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March 10, 2010

What should we cover at South by Southwest?

Posted: 03:21 PM ET

I'm gearing up to fly out to Austin, Texas, Friday for the South by Southwest Interactive conference.

It’s my first time at South By – plus my first time in Austin, a town I’ve wanted to visit for a long time. I’ve already gotten all the prerequisite advice (pace yourself, wear comfortable shoes, remember you’re there to work, not to … well … do all the other stuff that will be going on).

I’m also trying to get my brain around the exhaustive list of panels, parties and other events. It can be pretty overwhelming – there's so much stuff going on over the course of a few days that I’ll inevitably miss some things I would have liked to see.

Of course, we’ll be hitting most, if not all, of the keynote presentations. There’s Evan Williams from Twitter and Daniel Ek, CEO of the Spotify music site that’s not yet available in the United States.

We’ll also check out the South by Southwest Web Awards and of course lots of panels. A few I’m eyeballing, if scheduling works out, are:

_ “How Sci-Fi Shapes the Internet”
_ "Can the Real-Time Web Be Realized?”
_ A few on how technology and the Web affect personal relationships
_ “Designing Games for Twitter”
_ “RIP Jeff Goldblum – Truth vs. Web B.S.”
_ “Social Games Level Up!”

And while there’s no good way to justify it as a tech reporter, I’ll probably be trying to claw my way into the “Directing the Dead” panel featuring Quentin Tarantino, Eli Roth and other filmmakers.

My colleague Victor Hernandez tells me he’s considering some of the same events and quite a few different ones, including “Google in China: Context and Consequences,” “Interviewing the President: How YouTube Can Do It Better” and “Hulu and Hollywood: Love on the Rocks?”

Take a look at the schedule for the festival and see if there are panels you’d like to know more about. Let us know in the comments and we may be able to check them out for you.

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Filed under: SXSW Interactive • technology

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Bill from Seattle   March 10th, 2010 6:56 pm ET

I think you should cover Mumiy Troll. They are a great self-described "rock-a-pop" band from Russia. I have seen them twice in Seattle and once in San Francisco now. Great performers and they do rock!!

methuselah   March 10th, 2010 7:02 pm ET

You should cover the current state of independent music, the way in which artists and promoters put together events in the modern economic realities, and what people might find outside of great music!

Steve Davis   March 10th, 2010 9:07 pm ET

You should check out Mashery's "Circus Mashimus" lounge and SXSW Interactive. Mashery helps corporations expand their reach through open API's and they are getting a lot of traction within Web 2.0 startups and Fortune 100 companies who want to expand their web presence and mash up their technology with digital partners, social media, and mobile platforms – and with the independent developers who want to use Mashery's platform to help them get there.

SXGenY   March 11th, 2010 1:04 am ET

We would love to have you stop by our (@SXGenY) panel! You can see the buzz that has been going on and some of the videos amassing already at or join in on the convo #SXGenY

Franko   March 11th, 2010 1:04 am ET

Only $1225 to attend everything ?
SXSW Promotional Video has annoying computer music.
"on the road loosing your fzing ming" ??

Edwina   March 11th, 2010 1:11 am ET

There are a lot of good diverse panels this year - how about one on race on the Internet like "Black Blogging Rockstars" or "Redefining Asians and the Internet: I Am Not Your Fetish" or "The Online Latino: A New Digital Native"? That would be awesome!

Jess   March 11th, 2010 1:14 am ET

I recommend seeking out panels that have more than one woman (which, in cas you're taking notes, is NOT very many).

Ariel Waldman   March 11th, 2010 1:28 am ET

Adding another panel you should definitely attend:

Open Science: Create, Collaborate, Communicate

Patrick   March 11th, 2010 9:11 am ET

you might look for the guys from huddlesmart. They're about to change sports at all levels in terms of strategy, and instant game play data. Will be interesting.

jim   March 11th, 2010 11:21 am ET

How about some music dum dum

Jason   March 11th, 2010 11:32 am ET

you should come to all of my day parties at Uncorked Tasting Room and Wine Bar. March 17 – 20. Music all day. Check out their website or showlist austin for the lineups for each day. Great music and great wine!

Robin from Austin Texas   March 11th, 2010 11:35 am ET

Please take the time to go to Barton Springs and walk around Town Lake if you can. Also, there is a free show at Auditorium Shores that will feature Cheap Tick, Ozomotli and a ton of other great artists. It's SXSW way of letting all the people who cannot afford the paid events to partake. YOU will leave Austin wanting to come back again. I hope you have a great time in our great city.

Steven   March 11th, 2010 12:42 pm ET

How about if you cover the lack of ethnic diversity at most all of the parties and events that you will attend - especially the parties related to technology and music.

brightsightgroup   March 11th, 2010 1:13 pm ET

I'm hoping footage from these panels will be online as well?

Kaderbeckistan   March 11th, 2010 1:13 pm ET

Two Cow Garage....the hardest working band in rock today!

Boiseguy   March 11th, 2010 1:14 pm ET

Rosalie Sorrels. Tremendous singer and storyteller with a world of experience to draw on. It's her first time at SxSW after 40 years on the road. Don't miss her.

Asmoday   March 11th, 2010 1:15 pm ET

Yeah, I always go for the metal and hardcore bands that play on the Thursday before. Last year they even plaed the documentary on the Norwegian Black Metal scene called "Until The Light Takes Us" at midnight...excellent doc. btw. And then on Friday i put my geek/tech hat on and gawk at the panels...i too will be clawing my way into the "Directing the Dead" panel 😉 have fun and ill see you there!

Meg Brown   March 11th, 2010 1:19 pm ET

Sounds like you will have a full week. So, my suggestion to take a moment for yourself and check out the SpokesBUZZ Fort Collins showcase on Friday, March 19th from 11 a.m. to 6 p.m. at the Wave to hear great music and try great beer from the city who has earned its Fort Fun nickname!

Gary   March 11th, 2010 1:25 pm ET

Ian Moore and Lossy Coils. Here's a guy with more singer/songwriter talent than most... a true artist. Give him a shot.

RaymondC   March 11th, 2010 1:35 pm ET

I want to cover how fast the entire 3G cellphone system completely melts down with so many people using "smart" cellphones in data mode during SXSWi this year (last year nobody could use their iPhones until AT&T brought in temporary extra cell tower sites).

Mark Phillip   March 11th, 2010 1:43 pm ET

After getting a Burnet Road from Taco Shack ( for breakfast one day, you should check out SXSW Accelerator finalist Are You Watching This?!.

Nick Bean   March 11th, 2010 2:00 pm ET


Papa_K   March 11th, 2010 2:56 pm ET

How about breakfast tacos?

Tym   March 11th, 2010 3:00 pm ET


Paul   March 11th, 2010 3:00 pm ET

you guys need to cover the band Ha Ha Tonka

TER   March 11th, 2010 3:08 pm ET

The Evening Rig

Murry   March 11th, 2010 3:12 pm ET

You should cover the movie Brotherhood(

It's about a College freshman Adam Buckley finds himself blindfolded in the back of a van dealing with the fact that he has to rob a convenience store as the final step of his initiation into the Sigma Zeta Chi fraternity. Minutes later he finds himself dealing with the fact that a fellow-pledge just got shot while doing it.

Frank, the senior fraternity brother in charge of the night’s events, is able to get the injured pledge out of the store alive, but the fraternity’s troubles are just beginning. Thinking they can get out of the situation without taking the pledge to a hospital, Frank decides the group will handle things themselves. But when every move is met with disaster, Adam must find it within himself to go against Frank and his new brothers in order to save his friend’s life.

Anita   March 11th, 2010 3:34 pm ET

Don't miss Buffalo Clover, a very unique band from Nashville on March 18 – 6th Street.

Q Boyer   March 11th, 2010 3:37 pm ET

If you are looking for something a little different, a "view from the fringe," as it were, drop by my core conversation, "Future Smut: How to Become an Adult Webmaster"

I'll be covering a range of subjects relating to Internet porn, including some interesting metrics regarding the state of the mobile porn market, legal issues, recent technological developments and how to go about actually making money in the web porn biz.

If nothing else, you'll have the opportunity to giggle at dirty words being used in an analytical context.

Bart Brown, Clinton, CT   March 11th, 2010 3:38 pm ET

Bands: Suckers are a definite must-see, and Yeasay, if they're there.

TER   March 11th, 2010 3:40 pm ET

The Evening Rig
Friday, March 19th at The Liberty (4:30 PM)

Andrea   March 11th, 2010 4:02 pm ET

Chocquibtown. An amazing Afro-Colombian hip hop group. They'll blow your mind.

UB   March 11th, 2010 4:04 pm ET

How about getting back to reporting REAL, IMPORTANT news, instead of this fluff...maybe then society will be better educated. I understand covering the innovations and technological improvements, but enough with the other claptrap.

Creeker   March 11th, 2010 4:16 pm ET

I vote for Suckers, 11 pm, 3/19, Galaxy Room Backyard. New CD is coming out early June.

Mike from Chicago   March 11th, 2010 4:21 pm ET

Morning Teleportation !!!

Up and coming band recently picked up and signed by Isaac Brock of Modest Mouse. This band has been showing a very large amount of potential in their live shows and have been causing quite a stir after their tour with Cage the Elephant. Sound encorporates energetic grooves and unique musical sectiions with psychedelia. Myself and many others are curious to what will come of them. Check them out and let us know!

popboomus   March 11th, 2010 4:24 pm ET

Awkward Family Photos!!!

juan   March 11th, 2010 4:34 pm ET

Danny Barnes. Also, go to the New West party (if possible)- John Hiatt, Kris Kristofferson, Steve Earle, Delbert McClinton, Randall Bramblett, and more. Look them up. It is the last really good independent label on our planet.

mj   March 11th, 2010 7:22 pm ET

Go see Suckers play! They're awesome multi-instrumentalists , and you could comment on the way in which contemporary bands use technology if you want to relate the music part to the thematic content of your lovely blog.....

Kristi   March 12th, 2010 1:11 pm ET

Check out "Leave Your Job, Start an Agency" on Sunday, March 14 @ 11am.

Franko   March 14th, 2010 5:14 am ET

To; UB
Re; "How about getting back to reporting REAL, IMPORTANT news"

CNN is the Muzak, elevator music of news.
A watered down version, not offensive to potential advertisers.
Did only minimalistic Climategate reporting.
Will CNN go the way of General Motors, asking for bailouts ?

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