whole things a big set up its called free advertisement duh! its all a big set up im shure of it

Joe   April 20th, 2010 9:41 am ET

Meanwhile, 10,000 people will die today due to lack of fresh water and approximately six animal species will go extinct due to diminishing habitat and climate change. The important thing is that we all spend hours talking about what version of whose smartphone is the best...

NewsBites – Apple Loses Prototype at a Bar, Rahm Emanuel Wants to be Mayor + More | Parlour Magazine   April 20th, 2010 10:06 am ET

[...] Tech bloggers claim they found the next-generation iPhone at bar. [CNN] [...]

Blog: Apple letter proves phone prototype is real deal – This Just In - Blogs   April 20th, 2010 10:28 am ET

[...] SciTech Blog: Apple iPhone found in a bar [...]

Brian   April 20th, 2010 10:59 am ET

I don't buy that it was found in a bar. This is a publicity stunt (though admittedly a good one).

Let's look at the chain of events.

1. Apple employee who is presumably testing out new phone (cleverly disguised as old phone) goes to the bar.
2. Apple employee begins drinking heavily.
3. Apple employee absent mindedly leaves phone on barstool.
4. Random person finds phone. "Cool! Free iphone!"

Okay, no problem with that so far. But here's where we hit the problem.

5. Random person knows enough about phone to determine that it is new *unreleased* Apple product.
6. Random person sends it to Gizmodo.
7. Gizmodo pays money and publishes article.

It's really points 5 and 6 that I have trouble believing. Most guys at the bar would not give the phone a second glance. Most people would just turn it in. Even those who wouldn't turn it in, very few are tech nerds who are going to instantly recognize it as a new phone. Heck, I have a 3GS and I wouldn't notice the difference, especially after a lot of drinks.

I think a more likely scenario is this:

1. Apple marketing guy calls Gizmodo. "I found the new iphone at the bar. Gimme ten grand and you can play around with it."
2. Apple collects ten grand, gets free advertising.

Wilfred Oluoch   April 20th, 2010 11:39 am ET

GIZMODO owes this guy a JOB! Hire him, its the decent thing to do. Besides, he is a celebrity now. On the other hand, Steve Jobs might promote him!

suitenectar   April 20th, 2010 2:11 pm ET

iPhone to Leapfrog Verizon, Launch at Cricket Wireless (

Top Posts —   April 20th, 2010 8:13 pm ET

[...] Next-generation iPhone found in a bar, blog says It looks like Apple employees should be keeping their top-secret, next-generation iPhones out of bars. In a post simply [...] [...]

Bricktop   April 20th, 2010 11:31 pm ET

This is crazy its a god d*@# phone.I must be either "too old to "get it" or just on another planet.But it dials,takes pictures,& internet.But it doesn't play with my "johnson".

gio   April 21st, 2010 12:31 pm ET

the i phone was left there on purpose, New android phones are coming out so fast with such awesome features, Apple had to throw a bone out just to get everyone to say wow, do not waste your time with i phone they are playing catch up with android phones...

David   April 21st, 2010 5:30 pm ET

At least they did the responsible thing and shared it with the world.

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Matt   November 7th, 2010 3:40 am ET

I wonder if this will show up on now

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This is a funny post. I have a suspicion that Apple probably planted the new iPhone in the bar for someone to find for publicity purposes. It is also possible that the person who found the iPhone works for Apple.

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