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October 15, 2009

Tweet it through the grapevine: Twitter is making wine

Posted: 05:45 PM ET

Twitter may lack a business strategy, but it does have a wine strategy - and it does not come in 140 grapes.

The microblogging service, valued at $1 billion and known for its 140-character "tweets," announced Thursday it's launching a wine label: Fledgling Wine. Twitter is partnering with Crushpad, a custom winemaking service in San Francisco, to produce the wine; a portion of the proceeds will go to Room to Read, a non-profit supporting reading programs and libraries in Asia and Africa.

Twitter co-founders Biz Stone and Evan Williams wrote on the Fledgling blog, “The Fledgling Initiative embodies two things that are at the core of Twitter's mission: providing access to information and highlighting the power of open communication to bring about positive change.”

The first two wines, a Pinot Noir and a Chardonnay, will be released in August 2010 and can already be pre-ordered online. Each bottle will cost $20; Room to Read will receive $5 per bottle. The grapes, picked by the Twitter staff, are being fermented.

Crushpad executive Noah Dorrance is bullish about the new label and has ordered extra grapes. When asked if each bottle will have only 140 grapes, he laughed and said, “I wish! There are approximately 800 grapes per bottle.”

Twitter on Thursday also launched a Japanese edition, its first foray into tweeting in a foreign language. No word yet on whether sake is next on the Twitter drink menu.

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Rand Soellner, The Green Home Architect on Twitter   October 15th, 2009 11:32 pm ET

Hello Folks, I guess I'll have to try a bottle. Perhaps 140 of selected Twitter users will be selected to stomp the first edition grapes? , the Green Home Architect on Twitter.

Franko   October 16th, 2009 1:09 am ET

Was it sour grapes that Hannah Montana (Miley Cyrus) deleted her Twitter account ? - 140 characters times 2 million followers is not privacy.

Steve Aw Kah Lok   October 16th, 2009 7:45 am ET

Wawo... thats a great way to market their own wine...
But what if buyers wanted to taste the wine first ?

mike   October 18th, 2009 11:46 am ET

I don't think you can even tweet this.

Wine Harlots   October 27th, 2009 7:38 pm ET

Three of our favorites @RoomtoRead @CrushPad @Twitter combine to create @Fledgling wines to support literacy. Cheers to charity!

 Canister Set   August 16th, 2010 11:19 pm ET

well, microblogging is much bettern than blogging if you don't want to put lengthy entries`,~

Oscar Turner   October 5th, 2010 3:59 am ET

microblogging is funstuff just like regular blogging.-'

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