September 24, 2009
Posted: 11:10 AM ET
A new law that would require airbrushed images to contain a disclaimer is gaining popularity in the French Parliament, according to the Telegraph.
Politicians who support the law claim digitally enhanced images portraying unrealistic beauty are to blame for body and self esteem issues in adolescents.
Campaigning MP Valerie Boyer released a statement with the bill saying:
Boyer is joined by 50 other French politicians who support the required text, which would read "Photograph retouched to modify the physical appearance of a person."
Violations could carry costly penalties. Boyer is asking for a fine of over $50,000 or up to half of the cost of the publicity campaign, whichever is greater, for advertisers that break the law.
The law has only been proposed in France, but magazines around the world are filled with 'Photoshopped' images of slim and sexy models.
Ars Technica asks:
Would a similar requirement on images in the U.S. help adolescents maintain a realistic body image? Or would the disclaimer serve only to irritate publishers and advertisers?
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