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May 5, 2010

Google shows off a new spring look

Posted: 01:48 PM ET

If you search for information on Google today, you may notice the results have a slightly new look.

The world's dominant search engine on Wednesday announced some changes that it refers to as its "spring metamorphosis."

"Today’s metamorphosis responds to the increasing richness of the web and the increasing power of search — revealing search tools on the left and updating the visual look and feel throughout," Google says in a blog post.

"While we are constantly rolling out small changes and updates, today’s changes showcase the latest evolutions in our search technology, making it easier than ever to find exactly what you're looking for."

Some changes are largely cosmetic: Navigation that was at the top of the page is now in a redesigned column on the left, for example. That column also lets searchers filter their results by category, potentially making it easier to shuffle from news stories to images and blog posts in the same search. also says the Google logo changed slightly, and that the search box is now larger.

Here's some detailed analysis from the site Search Engine Land.

Google still dominates the search world, with 70 percent of the market share, according to a March report from Hitwise, which monitors internet traffic.

But it has come under threat lately from Facebook, which recently unveiled a plan to stretch into the rest of the internet, making it more social, and potentially taking away some of the power of Google's links; and from the growth of Bing, a rival search engine from Microsoft, which bills itself as more visual than Google. Bing has about 10 percent of the search market, Hitwise says.

Check out Google's changes and let us know what you think. Is Google just trying to get attention for some cosmetic shifts? Or are these changes significant?

Also note that even look-and-feel changes to search engines can be a big deal.

When Bing, for example, darkened the shade of its blue links, the company reportedly earned an extra $80 million in annual revenue.

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Filed under: Bing • Google • search engines

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Chris   May 5th, 2010 2:27 pm ET

looks exactly like bing search results... shame on you, google.

Toan Dinh   May 5th, 2010 2:28 pm ET


I actually got served with the new version since April 2010 (

Personally, the new look feels like Bing 🙂

brian   May 5th, 2010 3:24 pm ET

There is a reason I don't like bing. This is why. The 'video' option links to Google video, not youtube. The links are already on top. The predictive search thinks the possibility that I want to see other things is way higher than it is.

ms5   May 5th, 2010 5:36 pm ET

It's a shame that Google is following Bing.
Despite the changes by google, Bing still has an edge in the design [along with some other features].

Bing is now, proudly, my default search engine.

crazyhuque   May 5th, 2010 8:07 pm ET

Look at the comments from people above.

FYI, Google might have taken only one idea from Bing and incorporated that into their search. But what is Bing?

The entire Bing is a copy of Google.

Chris   May 5th, 2010 9:10 pm ET

how is bing a copy of google? because it is a search engine? In that case, Google is a copy of Alta Vista, is a copy of MetaCrawler, is a copy of ....

AmonRa   May 5th, 2010 9:20 pm ET

I DON LIKE IT !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

GIMME BACK MY OLD GOOGLE !!!!!!!!!!!!!!!!!!!!!1

Everyone had that stpd search, filter 'hit, AND 1% of PPL used iT
I WANT MY OLD GOOOOGLE :((((((((((((((((((((((((((((((((

with shadow and ... ok everything but BAD LOGO and FILTER can STAY
DEAL ??????


Franko   May 6th, 2010 12:30 am ET

Google used to be my staple
Trying Yahoo and Bing, getting better results

Benjamin Hendrix   May 6th, 2010 12:55 am ET

I don't google anymore anyways. I BING it

don   May 6th, 2010 8:16 am ET

first thing i thought when i tried using the new Google "OMG, this looks so much like Bing" I became very sorry for Google, because Bing is going to gain a serious market share. everyone likes Google the way it is, then again, when Facebook made their first major changes everyone threatened to leave Facebook, but that never happened...let's all be proud of progress.

shane   May 6th, 2010 11:17 am ET

i think the look is pretty rediculous, i like the old google better

iLoveApple App   May 6th, 2010 11:34 am ET

OMGoogle. not impressed.

paul   May 6th, 2010 11:59 am ET

keep on binging!! yeh!!!

realfastbill   May 6th, 2010 12:00 pm ET

Did they change it back? I go to Google and get regular same old Google.

Rick   May 6th, 2010 12:16 pm ET

Both look great and work just as well. Bing's images are beautiful but too bold. I do prefer the shadow look on Google tho.

GoogleFadeSux   May 6th, 2010 12:21 pm ET

All your base are belong to BING.

Tim   May 6th, 2010 12:38 pm ET

Why is google changing to bing? Still I'm a googler...............

m morrison   May 6th, 2010 12:50 pm ET

I don't like the smaller search results AT ALL with the new informational margin on the left – GIVE ME BACK MY OLD GOOGLE FORMAT!!!

TommyBoy   May 6th, 2010 12:59 pm ET

Why are you all whining? like seriously its just a search engine you act like its something of yours. You just use it to look for sites, jeez chill out.

Steve From NH   May 6th, 2010 1:30 pm ET

Google scares me... Don't get me wrong, I have an android, google voice, I use google mail all the time. So google know where I am, what I'm doing, I'm assuming that when check a price it knows what I'm buying, I am sure it's keeping track of my email and sms conversations, it knows who my friends are and how often I talk to them, etc. Big problem is, it's not "Google" that knows or has this information, it's "the people at Google". The corporate slogan is "do no evil", which always starts (at least for the entirety of human history so far) by meaning "try not to be evil" and ends up as "we can do no evil, for if we do it it ain't evil" and if you don't believe me see "Catholic Church" or "Kenneth Copeland" or "Jim Bakker". And, google sells information to the US of A, like Yahoo, etc. I have a question for you old folks (over 45) like me – what do you think the next J. Edgar Hoover will do with all this?

Steve From NH   May 6th, 2010 1:31 pm ET

I forgot to mention facebook – they going to be orders of magnitude more scary than Google....

tejano   May 6th, 2010 1:40 pm ET

another year...another snuff from google on cinco de mayo. BOOOOOOOOO!

crazyhuque   May 6th, 2010 1:45 pm ET

Looks like Google took that new feature away. May be they just wanted to see what kind of customer reaction they get from adding that feature in there. If that is the case, good job Google. You will always be the best.

Me   May 6th, 2010 3:30 pm ET

I didn't like it.

Troy   May 6th, 2010 4:52 pm ET

This is news? I mean... seriously?

Phil Lewis   May 6th, 2010 5:05 pm ET

Oh good God is this terrible. As if the "new" Geocities-era look and feel of the logo and the blocky buttons weren't bad enough, we're stuck with this sidebar and can't turn it off. Thanks Google! Maybe if I misspell a search query you should sound a buzz on my speakers! And use the internal speaker so I can't turn it off!

jose   May 6th, 2010 6:15 pm ET

Please.. give the old google back.. i work with google all day long.. and the new google is horrible..

Rhonda   May 6th, 2010 8:03 pm ET

I'm all for change, and moving ahead with technology, BUT, at the same time, I think users should have a choice on whether or not THEY want to upgrade. When a corporation shoves change down our throats, we tend to switch companies and products. Change is great !! WHEN IT'S WANTED. Some of us have used google from day 1, gotten used to it and quite enjoyed it before this so called "upgrade". Now the page looks cluttered and pretty much JUST like bing. (whom a LOT of people hate)

greenteagod   May 6th, 2010 9:49 pm ET

"Everything" sucks. I hate it.

Carlos Ch   May 6th, 2010 10:09 pm ET

I do not like it: the shadows in the buttons, the input field new 3D border. The left menu – that could prove to be useful in the future – but right now only clutters the inteface (it would be nice if it had some sort of collapsible option). Etc.

When Altavista was dominant on the search engine field, they started with a nice and simple interface. Then came the "portal" temptation – trying to be everything for everyone... Along came Google that won his Market Lion's Share thanks to their simple interface and superb results.

Now it seems like Google feels they have to move to ahead.... be careful.

Lastly... this "Facebook vs Google" issue is nonsense right now. Facebook is not – and can not become – a full featured search engine. Looking for a pinneaple provider in the tropics? Google can help you, Facebook not. Looking for the US Consulate phone in Taiti? The same. As soon as the Facebook fever fades, users tend to use it as a communication tool... drifting away to their usual content providers (news, blogs, magazines, etc.). Right now, each one of them is leader in their own cathegory.

Mark C   May 6th, 2010 10:59 pm ET

For crying out loud, you soporiphic bores, use whatever freaking search engine you want. How can you possibly imagine that anyone cares? Get a life.

Allen   May 6th, 2010 11:06 pm ET

Google has to be one of the most arrogant companies around...and they NEVER learn. No sooner did they clean up the mess they made with Google Buzz that they spring this on their users. If this change has been in the works for a year, you'd think they'd have advertised it better and asked for feedback other than in-house reaction? Of course not. And they did the same thing with YouTube when they introduced the channel redesign and the video page redesign. They honestly think people can't see the spin doctoring for what it is. Epic fail.

Sency   May 6th, 2010 11:33 pm ET

I don't like the new Google search engine look – if it ain't broke – don't fix it

Francis   May 7th, 2010 1:37 am ET

I love it. I love that I can easily filter blog entries from legit, or more credible information sources. Filtering is easier with the buttons on the left.

Now, Google may seem like Bing on the outside but the difference lies on the search algorithm they use. Bing sucks big time! Sorry Bing fans.

Alex   May 7th, 2010 4:27 am ET

I don't like it

justin   May 7th, 2010 9:33 am ET

I hate hate hate hate it. I will stop using Google until they change it back.

Cranky   May 7th, 2010 2:30 pm ET


manu   May 7th, 2010 6:45 pm ET

shame, shame google. have some pride! don't fall prey to bing
! bring back the old format! it was much better!!!

Jim   May 10th, 2010 3:13 am ET


The screen paints in a way that puts the new garb... er, "stuff" over search results.


Mark Arnold   May 10th, 2010 2:09 pm ET

I want Topeka back!!!

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