March 17, 2010
Posted: 03:20 PM ET
So you want to design a video game?
One way to break into the field is to customize existing games like Sim City, where users can create your own clothes and change various gaming mechanics.
That was the advice from Shanna Tellerman of WildPockets.com when I asked her about entry-point recommendations for someone who is interested in creating video games but lacks a computer-programming background.
Tellerman participated in a South by Southwest Interactive panel designed to share unique approaches for game creation accessible to anyone. The panel was one of many gaming-related events at the festival, which ended Tuesday.
Between console games, online games and social-networking games such as FarmVille, there are more computer games and genres today than ever before. But why would an ordinary person without a gaming or computer background want to design their own independent game?
Michael Agustin from GameSalad.com says games are important for teaching and sharing meaning. "Creating games for parents allows them to take an active role in the context of the games their kids play, and to be more involved," he said.
Designing the next World of Warcraft or best-selling app for the iPhone might be a bit of a reach for most newbie game designers. Game developer Adam Saltsman, or 'Atomic Adam' as he's known in the gaming world, tells beginners to become familiar with Gamemaker from YoYo Games.
"It offers great resources with community support and is visually easy to get into," said Saltsman, who believes game creators shouldn't aim for mobile platforms in the beginning but instead focus on designing for the Web.
Saltsman, whose Canabalt game was an Internet sensation last year, says Web-based game design is generally much easier to maneuver than mobile platforms because many mobile devices are not Flash enabled. Eventually designers can move to mobile, he said.
Tellerman suggests that budding game programmers look for 24 hour 'game jams', weekend events where groups of designers collaborate on dynamic game-development projects. "It's mostly simple games being built, but the process and experience is a great value," Tellerman said.
All of the South by Southwest Interactive panelists agreed that would-be game creators should spend a lot of time experimenting on their own time. After all, Tellerman said, some of the most successful independent game developers lacking formal computer-programming educations.
March 16, 2010
Posted: 08:07 PM ET
You see plenty of tech company founders and CEOs at South by Southwest Interactive in Austin, Texas – many of them building empires at the age of 20.
But you don’t see very many "suits."
In fact, the prototypical SXSW executive probably looks more like a hipster than a businessman – sporting jeans, some trendy t-shirt and striped sneakers.
And, to make things all the more bizarre, you might even stumble upon one of them writhing around the floor of the Hilton lobby, as I did this year at the annual tech convention.
The executive, who was fully embracing the non-square nature of SXSW, was Foursquare co-founder Dennis Crowley. I spotted him in a spontaneous backstroke competition across the hotel lobby floor at 2:30 in the morning. And, no, there wasn’t a swimming pool involved.
Danny Newman of id345, an idea consulting firm, defeated Crowley in the match. He told me I had witnessed an annual tradition, already in its fifth year. Newman excitedly said that he remains undefeated in the contest.
He also said the backstroke-swimming execs have been kicked out of the lobby in previous years.
Not this year, though. Perhaps Crowley and his buddies have earned enough street cred in Austin to ‘check in’ to any hotel here and do whatever they want. Isn’t that how rock stars act?
March 14, 2010
Posted: 05:11 PM ET
The National Broadband Plan, funded as part of the federal stimulus, does some good things, a citizen advocate said Sunday, but doesn’t appear to do enough to drive down high-speed Internet costs for people who can’t afford it.
The Federal Communications Commission has rolled out the highlights of its plan – which aims to bring affordable broadband access to everyone in the country – and is expected to present the full plan to Congress this week.
From the outline and advance news of the details, however, Derek Turner, the research director for the nonprofit group Free Press, says it doesn’t appear the plan takes a hard-line on cost. And he says high connection costs are the biggest roadblock to universal high-speed Internet access.
As long as a small handful of broadband providers have a lock on the market, they’ll keep prices high, said Turner, speaking Sunday at the South By Southwest Interactive festival in Austin, Texas.
“This is a market that has natural monopoly-style elements,” said Turner, noting the massive infrastructure costs of running broadband to new areas. “We’re never going to have as much competition in broadband as we do in breakfast cereal.”
While the Broadband Plan, approved by Congress early last year, focuses on improving infrastructure all over the nation, Turner said only about 5 percent of the population doesn’t have broadband because they can’t physically get it.
One strong component of the plan, he said, is a move to revamp an existing telephone bill fee people pay to help subsidized phone service for the poor and expand it to include Internet. But a $10 reduction in monthly fees, for example, won't do much good for a poor family looking at a cable, telephone and Internet bill over $100.
"That's corporate welfare and I think it's a waste of money," Turner said.
Turner presented some interesting statistics on the issue – most of them reminders of the “digital divide” in the United States.
Only 41 percent of households that earn less than $35,000 a year have broadband access, Turner said. And only half of minority households have it.
Price is a main reason the United States has slipped to 22nd in the world in broadband adoption, he said. In France a consumer can get 100-megabit-per-second broadband service for about $33 – $2 less than someone in Austin can buy 3-megabit service.
Turner said he's still confident that Congress could improve the plan before it's finalized.
"I'm actually very hopeful for some positive outcomes," he said, "because I've seen stranger things happen in Washington."
Posted: 02:03 PM ET
Three people with cult followings online have been asked to choose ideas they think will change the way the Web works. And each is competing for a $50,000 prize to get that idea up and running.
It is part of Pepsi’s Refresh Project, where the company is giving away $20 million to people with great ideas during 2010.
Here are the ideas. Let us know what you think. You can chime in with comments below, and vote for your favorite idea on Twitter, as part of the Pepsi campaign.
Foursquare meets Craigslist
Adam Ostrow, editor of the technology blog Mashable.com, is supporting Brian Milner who wants to build something to help people in need connect with people who can help (Foursquare meets Craiglist).
Stories of the homeless
Digital guru Gary Vaynerchuk is the founder of Wine Library TV. He is supporting Mark Horvath who runs InvisiblePeople.TV, an organization that shares the stories of the homeless throughout the U.S.
Virtual food bank
Melissa Garcia, also known as Consumer Queen, is a prominent mommy blogger. She is supporting Sandy Jenney who plans to use the $50,000 to build a virtual food bank where people can donate food online.
The voting ends midnight on Monday. Each of these influential online personalities is encouraging their community to vote via a hash tag: #RefreshMashable, #RefreshGary, #RefreshCQ. The hashtags will be tallied and a winner will be announced on Tuesday.
Posted: 01:23 PM ET
The South by Southwest (SXSW) Interactive festival, which is known for being one of the preeminent events for introducing tech innovations, began this weekend in Austin, Texas. More than 100 cutting-edge interactive businesses set up shop along an exhibit hall floor here, in an attempt to attract attention from tech insiders. I braved the large crowds and product pitches to check out what some of the coolest emerging technologies.
Here are four products that most caught my eye:
What is it? Multi-touch technology that enables users to interact with their digital content on a tabletop surface without a keyboard or mouse.
Microsoft Surface responds to natural hand gestures and real-world objects, helping people interact with digital content in a simple and intuitive way. Think 'Minority Report' meets the CNN Magic Wall on a beautiful table setting.
During a demonstration of prototype software, a tablet reader was rested on the tabletop while magazine content was dragged over from the Surface tabletop to the users' account with a flick of the finger. Microsoft Surface is currently geared for commercial and developer use, but could be marketed for consumers in the near future. It features an open API which allows developers to build apps to work with the product.
What is it? A personal identity management Web site that allows users to combine social network profiles onto the same page for a "unified online presence."
Flavors.me provides a clean interface for curating and showcasing your Facebook, Twitter, Flickr, Tumblr and other feeds into a 'one-stop digital storefront.' If you've longed for a home worth showcasing your many online wares (personal homepages, lifestreaming, splash and microsites, celebrity fan pages, commercial promotion, brand marketing and everything in between), this could be the tool for you. Flavors.me offers free basic service and a premium package ($20 annual) which includes your own web domain name.
What is it? For users interested in adding a little visual spice to their messages, FunMail from FunMobility is a next-generation visual messaging platform that attaches multimedia to your text, tweet or status update.
FunMail uses a learning technology that gets smarter about making insightful connections between imagery and language every time a FunMail is sent. When I typed in "Hated losing an hour of sleep this morning," for Daylight Savings, for example, the search engine found images of people lying in bed, dogs asleep on couches and one very close up shot of a toothbrush. I chose the toothbrush.
FunMail is currently available for iPhone and Android devices as well as online. The company hopes to offer a Blackberry version soon. Just in time for South by Southwest Interactive the company has released FunTweet, a Web service that turns any Twitter stream into visual messages. There's also a Facebook app.
What is it? An online management tool for people who 'own' multiple fantasy sports teams.
If you're a fantasy sports geek like me, then you'll want to check out HuddleHub. The service, which just launched, promises to aggregate your player updates, provide live sports and fantasy updates via web and mobile, and - here's where it gets fun - a recommendation engine for advice on player personnel moves via algorithms. Just imagine taking some of the guess work out of that pending blockbuster fantasy trade.
I asked the company founder if there were any assurances this tool would provide me the competitive edge to earn championship trophies in my future fantasy sports league endeavors. He said it should help, but made no guarantees.
The Web version of HuddleHub is free and available now. HuddleHub expects to release an iPhone version in June.
What do you think of these products? Let us know in the comments.
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