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April 7, 2010

iPad destruction videos go viral

Posted: 10:10 AM ET

The Web's latest viral video hit comes from the popular online series called "Will it Blend?"

The premise of the show is simple. A guy in glasses and a lab coat (who just so happens to be the founder of a blender company) puts stuff in a kitchen blender and then declares the objects blendable or not.

Monday's iPad blender test has been watched 2.8 million times on YouTube.

So does the iPad blend? Tom Dickson, the show's host and founder of Blendtec, says yes in the video, as he pours the ashy remains of an iPad onto the counter top.

But with a caveat. Dickson has to bust the iPad into two pieces for the 9.7-inch screen to fit inside the appliance.

A number of other iPad-destruction videos are getting passed around the Web, too. Some guys decided to bust their iPads within moments of purchasing them.

Not everyone is happy about this trend.

On the Apple-fan blog Macgasm, Joshua Schnell seems disturbed:

"Why is it that all these people on the internet want to destroy iPads? It makes me weep," he writes.

Some environmentalists see the stunts as wasteful.

Referring to the young men who smashed iPads right after purchasing them, the green blog Treehugger writes:

"This joker and cohorts need to go tour some of the horrendous precious metal mines, the manufacturing facilities, an e-waste dump and get first hand experience with how much goes into creating and disassembling one of these devices so that they begin to grasp that this is not funny."

What do you think?

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Filed under: Apple • iPad

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Zach   April 7th, 2010 10:14 pm ET

I agree this is retarded you should give it to someone who needs it instead of wasting it people worked hard 2 make that thing!!!i think people will get mad from this kinda stuff.

gkh   April 7th, 2010 10:57 pm ET

What if you put the iPad in a blender?

It will be a blunder !!!!!

gkh   April 7th, 2010 10:58 pm ET

What if you put the iPad in a blender?

It will be a blunder !!!!!!!!!!!!!!

Gvii   April 7th, 2010 11:19 pm ET

Hey Zach, no NEEDS an iPad. And I'm pretty sure they spent their own money on it, so they can do to it as they please. And considering all the advertising it's obviously scored them, I'd say it was a pretty good deal.

johngregory   April 7th, 2010 11:22 pm ET

You get Apple sauce.. Can't find anything better for it !!!

1337h4x0rz   April 7th, 2010 11:28 pm ET

hell yeahh!!! blend that overhyped pos good!!! BLEND IT GOOD!!!

Eman   April 7th, 2010 11:30 pm ET

Apple products are very ... useless. That money was wasted when they bought the thing, not when they destroyed it. The resources and effort were wasted when they manufactured the thing, not when they destroyed it. Most Apple lovers I know are superficial, useless and ineffective. I don't really care, but I think Steve Jobs is a thief.

Ro-Ro   April 7th, 2010 11:37 pm ET

Can the blender multi-task? Well, it has gone through too much; YES IT CAN!

Next thing I want to see is a blender blending another blender.

Pat   April 7th, 2010 11:40 pm ET

OMG the movie Idiocracy is comming true !
"The iPad smoothie, it has the electrolytes that idiots crave"

SHS   April 8th, 2010 12:20 am ET

Even though the purpose of this video is to advertise a product, it is not desirable to use iPad to explain how robust it is. iPad is also a product of APPLE and it is valuable for APPLE as the blender is valuable for its company. Moreover, I think this way is also not effective because this advertisement makes us shocked but doesn't

Mark   April 8th, 2010 2:10 am ET

The brainless just get dumber and dumber.

SHS   April 8th, 2010 2:19 am ET

Even though the purpose of this video is to advertise a product, it is not desirable to use iPad to explain how robust it is. iPad is also a product of APPLE and it is valuable for APPLE as the blender is valuable for its company. Moreover, I think this way is also not effective because this advertisement makes us just shocked but doesn't make us believe in the product. Advertisement needs to be creative but this is not creative, just shocking and interesting-(negative meaning).

James   April 8th, 2010 3:17 am ET

If you buy it, it is yours to do with what you wish.

Looks like a big iPhone anyway.

Khan   April 8th, 2010 3:47 am ET

I actually went to check out the blender, cause I hate crappy blenders. That $400 price tag is too high for me though. I don't use a blender that often.

annonymous   April 8th, 2010 7:49 am ET

This does seem somewhat wasteful but as mentioned before everyone is paying/getting paid. You still have to spend the obscene amount to posses the iPad first and you can do whatever you want with it, throw it away, treasure it, or blend it just to see what will happen.

Manny   April 8th, 2010 8:00 am ET

I kind of like the "will it blend" series, you get to so some pretty cool stuff getting blended, lol, watch the "flick a bic" video, it hilarious:-)

Dalton   April 8th, 2010 8:22 am ET

This is dumb.

Kyle   April 8th, 2010 8:25 am ET

You people honestly are sitting, glued to your computers, arguing around with this non-sense idea of blending an iPad?? This has absolutly ZERO effect on your lives. Why arent you reading up on the troops or something far more intelligent??? GET A JOB!

iPad Is a Major Success … Being Destroyed On YouTube | Disinformation   April 8th, 2010 8:45 am ET

[...] CNN's SciTech Blog points out, the iPad is a big hit in a blender: The Web's latest viral video hit comes from [...]

rkm   April 8th, 2010 9:18 am ET

"This joker and cohorts need to go tour some of the horrendous precious metal mines, the manufacturing facilities, an e-waste dump and get first hand experience with how much goes into creating and disassembling one of these devices so that they begin to grasp that this is not funny."

Whats the difference? They end up there anyway, dont blame the people. If they were not made to begin with it would not be a problem.

Windows2000bug   April 8th, 2010 9:37 am ET

That has to void the warranty.

mike   April 8th, 2010 10:37 am ET

its an iSmoothie!

Charles   April 8th, 2010 11:32 am ET

Its their iPad, why not let them do whatever they want.

Get over yourselves   April 8th, 2010 11:45 am ET

Nobody needs an iPad. It's a giant iPod Touch.

You have to have a stick lodged firmly in your rectum to take this seriously.

I would sooner just not buy an iPad than buy one to destroy it, but I respect these guys for doing it, IF they are doing it to send a message (and not because they're idiots). Apple is churning out one stupid derivative product after another and capitalizing on sheep. I guess that's fine, but I will blow $500 on food and booze instead of on yet another completely unnecessary and non-innovative Apple product.

McGyver   April 8th, 2010 12:02 pm ET

Really,who(aside from the blender maker) buys an iPad just to destroy it? Police department should look into those videos to see if any of these idiots match the descriptions of people who have stolen iPads.

Jman   April 8th, 2010 12:06 pm ET

You either have a use for it or you don't. Period. If you as a consumer find the iPad useful and it makes your life more productive then buy one. If it doesn't you probably 1) Can't afford one. 2) Have no use for it, and thats fine.

JMeyer   April 8th, 2010 1:58 pm ET

Hope their parents dont fork over money to help them buy a new car. Would hate to see what they would do with that for a Hyuck,

ryan   April 8th, 2010 2:22 pm ET

what does this kid care about wasting money, mommy and daddy obviously give him all the money he wants!

TT   April 8th, 2010 2:25 pm ET

I think he should go to prison.

keen   April 8th, 2010 2:30 pm ET

If you buy it, it's yours to do whatever with. No matter how idiotic the whatever is.

Kathy   April 8th, 2010 2:38 pm ET

Hey everyone, I just wasted $500 of my mom's hard earned money so I could become a "YouTube Sensation." Next time send the $500 to Haiti, and I'll be impressed.

argofeast   April 8th, 2010 2:45 pm ET

guys guys guys! its their f**king money, once the buy it its theirs, if the soul perpose for buying that ipad in the first place was to destroy it, then they have achieved that goal, if it's their's – then the can do whatever the f**k they want to it. and it might be wasteful to you but its not to them so just shut up about it

jenjen2010   April 8th, 2010 2:51 pm ET

I get the blender guy using this as advertisement for his business...."we can blend anything." I get that.....but the kids buying them and then instantly destroying them I don't get. Why? What was the point? Just shows we have many people that are totally out of touch with how little some people have. They should have donated their $ to a worthy cause instead of basically lighting a match to it. Spoiled Brats!!!

dwl   April 8th, 2010 2:57 pm ET

To the parents of the young man who smashed the newly purchased ipad with the baseball bat. What kind of person are you raising. Take $500 and flush it down the toilet while people in this world are starving. If that is the kind of moral values your son has, I hate to see what your moral values are like. Way to much money in the hands of self centered, self serving morons.

Tom   April 8th, 2010 2:59 pm ET

When I think that people in this country and others are starving, when I think that my students go with out food and shelter, I can only think that these people are abusive of the gifts they had... I Middle School we would say that their "Frontal Lobe hasn't yet developed." I can only hope that their excess money be taken away from them and given to the hungry and homeless, now that might not be funny, but it would be ironic.

creep   April 8th, 2010 3:37 pm ET

I think the point here isn't necessarily what product they are destroying, but more importantly the fact that it's so pointless. And the kids posting videos destroying the ipads? These are the morons that will hope to run our country one day. It's a shame to see that the current economic environment has done nothing to teach them the value of saving money vs. being so openly wasteful.

Ballz   April 8th, 2010 3:42 pm ET

make room in that blender for all these politicians

IG   April 8th, 2010 3:46 pm ET

everyone here seems to focus on one of several points and disregards everything else.

a) yes, blendtec is doing this for publicity, and it works. good for them.

b) the rest of the idiots destoying brand new electronics (doesn't matter if it's an ipad or not) are stupid, and wasteful. it's akin to smashing someone's mailbox for your own personal amusement. enjoy being sociopaths.

c) yes, the ipad is not a full-blown computer as we are used to them. if you're a power user, go get a real computer. for the vast majority of people that just need to surf the web and check their email, it's probably a good appliance. no need to insult the choices of others based on your personal (and limited) opinion.

d) just because you played with an ipod 5 years ago and didn't like it, doesnt mean apple and it's products are 'crappy'. if their sales and stock price have anything to say, they are clearly doing something right. those techno-junkies that seem to know it all thing that the company is trying to cater to them. they are catering to the masses and it works.

sterilizenow   April 8th, 2010 4:27 pm ET

" Jesus April 7th, 2010 11:00 am ET

That was cool. I wonder when people will get tired of apple and their icrap. Oh and icrap nano.."

You can always tell the people who cannot get their own iPad or iPhone...clearly Jesus here is one of those jealous folks. Grow up. Have you ever tried an Apple product you moron? There simply is no better user interface.

JD   April 8th, 2010 4:29 pm ET

Sure, it's unfortunate that the kids in the video chose to purchase something and then immediately destroy it. I would say this regardless if it is an expensive computer or the leftover food on their dinner plate that they chose to throw away... It is wasteful, but why are people so completely consumed with anger over that??? The kids paid for it with their money; therefore they have the right to do with it what they please. Once a purchase is made, consumers have no responsibility to the creators and/or manufacturers of that product to use it, enjoy it, or destroy it. What someone does with their property doesn't affect you, so go worry yourself to death over something else!

As for everyone's opinions of the blender, the iPad and other Apple devices, have you ever heard the phrase "Opinions are like a–holes, everyone has them and they all stink...?" I am personally a huge fan of all the Apple products, and guess what?? I don't care what you think about the products, and I don’t care what the reasons were that people choose to destroy them (Publicity stunt? Political statement? Boredom?)… I will continue to use and enjoy them at will, and you are more than welcome to use something else. Isn’t it nice to have choices???

sterilizenow   April 8th, 2010 4:33 pm ET

I guess an Arby's salary is not going to buy you anything from the Apple store is it Elle. Quit being a whiny b1tch who has no clue what a quality product should perform like. Go back to your Windows turds...

Elle said" Elle April 7th, 2010 12:09 pm ET

all of you iPeople need to get off your high horses, I know you had to work many a night at starbucks and urban outfitters to afford your iProducts, but it's a free country and if people want to waste their money on materialistic crap too, even if the intent is to destroy, then they can. now go tweet your outrage, while the rest of the world continues to not care..."

weather girl   April 8th, 2010 4:33 pm ET

Why do you all care so much? Get a hobby.

T   April 8th, 2010 4:34 pm ET

publicity to sell a blender is one thing and I can almost understand, but how stupid teenagers are these days, shouldnt suprise anyone.

steven   April 8th, 2010 4:41 pm ET

i sell blend tec blenders for resrtaurant and food service establishment s. I know blend tec is a great machine but yes its a waste to do that to an ipad . I guess they are bored or have enough sales they can throw money away like that instead of giving us sales materials and blendrs for demo purposes..

If you want that belnder lions restaurant equipment and supplies can get it for you but its as much as an ipad.. go figure

Kirk Lazarus   April 8th, 2010 4:42 pm ET

Blending and destroying the iPad is the same thing as someone going out and buying $500 worth of fireworks and watching it explode.

Both groups of people are amused at the outcome.

Both items were created and assembled by people ...

Liz in Seattle   April 8th, 2010 4:48 pm ET

I have to say that I have a Blendtec blender and it is awesome. It can puree anything. I don't know that I will be making many iPad smoothies, but it's nice to know I could if I wanted to.

Jacques-J. Thibault   April 8th, 2010 4:54 pm ET

Realy retarded and stupid. Poor little boy even in is brain.

Ed   April 8th, 2010 4:54 pm ET

Yeah, Like I like Macs, I got like an Iphone and an Ipod and like...uhh..

DancingPotato   April 8th, 2010 5:22 pm ET

Great !!!! Bravo !!!!!! I love it !!!!!!!!!!!!!! Super camp marketing !!!!!!!!!!!

ccz   April 8th, 2010 5:27 pm ET

"Christian April 7th, 2010 10:20 am ET

i thank BlendTec for empowering people to self-identify as morons. If someone sends me the link to this video for its comedic value, I know to de-friend them, thus protecting me from the eventual drama and disaster that surely awaits ever actually sharing physical space with them."

Congratulations Christian – you also have managed to "self-indentify" as a moron. Clearly spending all of your time locked away in your ivory tower of self-importance has prevented you from hearing about "Will it Blend?" before now. "Will it Blend?" is in fact a form of very inexpensive – and obviously effective judging by the number of hits their videos receive – viral advertising for a company that sells blenders. Try to follow me on this one – they blend a lot of crazy crap to show how strong and durable their blenders are. Spending $400-500 on an iPad to get your message to that many people seems like a good buy to me. As for people who send you a link to the video, they have obviously mistaken you for someone who is not a holier-than-thou d-bag and thought you might like to see something that you don't see everyday. Had they known of your obvious superiority, they clearly wouldn't have dared to waste your time with the mere implication that they may want to irreparably damage your life by sharing physical space with you. Thank you for enlightening us all...

Wizard   April 8th, 2010 6:10 pm ET

People, please, for the love of God, if you are going to post a comment that you want taken seriously, use proper spelling and grammar. Christ.

Bill   April 9th, 2010 2:18 pm ET

I think destroying anything from Apple corp. is good. Keep it up men!

mitch   April 9th, 2010 2:37 pm ET

Someone who goes out and spends 500 dollars on the first version of any apple product is basically doing the same thing as throwing the money away. I think the blending is only speeding up the process of apple product being "obsolete". How many original iPhones are still out there?
Plus its easier to recycle at that point, already broken down.

Sency   April 9th, 2010 3:29 pm ET

this was a funny video. And the reviews so far with the IPAD have been mixed – a lot of good ones – and then some bad ones

machater   April 9th, 2010 6:00 pm ET

This was awesome. Total Ipad pwnage

steven3325   April 10th, 2010 7:18 am ET

I see many people repeating this stunt. LOL. Maybe its what iPad was made for...who knows. People and their toys.

Seems like they do crush well. Hey iPad does do something well. Who knew!!!!!

steven3325   April 10th, 2010 7:26 am ET

not an iPad fan, but the kid is still an idiot.

ron   April 11th, 2010 12:30 pm ET

people should grow up and stop this nonsense. please.

trmpgeek   April 12th, 2010 8:09 am ET

common sense isn't common. great for publicity, bad for the environment.

jess   April 12th, 2010 9:47 am ET

QUICK survey on the iPad for my research class:


LinuxGuy   April 12th, 2010 10:59 am ET


Franko   April 12th, 2010 12:47 pm ET

To protect our freedom to destroy, Soldiers are dying.
Use this freedom and demonstrate the superiority of the American Way !

Frustrated, cheated - don't kick the dog.
Hammer on, not touch type, an iDog application !

Bert   May 2nd, 2010 2:34 pm ET

electronics contain various hazardous materials including heavy metals like lead, cadmium, mercury, etc., as well as components using nanotechnology that can pose health risks to humans. if electronics are not disposed of properly these materials leak into the environment and contaminate drinking water, ecosystems, and agriculture. this is a very serious problem. if you have the money to destroy an ipad, more power to you. but what happens to the ipads after they are destroyed is whats important from an environmental perspective. personally i think destroying electronics is retarded. if the blendtech guy wants publicity he can put a cinder block in his blender. i weep for humanity

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have you seen this? Way cooler:

Skating the iPad!!!

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