February 21, 2008
Posted: 04:20 PM ET
It could only happen at GDC.
Only when more than 50,000 people who work in the video-game industry get together are you going to find people who make a game out of networking.
Enter: Destroy All Developers
Created by online game developer GameLab, "Destroy All Developers" turns the obligatory business of exchanging business cards into a game by challenging conference attendees to collect as many cards as they can. The "players" with the most cards that contain such information as International Area Codes and Zip Codes with 4-digit extensions are eligible to win prizes.
Considering a potential pool of nearly 60,000 attendee, all carrying business cards, all potential players, "Destroy All Developers" brings new meaning to the term "massively multiplayer."
– Matt West, CNN Entertainment Producer
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