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April 26, 2010

Can Blippy rebound after spilling credit card numbers?

Posted: 07:14 PM ET

Blippy wants to get your trust back - but is it too late?

After an incident last week in which at least five Blippy users' credit card numbers were made public "due to a technical oversight," the website's CEO said Monday that he is enacting security measures to keep that from happening again.

Blippy CEO Ashvin Kumar writes in a blog post that he expressed "sincere remorse" to eight of the site's users whose sensitive information may have been compromised.

He plans to keep that from happening again; he says Blippy will:

1. Hire a chief security officer and associated staff that will focus solely on issues relating to information security.
2. Have regular 3rd-party infrastructure & application security audits.
3. Continue to invest in systems to aggressively filter out sensitive information.
4. Control caching of information in search engines.
5. Create a security and privacy center that contains information about what we are doing to protect you.

Kumar's post asks users with security concerns to e-mail suggestions to "We will personally respond to each and every recommendation," he writes.

Blippy is a Twitter-like service that lets people post online about what they're buying. Users can hook up certain credit cards to, and each time they make a purchase, the site will inform the person's followers about what they bought and how much it the person paid for it.

For a half-day in February, the site posted raw data about these purchases, which, in some instances, contained sensitive information like credit card numbers or airline confirmation numbers, the blog post says.

When Blippy noticed the error, it tried to remove the sensitive raw data, but some of it remained in Google's search results until it was discovered Friday by the tech site VentureBeat, the blog says.

Kumar writes that some Blippy users have been deleting credit card information and entire accounts from the site in the wake of the security incident. He did not say how many people have left the site but apologized for the fact that some of the removal requests were not acted on because of the frenzy surrounding the security incident.

He apologized to people who use the site.

"They trusted us with their information, and we are truly disappointed to have let them down," he writes. "While these users reflect a tiny sliver of our user base, any number greater than zero is deeply unacceptable to us. We’ve built Blippy — and will continue to build Blippy — on the foundation of our community and the trust they place in us to create a safe, secure, and fun experience to share purchases."

Since Blippy relies on users handing over financial information to the site, trust is a key component of Blippy's business.

So the real question is this: In light of the security mishap and this response, would you trust Blippy with your credit card info?

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Filed under: Blippy • Security

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krehator   April 26th, 2010 9:23 pm ET

The more important question is "should it".

It is just another waste of bandwidth.

blippynews   April 26th, 2010 9:38 pm ET

People that use Blippy are clueless about what posting PI on the internet can do. Check the link for an example of a Blippy user's information..

Lance   April 26th, 2010 9:42 pm ET

No Its just another avenue for someone to mine credit card data. There are enough security risks out there no need to add one more. They have already proven they are a risk. 50 bucks is what you are liable if the card # is stolen and used not to mention the headaches fixing that. I can just read a few blogs and see what people are buying. Maybe facebook will have special place on peoples walls where they can input what they are buying and where, then they can consolidate that info and sell it to advertisers:) no credit card info needed.

Mark C   April 26th, 2010 9:51 pm ET

I'm guessing the credit card companies will shut them down, and sooner rather than later.

BostonBoy   April 27th, 2010 2:35 am ET

That has to be the dumbest service ever. How retarded does one have to be to sign up for this

IllIlI   April 27th, 2010 6:36 am ET

Blippy = FAIL
What benefit does a site that posts what you purchased for others to see serve? Its just an ego-satisfying site. Guess what I bought today? Let me Blippy it! ROFL

chris   April 27th, 2010 9:21 am ET

WOW this website is the dumbest idea EVER no wonder why it's popular.

gm   April 27th, 2010 10:29 am ET

Wow, people actually use this stupid service? Are people these days so starved for attention?

Scott   April 27th, 2010 10:35 am ET

Samething I think about facebook, myspace, twitter, why do people care what other people are doing? And NOW..... What they are buying? Whocares....

John Robertson   April 27th, 2010 12:43 pm ET

We live in a bizarre world.

Kristi   April 27th, 2010 12:44 pm ET

Like 90% of the web this is a colossal waste of time. If you're that bored to use these kind of sites you need to get a job, volunteer, read a book, or find some kind of productive hobby that will make the world better.

John F   April 27th, 2010 1:16 pm ET

Blippy is an excellent example of a product that is technically interesting without being at all useful. Layering the risk on top of the lack of end-user value begs the question of why anyone would use this service.

The One and Only   April 27th, 2010 5:26 pm ET

Funny this article would be about a web service leaking private informaiton public on the expection that your information would remain private.

To leave this comment CNN has next to email: (required, but will not be displayed). Can I trust CNN not to plaster my email all over the opne web?

Anyway I agree with many posts on here. What is the big deal share to total strangers what the heck you bought? I would have hoped people were smart enough to know their own needs and get it without webu influence. Crazy site.

But many times have proven the worst ideas generate the most monetary returns.

kksharma   April 30th, 2010 10:31 am ET

It is really headache if you are a credit-card holder,at the age of 62 years I am of the view that one should always try to keep themself away from this plastic money,because I have seen this plastic money have spoiled so many family"s and today they under huge debt,and bankers DSA(ANTI SOCIALS HIRED BY THE BANKS) ON PRIVATE PAY ROLL/COMMISSION for them they are hounding like DOGS everyday and night even at odd hours and have seen some persons have killed themself and some by these DSA's and now they are facing problems,and bankers are trying to give bluffs to the next of kins for not filing law suits.It is a endless problem which cannot be put of records in just few lines.

Remarketables 4.30 | Blog | design mind   April 30th, 2010 8:19 pm ET

[...] end of radical transparency? Blippy spills out credit card information for all to [...]

Connor Bell   May 25th, 2010 3:27 pm ET

i am not a fan of having credits and getting credits cards.*`-

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Card Service   July 7th, 2010 3:32 am ET

I'm guessing the credit card companies will shut them down.
Card Service

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i had a bad credit score last year but i was able to fix it now.;*:

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