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March 14, 2010

SXSW: Finding great food, based on its location

Posted: 02:15 PM ET

Location is obviously a big theme at South by Southwest Interactive this year - that emerging-technology conference that's going on this weekend in Austin, Texas. Whether you’ve elected to use Austin-based Gowalla or New York-based Foursquare, checking in and sharing useful tips with friends are the major tenets of these location-based applications.

But what if you took that concept one step further and consider a specific community?

I spoke with the co-founder of San Francisco-based Foodspotting.com about her Web site and mobile app that binds worldwide foodies together in a Foursquare-ish sort of way.

“The time was really right for something like this,” said Alexa Andrzejewski, a user-experience designer from Adaptive Path.

Andrzejewski traveled to Japan and Korea, where she discovered and developed an appetite for street food.  She wanted to inspire Americans to learn about and appreciate other foods from Asia, “aside from sushi,” she said. Plus, she wanted to help people to easily locate those dishes.

While in Asia, Andrzejewski noticed a phenomenon: passionate foodies were taking pictures of their fabulous dishes at restaurants and posting them to their social networks.  So she decided to create a location-smart food guide, à la Flickr, that would allow people to find, photograph and share specific dishes they crave.

Foodspotting launched in January, and it has since grown to 7,000 members.  The site features more than 20,000 kinds of foods worldwide.  As you would expect, the top cities are foodie havens - San Francisco, New York, and Honolulu.

“We’re kind of like the Foursquare of food,” says Andrzejewski, who launched the Foodspotting mobile app a week before SXSW.

Food spotters build their reputation whenever someone is enticed by the dishes you spot.  For example, you can earn ten points if someone ‘wants’ that pecorino crème brulee you managed to capture in some dessert habitat.  You’ll get 25 points if someone nominates or ‘noms’ your dish.

Your guilty pleasures can even pay off in the form of badges - bronze, silver, gold, platinum - earned for spotting the same dishes and food types.  Addicted to tiramisu?  Spot it 50 times and you’ll earn the platinum expert badge.

Andrzejewski says she plans to add more game-like features in the coming months.

Foodspotting also offers scavenger hunts for food enthusiasts.  I decided to attempt Foodspotting’s ‘SXSW Street Food Scavenger Hunt’ in Austin with iReport Senior Producer Lila King.

Our first taste was a heavenly pancake taco at the One Taco truck.  I’ve never been a fan of breakfast burritos or even breakfast for that matter.  But let’s just say if a pancake taco truck roamed the streets of Atlanta, I’d earn that platinum badge in no time at all.

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Filed under: Foursquare • location • social-networking sites • SXSW Interactive


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