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April 7, 2010

iPad destruction videos go viral

Posted: 10:10 AM ET

The Web's latest viral video hit comes from the popular online series called "Will it Blend?"

The premise of the show is simple. A guy in glasses and a lab coat (who just so happens to be the founder of a blender company) puts stuff in a kitchen blender and then declares the objects blendable or not.

Monday's iPad blender test has been watched 2.8 million times on YouTube.

So does the iPad blend? Tom Dickson, the show's host and founder of Blendtec, says yes in the video, as he pours the ashy remains of an iPad onto the counter top.

But with a caveat. Dickson has to bust the iPad into two pieces for the 9.7-inch screen to fit inside the appliance.

A number of other iPad-destruction videos are getting passed around the Web, too. Some guys decided to bust their iPads within moments of purchasing them.

Not everyone is happy about this trend.

On the Apple-fan blog Macgasm, Joshua Schnell seems disturbed:

"Why is it that all these people on the internet want to destroy iPads? It makes me weep," he writes.

Some environmentalists see the stunts as wasteful.

Referring to the young men who smashed iPads right after purchasing them, the green blog Treehugger writes:

"This joker and cohorts need to go tour some of the horrendous precious metal mines, the manufacturing facilities, an e-waste dump and get first hand experience with how much goes into creating and disassembling one of these devices so that they begin to grasp that this is not funny."

What do you think?

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Filed under: Apple • iPad


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