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June 24, 2009

Outlook 2010 not winning fans. . .on Twitter

Posted: 03:51 PM ET

Outlook 2010, the next generation of Microsoft's software for managing e-mail, appointments and other business functions, hasn't launched to the public yet. But that hasn't stopped a sudden chorus of complaints about Microsoft's decision to use Word to format HTML e-mails, which some designers say will fail to properly display them.

Not surprisingly, the engine behind this online protest is Twitter. "Outlook 2010" was a top trending topic on the micro-blogging site Wednesday, thanks to an organized campaign of protest tweets. Many of the tweets reference a site, http://fixoutlook.org, which appears to be simply a page containing the icons of Twitter users who have joined the campaign.

"It’s time to rally together and encourage Microsoft to embrace web standards before it’s too late," states the site, which claims more than 17,000 Twitter followers. "Let’s use Twitter to send a clear message to Microsoft." The site then steers visitors back to Twitter.

Is this "outrage" over Outlook 2010 real? Will it force Microsoft to change its plans? Or is this just another example of clever people using Twitter to advance a cause and manipulate public opinion?

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Filed under: Microsoft Corp. • Twitter


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